© 2014 IBM Corporation

Tuesday, October 21

2:00-2:45

Addressing Care Challenges for Mental Health

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Nicoletta Tessler, Psy.D., M.B.A.Vice President & Chief Administrative Officer

Jackson Behavioral Health Hopsital

Addressing Care Challenges for Mental Health

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Bill EmmetExecutive Director

The Kennedy Forum

Addressing Care Challenges for Mental Health

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Pete Early

Best selling author journalist & mental health advocate

Addressing Care Challenges for Mental Health

© 2014 IBM Corporation

Nicoletta B. Tessler, Psy.D., M.B.A.

Vice President & Chief Administrative Officer

October 21, 2014

How Do We Define the Future of Behavioral Healthcare?

ACCELERATE

CHANGE

CHANGE IS HARD70 percent

of all change efforts fail!

ChangeFatigue

A True Sense of Urgency is a Prerequisite for

ChangeWhen do we know we are there?

• We are aware of looming hazards and great opportunities around us.

• We feel a sense of urgency.

• We have a powerful desire to make changes and win – NOW!

Step 1:

Establish Our Sense of Urgency

Complacency and false urgency are buzz kills

We are urgent about what,

exactly?

Step 2:

Create Our Guiding Coalition

We are better as a team than we are as individuals

A diverse many, not a limited few

Power of Change Volunteerism! “Want To and Get To”

Step 3:

Develop Our Change Vision

Change never happens through authoritarian decree or

micromanagement

Step 4:

Communicate our Vision for Buy-In

BH needs to understand what’s in it for us once we’ve

successfully achieved the vision

Step 5:

Empower Broad-Based Action

We need to identify common barriers

that stand in our way of our change vision

What are our barriers?

Step 6:

Generate Short-Term Wins

We need compelling evidence of change – immediately!

Where and how will we publicize our

successes?

Step 7:

Never Stop Fighting

• Maintain momentum• Maintain a sense of urgency • Continue learning from

experience

Does our problem still feel urgent and

relevant?

Step 8:

Incorporate Change into The Culture

Everyone needs to believe in it

The Change Becomes

“The way we do things around

here,” says BH.

PLAYING TO WIN

Overview of Playing to Win

#1 Our strategy is about making choices

#2 Our strategy is about increasing the odds of success

#1 Our Strategy Is About Making Choices

To win, JBHH must choose to do some things and not others

#2 Our Strategy Is About Increasing the Odds of SuccessThere is no such thing as a PERFECT strategy

JBHH Strategy

How willwe win?

What is our winning aspiration?

What capabilities must we have?

Where will we play?

JBHH Strategy Cascade

How willwe win?

What is our winning aspiration?

What capabilities must we have?

Where will we play?

What Is Our Winning Aspiration?

A winning aspiration is a future-oriented statement about the guiding purpose of the organization: • What does JBHH exist to do?• What does winning mean for

us?

JBHH Strategy Cascade

How willwe win?

What is our winning aspiration?

What capabilities must we have?

Where will we play?

Where Will We Play?

This choice defines the playing field on which we choose to compete: • Care integration• Our catering business• Expanding reach• Clinical expansion

It is also about where NOT to play

JBHH Strategy Cascade

How willwe win?

What is our winning aspiration?

What capabilities must we have?

Where will we play?

Playing to Win versus Playing to Play

• Doesn’t have a winning element but focuses on simply serving a customer segment

PLAYING TO PLAY

• Starts with patients rather than money—what does it mean to win with JBHH customers?

PLAYING TO WIN

How Will We Win?

This choice is about how we will win on the playing field we’ve chosen.

What is our competitive advantage?

The Two Fundamental Ways to Win

• Achieve financial strength• Ensure care is effective and

efficient• Commit to evidence-based

practices• Drive innovation

LOW COSTDIFFERENTIATI

ON

Sustainable

Competitive

Advantage

JBHH Strategy Cascade

How willwe win?

What is our winning aspiration?

What capabilities must we have?

Where will we play?

Which Capabilities Must We Have?

Capabilities are the activities that enable JBHH to bring the where-to-play and how-to-win choices to life.

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Nicoletta Tessler

Bill Emmet

Pete Earley