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Today’s CFOs help their enterprise address four key tenets of competitiveness

• Anticipates evolving stakeholder needs• Scales the finance organization based on opportunity or

uncertainty • Employs flexible business models using variable cost structures

These characteristics help the smart CFO lead the competition in these times of change

• Challenges business as usual• Seeks out new products and offerings

• Acts as a true business partner• Creates end-to-end visibility into global processes • Harnesses the power of analytics

• Provides effective controllership while maintaining flexibility • Aims to be cost-efficient and effective in all areas• Leverages resources globally

Adaptive

Innovative

Collaborative

Effective

CFO ► Challenges