abstract art in abstract reality - cecilia bergamo

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Abstract Art in an Abstract Reality Final Dissertation 3 September 2012 Student number: 33229373 Tutor: Professor Alex Düttmann Word Count: 14.973 Department of Visual Cultures MA Contemporary Art Theory

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Abstract art in abstract reality

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  • AbstractArtinanAbstractReality

    FinalDissertation3September2012

    Studentnumber:33229373Tutor:ProfessorAlexDttmann

    WordCount:14.973

    DepartmentofVisualCulturesMAContemporaryArtTheory

  • 2

    TABLEOFCONTENTS

    INTRODUCTION ..................................................................................................................................3

    Methodology ................................................................................................................................7

    1stMOMENT:Adorno .........................................................................................................................8

    REALITY ...........................................................................................................................................8

    ExchangeMania............................................................................................................................9

    DominativeAbstractStructure ...................................................................................................10

    Totality ........................................................................................................................................11

    ART .................................................................................................................................................12

    Autonomy ...................................................................................................................................12

    Art=reality=abstract ................................................................................................................12

    Selfdenial ...................................................................................................................................13

    Negation .....................................................................................................................................14

    Socialdimension .........................................................................................................................15

    ObjectiveDimension...................................................................................................................16

    StandingFirm..............................................................................................................................18

    AdReinhardt ...............................................................................................................................18

    2stMOMENT:Foster .........................................................................................................................21

    REALITY .........................................................................................................................................21

    Baudrillard ..................................................................................................................................21

    SignValue ...................................................................................................................................22

    Code............................................................................................................................................23

    SimulationandHyperreality .......................................................................................................24

    ART .................................................................................................................................................26

    NeoGeo....................................................................................................................................26

    Simulationism .............................................................................................................................26

    Compliantreproduction .............................................................................................................27

    Conventionalism .........................................................................................................................28

    SherrieLevine .............................................................................................................................28

    ADORNOXFOSTER ...........................................................................................................................30

    Friction ...........................................................................................................................................34

    TOMMAABTS ....................................................................................................................................37

    REFERENCES .....................................................................................................................................42

  • 3

    INTRODUCTION

    Throughoutmyreadingsduring thispastyear,overandover I cameacross the idea

    thatthereality,asweknowit,isanabstractreality.Forexample,IcameacrossAntonioNegri

    defending that the reality we see today is abstract and circular, in which experience is

    composed by a process of accumulation of abstract events, that even though render reality

    palpable and solid, it nevertheless affirms it as superficial, selfaffirming and meaningless

    (2011,p.5).IalsocameacrossAlanBadiou(n.d.)affirmingthat globalizationproposestous

    anabstractuniversality,anuniversalityofmoney,communicationandpowerwhereweare

    ledtobelievethateverythingispossibleandeverythingisimpossibleatthesametime.

    Thisconceptofanabstractrealityalwaysremainedelusiveand thispuzzledmeas I

    wantedtounderstandhowrealitycouldbealteredinsuchaprofoundway.

    The concept also made me wonder what would the relationship be between this

    allegedalteredrealityandworksofartthatareabstract.Howcanthesepicturesofnothing,

    asProfessorVarnedoe(2006,p.1) jokinglyaddressedabstractworks,emergeorrelate from

    our reality? How can a picture with no connection to the visible world be relevant in the

    realityweexperience?

  • 4

    The explanations that the development of early modern abstraction in the work of

    Pablo Picasso, Georges Braque, Wassily Kandisnly, Kazimir Malevich was fuelled by

    revolutions in society and in consciousness are already common and accepted (Varnedoe

    2006,pp.25).Intheriseofthemodernmantheseearlyformsofabstractionwereadvancing

    theformalfragmentationandreassemblingoftheworld,givingshapeandcolourtoidealsofa

    newsocialorder,envisionedthroughtheadvancements inknowledgeandtechnologyunder

    theguidanceofinstrumentalreason(idem;Kuspit1998,p.131).

    It is also common the explanations thatwith the GreatWorldWars and the rise of

    totalitarianregimens, theweakeningof theseearlymodernaspirationshappenedsucceeded

    by riseof abstract expressionism, inwhichmetaphysical or social agendaswere left behind

    andindividualfreedomswerecelebrated.

    This period was then followed by the rise of consumer society, mass culture and

    entertainment, and a heavy politicized critique of abstraction came to dominate the 1980s

    (Varnedoe 2006, p.21) opposing artists who believed in abstraction as all powerful and

    dominating,asPeterHalley1,seeFigure1,andartistslikePhilipTaaffe,whosawabstraction

    as inconsequential and thin (ibid.), a position rather evident in the tone of his abstract

    paintings,seeFigure2,whichreduceabstractiontodesign(Foster1996,p.100).

    Figure1:PeterHalley,Loop,1995,oilonlinen,162x228cm.

    (Source:www.peterhalley.com)

    1 Even though Halleyss abstract paintings have been questioned by Hal Foster, I believe his practice is relevant here for his openly declared his faith in abstraction.

  • 5

    Figure2:PhilipTaaffe,Blue,Green,1987,Silkscreen,collage,andacryliconcanvas,219.7x172.7cm.

    (Source:Varnedoe,K.;2006;PicturesofNothing,p.21)

    Obviously thisaccount isovergeneralized,buthelpful inaheuristicway inpainting

    thepictureoftheuncomfortableplacethatabstractionstilloccupiestoday.

    EmblematicofthissituationisthenewsoloexhibitionoftheAmericanartist,famous

    forherprojections, JennyHolzer. Inhershowentitled EndgameatSkarstedGallery inNew

    York in March 2012, the artist presented paintings that resembled censored military and

    intelligence documents related to the wars in Iraq, Afghanistan and the situation at

    GuantnamoBay(Jonhson,2012).Thesepaintings,seeFigure3, formallyandopenlyalluded

    to types of modernist abstraction, including Kazimir Malevich, Ad Reinhardt and Robert

    Ryman(Jonhson,2012).InareviewpublishedintheNewYorkTimes,ontheoccasionofthe

    openingoftheshow,itwasnotedthatbyequatingthesepaintingstocensoreddocumentsthe

    artworksaccusenonrepresentationalpaintingofcoveringupandblindingartistsandviewers

    torealworldproblems(Jonhson,2012).

  • 6

    Figure3:JennyHolzer,TopSecret10,2012,oilonlinen,58x44inches.

    (Source:SkarstedGallerywebsite)

    Suchanopenattackon thepresupposed lackof relevanceorpuredetachment from

    reality of abstract artworks reinforced my interest in exploring the relationship between

    abstractioninartandthesocialhistoricalrealityoftheworld.

  • 7

    Methodology

    Thegoalofthispaperwillbethentoanalyzetwodifferentmomentswhereabstraction

    positioned itself as critical of the alleged abstract reality andby comparing the theoretical

    background informing these two moments question how can contemporary abstraction

    remainrelevantandoffertruecriticalresistancetothestatusofthings.

    The first moment will be based on Theodor W. Adornos Aesthetic Theory,

    posthumouslypublishedin1970,inwhichIwillfocusonthechapterentitledSituation.

    The second moment will be build upon the work of Hal Foster. For this, I will be

    focusing mainly on the text Signs Taken forWonders, first published in 1986 and in two

    chaptersofhisbookfrom1996TheReturnoftheReal,namely ThePassionof theSignand

    TheArtofCynicalReason.

    SinceFosteralignshisunderstandingof realitywith JeanBaudrillards Iwilldirectly

    recoursetosomeofhiskeytextsinordertobetterunderstandFostersposition.

    By going in depth into the theories sustaining these twomoments, Iwill be able to

    compare how these two authors understand reality and the role and relevance of certain

    abstractartworksandexposeanapparentcontradictioninthelevelofcriticism(oropposition

    tothestatusquo)thatthemovementfromAdornotoFosterwillexpose.

    ToworkthroughthiscontradictionIwillrecoursetoThierrydeDuveandthenmove

    towardsaconclusionbyexposingsomealternativesforcontemporaryabstractiontoremain

    critical.

    Lastly,Iwill lookintotheworkofartistTommaAbts,whoIbelieveembodysomeof

    thesolidpossibilitiesleftforabstractiontopursue.

    I am sure that as Brice Marden said abstraction is still in its infancy. Through

    theoreticalresearchandtheanalysisofalivingartistsworkIhopetodiscussthepossibilities

    opentocontemporaryabstractionandadvancethediscussionofitsrelevancy.

  • 8

    1stMOMENT:Adorno

    REALITY

    Adornoseestheworldthathelivedthroughasaverygloomyone.Fromtheopening

    wordsof Dialectic ofEnlightenmentwe can grasphis disillusioned statewith the statusof

    humanity,mainlywithin theWesternworld.Hehaswritten: enlightenment, understood in

    thewidestsenseastheadvanceofthought,hasalwaysaimedatliberatinghumanbeingsfrom

    fearandinstallingthemasmasters.Yetthewhollyenlightenedearthradiatesunderthesignof

    disastertriumphant(citedinStanfordEncyclopediaofPhilosophy,2011).

    Considering thehistoricalmoment thathe lived through (WorldWar II, the riseand

    fall of Nazi Germany, the catastrophic and antihuman actions carried out in the name of

    reason and the ferocious advancement of capitalism and consumerism) his disappointment

    withhumanityanditsdevelopment,orenlightenment,shouldnotcomeasasurprise.

    InthesectionofAestheticTheoryanalyzedfortheessay,itisstillevidentinhisuseof

    wordsthedisillusionmentwithreality.Heaffirms,alludingtoBaudelaire, thattheworldhas

    lost its fragrance and colour, (2004, p.50), that reality is at its most grim state, that it is

    developing into an abnormity (ibid, p.3) and that this is an age of incomprehensible horror

    (ibid, p. 24) to cite a few examples. He also reiterates his disappointmentwith the level of

    technologicalandproductivedevelopmentofsocietywhichinsteadoftransformingtheworld

    intoabetterplacecreatesmoreinjustices.Hehasaffirmedthatthis isaworld inwhichthe

    realpossibilityofutopiathatgivingthelevelofproductiveforcestheearthcouldhereand

    nowbeparadiseconvergeswiththepossibilityoftotalcatastrophe(2004,p.42).

    Even though IagreewithAdornoonsomeaspectsof thisdarkenedreality Iwillnot

    dwellinit.

    MyobjectofinterestforthisessayisAdornosunderstandingofthisrealityasabstract.

    He has affirmed that in the empiricalworld (hiswording to convey the idea of reality) the

    concrete continues to exist only as a mask of the abstract (Adorno 2004, p. 40). As I

    mentionedbefore,thisisaconceptthatpuzzlesmegreatly.

    Zuidervaart(1994,p.86),oneofAdornoscommentators,affirmsthatforAdornothis

    abstraction is the essence of contemporary society and explains that Adorno conceives of

    contemporary society as a functional totalitywhose abstract structure governs aprocess of

    dominativeexchange,beingcapitalismthedrivingforcebehindthisprocess.

    Inordertounderstandthedepthofthisaffirmationwewilltakeitbypartsandlook

    into some Marxist ideas that informed Adornos understanding of how capitalism has

    profoundlyalteredthenatureoftheempiricalworld.

  • 9

    ExchangeMania

    Adornossocialtheory,beinggroundedintheMarxisttradition,acknowledgesthatit

    was capital that changed theway people understand and relate to the world (Zuidervaart,

    1994,p.67).

    Adorno pointed out that in a capitalistic society, where everything is regulated by

    exchangerelations,all thingsareturnedintocommodities(Adorno2004,p.23).Also,hehas

    indicated that in the age of overproduction the commoditys use value has become

    questionableandyieldstothesecondarygratificationofprestige,ofbeinginstep(ibid,p.22).

    WiththeseaffirmationsAdornoispointingtoaprocessofcommodificationinsocietyandthe

    substitutionofusevaluebyexchangevalue(Zuidervaart1994,pp.7278).

    These two processes amount to a scenario in where first, value is no longer about

    usefulnessbutaboutwhat somethingcanbeexchanged forandsecond for the spreadingof

    thismentalitybeyondtheeconomicarena,sinceallthingsstartbeingtreatedascommodities,

    fromarttosocialrelation.

    Theoperationofexchangevaluetakingtheplaceofusevalue implementsanabstract

    relationship of value, amarket one.Market exchange then becomes the golden rule against

    whicheverythingismeasured.Thismentality,appliedtoallareasof lifecanthenrenderthe

    experienceoftheempiricalworldasabstract(Adorno2004,p.39).

    OneexamplethatIfindclarifyingofthisprocesswasgivenbyAdornointherealmof

    howmusicappreciationhaschangedunderaworlddominatedbycapitalism,whichisaworld

    of entertainment and commodified culture. Adorno points out that in these conditions, the

    musiclistenernolongergoestoaconcerttotrulyenjoythemusic(orappreciateitsquality),

    but rather, he goes to a concert worshiping themoneyhepaid for the ticket.His pleasure

    comesoutofthesatisfactionofknowingthathisticketisconsolidatingtheeconomicsuccess

    ofthemusicandthereforeestablishingitsexchangevalue(citedinZuidervaart,1995,p.78).In

    this case the worth of the artwork, or themusic, becomes its economic worth or its price

    insteadofitsusevalue,orquality.

    TherearetwounderlyingconceptsthatareinformingAdornosunderstandingofthis

    abstractprocessofcapital(Zuidervaart1994,p.72).

    First isMarxs ideaof commodity fetishism,whichcanbeexplainedby theway that

    commoditiesarefetishizedasbeingindependententities,withalife,andpowersoftheirown,

    relatingtoothercommoditiesandpeopleasiftheywerebeingsofsomesort(Spickard2001).

    AccordingtoSpickard(2001) this fetishismturncommodities,whicharenothingmorethan

    products,intoenigmaticfetishesindependentofanyhumanagency,hidingthelabourpoured

    intotheirproduction.

    The problemwith this operation,whichMarx sees as an effect of capitalism, is that

    commoditiesarethenturnedintousevaluesbymeansof theirexchange(Zuidervaart1994,

    p.73)andstartbeingproducedtobeexchangedinthefirstplace(ibid,p.74).Whathappensis

    thateven thoughcommodities,orproducts, cansurelybeproduced tosatisfyhumanneeds,

  • 10

    havingusevalue, theystartalsocommandingotherusevalues in theirexchange. Exchange

    value, which is detached from a real need, starts having precedence over use value, which

    originallywaswhysomethingwasproduced.Theinversion,orsubstitutionofvalues,iswhat

    Adornoseesasresponsibleforimplementingaworldbasedonabstractrelationships(Adorno

    2004,p.39).

    The second underlying concept is the concept of reification advanced by Gyrgy

    LukcsinhisbookHistoryandClassConsciousnesses,from1923,whichisanextensionofthe

    pervasivenessofMarxsideasofcommodityfetishism(Zuidervaart1994,p.75).

    In his theory of reification, Lukcs defended that the commodity is the central

    structural problem not only of the capitalist economy but of capitalist society in general.

    According to him, all forms of subjectivity and objectivity are organized around this

    structuringcell(Zuidervaart,1994,p.76).Thisresults,ontheobjectiveside,inextendingand

    sustaining the illusion that commodities have lives of their own, being independent

    determinants of human life, and, on the subjective side, in reinforcing the idea that human

    beingsareservantsof themarket,as if itwereanentitywithspecificdrives independentof

    humancontrol(idem.).

    InAdornoeyescommodificationandreificationchangedall layersof life,reordering

    politics,cultureandsocialrelations(Adorno,2004,p.39).Reality,accordingtohimbecomesa

    shell foranabstractworldgovernedbyimpersonalmarketexchanges(idem.)oranabstract

    structurethatisfuelledbytheprocessesofcapital.Inhiswords,theapplicationoftheconcept

    of abstraction in the vaguest possible sense, it signals the retreat from a world of which

    nothingremainsexceptitscaputmortuum(idem.).

    DominativeAbstractStructure

    Thisabstractstructureadvancedbycapitalthroughmarketexchange,eventhoughis

    abstractisnotneutralaccordingtoAdorno.Assaidbefore,heseesitasadominativeprocess

    whereallhumanbeingsaresubjectedtothelawofcapital.

    This domination is guaranteed through the inescapability from the law of capital.

    Zuidervaart (1994, p.86) has explained that no one can escape the pursuit of capital, even

    thoughnoteverybodypursuesitdirectly.Thismeansthattobeinacapitalistsocietyyouhave

    tosubjectyourselftothelogicofmarketexchanges.AsAdornoputsis,thatpeoplearetrapped

    inapositionofobediencetotheneedfortheexploitationofcapital(2004,p.27).

    This dominative structure is also maintained by ideology which according to

    Zuidervaartcanbeunderstoodasameansofcapitaltoobscuretheunderlyingtendenciesand

    conflicts insocial formation (1994,p.69).Heexplains that ideology,under theconditionsof

    commodification and reification, rather than justify indirect domination, lets people de

    directly dominated in their conscious and unconscious experience (ibid, p.79). Because of

    commodificationandreificationpeopledonotseethisstructure,orcapitalismasdominative,

  • 11

    ideologyveilstheinjusticesofthisstructureandthemarket issimplyseenasanimpersonal

    uncontrollableentity(ibid,p.74).

    Zuidervaarthoweverremarksthateventhoughthisstructureseemsunintelligible,itis

    not,foritismodelledafterinstrumentalreason(1994,p.86).Theabstractstructureimpliesa

    functionalprocesswhererelationshipsand the functionsof thesocialbodyaresubjected to

    thelogicofcapital.

    Even though logical, Adorno sees this process as something irrational since it is a

    processthatrobshumanbeingsoftheirhumanity,reducingthemtovehiclesforprofitability

    (2004,p.40)andconfirminghis initialdisappointmentwith theextent towhichreasonhas

    beeninstrumentalizedforirrationalends.

    Totality

    Thissituationofveiledregimentationofhowlivesaretobelived,iswhatAdornocalls

    asituationoftotaladministration(Adorno,2004p.23),wheretheabstractprocessofcapital

    amountstoastatusofanallegedtotalcoherencewhichhidesthecontradictionsofadvanced

    capitalism.

    Adornoalsouses the term functional totality,being this totality,a realitywhere all

    functionsarereducedtoonefunctionthatfunctions,beingprofitthelogicthatcommandsthis

    function(Zuidervaart1994,p.86).

    ForAdorno themore total societybecomes, themore completely it contracts into a

    unanimoussystem(2004,p.39).Accordingtohim,inthistotalitythespellofexternalreality

    overitssubjectsandtheirreactionshasbecomeabsolute(idem.).Thismeansthatthemore

    totalthesystemis,themorepervasivethementalityofexchangebecomesorthemorereified

    consciousness is. In this scenario, the abstract principle of market exchanges, comes to

    organizesrealityandthelifethatpeoplelive,renderingtheempiricalworldabstract.

    For Adorno, in this kind of reality art comes to occupy a prominent position in the

    opposition again the abstract process of capital. He sees reason to hope in what he calls

    authenticmodernartworks.

  • 12

    ART

    According toAdorno, autonomousmodernartworks, areworks that even thoughdo

    notaimatchangingpoliticalattitudes,yetoftendo(Zuidervaart1994,p.36). Herecognizes

    that certain modernist works have sufficient experimental depth and technological

    progressiveness to resist the commodification of consciousness and to expose the hidden

    contradictionsofadvancedcapitalism.(ibid,p.42)

    These autonomous modern art works stand out in a situation where, according to

    Adorno,artiseithertotallycommandedbythemarked,whereartisconsumedasanyother

    good (a mechanism explored by the culture industry) or by a false spiritualization of art,

    wherethemodernsubjectseeks itsownprojection inthework, hopingtogeteasypleasure

    outofit,tothepointofdimensionlesspuresubjectivity(Adorno2004,p.18;23;38,53).

    In this scenario, Adorno is convinced of the effectiveness of autonomous modern

    works.Accordingtohimtheseworksdeniedtheirownconcept,equatingthemselveswiththe

    totalityinordertobeabletoopposeitthroughitsimmanentnegation.

    Sincethisisaratherdensestatementwellworkthroughitbyparts.

    Autonomy

    TheideaofautonomyforAdornoiscentral.Forhim,themoreautonomousartworks

    are,freeingthemselvesofanyexternalgoals,themorecompletelytheydeterminethemselves

    astheirmasters(Adorno2004,p.23).

    Ifartworksareproducedtoattendtheneedsoftheprofitdrivencultureindustry,they

    arenotautonomousandtheycontributetothesmoothfunctioningoftheabstractprocessof

    capitalism, or of the totality, hiding the fact that it is a dead process not revolving around

    humanneeds(ibid,p.24).

    In this scenario, by being autonomous, artworks are capable of mounting critical

    resistancetothetotality,questioningitfromwithin.AccordingtoZuidervaart,suchworksby

    appearingtohavealifeoftheirown,callintoquestionasocietywherenothingisallowedto

    beitselfandeverythingissubjecttotheprincipleofexchange,bybeinguselessworksofart

    recall the human purposes of production that instrumental rationality forgets (Zuidervaart

    1994,p.88).

    Art=reality=abstract

    Another manoeuvrethatAdornoidentifiesintheseauthenticartworksisthatatthe

    sametimethattheyaretobeautonomous,theyaretoequatethemselveswiththerealitythat

    theyareopposing. Accordingtohim,since thespellofexternalrealityoveritssubjectsand

    their reactionshas become absolute, the artwork canonly oppose this spell by assimilating

  • 13

    itselftoit(Adorno2004,p.39).Thiswouldmeanthateffective,trueartworks(orabsolute,in

    hiswords)wouldequalthemselvestoreality,becominglikeacommodity.Inhiswords:

    theabsoluteartworkconvergeswiththeabsolutecommodity.Themodern

    pays tribute to this in the vestige of the abstract in its concept. If in monopoly

    capitalism it is primarily exchange value, not use value, that is consumed, in the

    modernartworkitisitsabstractness,thatirritatingindeterminatenessofwhatitis

    and to what purpose it is, that becomes a cipher of what the work is. The

    abstractness[]isaprovocation,itchallengestheillusionthatlifegoeson,andat

    thesametimeitisameansforthataestheticdistancingthattraditionalfantasyno

    longerachieves[]afterthecatastropheofmeaning,appearancebecomesabstract

    (Adorno2004,p.28).

    This means that by equating themselves with reality, these artworks become thus

    abstract, reflecting a world organized aroundmarket exchanges, which convert real values

    intoabstractones.ForAdorno,thedrivetowardsabstractioniswhatisleftforarttopursuein

    aworldwherereasonhasfailed.

    Selfdenial

    However, by becoming abstract the autonomous modern artwork let go of its

    traditionalaffirmativeessence(Adorno2004,p.2).AccordingtoAdorno,theabstractnesshas

    nothing incommonwith the formalcharacterofolderaesthetic normssuchasKants (ibid,

    p.28).

    InthehisCritiqueofJudgmentKantstatedthatindealingwithaproductoffineartwe

    mustbecomeconsciousthatitisartratherthannature,andyetthepurposivenessinitsform

    mustseemas free fromallconstraintofchosenrulesas if itwereaproductofmerenature

    (Kant1987,p.173).Artwassupposed to look likenaturebutat thesametime itwas tobe

    taken as art. By looking like nature, hiding the fact that itwas somethingmade, and at the

    sametimelookinglikeart,thistraditionalmimeticpractice,sanctionedtheprimacyofreality

    (Adorno2004,p.2).Thisaffirmativeposture,giventhebarbarismthatAdornoobservedinthe

    worldandthelevelofcommodification,becomesprohibitiveandartisticproductioncannotbe

    continuedasbefore(Kratzsch2007,p.12).

    In Adornos words: in face of the abnormity into which reality is developing, arts

    inescapable affirmative essence has become insufferable. Art must turn against itself, in

    opposition to its own concept, and thus becomeuncertain of itself right into its innermost

    fiber. Yet art is not to be dismissed simply by its abstract negation. By attacking what it

    seemed to be its foundation through the whole of its tradition, art has been qualitatively

    transformed,ititselfbecomesqualitativelyother(2004,p.3).Forhimartrespondstotheloss

    of its selfevidence not simply by concrete transformations of its procedures and

    comportmentsbutbytryingtopullitselffreefromitsownconceptasfromashackle:thefact

    thatitisart(ibid,p.22).

  • 14

    Validartworks, forhim,are then artworks [that]becomeartworksonlybynegating

    theirorigin(ibid,p.4)andthiswouldmeanthatrelevantmodernartworks,havetoletgoof

    their mimetic past and no longer seek to hide the fact that they are something made,

    constructed,rathertheyaretostartconfrontingtheirownfeasibility(ibid,p.34).ForAdorno,

    byassuminganegativeposture,insharpcontrasttotraditionalart,newartaccentstheonce

    hiddenelementofbeingsomethingmade,somethingproduced(ibid,p.33).

    Negation

    Byenteringincontradictionwithitsownconcept,becomingabstractandconfronting

    itsownfeasibility,theartworkstartsnegatingitself.

    More than that, since Adorno touts modernist works as genuinely realistic

    (Zuidervaart1994,p.40)inthesensethattheyaremadebyequatingthemselvestothereality

    of capitalism, abstract andmade, by negating itself the work also negates the reality from

    whereitemerged.

    This ispossibledue to the fact that art contains something that itwill then come to

    negate. Adorno explains that art negates the categorical determinations stamped on the

    empiricalworld and yet harbourswhat is empirically existing in its own substance (2004,

    p.6). Everything that the work negates is contained in itself, but rather than resolving

    antagonisms, art at times expresses overwhelming tensions negatively through extreme

    distancefromthem(ibid,p.47).

    Inotherwords,withtheartworktakingonitsownskintobelikeacommoditythereis

    a situation in which the work enters in contradiction with itself, revealing an immanent

    negation. But since the work is operating like a commodity, this self negation exposes the

    contradictory nature of the totality, or the controversies of the empirical world, which are

    veiled by the design of capitalism. In Zuidervaart words this immanent negation of the

    artworksrevealanegativeknowledgeofthesocialhistoricalreality(1994,p.40).

    Stillaccordingtohim,thisprocesscanbeunderstoodasadefetishizingfetish,(1994,

    p.91)sincetheartworkexposesthefetishcharacterofthecommodity,byinflictedonitselfa

    processalike.

    The immanent negation leads to Adornos remark that serious modern art is

    necessarilyfragmentary.Accordingtohimthefragmentisthatpartofthetotalityofthework

    that opposes totality (2004, p.57). The critical content of modern works of art surfaces

    therefore in its immanent negation and for Adorno, artworks that do not transpire this

    fragmentarynature,butareinpeacewiththemselves,theirconceptandtheworldarenothing

    morethananemptyspinningofgears;teleologicallyittendstowardinfantiletinkering(ibid.,

    p.37).

    For him in artworks the criterion of success is twofold: whether they succeed in

    integratingthematicstrataanddetailsintotheirimmanentlawofformandinthisintegration

    at the same time maintain what resists it and the fissures that occur in the process of

  • 15

    integration(ibid.,p.8).Byexposingthefragment,theirreconcilableaspectoftherealityinthe

    coreoftheartworknewessence,artspeaksforwhattheveilhides(ibod.,p.24).Thismeans

    thatartexpressestheirreconcilabilityintermsofformandthereforeopposesthestatusquo

    bymeansofform(Adorno2004,p.3).2Bymimingtherealityofthehardenedandalienated

    (ibid, p.28), the artworks internal coherence is lost, and through the showing of this non

    reconciledrealityintheformofthefragment,theartworkopposesreality.

    Butonecanask:howcantheseworkstrulyopposereality?Isntthisabstractnessand

    autonomydetachedfromsocialhistoricalreality?

    Not nor Adorno. His understanding includes a social and an objective dimension in

    modernartworks.

    Socialdimension

    The social dimension can be explained through Adornos recognition of the double

    character of art: being autonomous (free from external objectives) but also a social fact

    (Adorno 2004, p.6). He has stated that artworks always turn one side toward society, the

    domination they internalize also radiate externally. (2004, p.23). This means that the

    unsolved social antagonisms, or contradictions of reality, come back in these artworks as

    immanentproblemsof form, containing two layers that sustainAdornos standof the social

    dimensionofaestheticforms.

    The first layer lays in the recognition of the artist as a social agent. According to

    Adorno, the artist works as a social agent, indifferent to societys own consciousness. He

    embodies thesocial forcesofproductionwithoutnecessarilybeingboundbythecensorship

    dictatedbyrelationsofproduction,whichhecontinuallycriticizesbyfollowingtherigoursof

    hismetier. (2004,p.55). ForAdorno, theworkof theartist,withall its idiosyncrasies lives

    fromcollectiveforcesofwhichitisunconscious(ibid,p.53).

    Thesecondlayer,corollaryofthefirst,impliestherecognitionofsedimentedcontent

    in the aesthetic forms, produced through the artists metier (Adorno 2004, p.6). Adorno

    defines metier as the totum of capacities through which the artist does justice to the

    conception of the work and precisely thereby severs the umbilical cord of tradition (ibid,

    p.54).Beyondpure subjectivity,Adornopoints out that this totum of forces invested in the

    work [metier] is the potential presence of the collective according to the level of available

    productiveforces(ibid,p.54).

    2 The emphasis on fragmentation in the content of the Aesthetic Theory can also be observed in the form of Adornos writing. His essayistic way of writing and utilization of dialectics to thing through every aspect of the artwork makes it impossible to pin down precise concepts. KRATZSCH (2007, p.5) even defends that Adorno can be approach in terms of washing around, circling around concepts rather than honing a precise meaning for every proposition.

  • 16

    Accordingtohim,metiernotonlysetsboundariesagainstthebadinfinityofworksor

    the abstract possibility of artworks (ibid, p.55) but also allows for social issues to be

    embodied in formal problems. He defends that the development of artistic processes is

    correspondenttosocialdevelopment(ibid,p.6),sincewhatinformsthesedimentedcontentin

    theformalproblemsaresocialstrugglesdeeplyrelatedtolabourandproductiveforces.Inthe

    social dimension, Adorno ties the struggles of the social reality to the core of the artistic

    practice,andtotheoutcomeoftheartistswork.

    ObjectiveDimension

    Theobjectivedimension in autonomousmodern artworks comes fromwhatAdorno

    calls the dialectic ofmaturity (Adorno 2004, p.54). This dialectical relationship has in one

    poleexperience(orexpression,whichcanbeloadedwithindividualsubjectivemeaning)and

    ontheotherexpertise(orconstruction,thatisobtainedthroughthemasteringametier,with

    itstechniquesandmaterials).

    For Adorno, these apparent oppositional sides are not corrective of each other. He

    explains that construction is not the corrective of expression, nor does it serve as its

    guarantor by fulfilling the need for objectivation; rather, constructionmust conform to the

    mimetic impulses without planning, as it were and at the same time what survives of

    expressionism as something objective are those works that abstained from constructive

    organization(2004,p.55).Healsosaysthatatthesametime constructioncannot,asaform

    empty of human content, wait to be filled with expression. Rather, construction gains

    expressionthroughcoldness.(idem.).

    This means that for Adorno, the strength of modern artworks does not come from

    resolvingthisdialecticinamiddleground,whichforhimwouldachievenothingmorethana

    dubious consensus (ibid, p.55) but from gravitating towards one of the extremes. For him

    validarttodayispolarizedinto,ontheonehand,anunassuagedandinconsolableexpressivity

    thatrejectseverylasttraceofconciliationandbecomesautonomousconstruction;and,onthe

    other, the expressionlessness of construction that expresses the dawning powerlessness of

    expression(ibid,p.54).

    Ininvestingfullyinoneofthesides,theoppositesideisalsofulfilledinthisdialectic

    relationship.Forexample,Adornodefendsthatabsoluteexpressionwouldbeobjective(ibid,

    p.56). This means that works that take construction serious, end up being expressive. And

    pureexpressiveness,giventodayssituationwouldbeobjective.

    Eventhoughmakingartworksover40yearsafterAdorno, Isee inTaubaAuerbachs

    description of her artistic process a way of better understanding how these 2 apparently

    irreconcilable extremes (expression and construction) canoperate.The artist hasdescribed

    herprocessassomethingcerebralbutatthesametimeassomethingcompletelyvisceraland

    rightbrained(Bedford2012,p.104).Sheseesthismarriagealwayspresentinthemakingof

  • 17

    herartworks,andthethrivingofoneside,thecerebral,resultsinthegreaterevidenceofthe

    otherside,thevisceral.

    Inviewofthisdialectic,Adornoalsotouchesontheissueofexperimentalart.Forhim,

    artisonlypossiblewhenitdoesexperiment(2004,p.47),buthisunderstandingdiffersfrom

    thecommonmisunderstandingthatexperimentalartisabouttheartistsunconsciousorganic

    labour, or by being surprised by the outcome of a work when the artist operates in an

    unreflectedmanner(idem).EventhoughforAdorno,theelementofsurpriseintheoutcome

    ofanartworkdoesnothavetoberuledout,itshouldbeunderstoodastheresultofanartistic

    exploration where the artists has conscious control over materials and is conscious of its

    aestheticexploration.AccordingtoAdornoyouhavetoknowexactlyifsomethingsounds,and

    onlytoacertainextenthowitsounds(2004,p.48).

    This concern relates to the fragmentary nature of serious modern artworks, which

    Adornostressesthathasnothingtodowithacontingentparticularity(2004,p.57)butrather

    hastodowiththefullunderstandingofartsconditionandthechangesinartsessencecaused

    bythecurrentstatusofthings.

    The remarks on experimentation also reflects on Adornos emphasis on mastering

    somethinginordertodenyornegateit.Heaffirmsthat onlyassomethingmastereddoesit

    bearwitnesstowhathasbeenliberated(Adorno2004,p.48).Adornoreiteratesthenecessity

    oftheartistsoperatingconsciouslyandknowingly(p.47).Forhim,reflectionisarequisiteof

    arttodaymeaningthatartmustbecomeconsciousofitsidiosyncrasiesandarticulatethem

    (p.45), and operate with critical consciousness (p.47). For Adorno, these idiosyncrasies of

    artists are sedimented in the canon of prohibitions, but they in turn become objectively

    binding so that in art the particular is literally the universal. For the idiosyncratic

    comportment,whichisatfirstunconsciousandhardlytheoreticallytransparenttoitself,isthe

    sedimentationofacollectiveformofreaction(2004,p.45).

    Allthisreiterationsstresstheimportanceofdominatingtradition,ofbeingawareand

    groundedinknowledgeandpracticeasifonlythroughthatlimitscouldbeovercame.Since

    traditiondependsoneconomic and social structures (Adorno2004,p.27) itsunderstanding

    andmasteringallows for thesocialhistoricalconditionsberevealed in theartworks. In fact

    Adorno,seesthehistoryofmodernartasastrainingtowardmaturity(Adorno2004,p.54)or

    lettinggoofunquestionedandunconsciouspractices.

    When it comes to materials Adorno defends that modern artworks must equate

    themselveswithhighindustrialism,appropriatingitsrationale(2004,p.43).Healsodefends

    that the substantive element of artisticmodernism draws its power from the fact that the

    most advanced procedures of material production and organization are not limited to the

    sphereinwhichtheyoriginate(idem.).ToillustratethisheusestheexampleofPaulKlee,who

    throughartistictechnology,orconsciouscontrolovermeansandmaterials,appropriatedthe

    industrialelementandinAdornowordsreturnedwithavengeance(idem).

  • 18

    StandingFirm

    Finally,Adornoalsounderstandsthatthestrengthofmodernistautonomousartworks

    comes from their capacity to stand firm. For him the radically darkened art (which he

    understands as modern art) is en essence nothing but the postulate that art and true

    consciousness of it can today find happiness only in the capacity of standing firm. This

    happiness illuminates the artworks sensuous appearance fromwithin, offering a sensuous

    enticementthatistheantithesesofthefraudulentsensualityofculturesfaade.(2004,pp.50

    51).

    InAdornoswordsbyenduring,artworksprotestagainstdeath(2004,p.35)andfind

    happinessthatcomesfromthefeelingtheyinstilofstandingfirm(ibid.,p.18).

    Bystandingfirm,consciousandknowledgeableofitstraditionandcurrentcondition,

    the artwork endures its process of immanent negation and resists the abstract structure of

    capital. Adorno describes such artworks as windowlessmonads (2004, p.54), that in their

    autonomybringforththecontradictionsofasocialhistoricalprocess(Zuidervaart,p.89),and

    resist conforming to the demands of capital, offering real opposition to the abstract reality

    implementedbythelogicofcapital.

    AdReinhardt

    InviewofallthisIcannotbutthinkofAdReinhardt3,seeFigure4.Inhisseriesentitled

    BlackPaintings thatdated from1954 to1967, allpaintingswereuniform,made througha

    gridstructure,exploredhuesofblackandgreyandmeasured152x152cm(MoMa,2011).

    Theobjectiveoftheartistwiththisserieswastopushabstractiontothelimit,ortothe

    brink of silence, in Adornos words (2004, p. 50). His objective included purifying his

    paintings of anything that was foreign to it, bearing no reference to anything outside

    themselves (MoMa, 2011). By advancing this purification in the footsteps of geometric

    abstraction, Reinhardt rejected the ideals of the Abstract Expressionists, and the deeply

    subjective connotations of their work, that favoured emotionalism and the cult of the

    individual.Insteadheproducedwhathecalledtheultimateabstractpaintings,anchoringhis

    processincontrolandmasteringovermeansandtechnique(idem.).

    Inthisprocess,IseeacorrelationbetweenReinhardtconsciouspracticeandAdornos

    emphasisonautonomyandthedialecticofmaturity.

    3 Adorno did not use the work of Reinhardt for his case nevertheless I cannot but see the correspondences between theory and practice.

  • 19

    The dialectic of maturity brings great stature to these works that were built on an

    extensive formal research, an awareness of the historic tradition but nevertheless

    encompassedalsoalevelofsubjectivitythatshowsitselfall themorerelevantwhenfiltered

    throughthemasteringoftheconstructionmeansandtechniques.Reinhardthasdeclaredthat

    hiswholeprocesswheretobeginandwheretoendwasworkedoutinhismindbeforehand

    (Colpitt2002,p.158),whichcanbeunderstoodashimbeingincontrolofhisexperiment,not

    leavingittochance.

    Whenitcomestocolour,thereisalsoseeacorrelationbetweenAdornostheoryand

    Reinhardts practice. In Adornos words: to survive reality at its most extreme and grim,

    artworksthatdonotwanttosellthemselvesasconsolationmustequatethemselveswiththat

    reality.Radicalarttodayissynonymouswithdarkart;itsprimarycolourisblack(2004,p.50).

    Adornowas emphatic inmanymoments on the ideal of blacknessbeing oneof thedeepest

    impulsesofabstraction(idem.). Accordingtohim,art thatdelights incolour ischildishand

    only throughdark featurescanauthenticartoffer resistance to thesituationofdespair that

    marksthecontemporarysituation(idem).

    The level of concentration required from the viewer in Black Series also resonates

    with Adornos critique of a commodified easy culture that reduced art to entertainment

    (Adorno 2004, p.22). According to Lippard (1967, p. 56) there is a forced contemplation

    required for theappreciationofReinhardtswork sincehisworksdemandmuchmore time

    andconcentrationthanmostviewersareaccustomedor,inmostcases,willingtogive(p.56).

    ReinhardtsBlackSeriesdependontimeandconcentratingfromtheviewertostartrevealing

    itselfwithallitsdifferenthuesofdarkcolourandacrosslikeformation(MoMa,2011). The

    viewer who expects instant pleasure and dont dedicate the time and effort to see these

    paintings,loosewhattheseartworkshavetooffer(idem.).

    ForAdorno,thisishowartcanresistinatimewhentheviewerhasbeenreducedtoa

    consumer,whoexpects to get somethingoutofwhathe sees.Forhim, thisdemand to get

    somethingoutoftheartworkisduetoaprocessofdeasthetizationofartcausedbycapitalism

    and its all encompassing process of commodification (Adorno 2004, p. 23). This process of

    deasthetization causes a reversal of the attitude of the viewer in front of the artwork; the

    viewer assume a consumer attitude and expects to find an echo of himself in theworkno

    longerseekingtoloosehimselfinfrontofanartwork(ibid,p.22).

    By resisting to conform to this capitalist logic, resisting instant gratification, and

    standingfirmonitsconditionofseriousautonomousart,Reinhardtsworksembodyawayto

    offerresistancetothewaytheworldis.

    ThisposturerelatestotheideathataccordingtoAdorno,seriousmodernautonomous

    artworkshavethepotentialtoaffectsocialchange,eventhoughtheydonotaimatit.Forhim

    only artworks that are to be sensed as a new form of comportment, a new praxis, have a

    reasonforexisting(Adorno2004,p.14).

  • 20

    Reinhardtalsodeclared thatdespite the fact thathesought toremoveall references

    from the external world from his pictures, he remained convinced that his art had the

    potentialtoaffectsocialchange,eventhoughthiswasnothismainpursuit(Savvine2012).

    It ismy understanding that both these position, stand for a belief that art can offer

    truthresistancenotbyopenlydeclaringtocarrymessagesforsocialtransformations,butby

    embodying in the particularity of its condition andpractice the state of theworld andonly

    thenoppose itwith itsownmeans, in itsowncategory.By transpiringcontradiction if their

    form,theseworksseemtoscreamallthelouderofthecontradictionoftheempiricalworld,or

    oftheabstractreality.

    Figure4:AdReinhardinhisstudiohangingoneofhisblackabstractpaintingstodry,1966.

    (Photographer:JohnLoengard;Source:www.ica.org.uk)

  • 21

    2stMOMENT:Foster

    REALITY

    Hal Foster aligns his understanding of realitywith Jean Baudrillard, French theorist

    renowned for his theories of the postmodern condition. In order to understand Fosters

    argumentitisrelevanttolookdirectlyintoBaudrillardskeyideaswhichinformtheoperation

    deployedbytheartthatFosterwilladdressascriticaloftheabstractreality.

    Baudrillard

    Baudrillardssocialcritique issomehowclose toAdornoandtheMarxist tradition in

    themeasure thathealsoblamescapital for advancingaprocessof abstraction in theworld

    (Lane2000,p.25).InhistextSimulacraandSimulationweread:

    it was capital which was the first to feed throughout its history on the

    destructionofevery referential,ofeveryhumangoal,whichshatteredevery ideal

    distinctionbetweentrueorfalse,goodandevil,inordertoestablisharadicallawof

    equivalence and exchange, the iron law of its power. It was the first to practice

    deterrence, abstraction, disconnection, deterritorialization, etc; and it was capital

    whichfosteredreality,therealityprinciple,itwasalsothefirsttoliquidateitinthe

    exterminationofeveryusevalue,ofeveryrealequivalence(1981,pp.182183).

    His account, however, takes ideas regarding commodification and reification to a

    further level by bringing these Marxist theories together with structuralist theories (Lane

    2000,p.25).

    Structuralismcanbeunderstoodasanintellectualmovementfocusedonthetheories

    of Ferdinand de Saussure (18571913) which defended that a sign was composed of a

    signifier(soundimage)andsignified(concept)(Lane2000,p.15).Hismainissuethough,

    wasthatthesesignscontainedanarbitraryrelationbetweenarealobjectanditssymbol,or

    signified and signifier. For example, the sign that represents a cat and the real animal are

    linkedbecauseofaconventionorasystemofsigns,thesignandthethinghavenointrinsic

    connectionbetweenthemselves(ibid,p.16).

    Butstructuralistsarenotonlyinterestedinthewaythatthesesignsystemsworkina

    semiotic level,but theyare interested in lookingatwhole theoriesas systems(idem.)and

    then deconstruct them by unveiling arbitrary connections between its significants and

    signifiers.

    Taking into account the depth and structural effects of this operation, Baudrillard

    updatedthelayersofvaluesimplicatedincommodities(idem.)andstartedadvocatingthatthe

  • 22

    issuewasno longer the fact thatusevaluehadbeensubstitutedbyexchangevaluebut that

    commoditiesnowrelatedtoeachotherintermsofitssignvalue(Baudrillard1972,p.80).

    SignValue

    The world from where Baudrillard is drawing context for his theories is not at all

    different fromwhatwe see today, but he saw, in front of his eyes4, the rise of a consumer

    societywithanendlessnumberofproducts,orgoods,becomingavailableforconsumersand

    theriseofadvertisementpresentingtheseproductsastofulfiltheneedsoftheseconsumers

    (Lane2000,p.29).

    Baudrillard observed, though, that there was something else commanding the

    exchange of products in this so called consumer society. He noted that, mainly through

    advertisement,productswerenotbeingsoldandboughtfortheirutility,orusevalue,butfor

    whattheseproductsstoodfor.Inotherwords,heexposedamovementinwhichobjectform

    turnsintocommodityformthatturnsintosignform(Baudrillard1972,p.59).

    Thissignform,whichBaudrillardunderstoodasthesumofideasorvaluesattached

    to a commodity,was thenanew formof value that startedbeing taken intoaccount in the

    constitution of value in a way that took priority over the object itself (ibid, p.79). In this

    scenario,signvalue,ratherthanexchangevalueasinAdorno,startedcommandingallvalue.

    Thesignthenbecameanintegralpartofacomplexpoliticaleconomy,alsocalledby

    Baudrillardasthesystemofobjects.Accordingtohim,inthissystemofobjects,inorderto

    becomeanobjectof consumption, theobjectmustbecomeasign andbydoingsoestablish

    itselfinanabstractandsystematicrelationtoallotherobjectsigns(Baudrillard1968,p.22).

    In this system of objects it is no longer an economic order that coordinates the

    relationships and exchanges, but an order that has to do with social class privilege and

    differentiation;economicpoweristransfiguredintosymbolsofstatus(1972,p.59).

    AsAdornoobservedacontaminationofallareasof lifewithan economicmentality,

    orwitha logicofexchange,sodidBaudrillard.Heobservedthatwith theconversionof the

    object to a systematized status of signs all forms of human relation have consequentially

    becomerelationsofconsumption(1968,p.22).Thisneworderaffectedallareasoflife.

    In this new order, Baudrillard also explains that people start actualizing themselves

    through consumption (1968, p. 12), being consumption the act of manipulating and

    exchangingsignvaluesassignifyingsubstance(1968,pp.2122;p.80).

    Thismeans, for example, that by buying designer clothes you are not proving your

    economicpowerbutyouareaccessingaprivilegedgroup,whosestandingissymbolizedinthe

    designer clothes youwear. By acquiring symbols of their aspirations or pretensions, in this

    neworder,peoplethendefinewhotheyare.

    4Richard Lane reminds us that the rise of the consumer society that Baudrillard saw was mainly in the modernization of France under the American model (2000 p. 29).

  • 23

    Code

    Inthisconsumersociety,whereallrelationsarerelationsofconsumption,Baudrillard

    emphasizes the existence of an abstract system of consumption which organizes and

    differentiatesobjectsas signs, rather than individualexpressionsofneedandpleasure inor

    for the object (Horrocks and Jevtic 2011, p. 22). In this case you do not buy products

    necessarilybecauseyouneedthembutbecauseyouareattractedtothesignitcarriessinceit

    mighthelpdefiningyouridentity.

    Similar to Adornos idea of a functional totality, Baudrillard also talks about an

    operationalaspectofthissystemthatfunctionsonitsownaccountinadementedandself

    referential perspective (1995, p. 268). The abstract self referential system is what

    Baudrillard calls the code; for it is effective, simple (1968, p. 19) and commands an

    operational,apatheticworld(1995,p.273).Thiscode,accordingtoBaudrillard,liketheother

    codesofvaluessuchasexchangevalue,isrationalyetabstract(1972,p.59).Accordingtohim,

    throughthecode:

    The sign value cannot admit to its own deductive abstraction any more

    than exchange value can. Whatever it denies and represses, it will attempt to

    exorciseandintegrateintoitsownoperation:suchisthestatusofthe"real,"ofthe

    referent, which are only the simulacrum of the symbolic, its form reduced and

    interceptedby thesign.Through thismirageof the referent,which isnothingbut

    the phantasm of what the sign itself represses during its operation, the sign

    attemptstomislead:itpermitsitselftoappearastotality,toeffacethetracesofits

    abstracttranscendence,andparadesitselfastherealityprincipleofmeaning.(ibid,

    p.92).

    Inotherwords, this code,which isnot arbitrary as anyother mathematical code is

    efficient in establishing a universal system (1968 p. 20) that hides its disconnection from

    realityandaffirmsitsownreality.Baudrillardseesthissystemnotasalivedrelationbutas

    anabstractedandannulledone(1968,p.22).

    He also identifies that this dominant and totalitarian code is reinforced through

    advertising.Heexplains that thecollective functionofadvertising is toconvertusall to the

    code(ibid,p.19),manufacturingandmanipulatingneedsinordertoconvincepeopletojoin

    inthesystemofdifferentiation,andbydoingsoreinforcesthecodewhereallindividualsare

    describedintermsoftheirobjects(idem).

    Inthiscode,orsystemthesignworksasanaccompliceofcapitalandasanagentof

    abstraction. Baudrillard has declared capital to be a monstrous unprincipled undertaking

    (2001, p. 176) and a sorcery of the social relation (ibid, p.177), commanding the life the

    peoplelivebutforitsownmaintenance.

  • 24

    SimulationandHyperreality

    It is a source of worry for Baudrillard the moment when the production of signs

    becomespriortotheproductionoftheobject,orwhenthesignprecedesthemodel,becoming

    one thing independent from the other. This inversion is what Baudrillard understands as

    simulation(Lane2000,86).Hearguesthattherearethreelevelsofsimulation,beingthe3rd

    level responsible for the production of signs totally detached from the real (ibid, p.30), ,

    becoming independent and establishing themselves as reality on an equal stand with the

    objectwhichoncetheyrepresented,seeFigure5.

    Figure5:Levelsofsimulation.

    Source:Horrocks,C,andJevtic,Z.(2011)Baudrillard:AGraphicGuide.pp.109110)

    For Baudrillard, when signvalue precedes the object, usevalue is then destroyed

    (1972,p.58),becomingirrelevant.Inthissituation,thesignbecomessignifiedandsignifiedat

    thesametime(ibid,p.59),establishingitselfindependentfromtherealthingsandclaimingto

    bearealthingonitsownright,establishingitselfasusevale.

    Inthisoperationtechniqueandknowledgearedivorcedfromtheirobjectivepractice

    and recovered by the "cultural5" system of differentiation (ibid, p.58). This means that in

    5 According to Baudrillard the production of signs was traditionally associated with culture; works of art, for example, stood for something beyond themselves, beyond their use values, they were symbols of higher ideals or values. With all commodities becoming signs, everything then becomes cultural. (1972, pp.76 -77).

  • 25

    simulation,techniqueandknowledgearenolongeraimedatattendingrealneedsbutrather

    theyareaimedatfeedingandmaintainingthesystemofsigns,orabstractsymbols,thatcome

    torepresentonlythemselves.

    Thecreationofsignsdetachedfromrealobjectscanbeexemplifiedinmanydifferent

    ways,giventhatourwayofexperiencingandunderstandingtheworld ishighlyconditioned

    by thismechanism.However,an illustrativeexamplecanbe the actofbuyingcoffee.Today,

    anyrespectable,consciousandcaringworldcitizenwouldcertainlyprefertobuyfairtraded,

    organicallygrowncoffee.Thesefeaturesamounttoacoffeethatstandsforwhatispolitically

    correct, free of any chemicals, mindful of other human beings, and conscious of the global

    socialandeconomicstruggles.Withsomanyadmirablethingtogofor,thequalityofthecoffee

    risk becoming secondary. In this scenario, coffee production starts revolving around

    sustaining these signs that are detached from the intrinsic quality of the coffee, its roast,

    grinding,aromaandsoforth.

    This is a simplified example, but helps understanding how the world starts being

    organizedaroundsigns,thatareabstract,signifyingthemselvesbutstillimportantinhelping

    peopleactualizethemselvesthroughtheendorsementofthesesigns,bethemthingstheybuy,

    products,trips,houses,orevenwholelifestyles.

    For Baudrillard, when simulation becomes the organizing principle of postmodern

    consumer societies, reality becomes hyperreal. When the sign establishes its own reality,

    realitybecomeshyperreality(Lane2000,p.30).

    ForBaudrillardallofreality[hasbeen]absorbedbythehyperrealityofthecodeand

    ofsimulation[beingnow]aprincipleofsimulation,andnotofreality,thatregulatessociallife

    (BaudrillardSED,p.120).Forhim,hyperrealityistheactualizationoftheoperationalcodeof

    consumption(Baudrillard,2001,p.170)thatestablishesasituationinwhich:

    it is no longer a question o imitation, nor of reduplication, nor even of

    parody.Itisratheraquestionsofsubstitutingsignsoftherealfortherealitself;that

    is,anoperationtodetereveryrealprocessbyitsoperationaldouble,ametastable,

    programmatic,perfectdescriptivemachinewhichprovidesallthesignsofthereal

    andshotcircuitsallitsvicissitudes(idem).

    Inotherwords, inhyperreality, the signbecomes real and reality isbetrayedby the

    sign (ibid,p.184). Simulation,whichproduces this secondreality, threatens thedifference

    between trueand false,between realand imaginary (1981,p.168),making it impossible

    thentonegotiatewhatisrealandwhatisnot(Lane2000,p.86).

    ForBaudrillardhyperrealityandsimulation[are]deterrentsofeveryprincipleandof

    everyobjective(Baudrillard1981,p.179)andthismeansthatbyaffirmingtheirownreality,

    hyperreality and simulation push away the reality of real things and use values, each time

    moreconcealingnotthetruth,butthefactthatthereisntanythatistosay,thecontinuityof

    thenothing(1995,p.272),arealityemptiedofitselforanabstractreality.

  • 26

    ART

    Theartpracticesfromthe80sand90swerewellawareofthearbitraryrelationships

    betweenobjectsandsigns,bathinginstructuralistanddeconstructivisttheories(Colpitt2002,

    p. 181;Hopkins 2000, p.197).. In this atmosphere the practice of abstraction in art did not

    have an underlying theoretical background orienting its efforts. Quite the opposite, the

    practicesfromthe80and90sweremarkedbytheirpluralism(idem.).

    There was, however, one group of abstract artists that adopted the theories of

    Baudrillardandstartedoperatingbyit(Colpitt2002,p.186).Thisgroup,knownasthe neo

    geo,whichstoodfornewgeometricpainting, includedJackGoldstein, JamesWelling,Phillip

    Taafe,PeterSchuyff,PeterHalley,AshleyBickerton,MeyerVaismanandOliverWasow(Foster

    1986,p.48).

    NeoGeo

    In the text SignsTaken fromWonders, Foster addresses theworkof the neogeos

    andopenly attacks their strategy (Colpitt2002,p.186).Mainlyworking throughout the80s,

    thisgrouphad,accordingtoFoster,aremovedrelationshipfromseriouscriticalabstraction,

    whichheunderstoodastheworkofBriceMarden,FrankStellaorRobertRyman(Foster1986,

    p.48). Instead, thegeosdeployedtheprinciplesofBaudrillards theoryofsimulation intheir

    practice of making abstract paintings, which Foster understood as being an unsuccessful

    manoeuvre,functioningincomplicitywiththeofficialculture(ibid,p.187).

    Colpitt(2002,p.186)explainsthatBaudrillardwasavitaltheoreticalforceinthe80s,

    sustainingthe ideathat intheadvancedcapitalistsociety worksofartaretransformedinto

    signs (signifying, for example, theprestige that accrues to theart collector), independentof

    their use value. Theneogeos, armedwith this idea, set out to represent this conversionof

    everythingintosignvalueintheirpractice(idem.)andtoquestionthesignvalueattributed

    toart.

    Thisleadtothequestioningofthereifiedmodernistartworks(Foster1996,p.7186)

    throughappropriation,treatingthetraditionofseriousabstractionasastoreofreadymades

    to be appropriated, which, according to Foster, only confirmed a removed, ironical

    relationshiptothisverysametradition(ibid,p.99).

    Simulationism

    The problem, according to Foster, was that instead of properly appropriating these

    allegedreifiedworks,whichwouldimplyacopyandthereforetheconfirmationthatthereis

    one model and one copy (1986, p.49), the neogeos simulated modern abstraction. This

    strategy, which Foster calls simulationism, appropriated modernist abstraction in order to

    mockitsaspirationtooriginalityandsublimity,ortoplayuponitsfailure(1996,p.101).

  • 27

    The production of artworks that are simulacra, according to Foster, called into

    question theverynotionsof copyandmodel (idem.)but indoing so hardly contestedour

    politicaleconomyofthecommoditysignasdefinedbyBaudrillard,onthecontrary,itplayed

    intothisneworder inwhichpracticesarereducednot just to commoditiesbuttosimulacra

    for exchange (1996, p.92). For foster, the simulationist strategy misses the point of

    questioning thereifiedstatusofmodernworksand instead participate[s ]on theirempting

    (1986,p.49).

    Byproducingartworksthatarejustsignsofmodernistreifiedartworks,theneogeos

    helped in further establishing the independence of the sign from the model. They also

    presented themselves to be comfortablemanipulating these signs (Foster 1986, pp. 4950).

    Even though their initial intentionwas to contest the system of signs, or the massmedia

    economy,inoperatingbythesamerules,theneogeosendedupjoininginthesystem(ibid.).

    Inthisscenario,inwhichthemythicalsignendsupbeingreinforcedcynicallyrather

    than questioned (Foster, 1996 p. 92) Foster reminds us of Baudrillards remark about

    simulationbeingtheworstkindofsubversion,forinthreateningthedifferencebetweentrue

    orfalse(Baudrillard1981,p.171),itcanshortcircuitrealitybutstillcontinuetoreproduceit

    bymeansofthereduplicationbysigns(ibid,p.185).

    For Foster, simulationismwas hardly disruptive or critical of simulation as amode

    (Baudrillard 1986, p. 55) but as a form of social control as important as ideological

    representation(idem),ithelpedinestablishingtherealityofthesymbolratherthanquestion

    it.

    Inotherwords,withsimulationism,the linesbetweendeconstructionandcomplicity

    blurred (Foster 1996, p. 101), and it became hard to see if the attitude is of defiance or

    complicity(ibid,p.120).

    Compliantreproduction

    To illustrate thismixofoppositionandendorsement,Foster talksaboutapostureof

    defiantcomplicity(ibid,p.103),oraparadoxbetweensubversionandoperationofthecode,

    thatwaspresentinthepracticeoftheneogeos.

    Foster accuses this posture of mirroring the processes of capital, which transforms

    objectsintocommoditysigns,byacceptingthereificationofcriticalabstractionandreducingit

    toastyle(Foster1996,p.187).Evenif the initialgoalwas toexposetheabstractprocessof

    capital, with this posture, simulationists ended up playing along with it and according to

    Foster,inthissituation,itbecomeshardtodistinguishcriticsfromconnoisseursofreification

    (ibid,p.96),orplayerswhoarefororagainst.

  • 28

    Conventionalism

    AnotherunderlyingtendencythatFosteridentifiesinmanypostmodernistpractices,

    including the artists operating through simulationism, is what he calls a conventionalist

    ethos,which canbedescribed as amodel that with thepermissionof a post structuralism

    thatwasnotwellunderstood,ittendedtotreatallpractices(artistic,socialandotherwise)as

    detachedsignifierstobemanipulated,ahistoricalconventionstobeconsumed(1996,p.91).

    For Foster, conventionalism become a pervasive aesthetic of our new order of

    capitalisminwhicha posthistoricalperspective isevinced,accordingtowhichartappears

    strippedofitshistoricalcontextanddiscursiveconnections(ibid,p.104).

    In this ethos art appears stripped of its material context and discursive

    entanglements, or as a synchronous array of so many styles, devices or signs to collect,

    pasticheorotherwisemanipulate(Foster1986,p.50).

    For Foster, this dry post historical attitude can lock artists into an indifferent

    pastiche[]orpassivepessimism(ibid,p.51).

    SherrieLevine

    Anillustrativeexampleofanartistthatoperatedundertheprinciplesofsimulationism

    is Sherrie Levine. American, know for appropriations also described as conceptual act of

    quotation(SimonLee,2012),theartistproducedinthemiddle80stwoseriesofpaintingson

    wood,inwhichsherecalledtwodifferentkindsofmodernabstraction(Foster1996,p.100).

    InoneseriesherworkrecalledtheanalyticabstractionofStella,Ryman,Mardenand

    others,seeFigure6andabouttheseFosterremarkedthatherworkevokedthemodernsonly

    tofallshortofitwhichistosay,onlytosuggestthatithadfallenshort,thatithadfailedon

    itspromiseofpictorialpurity,formalreflexivity,andsoon(idem).Intheotherserieswhere

    she evoked automatism abstraction, Foster remarked that she did so just to mock these

    modernistworksasfalseorforced(idem.).

    According tohim bothseries thuscitedmodernistabstraction,but inamanner that

    draineditofaestheticvalue(idem.),demonstratingthatthesemodesofmodernabstraction

    are no longer critically reflexive or historically necessary forms with direct access to

    unconscious truths or a transcendental realm beyond the world they are simply styles

    amongothers(Foster1986,p.48).

    Levine,alongsidetheneogeos,throughsimulation,attemptedtooperatethecodethat

    commands the system of the signs and ended up reproducing the reality that they were

    addressing,reducingsimulationtothestatusofatheme(Foster1996,p.107).

  • 29

    Accused of being reduced to a stylistic reaction, their practice, instead of truly

    questioningthesystemtheyinitiallysetouttoconfront,endedupoperatingcompliantlywith

    it,emptingthecategoryofartofanyaestheticvalue.

    ForFoster,theconventionalistoperationdeployedbytheneogoesnotonlyrevealsan

    ahistoricalmodelbutalsoamountstoapracticethatcannotaccountadequatelyforanyart

    (1986,p.49).Intreatingallartpracticesandformsassymbols,neogeosoverlookedquestions

    of technique, material, tradition and the intricate sociohistorical layer that constitute the

    artwork,masteringonlytheunderstandingandapplicationoftheabstractcodeofthesign.

    Figure6:SherrieLevine,Untitled(LeadChecks:2),1986/1987,Caseinonlead,wood.152.4x101.6cm.

    (Source:Varnedoe,K.;2006;PicturesofNothing,p.208)

  • 30

    ADORNOXFOSTER

    The close analysis of Adornos and Fosters (through Baudrillard) understanding of

    realityhas revealed thatbothauthorsunderstand it as somethingbecomingabstract.While

    Adornopointedouthowthementalityofmarketexchanges,whichappliedtoallareasoflife,

    contributed to a process of use values being exchange by exchange values, Foster took this

    substitutiontoadifferentlevelhighlightingtheriseofthesignvalueabovethepreviouskinds

    ofvalue.Bothauthorsseethecorrosiveeffectsofcapitalinorderingtheliveofpeopleagainst

    equivalencesthathavenorealbearingsinreallife.

    Inbothcasesthereistherecognitionthatthisprocessofabstraction,madepossibleby

    capitalism, relies on a structure, or a code that is selfreferential and guarantees its

    reinforcement by concealing the fact that it is detached from real humanneeds andhuman

    values. On other words the system does not operate for the greater good but for its own

    maintenanceonly.Also,bothinAdornoandFoster,theprocessofabstractionsubjectshuman

    beingstothelawofcapital,insteadofofferingthemrealcontroloverthissystem.

    Additionally,inbothunderstandingsofreality,economicprincipleshavepermeatedall

    levels of life, fostering the implementation of abstraction in culture, finance and human

    relationsingeneral.

    When it comes to the abstract art that both these author address, the move from

    AdornotoFostersuggeststhattheseartworks(modernseriousanalyticalabstraction, inthe

    caseofAdornoandtheworkoftheneogeo,orsimulationists,inthecaseofFoster)operatein

    radicallydifferentways,havingparadoxicallydifferentpositionstowardsreality.

    While in Adorno, the works assumed a negative essence, taking on themselves the

    contradictionsofreality,sufferingtheirfragmentationinordertoopposerealityfromwithin,

    theworks in Foster have a rather affirmative essence; incorporating the abstract code and

    operatingbythesamelogic.

    While inAdorno, theworks are not reconciledwith the abstract reality, opposing it

    throughtheirownnature, inFostertheseworksarenotonlyreconciledwith itbuttheyare

    alsoreproducingthisrealitybemeansofsimulation.

    WhileinAdorno,theworksstandfirm,consciousofitscondition,beingcriticalofthe

    empiricalworldbylookinginward,inFostertheworksarereactions,oroperationalreflexes

    oftheabstractrealityofthesign,makingthemcompliantwiththisreality.

    Thismovefromnegationtoaffirmation,seemsverycontradictoryconsideringallthe

    theory thatwas informing thepractices fromthe80s.Hopkinsdescribed thisdecadeasone

    with highly professionalized critical and academicdiscourse (2000, p. 212). But thenhow

    comeinaperiodofawarenessoftheory,ofquestioningofthevariouslanguagesgames(ibid.

    p.198),ofdeconstruction,andthereforesuspicion,thecriticaledgeseemstohavebeenlost?

  • 31

    Howcometheseartiststhatweresoimmersedinthiscriticaltimesendeduprevertingtheir

    practicesintoconformismratherthanopposition?

    In a very simplified and even caricatured way, Thierry de Duve, by addressing the

    changesinarteducation,exposesthatthedemiseofthemodernistmyth,whichaccordingto

    him is epitomized in the triad creativity/medium/invention, came to be substitutedby the

    triadattitude/practice/deconstruction(Duve1994,pp.1926).

    Thismeans that the postmodern triad came to prominencewith the art education

    system fostering a subversive attitude of young artists against the modernist rhetoric and

    works of art, becoming it all about suspecting, questioning, and deconstructing rather than

    masteringandthenpushingforward(idem.).

    AccordingtoDuve,thisnewemphasisonattitude,waswhatledtheory(orsocalled

    Frenchtheory)[toenter]schoolsand[thus]succeededindisplacingsometimesreplacing

    studio practice while renewing the critical vocabulary and intellectual tools with which to

    approachthemakingandtheappreciatingofart(1994,p.27).

    Hepointsoutthatbydoingthisschoolsstartproducingartistswhowerepushingthe

    rejection of both metier and the medium to the point where their only technique is the

    appropriation of readymades or [] simulation [] denying imitation and invention at the

    same time (ibid, p.26). This approach also led to the breakage of boundaries between

    disciplines andmediums, leading to the rise of inter or transdisciplinary approaches to art

    (ibid,p.28).

    In this atmosphere, in which attitude came to be the word of order, operating

    subversively, questioning notions of originality and authorship becamemore relevant than

    masteringaspecificmedium,oroperatinginaspecificcategoryofart.

    Duveexplainsthatthistendency,whichstartedasanideologicalone,characterizeda

    newpoliticizeddiscourseaboutartanditsrelationtosocietywhichbecamefashionableand

    associatedwithpoliticalcorrectness(ibid,p.27). Thisofcoursehadapositiveaspectinthe

    sensethatitchargedartisticpracticeswithpoliticalconnotations(ibid,p.29),howeveritalso

    hadadownside.

    First,Duvepointsoutthatthecriticalattitudeofartistsbecamejustthatanattitude,

    a stance, a pose, a contrivance (ibid, p.27). He is very sharp in his critique of this notion,

    declaring it poor and the most tautological notion of all (ibid, p. 28). As he said before, it

    becameamatterofpoliticalcorrectness.Accordingtohimtheexpressionartisticpractice

    hasbecomearitualformula,conveyingthevaguesuspicionthathadcometosurroundtheart

    world,while failing to designate referents in theworld (that is, actualworks) ofwhich one

    couldbesurethattheworldhasceasedtoapplytothemsignificantly(ibid,p.29).

    Hissharpcritiqueofthisapproachisdirectedattheriseofadeconstructionfeverina

    generationthatdidnothaveanymodelsortruereferentials.Hehasstatethat:

    rathermisunderstood andbadly assimilated, deconstructionhad apparently

    become,inthe80s,amethodbywhichtoproduceartandtoteachit.Assuch,however

  • 32

    [] deconstruction is merely the symptom of the disarray of a generation of art

    teachers who have lived through the crisis of invention and have never themselves

    beensubmittedto thedisciplineof imitation.Theresult is thatstudentswhohavent

    had the time to construct an artistic culture of any kind are being tutored in the

    deconstructivesuspicionpropertoourtime(ibid,p.30).

    Because suspicionwas being taught before anymastering,Duve also accuses all the

    endemic practices of quotation, second or third degree referentiality, replicas (p.29), and

    would add appropriation, of revealing a dryness, caused be the absence of models to be

    imitatedorcontested(ibid,p.29).

    The triad attitude/practice/deconstruction has watched its potential for negation

    becomingconventional(Duve1994,p.31).Deconstructioninpostmodernityhasturnedinto

    anexoticaffair(Hopkins2000,p.212)whichmadeitharderforarttoachieveanyadversarial

    distancefromthesocialmechanismsintowhichitwasmerged(ibid,p.197).

    Duvealsoadds that theanguishof thepostmodernist time is no longerof thekind

    that nourishes true artists (it is fake, because it is reconciled with the present); and its

    suspicionisnotfruitful(itisaimedattheotherandnotatoneself)(Duve1994,p.31).

    ThissuspicionthatisnotfruitfulalsostronglyresonateswithFosterbringingintothe

    discussiontheconceptofcynicalreason,whichcanbeunderstoodasaparadoxicalstructure

    ofthoughtexploredbyPeterSloterdjik.Accordingtohimthisenlightenedfalseconsciousness

    , is lessasatoyingwithfetishismthana coquettingwithschizophrenia,aformulationthat

    captures the subject position ofmuch contemporary art (Foster 1996, p. 118). Foster also

    lamentsthatthiskindofdismissiveknowingdrain[s]somuchenergyfromourculturallives

    and our political lives alike (Foster 2012, p.7), and generates an atmosphere of moral

    indifferenceandpoliticalnihilism(Foster2012,p.4).

    Asseenbeforewiththesimulationists,Fosterwasalsowellawareofthedownsideof

    deploying a deconstructive critique irresponsibly. He observed that exaggeration of the

    epistemologicalscepticismofdeconstruction(ibid,p.119.)leadedtoapostcriticalcondition,

    whichaccording tohim isabackfire. Forhim thepostcriticalcondition [was]supposed to

    releaseusfromourstraightjackets(historical,theoreticalandpolitical),yetforthemostpart

    ithasabettedarelativismthathaslittletodowithpluralism(Foster2012,p.3).

    Aligned with Duve, Foster also sees the critical attitude falling into an automatic

    value,oraselfregardingposture(Foster2012,p.6),acontrivanceaimedattheother.

    All these remarks start sounding very descriptive of the posture of the neogeos:

    marked by conventionalism, compliant with the system, reconciled with the present and

    aimed at its outside rather than at itself, falling into a state of cynicism that little helps in

    questioningthestateofthings.

    Considering the urgency of the contemporary situation, I have to agreewith Foster

    thatthisisabadtimetogopostcritical(2012,p.8).

  • 33

    Butwhen ideologycritiquecanlapseintocontemptanddeconstructioncanslip into

    complicity (Foster 1996, p.119) what is then left for contemporary abstraction to pursue?

    When practices seems to float free of historical determination, conceptual definition and

    critical judgment (Foster 2012, p.1) how can art be truthfully critical again? How could

    abstractionregainitsrelevanceandcriticaledge?

    Fosterpointsoutthatoneofthewayoutsforthispostcriticalpredicamentwouldbe

    thereadoptingofa quaseAdornianpositionthat insistsonthecategoryofart,butwiththe

    forlorn sense that thisminimalautonomynowhold forminimalnegativity (2012,p.8). He

    recognizesthedesolationtowhichthisoptionhasbeenrelegatedthroughpostmodernitybut

    neverthelessindicatesitasapossibilityfortheregainingofcriticalnegativity.

    Baudrillardhasalsodefendedsomethingsimilar.Eventhoughincredulousofabstract

    art (Colpitt1981,p.183),hehasdefendedthat theonlyweaponofpower, itsonlystrategy

    against this defection, is to reinject realness and referentiality everywhere, in order to

    convince us of the reality of the social, of the gravity of economy and the finalities of

    production (Baudrillard1981, p. 182). For that itwould bemandatory to eradicatewithin

    oneselfeverytraceoftheintellectualconspiracy(Baudrillard1995,p.275).

    Both these positions seem to point to an insistence on something real, solid, on use

    valueandonthecategoryofart,notasemptysymbolsbutasautonomous,consciousentities.

    Buthowtopursuitarealoppositiontothestatusofthing,basedonthis insistenceswithout

    beingthemostnaveofall6?

    IseeintheworkofeconomistStefanoHarneyaconceptthatcouldequipabstraction

    to return to offer resistance to the abstract reality and to consuming abstract process of

    capital. He offers the idea of offering friction to capitalismby standing still,which sends us

    backtoAdornoandtheideaofthemonad,andhisinsistenceontheworkdrawingitsstrength

    fromstandingfirm.

    6 Foster cites Bruno Latour and his insight that the fetish of demystification can render one the most nave of all (Foster 2012, p. 5)

  • 34

    Friction

    Harvey(2011)7defendsthatattendingthedemandsofcapitalmovement;a logistical

    subjectisbeingcreated.Whenoperatinglogistically,thesubjectisconditionedtoengageand

    operateaimingforabsoluteefficiencyorabsolutesurplusvalue,inMarxistterms.Thismeans

    thatduetoamarketdemand,thenatureandboundariesofworkhavedramaticallychanged,

    implying inwork no longer being justified in terms of content, as itwaswith the previous

    modelofthestatisticalsubject,butintermsoftheabilityofconnectingareasoflifethatonce

    seemeddisconnected.

    Inthisnewmodusoperandi itallbecomesaboutskillsthatcanbelearned,adapted

    anddeployedinwhateversituationthesubjectisfacedwith.Iwouldrisksayingthatitisno

    longer about mastering one subject, one area, one profession but rather it becomes about

    being able to engage across areas, to plug into different field of expertise and connect at

    differentlevels.

    For Harney this new tendency can be observed not only in the attention that the

    subject of logistics has been given in business studies lately but also in the changes in

    educationingeneral.Hepointsoutthatinuniversities,itiseachtimemorecommonthefact

    that you have to produce you own set of knowledge in order to plug it in into whatever

    directionyouchoose.Heexemplifiesthisbydefendingthattodayapoemisnottaughtbecause

    ofitscontentanddepthbutratherbecausebylearninghowtoreadthispoemyoucanextract

    aspecificskillthatcanbedeployedindifferentsituations.Againhere,theideaofcontentgets

    overtakenbytheideaofbeingabletointeract,connect,orreactinacertainway.

    Thisnewkindoflogisticalsubjectivityalsochangedourunderstandingofinnovation.

    AccordingtoHarneysubjectsareconditionedtoseekinnovationnotincontentbutinthevery

    abilitytoconnect,beingthisability toadaptamarketdemand.Thisattitude isdiametrically

    opposedtothestatisticalsubject,whowasrequiredtoinnovatewithincertainlimits.

    With the logistical subject there is a breakage of all boarders and areas that seem

    incompatiblebeforestartmergingtoconstituteanewpanacea.Weseelanguage,financeand

    cultureallmeltingtogetherandthelogisticalsubjectbecomingalabouringconduitforthings

    thatlookedincongruentbefore,beingabletointeractorrespondprofessionally,academically,

    orevenmorebroadlyasasubjectintheworld,acrossallthesedifferentspheres.

    To oppose this demand of capital for adaptability, flexibility and absolute efficiency,

    Harney points out that one would have to offer friction. This concept, according to him

    involves the attitude of the subject to remain firm, stand still, and refuse to operate by

    stimulus and reaction. He defends ways of living that are sticky, that embody certain

    insistences.

    Byrefusingtoadapt,connectoroperatebetweenareassubjects,fieldofexpertisebut

    insteadchoosingtoremainwithinonedomain,youofferresistance.Thispostureofstayingin

    7 Since all of Harveys references come from the same source, I will not keep repeating the source along this text. All quotes are extracted from the video cited in the references.

  • 35

    place,isaccordingtoHarneybecominghighlypoliticalinthewayitoffersadeadendforthe

    fluentmovementofcapitalinlogisticalsubjects.

    Thisabilitytoplugin,orbelogistical, isveryclosetotheattitudeoftheneogeoand

    theirdeploymentofsimulationtoquestionthepretensionsofmodernartandabstraction.In

    their case, a skill, deconstruction, appropriation and some cynicism was used to operate

    logistically. They connected the systemof the sign, themarket, artmaking, advertising, and

    with a highly theoretically equipped (or illequipped base) responded to the world by

    connectingallthesethingsthatseemedincongruous.Theyoperatedasthelabouringconduit,

    andbydoingsocompliantlyreproducedtheabstractrealitythattheythoughttobecriticizing.

    Intheircasewealsocaninterpretthatcontentwasoverlookedandattitudeorlogisticswere

    positionedasmainconcerns.

    In my understanding, the attitude or the postcritical condition, as well as the

    logistical subject reveal an approach to the world that I understand as circumstantial. It

    focusesoncircumstancesandrespondstothesebymeansofreaction.Diametricallyopposed

    tothis,therewouldbeastructuralapproach.

    ThestructuralapproachiswhatIwouldpositionclosertoAdornosambitionforanart

    that could effect social change. In operating structurally, art looks at itself and relies at the

    mastering of its own domain. It becomes thus autonomous, and as Foster had suggested

    before,minimalautonomywouldnowholdminimalnegativity.

    Withinthequestioningoftheidiosyncrasiespertinenttoartsconcerns,initsconcept

    andmaking, art couldoffermuchmore friction to the abstract process of capitalism than if

    sellingitselfasaccompliceoftheprocessofabstraction.In itsautonomyartcouldrevealthe

    contradictionsandanxietiesoftheworldallthemoreandthroughitsabstractness,reinforce

    its autonomy and make space for the social and historical struggles of the world to come

    throughinitsformalproblems,ratherthanthroughobjectivefigurativemessages.

    To exercise the thinking about this possibility of operating structurally, relaying on

    certain insistences, and offering friction to the status quo I will finalize this dissertation

    lookingintotheworkofTommaAbts(seeFigure7,Figure8,andFigure9)whosepracticeI

    understandasembodyingasolidalternativeforabstractiontoremainrelevantandcritical.

  • 36

    Figure7:TommaAbts,Lubbe,2005,Acryliconcanvas,48x38cm.

    (Source:GreenGrassiGallerywebsite)

  • 37

    TOMMAABTS

    GermanbornbutLondonbased,TommaAbtswas thewinnerof the TurnerPrize in

    2006.Herworkconsistsofabstractpaintingsthathaveallthesamemeasure,48x38cm,and

    astitlespropernamesthattheartistchoosesfromadictionaryofnamesfromaspecificregion

    inGermany.Theselectionofthenamesisbasedonaphoneticconnectionbetweenthework

    andthewordandresultsinconferringauniqueandwholesomeidentityforeachpiece(Abts

    2004,p.16).

    For the making of these paintings, Abts practice has been described as labour

    intensiveandaresultofaprocessofaccrual(Doubal2011).AccordingtoCoombs(2011)her

    paintings are developed over a long period of time, comprising far more complexity than

    wouldappearfromthesurface.

    In addressing her own practice, Abts has described it as based on a concrete

    experimentationthatisanchoredinthematerialsused(AbtsquotedonBedford2012,p.101).

    Involving incommensurable organizational principles (Hudson2009, p. 21), this controlled

    experimentationworks,according totheartist, inremovinganyarbitrarinessfromthework

    (Abts2004,p.16).

    Neverthelessdespite this level of control,Abtshas shown tobe awareof something

    that surpasses it. She has acknowledged in her process a combination of control but then

    havingtoletgotogetbeyondwhatyouknow(Abts2004,p.16).

    All these remarks aboutAbts practice, remindsme of Adornos dialectic ofmaturity

    and his emphasis on the need for experimental art. Abts work reveals an insistence on a

    conscious control over her means of production, which allows for something beyond it to

    comethrough.

    Another aspect of Abts practice that I find pertinent to be highlighted here is the

    awareness thatherpaintingsdonotstand foranythingelsebeyondthem. Inaconversation

    withPeterDoig,Abtshasconfirmed thisanddeclared that the forms inherpaintings dont

    symbolize anything or describe anything outside the painting. They represent themselves

    (2004,p.14).

    Abtshasactuallydeclaredtobedistrustfulofthingsthatarenotquitethemselves,or

    that pretend to be what is not, characteristics that she understands as effects (Coombs

    2011).

    In linewith these standpoints,Abts alsodeclared to seek toproduceworks that are

    congruentwith itselfaimingat theworkbecomingselfsufficientand abletocontenditself

    (Hudson 2009, p.18). In Hudsons words Abts works are about becoming an autonomous

    thingintheworldthatcanbecome,ormaybeinherentlyis,congruentwithnothingexceptthat

    verypainting(2009,p.23).

  • 38

    Despite this declared autonomy, Abtsworks has also been classifiedwork among a

    group of abstract artists that reveal a great embeddedness in the world made possible

    throughmaterialsandwork(Bedford2012,p.99).

    These statements clearly reveal another correspondence between Abts practice and

    Adornos theory. In this apparently irreconcilable relationship of autonomy and

    embeddedness in the world, I see in Abts work a palpable example of how the work can

    establishitselfasautonomousorasitsownmaster,butatthesametime,throughthelabour

    poured into itsmaking, that involvescontrolover techniqueandmaterials, transpireadeep

    connectiontotheworldandtothetimesfromwhichtheworkemerged.Inmyunderstanding,

    thisautonomy,or purposefulmuteness (Hudson2009,p.18)ofAbtsworks isall themore

    sounding.

    Also, by distrusting what Abts addressed as effects, I see in her work a structural

    approach.Withtheworkssettingouttobeonlythemselves,theyrefusetooperateintermsof

    reaction,afteralltheyareonlyaccountabletothemselves,andlookintotheirownconceptand

    conditionratherthansimplyatthecircumstancesaroundthem.

    Finally, a feature in Abts works that I believe can bring together the aspects

    highlightedbefore iswhat some critics havehighlighted as a potential of temporal latency

    (Verwoert2008).

    This featurehasbeenexplainedasthepositionthatAbtsslowworkandabstraction

    takeinstandingfirm,refusingtoadapttoaideologyofperformancedefendedbytheadvanced

    information capitalist society that we live in today, where agency is measured by the

    professionalstandardsofahighperformancecultureinwhichtoperformmeanstoproveyour

    abilitytoactualizeyourpotentialonthespot,anywhere,anytime(idem).

    ForVerwoert, thispotential fortemporal latency inAbtsartworkscanbeevokedin

    twofold way. On one hand its does so by allowing the latent memories inscribed in the

    materiality of the picture to emerge in the moment wh