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#ASLA2016 #AdaptingPractice Adapting Practice: Strategies For Professional and Economic Success in the 21st Century Dean Hill, ASLA Liz Pulver, ASLA Jonathon Geels, ASLA Joy Kuebler, ASLA

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#ASLA2016

#AdaptingPractice

Adapting Practice:Strategies For Professional and

Economic Success in the 21st

Century

Dean Hill, ASLA

Liz Pulver, ASLA

Jonathon Geels, ASLA

Joy Kuebler, ASLA

Learning Objectives:1. Learn how landscape architects can adapt to contemporary

economic realities and increase profitability with a non-traditional

approach to practice.

2. Examine innovative deliverable strategies for landscape architects,

reducing traditional costs and liabilities, while offering more lucrative

applications of our skills.

3. Understand the challenges and successes of applying our unique

skills, perspective, and training in a post-recession economy, in a

more profitable and flexible way.

4. Assess how unique skills and personal strengths can lead to both

innovative and personally fulfilling practice endeavors.

COMMON THEMES:1. Flexibility

2. Passion

3. New definitions of success

4. Adaptability

5. Non linear trajectories

6. ...

Generational

Professional

#ASLA2016

#AdaptingPractice

WE ARE THE FACILITATORS

OF OUR OWN CREATIVE

EVOLUTION

Why am I here?

Why am I invested in this conversation?

CALL TO ACTION

Addressing

The Way We Work

#ASLA2016

#AdaptingPractice

SO,

you’re a landscape

architect.

‘design scale’

SO,

you’re a landscape

architect.

A New Paradigm For

Public Collaboration“It is opportunity that drives

me. Because we deserve

healthier, more vibrant places

to live in, living out the vision to

overcome obstacles and

understand opportunity is a

journey worth taking.”

#ASLA2016

#AdaptingPractice

When should you

reinvent yourself?

#ASLA2016

#AdaptingPractice

COMMUNITY LEADERSHIP“Those who have learned to collaborate

and improvise most effectively have

prevailed.”

#ASLA2016

#AdaptingPractice

The Commodities of Ideas Vs Process:

“Ideas are worthless until you get them out of your head

to see what they can do.”

#ASLA2016

#AdaptingPractice

Public Outreach

and Engagement: Leveraging new

communication

channels to reach the

broadest audience

#ASLA2016

#AdaptingPractice

#ASLA2016

#ADAPTINGPRACTICE

ADAPTING PRACTICE:Joy Kuebler, ASLA

JOY KUEBLER TIMELINEThrough adversity we grow.

LATER AFTER

BEGIN

7 MONTHS LATER

4 MONTHS LATER

2 MONTHS LATER

SOMETIME AFTER

10 YEARS

LATER

Started with a supervisor and 2 co-workers.

Graduation and move to new city. Only woman in “macho culture” small office.

Joined one firm, turned down the other.

10 years of traditional practice model.

New strategy!Had a baby. Earned a liscence and pushed to go part-time.

We merged.

Only one left in the department. Ran department for the following 2 years.

Return to Buffalo.

Recession.

LATER

AFTERPRESENT

Landscape Architecture without any drawings?

What could that look like?

SUCCESS THROUGH

EXPERIENCE & KNOWLEDGE

SELL THE MEETING.Bringing imagination to life

Value. Experience. Knowledge.Confidence to be better than you could have imagined at the right cost.

Value. Finding the potential and using the right

strategies to achieve higher value for you.

$1,000 MEETING

$1,000 MEETING

More Value. Breaking the mold to give you more for less.

$5,000 MEETING

Experience. Revealing important information for

your project and building confidence in the outcomes.

$5,000 MEETING

More Experience. An out of the box atmosphere

to better increase your potential. Making the perfect alternative.

$10,000 MEETING

Knowledge. Envisioning the future in the present

dimension together. Proving a better investment.

Opportunity | Immersion | Skill Set

Measure success on your own terms – Process

Find what you enjoy

Find your sweet spot

Share your GIFTS