Presentation by:Ashutosh Kumar M-09Harpreet Singh M-16Saurabh Thukral M-53Simerpreet Singh M-55

About ACE Ltd

• Ace is leading mobile cranes manufacturing co. in India, established in 1996 based in Ballabgarh, Faridabad.

• Got CNBC TV18 Emerging India Award in 2006• Achieved 50% market share in 10 Yrs.• 5 plants spread in 100 acres of area.

Mission

• To produce and distribute good quality machine which are cost effective , have value added features and to provide in the line product support.

• To become the leading manufacturer and exporter of construction equipment in India.

Construction Equipment Sector

• Estimated market size 11000 Cr.• Growing at 30% annually in India.• Global growth rate is 5% approx• It constitute 11% of India’s GDP.• World leader is Caterpillar Inc.

COMPETITIVE STRENGTHS

• Low cost products• Promoters and Management• Range of Product Offerings• Total Quality Commitment• Functional Parameters• Product Support• Customized Solutions

COMPETITORS

• Larsen and Toubro• JCB• Escorts• Eicher• Telcon (Tata-Hitachi)

Organization Structure

CEO

(Mr. Vinod Ahuja)

Manufacturing Design Quality Marketing (Mr. Mahesh Aggarwal) (Mr. L R Chaudary) (Mr. Ashok Kumar) (Mr. Sunil Khanna)

Services (Mr. Prashant Shrivastav)

Product Line

1. Pick and move cranes2. Tower cranes3. Backhoe Loaders4. Fork lift5. Tower cranes6. Lorry loaders7. Tractors

Clients• Reliance • L&T• BHEL• Punj Lloyd• Essar• BSNL• Indian Railways• AAI• Tata• Ministry of Defense• Aditya Birla• Unitech

International Markets

• UAE• Qatar• Sultanate of Oman• Kuwait• South Africa• Kenya• Nigeria• Mauritius• Singapore• Portugal

Profit after Tax

Turnover

16603438

8780

16568

24587

• Raw Material– Local suppliers & imports– Chassis and majors parts

• Inventory Management– Based on research and forecasts

• Safety Management– Helmets, working aprons, internal training, weekly

meetings.• Waste Management

– Six sigma implemented • Quality management

– ISO 9001 certified by CVI

Assembly Process

1. COMPONENT PAINTING2. MAIN STRUCTURE ASSEMBLY3. AUXILLARY STRUCTURE ASSEMBLY4. ENGINE & TRANSMISSION ASSEMBLY5. CONTROLS6. SUPER STRUCTURE ASSEMBLY

6. ELECTRICAL FITMENT7. LUBRICATION8. HYDRAULIC SYSTEM FITMENT9. ROLL OUT & TESTING10.PAINTING & REWORK11.PRE DELIVERY INSPECTION

Assembly Process