adidas facebook
TRANSCRIPT
Adidas using Facebook as a part of the online marketing mix
CHOW King ShingChristopher HETZ
Kumar PIYUSH
Outline
Company Presentation
How does Adidas use Facebook?
Appraisal
Company Presentation
Employees worldwide: 39.596
Turnover of Adidas Group: € 10,5 billion (€ 567 million profit)
Marketing budget in 2010: € 1,5 billion
Main target audience: 14-19 year-olds (spend most of their time online)
How does Adidas use Facebook?
Promotion of new products by posting pictures
Desseminating sale days of new products
Organizing and promoting brand events
Appraisal
17 million fans Facebook in Social Media
Own Department of 25 people organizing and operating Social Media Marketing
Professional monitoring approach
German Business Week ranked them as the most efficient Social Media Marketer of the DAX
Diversified pages on Facebook (running, cricket, soccer, Adidas Originals)
Cheaper and more flexible than print or tv marketing
References
• www.papercamp.com/essay/18020/Adidas-Marketing-Budget-Reallocation-To-Digital
• www.facebook.com/Adidas• www.invisiblepr.com/search/adidas • http://www.wiwo.de/finanzen/adidas-verwoe
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