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Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region— Thoughts and Strategies Olivier Serrat 2016

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Page 1: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region—

Thoughts and Strategies

Olivier Serrat

2016

Page 2: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Why Invest in Sustainable Mountain Development?

According to FAO (2011):

• Climate change, increasing natural disasters, food and energy crises, population growth, water scarcity and desertification, loss of biodiversity, degradation of ecosystems, migration, and growth of cities—the planet is currently facing a multitude of challenges. Mountain regions and their inhabitants are disproportionally affected, but also offer significant opportunities for solutions.

• By providing key environmental services such as freshwater, biodiversity conservation and hydropower to more than half of humanity, mountain ecosystems play a critical role in world development. Mountain systems are essential building blocks for long-term sustainable global development, poverty alleviation, and the transition to a green economy. In a world heading towards water, food and energy crisis, sustainable mountain development is a global priority.

Page 3: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Why Invest in Sustainable Mountain Development?

Cont'd

• Mountain people, who are among the world's poorest and hungriest, are key to maintaining mountain ecosystems and their role in providing environmental services to downstream communities. Mountain communities need to be empowered and their livelihoods improved, to enable them to take responsibility for the preservation of natural resources and to fulfil their role as mountain stewards.

• In spite of the obvious importance of mountain areas, sustainable mountain development does not receive the attention and priority it deserves. Investing in sustainable mountain development is a global priority for addressing the current challenges. It reaches far beyond monetary terms to embrace increased attention to and support in all aspects of mountain ecology and society.

Page 4: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

The Hindu Kush Himalayan Region

Sustainable mountain development in the Hindu Kush Himalayan Region faces enormous (and all the time more difficult) challenges.• Four of the 8 most populated countries in the world, including the top

two, belong to the Hindu Kush Himalayan Region: they are the People's Republic of China, India, Pakistan, and Bangladesh, in decreasing order, of which three have intermediate fertility (2.1 to 5 children). Another regional country, Afghanistan, has high fertility (5 or more children).

• The demographic challenge to the Hindu Kush Himalayan Region, which has transformed it from a nature-dominated landscape into a human dominated environment, will accelerate environmental degradation and natural resource use; it will exacerbate the vulnerability of mountain communities from increasing demands for biodiversity, energy, food, and water.

• Climate change will aggravate the Hindu Kush Himalayan Region's socioeconomic and environmental challenges. To note, Himalayan glaciers are receding faster than elsewhere.

Page 5: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

ICIMOD's Purview

ICIMOD—A regional, intergovernmental learning, knowledge, and enabling center for mountains aiming—in partnerships— to link science to policy making, implementation, and developmentIts Regional Member Countries—Afghanistan, Bangladesh, Bhutan, People's Republic of China, India, Myanmar, Nepal, and Pakistan … its Vision—Men, women, and children of the Hindu Kush Himalayas enjoy improved wellbeing in a healthy mountain environment… and Mission—To enable sustainable and resilient mountain development for improved and equitable livelihoods through knowledge and regional cooperation

The Hindu Kush Himalayan Region:

• … the world's highest mountains; the largest body of ice outside the Polar caps; 17% of the global glacial area

• … the source of 10 large Asian river systems; host to 28 Ramsar sites and 4 of the 34 global biodiversity hotspots

• … ecosystem services to 210 million people upstream (and 1.3 billion downstream)

• … most sustainable development goals are relevant; mountains feature explicitly in SDG 6 and SDG 15 and Targets 6.6, 15.1, and 15.4

Page 6: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

ICIMOD's Strategic GoalsLeading to the strategic impacts of reduced poverty, reduced physical and social vulnerabilities, and improved ecosystem services—and delivered through regional programs informed by expertise in four thematic areas, ICIMOD's strategic goals are:• Widespread adoption of innovations developed by ICIMOD and partners to

adapt to change leading to positive impacts for women, men, and children• Substantial advances in the generation and use of relevant data, knowledge, and

analysis• Significant advances made in approaches and knowledge that promote gender

equality and inclusive human development• Significantly developed human and institutional capacity• Policies and practices considerably influenced by the work of ICIMOD and its

partners• Enhanced regional cooperation related to sustainable mountain development• Global recognition of the importance of mountains and the need for more global

resources made available to mountain people to ensure improved and resilient livelihoods and ecosystems

Page 7: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Regional Programs and Strategic Thematic Areas of ICIMOD

Thematic Areas Livelihoods Ecosystem Services Water & Air Geospatial

Solutions

Regional Programs

Adaptation to Change

Climate Services & Disaster Risk Reduction

Sustainable Energy

Transboundary Landscapes

River Basins & Cryosphere

Atmosphere

Mountain Environment Regional Information System

Mountain Youth Empowerment

Page 8: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

On Knowledge Management and Communication

As a learning, knowledge, and enabling center for mountains, knowledge management and communication must be at the center of everything ICIMOD does. There are two key considerations: (i) knowledge is most valuable when it is actually used, not just identified, created, stored, and/or shared; and (ii) in step with what motives drive knowledge management initiatives the perspectives that conduce the latter can be ecological—focusing on interactions, organizational—focusing on knowledge processes, and/or technocentric—focusing on storage and sharing (the list to the right suggests ICIMOD's approach thus far has been technocentric).

CommunicationCoPsDocument RepositoriesExtranetIntranetICT4DImpact StoriesGood PracticesInformation CenterKnowledge ForumsKnowledge ParkMultimediaPublicationsPhoto GallerySocial MediaSocial NetworksTrainingWebWorkshops

Page 9: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

"Data smog", "infobesity", "infoxication", and "information glut" describe the deluge of information that overloads our brains. Information is ubiquitous because producing, manipulating, and disseminating it is easy.

A wealth of information creates a poverty of attention and a need to allocate that efficiently. A straightforward way of measuring how much scarce resource a message consumes is to note how much time a recipient spends on it.

Effective dissemination of knowledge is arguably more important than its production. So, (i) develop a dissemination policy; (ii) adopt a strategic approach to dissemination; (iii) formulate generic, viable dissemination plans and tactics that can be adapted to serve different purposes; and (iv) monitor and evaluate accomplishments.

The Great Information Glut

Page 10: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Dissemination Policy

Establishes a research center's vision and values, and measures these to engage.

Explains how efforts at disseminating research results link to their utilization.

Ties research to practice through dissemination strategies, dissemination plans, and the application of dissemination tactics.

In the overall context of a public communications policy (or framework), a research agenda requires:

• A dissemination policy

• A dissemination strategy

• A dissemination plan• Dissemination tactics

Developing a Dissemination Policy

Page 11: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Journal, Magazine

Library

Website

Databases

Basic Dissemination Tactics

Desk Launch

News Releases

Press Conference

Professional Conference

Verbal Feedback to Contributors

Verbal Briefings

More Advanced Dissemination Tactics

Meetings

First Qualification

Post-Qualifying Courses

Other Courses

The Research Report

Summary

Article

Dissemination

In-House Press Release

Referencing Material

Dissemination Tactics

Launch

Verbal Feedback

Consortium and Network

Integration into Training

Research Findings

Evolving Dissemination Tactics

Page 12: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Policy is a deliberate course of action to guide decisions and achieve outcomes. Policy change can be: (i) discursive—involving new concepts and terminology; (ii) procedural—altering the way policy makers do things; (iii) content-oriented—inducing modifications in strategy or policy documents; and behavioral—transforming attitudes.

In theory, policy makers make decisions based on research that has already delivered results, and the best experience and knowledge available. In reality, poor research circulates and is acted upon while good research is ignored and disappears. Policy makers need to determine what information, evidence, or belief is true or valid. They are driven by the Five S's: speed, superficiality, spin, secrecy, and scientific ignorance.

Researchers miss opportunities to turn inquiries into lasting change because of the weak rapport between investigations, recommendations, and the real world of policy makers and policy making.

On Policy: Myths and Reality

Page 13: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Political ContextPolitical structures and processes, institutional

pressures, prevailing concepts, policy streams and windows,

etc.

LinksPolicy makers and other

stakeholders, relationships, voice trust, networks, the media and other intermediaries, etc.

EvidenceCredibility, methods,

relevance, use, how the message is packaged

and communicated, etc.

External InfluencesInternational factors,

socioeconomic and cultural influences, etc.

Campaigning and Lobbying

Analysis and Research

Scientific Information Exchange and Validation

The RAPID Framework

Page 14: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

The RAPID Framework of the Overseas Development Institute intimates that research-based and other forms of evidence can enrich policy if:

It fits within the political and institutional limits and pressures of policy makers, resonates with the policy makers' assumptions, or sufficient pressure is exerted to challenge them.

The evidence is credible and convincing, provides practical solutions to pressing policy problems, and is packaged to attract the interest of policy makers.

Research and policy makers share common networks, trust one another, and communicate effectively.

Grooming Policy Entrepreneurs

Toward this, researchers must become policy entrepreneurs who can:• Operate in highly political

environments.• Distill powerful policy

messages from research results.

• Use networks, hubs, and partnerships and build coalitions to work effectively with all stakeholders.

• Maintain long-term programs that pull all these together.

Page 15: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Define (and Redefine)

the Policy Objective

Identifythe Key

Stakeholders

Identify Desired

Behavioral Changes

Develop a Strategy

Analyze Internal

Capacity to Effect Change

Establish a Monitoring and

Learning Framework

Map the Policy Context

Tools include the alignment, interest, and influence matrix; stakeholder analysis; influence

mapping; social network analysis; and force field analysis.

Tools include progressmarkers; opportunities

and threats timeline; policy objectives; the alignment,

interest, and influence matrix; and force field

analysis.

Tools include force field analysis; communication

strategies; advocacy campaigns; the network

functions approach; structured innovation; and

research strategies.

Tools include drivers ofchange; power analysis;strengths, weaknesses,

opportunities, and threatsanalysis; influence mapping;

and force field analysis.

Tools include the logicalframework (flexible);outcome mapping;

journals or impact logs;and internal monitoring

tools.

Tools include the policyentrepreneur questionnaire;

strengths, weaknesses,opportunities, and threats

analysis; and internal performanceframeworks.

The RAPID Outcome Mapping Approach

Page 16: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

• A reorientation from academic achievement to policy engagement

• Grappling with the policy community• Developing a research agenda focusing on policy issues rather

than academic interests• Acquiring new skills and building multidisciplinary teams• Establishing new internal systems and incentives• Working in networks, hubs, and partnerships• Producing a range of knowledge products and services aimed

at different segments of the external environment• Spending more on knowledge management and

communication

Research centers must transform themselves into policy-focused think tanks staffed with entrepreneurs. This involves:

Toward Policy-Focused Think Tanks

Page 17: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Knowledge Partnerships

• Are associations and networks of individuals or organizations that share a purpose or goal.

• Are comprised of members who contribute knowledge, experience, resources, and connections, and participate in two-way communications.

• Thrive when there is a strategic, structural, and cultural fit, and when members embrace a collaborative process, behave as a coherent entity, and engage in joint decision making and action.

Knowledge partnerships

• Filter—Organize and manage information that is worth paying attention to.

• Amplify—Take new, little-known, or little-understood ideas, give them weight, and make them more widely understood.

• Invest and Provide—Offer a means to give members the resources they need to carry out their main activities.

• Convene—Bring together different, distinct people or groups of people.

• Build Community—Promote and sustain the values and standards of individuals or organizations.

• Learn and Facilitate—Help partners carry out their activities more efficiently and effectively.

The specific functions of knowledge partnerships, not necessarily mutually exclusive, are to:

Page 18: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Purpose/Goal

What is the partnership's value proposition?What will the partnership produce?What values and principles will guide it?

Membership

Who will the members be?What are the membership criteria?Will there be different classes of members?What will be the obligations and benefits of members?

Governance

What decisions will need to be made?Who will make decisions?How will decisions be made?

Structure

What will the structure of the partnership look like?What will the partnership's development path look like?

A Design Checklist for Knowledge Partnerships

Page 19: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Measures

What is success? What are its specifics?How will the partners know when success is achieved?How will success be rewarded?

Formation

Who will build the partnership?Will an outside facilitator be used to facilitate alignment and production plans?Who will operate the partnership?

Production

What hypotheses will the partnership test?How will joint undertakings be designed?How will results be evaluated?What will give confidence to scale results up?

A Design Checklist for Knowledge Partnerships

Page 20: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Communications

Are open communications and information a visible indicator of the level of trust?Is the power of information and communication technology harnessed in support?

Resources

What resources will fuel the partnership?What contributions will members make?What are all the possible sources of funding?Who will manage the cash?

Evaluation

What do the partners want to assess?Who will conduct the evaluation?How will the partners design evaluation at the front end?

A Design Checklist for Knowledge Partnerships

Page 21: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

The OECD-Development Assistance Committee has set five criteria for evaluating development programs and projects.

Relevance

Efficiency

Effectiveness

Impact

Sustainability

The OECD-DAC criteria provide a useful framework

for evaluating knowledge partnerships but also—it

follows—for designing and monitoring them.

Evaluating Knowledge Partnerships

Page 22: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

A Knowledge Management and Communication Agenda

Sharpen the Knowledge Focus in ICIMOD's

Operations(Add value at regional,

country, and project levels)

Strengthen External Knowledge Partnerships

(Align and leverage external knowledge)

Further Enhance Staff Learning and Skills

Development(Multiply opportunities for

staff to learn)

Empower Communities of Practice

(Collaborate for knowledge generation and sharing)

The four pillars are closely related: the set of actions/outputs under the first would focus on adding value to ICIMOD's operations; the other three sets would deal with how that might be sped. A knowledge management results framework would specify expected actions/outputs and related specific activity indicators and useful results indicators with targets and sources of verification.

Page 23: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

A demand-led and user-focused orientation would separate out what mountain topics ICIMOD should assuredly lead from those it can explore in collaboration with partners. Irrespective, all areas for investigation should be practical and applied, with the explicit goal of creating value for clients, audiences, and partners.

By actively involving learners in the experience, we increase the chances they will retain and use learning; if not, what knowledge has been acquired will be forgotten. Modalities for knowledge generation and sharing that conduce knowledge retention and use, such as socially interactive processes for learning from peers and in small groups, should be prioritized. A learning charter, e.g., statement of intent, purpose and results, commitments to corporate action, commitments to individual action, may help. Training in learning in partnerships, learning in teams, reflective practice, etc. may help too.

A Postscript on Organizational Learning

Page 24: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

If only because of climate change (and the burgeoning of climate change modalities), self- and independent evaluations should be ramped up to capture learning (especially real-time) and disseminate that for more effective formulation of regional programs and delivery of results. After-action reviews and retrospects can be conducted too.

Tenuous organizational roadblocks can slow the uptake and application of learning. (They include a bias for action, "undiscussables", commitment to the cause, the funding environment, the role of leadership, organizational structure, multiplying agendas, complexity, etc.) Defining roadblocks, however numerous they may be, is half the battle to removing them: it might make them part of the solution instead of part of the problem.

A Postscript on Organizational Learning

Page 25: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Selected References• FAO. 2011. Why Invest in Sustainable Mountain Development?

Rome, Italy: FAO. www.fao.org/docrep/015/i2370e/i2370e.pdf

• ICIMOD. 2012. A Strategy and Results Framework for ICIMOD. Kathmandu. lib.icimod.org/record/28290

• David Molden and Eklabya Sharma. 2013. ICIMOD's Strategy for Delivering High-quality Research and Achieving Impact for Sustainable Mountain Development. Mountain Research and Development. Vol. 33 (2); pp. 179–183.

• Muriel Ordoñez and Olivier Serrat. 2009. Disseminating Knowledge Products. Manila. www.adb.org/publications/disseminating-knowledge-products

Page 26: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Selected References• Arnaldo Pellini and Olivier Serrat. 2010. Enriching Policy with

Research. Manila. www.adb.org/publications/enriching-policy-research

• Olivier Serrat. 2008. Linking Research to Practice. Manila. www.adb.org/publications/linking-research-practice

• Olivier Serrat. 2010. Showcasing Knowledge. Manila. www.adb.org/publications/showcasing-knowledge

• Olivier Serrat et al. 2011. Guidelines for Knowledge Partnerships. Manila. www.adb.org/publications/guidelines-knowledge-partnerships

Page 27: Achieving Impact Through Knowledge Management and Communication in the Hindu Kush Himalayan Region

Quick Response Codes

@ADB

@ADB Sustainable Development Timeline

@Academia.edu

@LinkedIn

@ResearchGate

@Scholar

@SlideShare

@Twitter