Connecting You To Your Audience.

Native Advertising

Connecting You To Your Audience.

Who We Are

This is the model for the 21st-century advertising agency. Sitting upstream of the silos, agile, flexible, one touch point for the client, with the ability to understand and connect with the consumer, and ideas that rise above media schedules and engage with people in a way that has true mutual benefit and value.

– Philip Beeching and John Wood, Beechwood

Adclick Engage was born out of the need to bring new advertising platforms for advertisers that go past the traditional display ads and to give a home for advertising within a website’s content. Native advertising is becoming a larger part of the ads delivered on the internet cutting across mobile, display , social media and video.

We are able to offer a single solution that caters to various campaign needs. Whether you are looking to aid content and brand discovery or want to lead the way through consumers’ education, our solution can be tailor-made to fit your needs.

“You are already

doing Native

Advertising, you

just don’t know it

yet

”

Connecting You To Your Audience.

What Is Native Advertising?

Paid content marketing placed in the context of an existing user’s experience that is relevant, likeable and shareable.

Connecting You To Your Audience.

InReadNative Video In Editorial Content

inRead

The inRead™ is an outStream ad format perfectly adapted to text content that is placed in the heart of articles and only plays when visible on the user's screen. It is a unique format that helps advertisers connect with their audiences while providing a unique branding experience.

Connecting You To Your Audience.

INREAD CPV PREROLL Traditional TV

Huge broadcast volume

Pay only when ad is seenGuaranteed Viewability

Low Ad Clutter

Best user experienceDon’t bother him in its reading

Video inventory extensionwithout need to create video content

InReadAdvantages Of Our Formats

The ideal video format

for instant reach on a

global scale

Ultra premium

environment for

branding video

campaigns

High scalabilityLarge inventory available

Excellent HD quality on

Non-saturated

environment

InRead vs. Other Formats

InRead provides a unique experience for viewers as well as advertisers. It is a nonintrusive format that assures quality experience for the viewers as well as a premium environment for the advertiser.

Connecting You To Your Audience.

InBoardTop of Page video placement -it can’t get any better

inBoardTM

inBoard™ is an outStream format, ideal for branding as it maximizes the reach and impact of video advertising. InBoard is a video advertising format integrated at the top of the homepage or article page.

Connecting You To Your Audience.

InBoardAdvantages Of Our Format

No extra production costs: no new video creation or special display element required

Guaranteed impact and viewability

Quality of broadcast, measurement and optimization via our proprietary ad server

High impact video ad format perfectly adapted to run advertisers’ TV commercials in combination with inReadTM

Placement: above the fold forthe inBoard™ ad format

Connecting You To Your Audience.

InFeedNative Content across Premium Sites

InFeed provides a platform for brands to communicate with their targeted audience outside traditional banners. InFeed ads help brands achieve consumer education and raise product interest through content discovery. We take the age old advertorial and make it measurable, delivering analytics such as served impressions and click through rates (CTR). These KPIs allow brands to pay for the right kind of exposure on the pages that work for them.

Connecting You To Your Audience.

• Emphasis on being discoverable within the user experience.

• Consumers will only flock to and share stories that feature content they love.

• Solves mobile scale issue

Targeted with large social component

Relevant

Shareable

Likeable

InFeedAdvantages Of Our Format

Connecting You To Your Audience.

InRead - LENOVOLaunch Campaign for the Lenovo X1 Carbon

Campaign: Lenovo X1 Carbon

Goal: To Promote the Lenovo X1 carbon to the South African

Market and drive interest in the unique features of the X1 carbon. Lenovo chose the new InRead format to give online viewers a unique experience of the product.

Campaign Performance

Served Impressions

12379

Video Completion Rate

35%

Campaign CTR 4%

Video Benchmarks

Video Completion Rate

17%

Industry CTR 0.91%

Connecting You To Your Audience.

InBoard - AUDILaunch Campaign for the New Audi A8

Campaign: AUDI A8

Goal: Audi required an eye catching format

that would complement the presence of the new Audi A8. They chose the InBoard format to launch this amazing vehicle and achieve the most effective brand exposure.

Campaign Performance

Served Impressions

12020

Video Completion Rate

23%

Campaign CTR 5.3%

Video Benchmarks

Video Completion Rate

17%

Industry CTR 0.91%

Connecting You To Your Audience.

Technical Specs

InRead & InBoard (video file)

Resolution: max 1920*1080 – min 640*360Maximum file size: 200MBVideo formats: mov, flv, mpeg4, avi, etc.Length: 30 sec max (addtl technical fee for ads > 30 sec)Aspect ratio: 16:9 (4:3 not supported)Codec: any Video Codecs format; accepted: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODESound: on+URL redirect (click command)

InFeed

Image size: 1200x768 Max File Size: 500kb

Headline: Maximum 10 wordsContent/Blurb: Maximum 100 words

Other: Click Through URL

Video: YouTube or Vimeo URL

*Lead time: 2 Business Days

Connecting You To Your Audience.

Pricing for InRead and InBoad

*An impression is counted when ad is at least 50% visible on the user’s screen. (InRead & InBoard)**A view is defined as a completion rate of at least 50%.

InRead InBoard

Number of impressions (started videos) Hosting & broadcasting CPM (< 30s)

0 to 1,000,000 R 30.00

1,000,001 to 2,500,000 R 25.00

2,500,001 to 5,000,000 R 20.00

5,000,001 to 10,000,000 R 15.00

10,000,001 to 15,000,000 R 10.00

15,000,001 to 20,000,000 R 5.00

over 20,000,000 TBA

Connecting You To Your Audience.

Pricing for Infeed

*An impression is counted when ad is at least 50% visible on the user’s screen. (InRead & InBoard)**A view is defined as a completion rate of at least 50%.

Number of impressions Hosting & broadcasting CPM (< 30s)

0 to 10,000,000 R 10.00

Connecting You To Your Audience.

Brands We’ve Worked With…

Connecting You To Your Audience.

Our Publisher Partners…

Connecting You To Your Audience.

Thank You

Phone : 021 447 3607Cell :084 626 1994Email :amanda@adcllickafrica.comWebsite : www.Adclickafrica.com

Amanda LouwHead of Publishing & Business

Development

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