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  1. 1. #ASLA2016 #AdaptingPractice Adapting Practice: Strategies For Professional and Economic Success in the 21st Century Dean Hill, ASLA Liz Pulver, ASLA Jonathon Geels, ASLA Joy Kuebler, ASLA
  2. 2. Learning Objectives: 1. Learn how landscape architects can adapt to contemporary economic realities and increase profitability with a non-traditional approach to practice. 2. Examine innovative deliverable strategies for landscape architects, reducing traditional costs and liabilities, while offering more lucrative applications of our skills. 3. Understand the challenges and successes of applying our unique skills, perspective, and training in a post-recession economy, in a more profitable and flexible way. 4. Assess how unique skills and personal strengths can lead to both innovative and personally fulfilling practice endeavors.
  3. 3. COMMON THEMES: 1. Flexibility 2. Passion 3. New definitions of success 4. Adaptability 5. Non linear trajectories 6. ...
  4. 4. Generational
  5. 5. Professional
  6. 6. #ASLA2016 #AdaptingPractice WE ARE THE FACILITATORS OF OUR OWN CREATIVE EVOLUTION Why am I here? Why am I invested in this conversation? CALL TO ACTION
  7. 7. Addressing The Way We Work #ASLA2016 #AdaptingPractice
  8. 8. SO, youre a landscape architect.
  9. 9. design scale
  10. 10. SO, youre a landscape architect.
  11. 11. A New Paradigm For Public Collaboration It is opportunity that drives me. Because we deserve healthier, more vibrant places to live in, living out the vision to overcome obstacles and understand opportunity is a journey worth taking. #ASLA2016 #AdaptingPractice
  12. 12. When should you reinvent yourself? #ASLA2016 #AdaptingPractice
  13. 13. COMMUNITY LEADERSHIP Those who have learned to collaborate and improvise most effectively have prevailed. #ASLA2016 #AdaptingPractice
  14. 14. The Commodities of Ideas Vs Process: Ideas are worthless until you get them out of your head to see what they can do. #ASLA2016 #AdaptingPractice
  15. 15. Public Outreach and Engagement: Leveraging new communication channels to reach the broadest audience #ASLA2016 #AdaptingPractice
  17. 17. JOY KUEBLER TIMELINE Through adversity we grow. LATER AFTER BEGIN 7 MONTHS LATER 4 MONTHS LATER 2 MONTHSLATER SOMETIME AFTER 10 YEARS LATER Started with a supervisor and 2 co-workers. Graduation and move to new city. Only woman in macho culture small office. Joined one firm, turned down the other. 10 years of traditional practice model. New strategy!Had a baby. Earned a liscence and pushed to go part-time. We merged. Only one left in the department. Ran department for the following 2 years. Return to Buffalo. Recession. LATER AFTER PRESENT
  18. 18. Landscape Architecture without any drawings? What could that look like? SUCCESS THROUGH EXPERIENCE & KNOWLEDGE
  19. 19. SELL THE MEETING. Bringing imagination to life
  20. 20. Value. Experience. Knowledge. Confidence to be better than you could have imagined at the right cost.
  21. 21. Value. Finding the potential and using the right strategies to achieve higher value for you. $1,000 MEETING
  22. 22. $1,000 MEETING More Value. Breaking the mold to give you more for less.
  23. 23. $5,000 MEETING Experience. Revealing important information for your project and building confidence in the outcomes.
  24. 24. $5,000 MEETING More Experience. An out of the box atmosphere to better increase your potential. Making the perfect alternative.
  25. 25. $10,000 MEETING Knowledge. Envisioning the future in the present dimension together. Proving a better investment.
  26. 26. Opportunity | Immersion | Skill Set
  27. 27. Measure success on your own terms Process Find what you enjoy Find your sweet spot Share your GIFTS