Can’t Get There From Here

Achieving Organization 2.0

Meredith FarkasNorwich University

How many of you are using 2.0

technologies in your library?

How many of you don’t feel like you’re quite getting the ROI you’d hoped for with the 2.0 tools you’re

using?

So what is library 2.0?

Web 1.0: Democratized Access to Information

Web 2.0: Democratized Participation

Revolutionary or evolutionary?

http://www.davidleeking.com/2007/08/24/library-20-ripples-another-go-at-the-graph/

What is different now?

Technology has Technology has enabled us to do so enabled us to do so much moremuch more

but we’re no longer but we’re no longer the only game in the only game in town.town.

Library 2.0 is a state of mind

•Working to meet changing user needs

•Trusting our users (radical trust)

•Getting rid of the culture of perfect

•Aware of emerging technologies and opportunities

•Looking outside of the library world for applications, opportunities, inspiration

We really need to do these Web 2.0 things all the other libraries are

doing

I think our library really needs a blog to be relevant to our

patrons. Don’t worry, I’ll handle everything.

This will be the bestlibrary blog ever!

So what’s the problem?

Why does it fail?• Use of social software is not seen as

furthering the library’s mission

• Social software is treated as someone’s “pet project”

• Social software is not planned for strategically like other technologies

• Once the newness wears off, people are less motivated to contribute

• Staff are not given time to work on social software

Building Organization 2.0

Know your users

Develop a Learning Culture

Question Everything

Integrate 2.0 philosophy and tech into library

planning

Use technology to solve problems

Improve communication with our users

Highlight our Collections

Make our services more visible

Improve internal knowledge sharing

Develop a Risk-Tolerant Culture

Be Agile

Good Ideas can Come from Anyone and

Anywhere

Give Staff Time for Creative

Endeavors

Nurture Talent

Encourage Network-Building

Be transparent with staff

Be transparent with patrons

Involve Staff from All Levels in

Planning

I can haz your cooperation?

Understand Staff Needs and Limitations

Plan for the Continued use and

Maintenance of Tech

How many of you are assessing the impact

of your 2.0 technologies?

Assess, Assess, Assess!

Time Must be Devoted to all This

Is your organization (as it is currently

structured) able to make all this happen?

Thanks!

mgfarkas@gmail.comAIM: librarianmer

Links and presentation athttp://meredithfarkas.wetpaint.com

Photo Credits• Library 2.0 Meme Map http://flickr.com/photos/gbierens/178568449/ by Gerard Bierens

• Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn

• Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska Library Commission

• TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar

• Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by maubrowncow

• Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion

• RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar

• IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude

• Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24

• Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll

• The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by Cayusa

• Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood

• sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn