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Adding Value Development of Food Processing and Supply Chain

A Plate to Farm perspective

Asitava SenSenior Director & Head Food and Agribusiness Research & Advisory, Rabobank


Rabobank Group

From a rural Dutch credit cooperative to a leading full-service financial

group Rabobank Nederland Rabobank International

Coperative CentraleRaiffeisen-Boerenleenbank, B.A.

Two separate cooperative banks - the Coperatieve

Centrale Raiffeisen-Bank in Utrecht and the

Coperatieve Centrale Boerenleenbank in Eindhoven -

were founded by enterprising rural folk, who, with

little access to the capital market, decided to help one


Leading full service financial group in the

Netherlands, holding many subsidiaries

with business in:

Insurance, Pensions, Leasing / trade

& Vendor Finance, Asset

Management/Advice, Real Estate

Project Development/Finance,

Private Banking, Home Broker

Rabobank International (Corporate

Investment Banking)

Largest financial group in the world

specialized in Food and Agribusiness

(F&A) on a Global Basis:

Presence in >42 countries

Over 1,300 F&A clients

Global Approach

Local Relationship

All Industries

Full Service (Corporate and Retail)

Food and Agribusiness Focused

Corporate Investment Banking

Safest privately-owned Bank , more than EUR 700 billion in Assets



Cooperative Principle: long-term relationship


Our approach to client relationships

Driven by sector knowledge & supported by product capabilities

Sectors covered:


Ingredients & Sugar

Grains & Oilseeds

Value-added Processing


Animal Protein

Farm Inputs

Broader sub sector coverage

Sub sector specialists involved in both origination and execution for financing and advisory products

Sub sector coverage bankers cover an entire region (Europe, Americas or Asia)

M&A bankers specialised into 11 sub sectors of the food, drinks and agri spectrum

Access to deeper research

Rabobank has its own unique group of dedicated and highly specialised Food and Agri Research analysts (FAR)

FAR comprises over 70 analysts in 13 countries around the globe

Fundamental research covering the entire food and drinks chain

Output in the form of tailored presentations for internal and external clients, World Maps, Industry Notes, F&A Reviews, Commodity Notes and Regional Banking Reports


Leading global financial institution in most sub-sectors

9 of the Top 10 Global

Sugar companies are Rabobank clients


70 sugar clients around the globe

$2 .8 billionin commitments to the global sugar industry

19/2019 of the Top 20 Global

Beverage companies are Rabobank clients

100+ beverage clients around theglobe

$5.9 billionin commitments to the global beverage industry


Emerging trends in global food supply chain

Emerging integrated and dedicated supply chains in India

Conclusions and questions for panel discussion



Four drivers are responsible.

The first three are well known.

The fourth the great crossover is new.

As a result, F&A companies are trying to maintain and grow their margins in an increasingly complex operating environment.

F&A supply chains are under unprecedented pressure

Source: Rabobank, 2013


This concept is new, even though the individual elements are well known

Outside agendas now influence traditional supply and demand dynamics

Their influence has become material

The complexity they create is set to remain

The great crossover creates new complexity, adding pressure to the chain

Source: Rabobank, 2013


Traditional conflicts in the supply chain - Dilemma

Suppliers are gradually strengthening their

negotiating position will returns be better in

open market? How much to commit to one


Buyers are seeking to protect margin how much upside to be shared to secure supply and reduce volatility?


Fundamental changes in supply chain management are needed in the F&A sector

Chain partner engagement

From negotiation

From transactional

To collaboration

To transformational

How much flexibility and potential upside need to be traded-off to achieve the increased certainty that will drive growth.

Significance of relationships

Potential for adding value through the supply chain

Source: Rabobank 2013


Dedicated supply chains a new direction for F&A

Source: Rabobank, 2013

Dedicated supply chains are characterized by

closer cooperation from one end of the chain to the other,

longer-term supply agreements, and

a focus on adding value

Dedicated supply chains allow all F&A companies to increase control of supply to manage pressure and complexity

Companies outside supply chain cooperation models


Dedicated supply chains create value in five well-known areas

Source: Rabobank, 2013

Reduce exposure to market price volatility through multi-year, stable, pricing agreements.

Optimise production through increased certainty. Improve process innovation through better insights into chain


Improve investment opportunities through more stable cash-flow and multi-year supply agreements.

Improve product innovation through better insights into downstream needs and opportunities.

Work with chain partners on other product attributes, such as quality and sustainability.

Reduce Risk

Improve productivity

Increase access to capital

Access new markets

Enhance brand reputation


Leading F&A companies are responding to this concept

McDonalds has long established close

working relationships with its suppliers,

seeing them more as partners than

transactional counter-parties.

McDonalds promotes innovation by

specifying what is needed rather than

how partners should deliver its needs.

Bayer Crop Science is strengthening

relationships with growers and retailers

in vegetable supply chains.

Retailers select varieties, Bayer Crop

Science produces seed, and growers

deliver to market specifications,

reducing risk for all involved.

Starbucks is investing in its supply chain

in Yunnan Province, China, to improve

its focus on quality.

Starbucks has established a local coffee

grower training centre to improve local

production. In return Starbucks wants

to market high-quality Yunnan coffee.

Nestl has formal structures and checks

on suppliers to help manage its chain.

Nestl directly works with some 45,000

farmers, providing advice on agronomic

practices and support to meet Nestl's

product quality and sustainability

requirements, and to contribute to local


Coca-Cola is looking double its revenues

by 2020.

Can the supply of agri commodities keep

pace with this sort of target?

This question is already being addressed

in the juice industry, with suppliers and

off-takers adopting novel approaches to

under-write new investments.

India Examples


Emerging trends in global food supply chain

Emerging integrated and dedicated supply chains

in India

Conclusions and questions for panel discussion



A few examples of collaboration in the supply-chain in IndiaQ


k S















Mismatch between QSRs footprint and processing facilities for key ingredients

Source: Company websites, media articles, Rabobank analysis 2012


Emerging trends in global food supply chain

Emerging integrated and dedicated supply chains in India

Conclusions and questions for panel discussion




A clear view of the chain and getting the business model / focus right is more

important than ever

Positive outlook in F&A underpinned by demand growth. In a consumption led

economy, demand will always precede supply.

The question is how would the supply side cope with changing food demand and


There is a case in favour of thinking Plate to Farm vis a vis the traditional concept

of Farm to Fork

Role of the captain at the downstream end is critical in this transformation.

Growth in demand will lead to investments in upstream and midstream and