adoption & trends in object-based storage · presentation title goes here adoption & trends...

PRESENTATION TITLE GOES HERE

Adoption & Trends in Object-based Storage

Amita Potnis Research Manager, IDC

File & Object Based Storage Solutions

2 2015 Data Storage Innovation Conference. © IDC. All Rights Reserved.

Agenda


Agenda

3rd Platform as Driver for Data Growth

Traditional vs. New Storage Approaches

Use Cases for Object-based Storage


What’s in it for you?

Supplier Buyer


What’s in it for you?

Why consider Object-based storage solution?

Which delivery models are available?

What should a buyer or supplier consider?

Supplier Buyer


Forces in the Digital Era – 3rd Platform

Social

Cloud

Mobile

Big Data & analytics



Social

Cloud

Mobile




Social

Cloud

Mobile


44 Zettabytes of data created by 2020*

80% F5000 will have customer community*

Changing business landscape

*IDC’s Digital Universe Study 2014


Changing Business Landscape

Globex Corp.



Globex Corp.



Globex Corp.

63% Data is Unstructured

Geo-dispersed locations

Multiple applications & platforms

*IDC’s Structured Versus Unstructured Data: The Balance of Power Continues to Shift (247106)


An Internet Minute



An Internet Minute

1.7MB/Minute/Human on Earth in 2014*

10% of data in 2020 from Embedded Systems*

35% of data in 2020 candidate for analysis*



Unstructured Data


2010

1.2 ZB 2015

9.3 ZB 2020

44.1 ZB

93% 91% 79%


Har

dwar

e-ba

sed

Cloud Services Software-defined

Obj

ect-b

ased

Storage Environment Disruptions


Har

dwar

e-ba

sed

Cloud Services Software-defined

Obj

ect-b

ased

Cost Savings as important

factor

Long-term retention of growing data

Ease of managing & retrieval of data

Storage Environment Disruptions


Har

dwar

e-ba

sed Less than 10% spent on

traditional OBS systems*

Industry Solutions leveraged by end-users

Changing Conditions for IT Suppliers

*IDC’s Worldwide File- and Object-Based Storage 2014–2018 Forecast (#251626)

Spend on New OBS Technologies


Software-defined Storage (SDS)

Data Organization

Block-based

File-based

Object-based

Persistent Data Stores

Storage Services Delivery Model



Data Organization

Block-based

File-based

Object-based


Ext. Stg. Arrays

Cloud

Object-based Stg

Internal Server Resources

Storage Services Delivery Model



Data Organization

Block-based

File-based

Object-based


Ext. Stg. Arrays

Cloud

Object-based Stg


Storage Services

Metadata

Federation

Management

Service Quality

Access Interface

Delivery Model



Data Organization

Block-based

File-based

Object-based


Ext. Stg. Arrays

Cloud

Object-based Stg


Storage Services

Metadata

Federation

Management

Service Quality

Access Interface

Delivery Model

Software-Only

Stg. HW. Appliance

Virtual Appliance

Cloud-based

Hyper-Converged


*IDC’s Worldwide File- and Object-Based Storage 2014–2018 Forecast (#251626) and

IDC’s Enterprise Storage Systems Forecast Q4 2014

$0

$5

$10

$15

$20

$25

$30

$35

$40

2013 2014 2015 2016 2017 2018

Billi

on

ESS 2.6%

CAGR

OBS 21.5%

Object-based Storage Opportunity


*IDC’s Worldwide File- and Object-Based Storage 2014–2018 Forecast (#251626) and

IDC’s Enterprise Storage Systems Forecast Q4 2014

$0

$5

$10

$15

$20

$25

$30

$35

$40

2013 2014 2015 2016 2017 2018

Billi

on

ESS 2.6%

CAGR

OBS 21.5%

208.3EB in 2018 compared to 29.3EB in 2013

Strong growth of 47.8% CAGR for capacity

Open Source + ODM Direct major contributors

Object-based Storage Opportunity


IDC’s Enterprise Storage Systems Tracker Q4 2014*

EMC, 26.5%

ODM Direct, 14.2%

Other Suppliers, 25.1%

NetApp, 10.9%

IBM, 9.2%

HP, 8.2%

Dell, 5.8%



IDC’s Enterprise Storage Systems Tracker Q4 2014*

EMC, 26.5%

ODM Direct, 14.2%

Other Suppliers, 25.1%

NetApp, 10.9%

IBM, 9.2%

HP, 8.2%

Dell, 5.8%

ODM Direct 30%+ Y/Y in 2014, rest of market flat*

Web 2.0 & CSPs source from ODM Direct

VAI & Partnerships play key role



Soft

war

e H

ardw

are

Delivery Models

Proprietary Commercial Open Source

Proprietary Self-Built

Commodity

Open Source

Object-based Storage Delivery Models


Soft

war

e H

ardw

are

Delivery Models

Proprietary Open Source Commercial Open Source

Proprietary Self-Built

Commodity

Object-based Storage Delivery Models


CDN Archive

Backup

Collaboration

Analytics More

Object-based Storage Use Cases


CDN Archive

Backup

Collaboration

Analytics More

Comcast uses OpenStack for X1 cloud-based service

Large scale, media rich, consumer facing apps

Programming Guides and fast searches



CDN Archive

Backup

Collaboration

Analytics More

Shutterfly uses Cleversafe for archival

20 Billion+ Images repository

Cost top of mind, 60% savings



CDN Archive

Backup

Collaboration

Analytics More

University College London uses DDN’s WOS

3000 researchers need to collaborate & analytics

600TB initial build out, expected to grow to 100PB



New Infrastructure goals based on projections

Business Defines choice of OBS delivery method

Move to OpEx vs. CapEx in long term

Summary

Supplier Buyer

Obj

ect-

base

d St

orag

e


Amita Potnis [email protected]

Thank you!

adoption & trends in object-based storage · presentation title goes here adoption & trends...

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