LINKING POLICY AND ENVIRONMENTAL STRATEGIES TO HEALTH OUTCOMES | page 40

POLICY/ ENVIRONMENTAL CHANGES

SHORT-TERM OUTCOMES

INTERMEDIATE OUTCOMES

LONG-TERM OUTCOME

Implement campaigns on physical activity across many venues of the community • Use media/advertising to encourage physical activity • Connect people with physical activity opportunities/resources

(e.g., through large media campaigns and outreach)

Setting: Community-at-large, neighborhoods, schools, worksites

• Increased awareness about active living • Increased awareness of risk factors • Increased awareness about physical activity opportunities • Broadened community representatives in the planning

• Increased program participation • Increased advocacy for policy changes

• Increased physical activity • Increased funding for further policy and environmental

initiatives

POTENTIALLY LEADS TO

IMPROVED HEALTH

ACTIVE LIVING STRATEGY #18: IMPLEMENT CAMPAIGNS ON PHYSICAL ACTIVITY ACROSS MANY VENUES OF THE COMMUNITY

Media advertising, websites, and public relations events support the importance of physical activity and the availability of physical activity opportunities. Community-wide campaigns to promote physical activity can be effective in increasing physical activity.

LINKING POLICY AND ENVIRONMENTAL STRATEGIES TO HEALTH OUTCOMES | page 41

ACTIVE LIVING STRATEGY #18: IMPLEMENT CAMPAIGNS ON PHYSICAL ACTIVITY ACROSS MANY VENUES OF THE COMMUNITY (CONTINUED)

Community-wide campaigns to promote physical activity have been shown to be effective in increasing physical activity. Using media advertising (e.g., newspapers, TV, radio), websites, and public relations events in campaigns to promote physical activity have increased awareness of the importance of physical activity and the availability of physical activity programs. These campaigns also saw increases in participation in physical activity programs. The campaigns led to increased public support and advocacy for policy changes that, in turn, increased opportunities for funding to advance policy and environmental initiatives aimed at increasing physical activity in the community.

References: 1) Brownson, R., Smith, C., Pratt, M., Mack, N., Jackson-Thompson J., Dean, C.G., Dabney, S., &

Wilkerson, J.C. (1996). Preventing cardiovascular disease through community-based risk reduction: The Bootheel Heart Health Project. American Journal of Public Health, 86, 206–213.

2) Huberty, J.L., Dodge, T., Peterson, K., & Balluff, M. (2009). Active Omaha: The journey to an active living environment. American Journal of Preventive Medicine, 37(6S2), S428–S435.

3) Reger, B., Cooper, L., Booth-Butterfield, S., Smith, H., Bauman, A., Wootan, M., Middlestadt, S., Marcus, B., & Greer, F. (2002). Wheeling Walks: A community campaign using paid media to encourage walking among sedentary older adults. Preventive Medicine, 25, 285–292.

4) Thomas, I.M., Sayers, S.P., Godon, J.L., & Reilly, S.R. (2009). Bike, walk, and wheel: A way of life in Columbia, Missouri. American Journal of Preventive Medicine, 37(6S2), S322–S328.