CONGLOMERATE• Grasim• UltraTech Cement Ltd• Shree Digvijay Cement• Hindalco Industries Ltd• Indian Aluminium Company Ltd• Bihar Caustic and Chemicals Ltd• Aditya Birla Nuvo• Idea Cellular Ltd• Birla Sun Life Insurance Co Ltd• Birla Sun Life Asset Management Company Ltd• Birla Sun Life Distribution Company Ltd• PSI Data Systems• Aditya Birla Minacs Worldwide Limited• Birla Global Finance Ltd• Birla Insurance Advisory & Broking Services Ltd• Madura Garments Life Style Retail Co. Ltd• Peter England Fashions and Retail Ltd• Madura Garments Exports Limited• Aditya Birla Retail• Tanfac Industries Ltd• Essel Mining & Industries Ltd

Internal AnalysisMen - Around 500 EmployeesMaterial - cotton and blended yarns, sewing

threads and industrial fabrics such as tyrecort, canvas and hard duck.

Money – Market- 20-25%, IFI will grow at the rate

of 22.7% upto 2012Management – Formal Methods – marketing strategies,

advertisements, outsources other brands as well.

Micro Analysis

Corporation - Public ltd.

Competition - Wills Lifestyle, Raymond, Provogue, Pantaloon, Levis, Stop

Customer - Targets 18 and above of age group

Communication – Retail stores

•POLITICAL

•ECONOMICAL

•SOCIAL

•TECHNOLOGICAL

•DEMOGRAPHIC

•GEOGRAPHICAL

POLITICAL

TUFS

SITP

PPPs

Easy and transparent tax system

Systematic tax reduction

More political supports for manufacturers

ECONOMICALWorld wide recessionMore IPO’s are comingMore venture capitalists and big companies

are comingIncreasing disposable incomeInterest ratesExchange ratesInflation

SOCIALProduct for middle and upper class

Changing dressing pattern

Increasing urban population

More educated and professional people

TECHNOLOGICALNew designs and patterns are coming

More advanced methods of manufacturing

More automated production

DEMOGRAPHICAGE GROUP

20 YEARS AND ABOVE INCOME GROUP

RS. 20,000 and more per month

GEOGRAPHICALNo approach in rural marketMain market is tier-1, tier-2 cities

MICHEAL

PORTER’S5 FORCES

BARGAINING POWER OF CUSTOMERS(demand scenario) There is high bargaining power as demand

for home textile and apparel is high in EU and US markets

Various shopping formats available

Lots of brand choices

Spoilt for choice!

BARGAINING POWER OF SUPPLIERS (supply scenario)

Organized industry therefore suppliers have low power

Private players are opting for backward integration

Abundant raw material

THREAT OF NEW ENTRANTSHigh C.A.G.R attracts new players

Smaller domestic players clutter markets

THREAT OF SUBSTITUTES

Unorganized retailing

E-retailing

Catalogue sales

COMPETITIVE RIVALRY

India is far away from main markets

Industry is fragments hampers integration of supply chain

Fairly regulated sector

BCG TableBRANDS SEGMENTS LEADER/

FOLLOWERGROWTH RATE

Louis Phillipe Premium L 30%

Van Heusen Mid-Premium L 15%

Allen Solly Mid-Premium L 15%

Peter England Mid-Price L 30%

SF Denim F ---

BCG Matrix

15%

30%

5x 1x 0.1x

Relative Market Share

GROWTH%

SBUs Industry Size

Industry Growth

Company

Size Company Growth(%)

Cement

Telecom

Aluminum

Copper

Garments

Chemicals

Retail

Insurance

XXXL

XXL

XXXL

XXL

XL

XXL

XXXL

XXL

⌃⌃⌃

⌃⌃⌃

⌃⌃

↓↓

⌃⌃⌃

⌃⌃⌃

⌃⌃

⌃⌃⌃

XL

XL

XXXL

L

L

XL

XL

S

10

11

25

7

140

30

5

7

GE Table

copper

retail

insurance

Textile

Cement

Aluminiumchemical

Telecom

Business strength

Medium WeakStrongM

arke

t at

trac

tiven

ess

Hig

hLo

wM

ediu

m

THANK YOU!

Group-4Roll no.42,44,45,46,47,48,49,50,63,64