adidas OutdoorAmbassador Program

Program Training

You are now an important part of adidas Outdoor brand! You were chosen specifically to be one of our ambassadors because of your influence in the outdoor community.

Welcome to adidas Outdoor Ambassador Program

We want to reward you for embodying the spirit of adidas Outdoor by giving you exclusive access to gear, athletes and experiences.

All we ask is that you keep doing what you're doing - keep getting outdoors, sharing, and posting about your outdoor experiences. Feel free to add adidas Outdoor Ambassador to your social profiles.

This training is to make sure that your voice remains authentic while still

making it known to friends and followers that you are a part of adidas Outdoor.

adidas Outdoor Values Transparency

Posting Guidelines

We Will Cover 3 Things

Incentivized and Non-Incentivized Campaigns

General Guidelines

adidas Outdoor Campaigns

Contribute Content (photos/videos)

Share adidas Branded Content & Messages

Review Products

Take Surveys

Participate in Campaigns

Attend local events with VIP status

General GuidelinesProtect the goodwill and brand integrity of adidas Outdoor

Don’t bully or harass anyone at anytime

Respect Intellectual Property Rights and Rights of Privacy

Respect Terms of Service for all websites you post content on

When in doubt – ASK (jgoldman@adidasoutdoor.com)

Two Types of Campaigns

Non-IncentivizedIncentivized1 2

About Incentivized Campaigns

A discount/gift/free product/an opportunity to win a prize is offered

You will have a certain time period to complete the campaign

You will need to follow appropriate guidelines when posting content

Incentivized Campaign (Example)

You will receive a free pair of Terrex X-King shoes, and you will be asked to share your product

review.

TERREX X-KING PRODUCT LAUNCH

Posting for Incentivized CampaignsUse #adidasoutdoor for each post

Use #ambassador for each post on Facebook & Instagram. Use #ad for each post on Twitter

Use the campaign specific hashtag for each post to track and reward your activity

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Non-Incentivized Campaigns

No offer of free gift/product/reward/an opportunity to win a prize

You will have a certain time period to complete the campaign

You will need to follow the appropriate guidelines when posting content

Non-Incentivized Campaign (Example)

Example – We will share a video link with you to watch and share with your friends on Facebook,

Twitter, and Email.

Posting for Non-Incentivized Campaigns

Use #adidasoutdoor for each post

Use the campaign specific hashtag for each post (if specified)

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Applies to All Social Media Outlets

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GENERAL POSTING GUIDELINES

Be Truthful

Please do not develop your own claims about the products and their benefits unless they are

based on your own personal experience and express your own opinions. Otherwise, please only repeat product descriptions given to you

by adidas Outdoor.

Do not post materials that are obscene, libelous, hateful, illegal, in violation of a third

party’s rights, or are harmful.

Use Good Judgment and Be Respectful

Clearly disclose your connection to adidas Outdoor every time you speak, write, or convey a message about adidas Outdoor products or competitor products.

•Disclosures must be easy to view and read (in a font size and color that is readable and conspicuous, not hidden deep in the page);

•Be truthful about the content and statements you make; and

•Add #adidasoutdoor and #AMBSDR (if you are posting for incentivized campaigns)

Make Clear Disclosures

Our team is here to answer your questions so you can represent adidas Outdoor with confidence.

Send questions to: jgoldman@adidasoutdoor.com

Questions?

Click on “Begin the Quiz” below

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To finish your training, please take this short quiz to make sure you Understand the requirements of the adidas Outdoor program.

adidas Outdoor Ambassador Quiz

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Click on “Begin the Quiz” below