adding value to businness through social networkingsites
TRANSCRIPT
Adding Value to Business through Social Networkingsites
Social Network
• People• Information• Anything
Social Network
• People• Information• Anything
Strategic Advantage• ‘How can we compete
in this particular market?’ • ‘How can social networking sites
create added value in business?’
Why Social Networking Sites?• People want to be connected with each other
anywhere at any time.
• MySpace: 110,000,000 unique members.Facebook has 97,800,000 members. Netlog: 34,000,000 users.
Information
• content• free of charge• open• knowledge
Primary Activities
• marketing demographics advertising one-to-one marketing
• sales
Support Activities
• organization infrastructure
• personnel matters
Technology
API’s
