adapting practice 101716
TRANSCRIPT
#ASLA2016
#AdaptingPractice
Adapting Practice:Strategies For Professional and
Economic Success in the 21st
Century
Dean Hill, ASLA
Liz Pulver, ASLA
Jonathon Geels, ASLA
Joy Kuebler, ASLA
Learning Objectives:1. Learn how landscape architects can adapt to contemporary
economic realities and increase profitability with a non-traditional
approach to practice.
2. Examine innovative deliverable strategies for landscape architects,
reducing traditional costs and liabilities, while offering more lucrative
applications of our skills.
3. Understand the challenges and successes of applying our unique
skills, perspective, and training in a post-recession economy, in a
more profitable and flexible way.
4. Assess how unique skills and personal strengths can lead to both
innovative and personally fulfilling practice endeavors.
COMMON THEMES:1. Flexibility
2. Passion
3. New definitions of success
4. Adaptability
5. Non linear trajectories
6. ...
#ASLA2016
#AdaptingPractice
WE ARE THE FACILITATORS
OF OUR OWN CREATIVE
EVOLUTION
Why am I here?
Why am I invested in this conversation?
CALL TO ACTION
A New Paradigm For
Public Collaboration“It is opportunity that drives
me. Because we deserve
healthier, more vibrant places
to live in, living out the vision to
overcome obstacles and
understand opportunity is a
journey worth taking.”
#ASLA2016
#AdaptingPractice
COMMUNITY LEADERSHIP“Those who have learned to collaborate
and improvise most effectively have
prevailed.”
#ASLA2016
#AdaptingPractice
The Commodities of Ideas Vs Process:
“Ideas are worthless until you get them out of your head
to see what they can do.”
#ASLA2016
#AdaptingPractice
Public Outreach
and Engagement: Leveraging new
communication
channels to reach the
broadest audience
#ASLA2016
#AdaptingPractice
JOY KUEBLER TIMELINEThrough adversity we grow.
LATER AFTER
BEGIN
7 MONTHS LATER
4 MONTHS LATER
2 MONTHS LATER
SOMETIME AFTER
10 YEARS
LATER
Started with a supervisor and 2 co-workers.
Graduation and move to new city. Only woman in “macho culture” small office.
Joined one firm, turned down the other.
10 years of traditional practice model.
New strategy!Had a baby. Earned a liscence and pushed to go part-time.
We merged.
Only one left in the department. Ran department for the following 2 years.
Return to Buffalo.
Recession.
LATER
AFTERPRESENT
Landscape Architecture without any drawings?
What could that look like?
SUCCESS THROUGH
EXPERIENCE & KNOWLEDGE
Value. Experience. Knowledge.Confidence to be better than you could have imagined at the right cost.
Value. Finding the potential and using the right
strategies to achieve higher value for you.
$1,000 MEETING
$5,000 MEETING
Experience. Revealing important information for
your project and building confidence in the outcomes.
$5,000 MEETING
More Experience. An out of the box atmosphere
to better increase your potential. Making the perfect alternative.
$10,000 MEETING
Knowledge. Envisioning the future in the present
dimension together. Proving a better investment.
Measure success on your own terms – Process
Find what you enjoy
Find your sweet spot
Share your GIFTS