adding more caffeine to your online marketing
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Adding More CaffeineAdding More CaffeineTo Your Online MarketingTo Your Online Marketing
Essential Elements of Online Marketing Success for Small Business
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Why Is It Important To Focus On Online Why Is It Important To Focus On Online Marketing?Marketing?
66% of consumers responding to an offline advertisement visited the web site of the company advertised or a search engine to learn more, while only 14% called a phone number from the advertisement, the survey says.
Source: Jupiter Research, 2009
According to research firm Marketing Sherpa, 80% of business decision-makers who made a recent purchase said they found the product vendor. While just 20% said the product vendor found them.
Source: Marketing Sherpa, 2009
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What Do You Need To Know?What Do You Need To Know?
Know your goals
– What do you want to happen?
Know your audience
– Who are you talking to?
Know your message
– What is your key marketing message?
Know your channels
– Where is your audience?
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What’s Your Goal?What’s Your Goal?
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Case Study: Creating AwarenessCase Study: Creating Awareness
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Case Study: Capturing LeadsCase Study: Capturing Leads
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Who’s Your Audience?Who’s Your Audience?
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What’s Your Message?What’s Your Message?
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Where Is Your Audience?Where Is Your Audience?
Some channels are more effective than others
– The right channel for you depends on your audience
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Engaging Your AudienceEngaging Your Audience
Continue to build relationships by providing relevant content
– Blogging– Article sharing– Video/photos– Polls
Connect with your customers in a way that THEY are comfortable with.
Marketing is a marathon, not Marketing is a marathon, not a sprint.a sprint.
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Blogging 101Blogging 101
A means of providing relevant content to your audience over time
– Readers can comment– Readers can share posts with their
friends or post to their social media channels
– People can subscribe via RSS feeds or email
Can integrate throughout your site creating a more interactive experience
Build RSS email campaigns so you stay in touch with email list
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Facebook 101Facebook 101
Profile
– Profile is YOU– Must confirm “friends”– Various privacy controls
Page
– Page is YOUR BUSINESS– Do not need to confirm
“likes”– Everyone can see
Groups
– Open or Closed– Built around a
topic/demographic
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Twitter 101Twitter 101
Do not need to allow “followers”
Share your status in 140 characters or less
Little privacy control
Search by hashtags (#)
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LinkedIn 101LinkedIn 101
Tends to be more formal
– Many groups around various topics
– Discussion thread in which you can participate and ask questions
You add “connections”
– Can view your connections’ contacts to build your network
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SM AggregatorsSM Aggregators
Free tools
– Tweetdeck– Ping.fm– FriendFeed– Minggl– Twhirl
Thank YouThank You