BEFORE WE BEGIN

On a personal level, who uses social media? Facebook, Twitter, LinkedIn, YouTube, etc.

What are your goals? Increase applications? Increase retention?

How do you measure success?

VIRTUAL CAMPUS TOURS

FACEBOOK.COM/FLORIDAINTERNATIONAL

TWITTER

STUDENT BLOGGING

TUMBLR

FACEBOOK GROUPS

READABOUT.ME

CUSTOMER SERVICE

DISCUSSION

How should admissions departments utilize social media? Resources

Should you create a private networking community? What metrics should you be measuring? How do you correlate social media success to institutional

outcomes? Why does social media increase enrollment and retention?

QUESTIONS?

Betsy Soler – Social Media Community Manager

bsoler@fiu.edu Matt Herzberger – Director or Web Communications

mherzber@fiu.edu