Mercedes – Benz is the trade mark of Daimler AG

Timeline of Daimler AG Benz & Company, 1883–1926 Daimler Motoren Gesellschaft AG,

1890–1926 Daimler-Benz AG, 1926–1998 DaimlerChrysler AG, 1998–2007 Daimler AG, 2007–present

Back in time to 1834 for the history of DAIMLER AG

Daimler AG headquarters, Stuttgart ,Germany

Gottlieb Daimler (1834 – 1900) Born on 17th March 1834 Attended Stuttgart polytechnic

college from 1857 – 1859 After his marriage in 1872 he

joined GASMOTOREN FABRIK DEUTZ as technical manager

In 1882 he started his own firm DAIMLER MOTOERN GASELLSCHAFT with Wilhelm May Bach

DAIMLER MOTOREN GASELLSCHAFT In 1883 Daimler and Wilhelm

came up internal combustion engine from here

Their main focus was high speed light weight engines

The two wheel motor engine

The business was successful DMG sold 10 vehicles to Emil Jellinek and in 1900 as many as 29

MERCEDES “Mercedes“ the product

name was named after Mercedes Jellinek daughter of Emil Jellinek who was born in 1889

Thus Mercedes brand name was born in June 23,1902

Carl Benz

Carl was born in Karlsruhe on 25 november1844

He later set up his own firm with mechanic August Ritter

The patent no.37435 was the birth certificate of the automobile (car)

In 1883 with some financial help he setup BENZ & CO, GASMOTOREN – FABRIK

In1886 he got patent for motor car Carl Benz….

Milestones crossed

Daimler Motoren Gasellchaft – Benz & co, ( 1920 - 1933 war , merger, economic crisis)

The end of the first world war presented a great challenge to automotive industry

Daimler Motoren Gasellchaft started to produce bicycles.

Daimler Motoren Gasellchaft and Benz &co, decided to merger to have good market for automobiles.

Daimler-Benz AG, 1926–1998

Daimler Motoren Gasellchaft and Benz & co, merged in June 28,1926

Incorporated in December 9,1936

Daimler - Benz AG ,share certificated in June 1942

Daimler – Benz AG (1933 – 1945 in the Nazi Era)

From 1937 Daimler – Benz AG produced LG 3000 trucks

aircraft engines DB 600 – DB 601 Due to increasing Nazi power

Daimler started to concentrate on more number of army vehicles

Initially DB – AG recruited women in order to cope the unit volume

Daimler total labour force was 63,610 in 1944 : of these half were forced labours .

Reconstruction (1945 – 1949)

The company lost half of its assets

And it was reduced to its original size when it first started

Sedan range

Luxury range

Benz sskl model racing

Economic miracle – Return to Market (1949 – 1960)

During this period from 1949 to 1960 DB – AG succeeded in regaining the position which it had enjoyed before second world war

As in 1954 it cracked the billion mark turnover and broke the existing sales record.

model 300 coupe in1954

Growth In All Areas (1960 to mid 1980’s

Daimler Benz – AG was in full form when many of European automotive companies were facing sharp market fluctuations in sales

series 201

Integrated technology change in corporate strategy (1984 – 1995)

The second oil crisis at the end of 1970’s and new Asian competitors changed the companies strategy

And the company decided to get into aviation.

World Corp: (1995 – 2007)

Taking the advancing globalization into account Daimler – Benz AG merged with CHRYSLER corporation

On may 7 1998 Daimler – Benz AG was changed to Daimler Chrysler

Leading to purchase of Thomas built buses and Western Star truck companies

Thomas Built Buses

Western Star Trucks

A new star is born: Production startup of the M-Class (W 164 series) in Tuscaloosa

Daimler – AG (2007 – present)

As a result of the real-estate crisis in the USA, recession set in worldwide. Having only hit the finance sector at the start, it escalated at the end of 2008 into a global economic crisis that deeply affected the automotive industry worldwide Groundbreaking ceremony for the

new plant in Kecskemétproject leader Michael Friess

The eco – friendly series cars of Daimler AG

Dr. Dieter Zetsche in the Launch of A- class last year

Its Companies……

Mercedes - Benz

Mercedes - AMG

Benz c63 AMG

Smart - cars

Freightliner

Freightliner-Classic

Western Star

Thomas Built Buses

Setra

Bharathbenz

Mitsubishi Fuso

Maybach

Denza

Kamaz

Renault – Nissan Alliance

Board Of Directors

Dr. Dieter ZetscheChairman of Board of Management

Dr. Wolf Gang BernhardDirector for Daimler Trucks

Dr. Christine Hohmann DehnhardsDirector for Integrity and Legal Affairs

Wilfried PorthDirector for Human & Labour Relation

Andreas RenschlerDirector for Manufacturing and Procurement Mercedes – Benz Cars & Mercedes Benz Vans

Hubertus TroskaDirector for Greater China

Bodo UebberDirector for Finance Controlling / Daimler financial services

Prof. Dr. Thomas WeberDirector for Group Research & Mercedes Benz Car Development

At a glanceClass of shares

Registered shares, ordinary shares only, no preferred shares

Capital stocks as of December 31, 2012 EUR 3,063 million

Number of shares as of December 31, 2012 1,067,578,882 shares

Ticker symbol DAI

SEDOL (Frankfurt listed) 5529027

Average daily trading volume German Xetra, Full Year 2012 5.4 million shares

Daimler currently holds interests in the following companies:

89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan

50.1% Automotive Fuel Cell Cooperation of Canada

50% Engine Holding Rolls Royce holds the other 50%

50% Denser (Shenzhen BYD Daimler New Technology Co., Ltd)

49% Tognum of Germany due to the 50% share in Engine Holding, which holds 98% of the Tognum Shares.

12% Beijing Automotive Group (BAIC)

11% KAMAZ of Russia

7.5% European Aeronautic Defence and Space Company (EADS) the parent company of Airbus of Europe

At the end of 2011 McLaren Group completely bought back the stocks from Daimler.