Adidas Korea

Haneul Sky Choi

Adidas Korea website

• Soccer,baseball and hiking are two most popular sports in Korea

• It’s Christmas season• Winter goose down jacket is the most

popular outfit among middle-school and high-school students

3 things we should notice before analysis

Adidas Korea website

Adidas Korea website

Adidas Korea website

Adidas Korea website

Adidas Korea website

Adidas Korea website

Adidas Korea website

1. Different category (Japan, same way)

2. Special promotion – Free concert ticket, smart application

3. Exclusive online store

What’s different about Adidas Korea website?