adele bevacqua portfolio 2015
TRANSCRIPT
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Wynyard PlazaAn identity for a new luxury boutique hotel situated in a refurbished art deco
building. The visual identity was created for both digital and print platforms.
The concept takes inspiration from the repetitive shapes typical of the art
deco period, and the elegant colour from the accessories during the era.
The identity aims to portray romance, opulence and decadence through fine
lines, colour and typography.
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Lego campaignAn outdoor advertising campaign that aims to encourage adults to use lego.
The concept plays on the different functions of the brain, replacing the
typical cerabral sections with coloured blocks of lego. Each coloured section
represents a skill that adults acquire from using lego, which are also key selling
points of the product.
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Craft beer packagingPackaging for a premium honey infused wheat beer.
The recipe is based on a very old Japanese recipe that the client inherited through three
generations of a family of beekeepers. The name of the beer, Mitsubachi, is the Japanese word for
‘honey bee’.
The concept for the identity takes inspiration from the honeycomb shape, with colours referencing
the flavour of the beer, and a simplified shape identifying with a bee.
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Animal Planet AustraliaA combination logo and visual identity created for ‘Animal Planet Australia’ Pay TV channel.
The new logo aims to identify with its target audience of young teenagers, and reflect a wild, cool and
edgy show. This is characterised by the sharp angles and colours of the new identity.
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Type SpecimenA poster created to showcase the attributes of the black letter
typeface Gutenberg B. The letters were carved out of lino, and
printed in black and colour.
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Music graphicsPackaging designed for a 1960’s psychedelic compilation album.
The concept takes inspiration from the sixties ‘drug inspired colour’
era, reflecting the effects of the hallucinogenic drug (LSD) that was
used heavily during this period.
The concept also picked up on key motifs from the 1960’s period,
including flowers and social liberation.
Credits: Image taken by Marcia Hodder. Model - Sarah Sweeney.
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Orwell’s bookstoreAn identity for a high end bookstore located in airports around the world.
The identity aims to reference a world of books, and the excitement of the journey through
literature. This draws on the key selling points of Orwell’s - the uniqueness of the location
(the airport), and their focus on the written word.
the gift of literature
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Modernism exhibitionAn identity to promote a historical Modernism exhibition at Queensland’s Gallery of Modern Art.
The identity included a book cover, 2 chapters, postcards, poster, and outdoor banner.
The concept heavily references constructivism through simple shapes, plain colours, and the
starburst overprint.
Credits: Images supplied by Design College Australia.
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Modernism continuedAn identity to promote a historical Modernism exhibition at the Queensland’s Gallery of Modern Art.
The identity included a book cover, 2 chapters, postcards, poster, and outdoor banner.
The concept heavily references constructivism through simple shapes, plain colours, and the
starburst overprint.
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Romeo andJulietA poster for a theatre company with a modern take of Romeo and Juliet.
The company Re:mask uses masks as a central element in their advertising material.
The mask is being pulled by the tension between the two families, aiming to
depict the relationship between Romeo and Juliet. The rationale behind the dark
background adds to the mystery of the story, and tragedy of the ending.
Credits: Image taken by Marcia Hodder
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Fashion illustrationFashion illustrations for a Sydney art exhibition - raw and natural drawings aiming to depict
women in their most beautiful form.
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Contact:e: [email protected] b: https://www.behance.net/adelebevacqua p: 0747 901 6700Nothing in this portfolio has gained any profit. Unless otherwise stated, all work has been designed by myself. Adele Bevacqua © 2014.