addicted to greatness
TRANSCRIPT
addicted to
Greatness How Gamification Unleash Total Engagement
Y o n g R o a n
The Storyline
Level 1 The war of engagement
Level 2 How gamification unleash total engagement
Start
Disengaged people hurt organisation
3 Implications of Disengagement (Higher) Absenteeism (Lower) Productivity (Lower) Creativity
$ 6b
$ 175.5b
$ 350b
Yearly Cost of Disengagement
United States
Germany
Singapore
Source: Gallup study
“talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work” Stephen King
“far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt
Engagement Talent
Every engaged people is talented, but not every talented people is engaged. Engagement is more important than bringing talented people in.
10,000 Hours
“far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt
Image: Flickr © DvYang Image: Flickr © acaben
the happiest people: Steve Jobs (L) and Jeremy Lin (r)
The War for talent of Engagement
is over
Motivation max
max creativity
Motivation
creativity
max
max
The war of engagement is about making work meaningful. It turns work into play.
The Storyline
Level 1 The war of engagement
Level 2 How gamification unleash total engagement
Start
3 Elements of Fun
2
Autonomy
Complexity
A connection between effort and reward
Sustained fun means making progress visible
Sustained Fun
gamification
Gamification is the use of game design techniques and mechanics to solve problems and to engage audiences
Reality is Broken
Game mechanics
Autonomy Defeat the enemy in any way possible
complexity You develop skills just-in-time to defeat the enemy.
A link between effort and reward You get level-ups, points, artifacts, and other virtual goods after you defeat the enemy.
Game mechanics
progress is visible You can clearly see progress toward character development and the end-game.
inculcate self-belief There is someone who guide you or believe that you can fulfill your destiny
*
Sounds crazy?
Gamification is made possible by:
Mobile gadgets
Big data
Gamified world
Points
Salesforce.com
Goal
Achievements
Progress visibility
Points need to have meaning
Ranking is based on followership, not points
Tencent Weibo’s point system isn’t gamification. Point system becomes gamification when there is a meaning underneath the points
Inject meaning
Image © Flickr user: p_a_h
Re-charge confidence!
Gamification builds confidence and helps people to focus to achieve their personal goals
Unleash total engagement using gamification. And increase innovation and productivity!
Motivation
creativity
Gamify to engage!
Strategist | consultant | speaker
About Me
@roanyong
roan.yong
roan julius indra
www. roanyong.com
bit.ly/sociacol
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