©2013 Networked Insights Data | Page   2 Confidential & Proprietary

Date  Range:  (1/10-­‐2/14/13)  

Quick  Fact:    

Only  16%  of  Argo’s  conversa.on  is  about  the  Academy  snubbing  Ben  Affleck  for  Best  Director  

 Only  5%  of  Zero  Dark  Thirty’s  conversa.on  is  about  the  polarizing  

torture  scenes  

©2013 Networked Insights Data | Page   3 Confidential & Proprietary

Quick  Fact:    

Only  16%  of  Argo’s  conversa.on  is  about  the  Academy  snubbing  Ben  Affleck  for  Best  Director  

 Only  5%  of  Zero  Dark  Thirty’s  conversa.on  is  about  the  polarizing  

torture  scenes  

Date  Range:  (1/10-­‐2/14/13)  

©2013 Networked Insights Data | Page   4 Confidential & Proprietary 2/20/13