about canon india

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Canon Consumer Preference towards Canon Printer Introduction Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today has offices spread across 10 cities in India with an employee strength of over 1100 people and markets 140 comprehensive range of sophisticated and contemporary digital imaging products in the country. These include digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub photo printers and multi media projectors semiconductors, card printers & cable ID printers. Canon has pioneered Five technology ‘imaging’ engines viz: Optical Engine, Electrophotography, Bubble Jet, Semiconductors and Display which drives Canon’s cutting-edge technology products. With over 1100 registered patented technologies in Digital Cameras, 2300 in inkjet printers, 5600 in multifunctional printers and more than 200 in scanners, Canon has emerged as one of the leading G.V.P.P. Govt First Grade College, H.B.Halli

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Page 1: About Canon India

Canon Consumer Preference towards Canon Printer

Introduction

Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of

Canon Singapore Pte.Ltd; a world leader in imaging technologies. Canon today

has offices spread across 10 cities in India with an employee strength of over

1100 people and markets 140 comprehensive range of sophisticated and

contemporary digital imaging products in the country. These include

digitalcopiers, multi-functional peripherals, fax-machines, inkjet and laser

printers, scanners, All-in-ones, digital cameras, digital camcorders , dye sub

photo printers and multi media projectors semiconductors, card printers &

cable ID printers. 

Canon has pioneered Five technology ‘imaging’ engines viz: Optical

Engine, Electrophotography, Bubble Jet, Semiconductors and Display which

drives Canon’s cutting-edge technology products. With over 1100 registered

patented technologies in Digital Cameras, 2300 in inkjet printers, 5600 in

multifunctional printers and more than 200 in scanners, Canon has emerged as

one of the leading technology innovators in the digital imaging space

worldwide. 

Canon India forayed into retail space with the launch of its exclusive

brand retail store called “Canon Image Square.” Canon inaugurated 50 retail

stores in 2011, targets to inaugurate another 50 by the end of 2012 taking the

count to 300 stores in the next 3 years. Canon’s unique initiative to tap B, C

and D-class cities of the country, Image Express, reached 38 cities in Tier II

and Tier III towns. With the acquisition of Océ Canon was positioned as the

undisputed leader in professional and display graphics printing domain in

2010. 

G.V.P.P. Govt First Grade College, H.B.Halli

Page 2: About Canon India

Canon Consumer Preference towards Canon Printer

In 2011, Canon India was ranked as one of the top 25 Best Employers in

India by Aon Hewitt. The extensive study was conducted across 6 months and

200 companies with a stringent methodology to arrive at the rankings. Metrics

covering information on business performance, organization structure, and HR

strategy, policies and metrics, employee survey of random population, CEO

interviews and on site audit to validate accuracy of information provided and

included interaction with HR teams, group discussions with employees and

managers, discussion with the CEO, and facility tour of the organization. 

In 2009, Canon was ranked amongst top 10 employers in India in the

Business Today ‘Best Companies to Work for in India’ survey. This ranking

was given on the basis of a process that involved an understanding of the HR

systems of companies, a survey of their employees, and a survey of their

external stakeholders such as B-schools, placement firms, and alumni. It was

undertaken by Mercer Human Resource Consulting. 

Canon takes pride in not only bringing quality products to the market;

but also contributes to minimising environmental burden through effective

application of environmental technologies. Canon focuses on the development

of resource conserving products that are smaller, lighter and easy to recycle. In

India, Canon takes responsibility to dispose off end of life Canon products and

other e-waste by sending such waste to government approved recycling

agency.

Today, Canon India is certified for ISO 9001, ISO 14001 and OHSAS

18001. In 2006 and 2010, the company was certified for its “Strong

commitment to excel" at the CII-EXIM Business Excellence Award. Over the

last 14 years of its India growth story, Canon’s comprehensive range of the

G.V.P.P. Govt First Grade College, H.B.Halli

Page 3: About Canon India

Canon Consumer Preference towards Canon Printer

latest digital imaging products supported by a trained sales force across the

country has emerged as its key differentiator. 

Canon has around 100 primary channel partners 14 National Retail

Chain partners, 7 Canon owned Service Centres and 37 Canon care centres ,

over 6000 secondary retail points including 270 National Retail Chain store

partners. Canon products are available in over 400 towns in India. By end of

2010, Canon has acquired a customer base of over 30 lac customers in India. 

As part of the company’s promise to enhance digital experience for

consumers, Canon Image Lounge was launched in 2008 in Gurgaon for

customers to get a touch and feel of Canon products. The lounges provide a

comprehensive display of Canon’s vast range of offerings and display over 101

consumer imaging products for consumers to simply look, feel and experience

without the compulsion on buying. Special photography workshops and other

customer engagement programmes are being held in these lounges. Canon also

has Business Solutions Lounge for B2B customers in Gurgaon showcasing

business applications alongwith seminar rooms for business workshops.

G.V.P.P. Govt First Grade College, H.B.Halli

Page 4: About Canon India

Canon Consumer Preference towards Canon Printer

Research Methodology

NEED FOR THE STUDY

The study was conducted to know the market value of CANON printers

in Banglore market, previously in printer industry their use to be very few

companies which provides printers but at present there are around nine

different brands of printers available in the market by this we can understand

the level of competition in the market of printers. So this study main focus was

to know at which part canon has to concentrate to cover the maximum part of

the market.

The study was also done to estimate the performance of the CANON

PRINTER, TONER, CARTRIDGES, with the other service providers, and

also to know whether the customers know about different services provided by

the CANON.

OBJECTIVES OF THE STUDY

1. To Study about customer preference towards canon Printer.

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Page 5: About Canon India

Canon Consumer Preference towards Canon Printer

Research Methodology

This study is done using the following primary and secondary data:

Primary Data: The primary data was collected by a market survey in

BANGLORE. Questionnaire was prepared and administrated by taking a

sample of 100 consumers, which contains different categories of consumers

like students, businessmen and employees.

Secondary Data: The secondary data comprises of various Books, Journals,

Periodicals and other published magazines are included in the study. Data was

also collected from the company's records and from the websites

"www.canon.co .in

Sampling

Simple random sampling:

This type of sampling also known as chance sampling or probability sampling.

Where each and every item in population has an equal chance of inclusion in

this sample and each one of the possible sample, in case of finite universe, has

the sample probability of being selected.

G.V.P.P. Govt First Grade College, H.B.Halli

Page 6: About Canon India

Canon Consumer Preference towards Canon Printer

LIMITATION OF THE PROJECT

1. The scope of study is limited to the respondents are selected from in and

around limited area of Banglore.

2. The project is only carried out for the period of 45 days only.

3. Measurement of Market Survey analysis is complex subjects, which uses

non-objectives method, which is not reliable.

4. The sample unit was also limited 100.

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Page 7: About Canon India

Canon Consumer Preference towards Canon Printer

COMPANY PROFILE

Our history

Canon started out as a company with a handful of employees and a

burning passion. That company soon became a world-renowned camera maker

and is now a global multimedia corporation. With over 60 years of

technological expertise under our belt, our passion remains unchanged. Canon

will continue using its technologies to benefit people as it pursues its objective

of becoming a company that is loved by people throughout the world.

A modest beginning in a small room

In 1933, a small laboratory dedicated to making high-quality cameras

was set up in a simple apartment room in the Roppongi area of Tokyo. Back

then, all high-quality cameras were European with the majority coming from

Germany. It was in this small room that young people with a big dream

earnestly began their work to produce a high-quality Japanese camera, marking

the beginning of Canon. Through hard work and an enterprising spirit, they

succeeded in building a prototype, which was named Kwanon after the

Buddhist Goddess of Mercy. Then in 1935, Japan's first-ever 35 mm focal-

plane-shutter camera, the Hanza Canon, was born, marking the origins of the

Canon brand.

Striving for the world's best camera

In 1950, Canon's first president, Takeshi Mitarai, went to America for the first

time to attend an international trade fair. Having seen modern factories and a

high standard of living first hand, upon his return, he built a fireproof factory

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Page 8: About Canon India

Canon Consumer Preference towards Canon Printer

of steel-reinforced concrete in the Shimomaruko area of Tokyo, which he saw

as essential for Canon to succeed in doing business with the world. Mitarai

reinforced his respect for humanity by stressing the importance of the Sanji, or

"three selfs" spirit, the guiding principle for Canon employees. In 1955, Canon

made its mark in the global market with the opening of a U.S. office in New

York City. In 1957, Canon set up its sole European distributor, Canon Europa,

in Geneva, Switzerland. By 1967 exports topped 50% of the company's total

sales.

The challenge of diversification

Soon after its establishment, Canon was hard at work in 1941 on diversifying

itself with the introduction of Japan's first indirect X-ray camera and other

products. In the 1960s, the company took further steps toward diversification

by adding electrical, physical and chemical technologies to its optical and

precision technologies. In 1964, Canon entered the office equipment market

with the debut of the world's first 10-key electronic calculator. In 1967, the

management slogan "cameras in the right hand, business machines in the left"

was unveiled and in 1969 the company changed its name from Canon Camera

Co., Inc. to Canon Inc. Canon took on the challenge of developing Japan's first

plain paper copying machine, which it introduced in 1970. Its plan to further

diversification was realised by stepping from one challenging field to the next.

Averting disaster with the Premium Company Plan

By 1970, Canon grew to 44.8 billion yen in sales, with a staff strength of 5,000

employees. However, a series of dollar and oil shocks, followed by problems

with a defective electronic calculator display component in 1974, turned up

serious trouble for Canon. And for the first half of 1975, Canon failed to pay a

dividend for the first time since it became a public company. In 1976, Canon

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Page 9: About Canon India

Canon Consumer Preference towards Canon Printer

unveiled its Premier Company Plan, an ambitious strategy to transform Canon

into an "excellent global company" through means such as introducing a

vertical business group constitution and establishing a horizontal development,

production and sales system. The plan proposed high ideals and pooled the

strength of its employees, enabling the company to promptly recover.

Canon's second inauguration

Canon continued to grow under the Premier Company Plan. With the

dawn of the personal computer age, Canon introduced a series of products

never before seen. The products included a personal copying machine based on

an all-in-one cartridge system, a laser printer with semiconductor laser, and a

Bubble Jet inkjet printer. At the same time, Canon began its drive towards

globalisation through global production. Then, in 1988, the 51st anniversary of

the company's founding, Canon announced its second inauguration and

unveiled its corporate philosophy ofkyosei, an unfamiliar term at the time. It

also began promoting progressive and environmentally-sound activities, such

as toner cartridge recycling in addition to globalising its development sites.

The Excellent Global Corporation Plan

Canon developed unprecedented technologies and carefully nurtured

them to create business opportunities and products unrivaled by any other

company. But by the mid-1990s, the business division system that had been in

place since the 1970s was showing signs of wear. Canon incurred debts of

more than 840 billion yen, signaling the company's need to improve its

financial constitution; should it wish to carry out long-term R&D projects and

launch new businesses. Fujio Mitarai became Canon's sixth company president

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Canon Consumer Preference towards Canon Printer

in 1995, and in 1996 the Excellent Global Corporation Plan was launched.

Transforming the corporate mindset from partial to total optimisation and a

switch in focus from sales to profits, the new plan marked the start of

innovations that characterised the Canon that we know today.

Canon in Asia (outside Japan)

Marketing and service activities in Asia are managed by two regional

headquarters in Asia: North Asia is handled by Canon China Pte Ltd based in

Beijing and Canon Singapore Pte Ltd oversees the South & Southeast Asia

region.?

Asia is home to three of Canon's 9 research & development centres.

Philippines specializes in the development of electronic application equipment

and software while India focuses on image-processing and other software. The

research laboratory in China focuses on Chinese-language processing, image

processing technologies and internet-related applications.

There are 7 manufacturing plants in China, Malaysia, Thailand and

Vietnam which produce a range of Canon products like lens, copiers, bubble

jet printers, digital and film cameras.

Canon Singapore Pte Ltd

Established in 1979, Canon Singapore Pte Ltd is Canon's regional

headquarters for South & South East Asia. After merging with the local sales

and marketing company (Canon Marketing (Singapore) Pte Ltd) on 1st January

2004 it now oversees both regional and domestic activities in Singapore.

Canon Singapore has three subsidiaries in Malaysia, Thailand and India,

and a Representative Office in Vietnam. It sets the direction for all marketing,

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Canon Consumer Preference towards Canon Printer

sales, service and training activities in the region and manages over 30

independent distributors in more than 10 other countries in South Asia

including Bangladesh, Brunei, Cambodia, Indonesia, Laos, Maldives,

Myanmar, Nepal, Pakistan and Sri Lanka.

The domestic marketing arm of Canon Singapore continues to market a

comprehensive range of digital imaging equipment and office solutions with a

team of direct sales personnel and a network of more than 100 dealers

throughout the island. It also has the largest service force in town and four

customer service centres to provide comprehensive customer service to Canon

users.

Canon's commitment to quality service made it the first marketing

company in office automation to be awarded ISO 9002 (upgraded to ISO

9001:2000) certification in Singapore in 1994. It also won the Service Quality

Class award by the Singapore Standards and Productivity Board in 1999. Its

outstanding "on the job-training" curriculum has also made it a recognised OJT

Centre by the Institute of Technical Education (ITE).

Mission

Our mission is to be the world's premier consumer Products Company

focused on need and demand of consumer. We seek to produce financial

rewards to investors as we provide opportunities for growth and enrichment to

our employees, our business partners and the communities in which we

operate. And in everything we do, we strive for honesty, fairness and integrity.

Vision

The vision of Canon Company is Incorporating technology to serve customer

needs.

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Canon Consumer Preference towards Canon Printer

“Canon company responsibility is to continually improve all aspects of the

world in which we operate - environment, social, economic - creating a better

tomorrow than today."Our vision is put into action through programs and a

focus on environmental stewardship, activities to benefit society, and a

commitment to build shareholder value by making Canon a truly sustainable

company.

Marketing highlights for 2012:

Marketing Budget for the year 2012 was INR 130 crores. Canon roped

in Bollywood actress Anuskha Sharma, a youth icon, as the brand

endorser for its ICP Division and for a new Campaign for PIXMA

Printers

Canon’s Original Ink Centres touched 1536 outlets across 176 cities in

India

Pioneer of 100% cash back offer on laser printers under CLAP, Canon

Loyalty Achievement Program

Canon India’s presence in the retail space for its exclusive brand retail

store called “Canon Image Square” and has inaugurated 70 stores. 5%

revenue comes from retail division for Canon India

In order to reach out to digital photography enthusiast, Canon organized

over 40 photography workshops across India in 2011

Canon launched a variety of technologies for digital cameras,

camcorders, lenses, printers and MFDs in 2011

As a part of Corporate Social Responsibility, Canon had launched the

Green Cycle Program in 2010 for Printer and Cartridge E-Waste

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Page 13: About Canon India

Canon Consumer Preference towards Canon Printer

management. Canon has tied up with authorized E-Waste recycler TIC

Group India Pvt Ltd who would be collecting and disposing the e-waste

from the 45 OICs

As a part of the company’s Corporate Social Responsibility, Canon

initiated the 1 month eye screening camp i-Care in 2011, and also

undertook the initiative of making Gurgaon green by planting more and

more trees in Gurgaon. The company is expected to invest over 35 lacs

towards CSR activities this year

Awards and Recognitions in 2011

In 2011, Canon India was ranked as one of the Top 25 Best Employers in

India by Aon Hewitt

Dr. Alok Bharadwaj, Senior vice President, Canon India, was appointed as

the President of MAIT; and Chairman of CII Office Automation & Imaging

division in 2011

Canon imaging products received multiple awards across various categories

in 2011 such as Digital Camera (25), Digital SLR Camera (15), Camera

Lenses (2)

Mr. Kensaku Konishi, former President and CEO, Canon India, was

felicitated with the "2011 IMM Award for Excellence as Top CEO" award

by Institute of Management and Marketing

Dr. Alok Bharadwaj is amongst the "Global Top 100 People” Influencing

Electronics Manufacturing Services (EMS). He has received the “Pride of

the Industry” Award and also the prestigious “Best CMO” Award by the

CMO council

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Canon Consumer Preference towards Canon Printer

Canon India got certified as ISO 9001, ISO 14001, CMM Level 3 and

OHSAS 18001 for Quality Control

Awards and Recognitions in 2010

The list of product awards received in 2010 is as follows:

Manufacturer of the Year- Smart Photography

Best Camera Company of the Year-Smart Photography

Best Printer Company of the Year: Inkjet- Smart Photography

Best Professional Printer of the Year-Asian Photography

Digital Camera – 11

Digital SLR – 9

Canon Lenses – 3

Best Buy by Digit-iP 3680

Awards and Recognitions in 2009

The list of product awards received in 2009 are as follows:

Digital Camera – 21

Digital SLR – 9

Canon Lenses – 5

Living Digital recommended- Lide 100

Best Buy Digit- PIXMA iP 1980

Kazutada Kobayashi is the President and CEO of Canon India. Under

Kobayashi’s leadership, Canon will further its focus on continued growth by

bringing innovative products and solutions to the Indian market.

Dr. Alok Bharadwaj, Senior Vice President was awarded the most

influential person in photography this year. He has also received the ‘Pride of

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Canon Consumer Preference towards Canon Printer

the Industry’ award. Dr. Alok is also the receiver of the prestigious award of

the Best CMO by the CMO council. He is also amongst the "Global Top 100

people influencing electronics manufacturing services (EMS)". Canon was also

featured in the Digit- Icons of Trust survey wherein, Canon ranked No 1 in

Digital Cameras and No 2 in Printers in 2009. 4Ps survey also positioned

Canon as one amongst the 100 Most Valuable Brands with a rank of 87 in

2009. Apart from this, Canon stood at 87th rank in the Powerbrands survey of

top 100 brands in India in 2009.

Corporate Profile

Company Name Canon Inc.

Founded August 10, 1937

Headquarters

30-2, Shimomaruko 3-chome, Ohta-ku, Tokyo 146-

8501, Japan

Phone (81)3-3758-2111

Chairman & CEO Fujio Mitarai

Common Stock174,762 million yen

(As of December 31, 2011)

Number of

Employees25,449(As of December 31, 2011)

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Canon Consumer Preference towards Canon Printer

Net SalesNon-Consolidated 2,160,732 million yen (2011)

Consolidated 3,557,433 million yen (2011)

Net Income

Non-Consolidated 173,201 million yen

(2011)

Consolidated 248,630 million yen (2011)

Ordinary Profit 282,052 million yen (2011)

Main Activities of the Canon Group

Main Activities

(As of July 1, 2011)

Office

Business Unit

Office Network Digital Multifunction Devices (MFDs), Color

Network Digital MFDs, Personal-use Network Digital MFDs,

Office Copying Machines, Full-color Copying Machines,

Personal-use Copying Machines, Laser Printers, Large-Format

Inkjet Printers, Digital Production Printers

Imaging

System

Business Unit

Digital SLR Cameras, Compact Digital Cameras,

Interchangeable Lenses, Digital Video Camcorders, Inkjet

Multifunction Printers, Single Function Inkjet Printers, Image

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Canon Consumer Preference towards Canon Printer

Scanners, Broadcast Equipment, Calculators

Industry and

Others

Business Unit

Semiconductor Lithography Equipment, LCD Lithography

Equipment, Medical Image Recording Equipment, Ophthalmic

Products, Magnetic Heads, Micromotors, Computers, Handy

Terminals, Document Scanners

Board of Directors, Auditors and Officers

As of January 1, 2013

Chairman & CEO Fujio Mitarai

Executive Vice

President & CFO

Toshizo Tanaka Group Executive

Finance & Accounting

Headquarters

Group Executive

Facilities Management

Headquarters

Executive Vice

President & CTO

Toshiaki Ikoma Group Executive

Corporate R&D

Executive Vice

President

Kunio

Watanabe

Group Executive

Corporate Planning Development

Headquarters

Senior Managing

Director

Yoroku Adachi President & CEO

Canon U.S.A., Inc.

Yasuo

Mitsuhashi

Chief Executive

Peripheral Products Operations

Shigeyuki

Matsumoto

Group Executive

Device Technology Development

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Canon Consumer Preference towards Canon Printer

Headquarters

Toshio Homma Group Executive

Procurement Headquarters

Masaki

Nakaoka

Chief Executive

Office Imaging Products

Operations

Haruhisa Honda Group Executive

Production Engineering

Headquarters

Managing Director Hideaki Ozawa President &CEO

Canon (China) Co.Ltd.

Masaya Maeda Chief Executive

Image Communication Products

Operations

Director Yasuhiro Tani Group Executive

Digital System Technology

Development Headquarters

Makoto Araki Group Executive

Information & Communication

Systems Headquarters

Hiroyuki

Suematsu

Group Executive

Quality Management Headquarters

Shigeyuki

Uzawa

Chief Executive

Optical Products Operations

Kenichi

Nagasawa

Group Executive

Corporate Intellectual Property &

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Canon Consumer Preference towards Canon Printer

Legal Headquarters

Naoji Otsuka Chief Executive

Inkjet Products Operations

Corporate Auditor Shunji Onda

Kengo Uramoto

Tadashi Ohe

Kazunori Watanabe

Kuniyoshi Kitamura

Senior Executive

Officer

Sachio

Kageyama

Group Executive

Global Manufacturing Headquarters

Masanori

Yamada

Group Executive

Network Visual Solution Business

Promotion Headquarters

Akio Noguchi Deputy Chief Executive

Peripheral Products Operations

Executive Officer Seymour

Liebman

Executive Vice President

Canon U.S.A., Inc.

Masato Okada Deputy Chief Executive

Image Communication Products

Operations

Yukiaki

Hashimoto

Group Executive

Medical Equipment Group

Akiyoshi

Kimura

Deputy Chief Executive

Office Imaging Products Operations

Kazuto Ogawa President & CEO

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Canon Consumer Preference towards Canon Printer

Canon Canada, Inc.

Kenji

Kobayashi

President & CEO

Canon France S.A.S.

Ryuichi

Ebinuma

Deputy Group Executive

Corporate R&D

Rokus van

Iperen

President & CEO

Canon Europa N.V.

President & CEO

Canon Europe Ltd.

Yuichi

Ishizuka

Executive Vice President

Canon U.S.A., Inc.

Aitake Wakiya Deputy Group Executive

Finance & Accounting Headquarters

Kazuhiko

Noguchi

Group Executive

Public Affairs Headquarters

Kazuto Ono Group Executive

Human Resources Management &

Organization Headquarters

Eiji Osanai Deputy Group Executive

Production Engineering Headquarters

Hiroaki

Takeishi

Group Executive

Semiconductor Production Equipment

Group

Corporate Social Responsibility at Canon India

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Canon Consumer Preference towards Canon Printer

As a responsible business, Canon India takes pride in

being socially inclined and focuses on sustained and

effective CSR projects. The three core areas that Canon

India supports are Eye Care, Education and

Environment. The CSR policy aligns with the corporate

philosophy of Kyosei, which means living and working

together for common good. Our employees are

encouraged to volunteer their time and skills and enjoy

the experience of giving back to the communities in which their work.

Projects :

Adopt a Village

To make a long term and sustainable impact in the core areas supported

by iCare, CSR at Canon India has adopted a village to develop and strengthen

Eye Care facilities and Education in the community.

Ferozpur Namak village is situated in Mewat district, Haryana. The

implementing partner for the project is CAF India with direct support in the

village from NGO SARD and ICARE Hospital in Noida.

The three core projects that will be undertaken in the village are:

1. Set up of a Vision Center

2. Supporting the local Government School

3. Tree Plantation, Rain Water Harvesting

The Objective of the education project is to improve enrolment of

children in the school and deliver quality education. The school engages 1500

children up to class 10, with only 9 teachers. The school suffers from low

attendance and enrolment rates. This project includes establishment of a

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learning centre (education aids/toys and a library), improve source of drinking

water through pipeline, taps, toilets for girls, and teacher’s training in the

school. The vision centre will be the primary eye health centre providing

comprehensive eye checkups to all sections of community. Close interaction

with the community will be developed so that with their active participation

promotion of eye health education, childhood blindness screening and

awareness creation among the villagers can be achieved. Activities like tree

plantation and rain water harvesting will also be supported in the government

school for an all round development. Employee engagement activities will be

organized at the village to support the three core areas, and build a personal

connect between the employees and the community.

 

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Free Mobile Eye Screening Camps

Being in the imaging industry, Canon believes in the right for every person to

enjoy the gift of vision. Eye care is a cause close to Canon’s core philosophy.

Canon and Wockhardt Foundation came together to diagnose people with

Cataract, Glaucoma and other eye related problems and provide free medical

treatment and operation. Within a span of 5 months, approx. 3500 people were

screened in six locations across India including Mumbai, Aurangabad, Amethi,

Pondicherry, Chennai and Lucknow.

Open schools for disadvantaged children

Canon and Ship for World Youth Alumni Association–India (SWYAA-

India) have set up twelve open schools to educate over 1000 disadvantaged

children in the age group of 4 to 14 years living in eight slum clusters of

Mayapuri, Naraina, Kirti Nagar and Chankyapuri area in New Delhi. The

project goal is to help economically disadvantaged children to get quality

education in these open schools. The schools provide basic primary level

education as per the school syllabus so that the children are able to enter the

school system and get enrolled in the government primary schools.

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UNICEF INDIA – ‘AWAAZ DO’ Campaign

Canon India is proud to partner with UNICEF 'Awaaz Do' campaign in

promoting the Right to Education in India. The 'Awaaz Do' campaign aims at

creating a movement, at building a platform where people can have access to

and share information about the Right to Education.

UNESCO INDIA – MY COUNTRY’S WORLD HERITAGE

Canon India supported the My Country's World Heritage initiative by

UNESCO India, with the objective to create awareness and sensitize the

masses, especially children and youth about the importance and relevance of

the world heritage today. The objective was also to create interest amongst

students towards our heritage and history using photography as a medium of

communication to voice their concern towards the preservation and importance

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of these sites and our environment. The 7 months activity began with a series

of photography workshops conducted for the local school children at various

UNESCO world heritage sites. Post workshops, the children were encouraged

to take photographs and participate in a photo competition. A small exhibition

was also organised to showcase the entries sent by the school children.

Photography classes for visually impaired

Canon India supported a six months training programme in association with

Beyond Sight Foundation to conduct photography classes for approx. 560

visually impaired in Mumbai, Goa, Mt. Abu, Ahmedabad, Surat and

Bangalore. Local sighted photographers were trained under "Train the Trainer"

program on the methodology to teach photography to the visually impaired. On

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completion of their classes, each school showcased best 100 pictures during

the Foundation Days.

Environmental Project

Canon India has supported an eco-drive – Project “Vriksha” initiated by NAB

(E&T), Manesar. This environmental drive reached out to lacs of commuters at

the Delhi-Gurgaon Toll Plaza where free saplings were distributed to the

commuters. Canon India has also adopted green belts near its corporate office

where thousands of plants and trees have been planted by the employee

volunteers. 700 saplings were also adopted as part of the million trees

campaign of organization iamgurgaon. The employees are also sensitized

towards paper recycling and the company has tied up with organization

Jaagruti to receive recycled notepads in exchange of the waste paper, old

newspapers and magazines collected at the end of every month.

Canon India recently joint hands with Rapid MetroRail Gurgaon; an

initiative of IL&FS Rail, to develop green belts across the six new metro

stations. Employees and senior management of both companies came together

to plant trees at the launch of the project in phase three metro station.

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Blood donation camps

Blood donation camps have been organised in Banglore, Bangalore and

Gurgaon offices in association with NTR Blood Bank, Sankalp India

Foundation and Indian Red Cross Society.The event has received an

overwhelming response from the employees.

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Collection drives

Canon India organized collection drives to support organization Goonj

in Delhi, Bangalore, Banglore, Chennai, Mumbai and Kolkata. The collection

drives were organized to support Goonj initiatives of “Vastra Samman” and

“School to school” campaign, with an objective to provide clothing to the poor.

The employee’s whole heartedly donated clothes, toys, stationary, footwear,

and bed sheets. An organization tour was also arranged for the volunteers to

get exposed to over 70 people who are engaged into rigorous process of

sorting, mending, and packing of the different kind of material that comes to

the organization. The experience of the tour was an eye opener for the

volunteers, and the drive came to an end with a satisfying experience.

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Marathons

Canon India also participated in the memory walk organised by

‘Alzheimer and Related Disorders Society – Banglore Deccan Chapter’. It was

a 3km walk to showcase the community’s solidarity for those suffering from

dementia. It also took part in various marathons like the ‘Banglore 10km run’

and the ‘Pune Marathon’. The objective of these events was to create

awareness towards good health and AIDS.

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Canon Products

DSLRs

Whether a first-time hobbyist or professional photographer, Canon's

range of DSLRs puts the most complete camera system in your hands. With

leading optical technology, over 60 lenses to match and limitless upgrading

options, Canon offers a photography system that gives you the widest imaging

options. No wonder it is the number one choice among professional

photographers.

Compact Cameras

Digital camera (PowerShot)   

Compact cameras with professional manual capabilities, PowerShots capture

great shots every time.

IXUS Digital Camera   

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Style meets substance with Canon’s stylishly smart and compact IXUS range.

Compact photo printers

SELPHY gives you the most fun out of a printer, and is affordable too. Easy to

use and with brilliant, lasting photo quality, the SELPHY offers a multitude of

fun and imaginative print options at the same low cost, no matter which option

you choose. With so much to have fun with, it's everyone's favourite compact

photo printer out of the box.

Personal camcorders

Fax Machines

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Work simply gets better with a Canon laser fax machine. With enormous paper

handling capacity, roomy fax memory, user-friendly functions for added boosts

in productivity, it's a fax machine you can personally count on for professional

results.

Single Function Printers

Inkjet printers- PIXMA   

High-quality printers for long-lasting photos and documents in brilliant

colours, at home or in the office.

Laser printers (LASER SHOT)   

Fast printers for professional documents and images in black & white or vivid

colour.

Multifunction Printer

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Canon Consumer Preference towards Canon Printer

Inkjet multifunction-printers (PIXMA)   

Print, copy, scan and fax documents and fun photos with creative printing

features.

Laser multifunction-printers (imageCLASS)   

Print, copy, scan and fax easily with stunning professional results on demand.

Scanners

Flatbed scanners   

Make high-resolution scans of documents, photos, books and more, quickly

and easily.

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Flatbed with film scanners   

Combine high-resolution flatbed scanning with easy scanning of 35 mm film.

Document scanners   

Scan a variety of document sizes at high speeds and with great image quality.

Consumables

Ink Cartridges | Paper And Media   

Use genuine Canon ink cartridges to ensure the best quality output from your

inkjet printer and all-in-ones.

Papers And Media | Fine Art Paper - Canon India - Personal   

Enhance your prints with Canon papers: from glossy photo paper to stickers

and other fun media.

Projectors

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Canon Consumer Preference towards Canon Printer

Beam with brilliance

Customise and correct colour settings to your preference with built-in settings

such as colour level and balance, brightness and contrast. Or choose from

preset screen options to project on any surface without compromising clarity or

vision.

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MARKETING STATUARY

Canon Environmental Vision

Through technological innovation and improved management efficiency,

Canon aims to realize a society that promotes both enriched lifestyles and the

global environment.

Environmentally conscious management at Canon aims to integrate

management and environmental activities. Throughout the entire product

lifecycle - Produce, Use, Recycle - Canon continues to expand activities with

its customers and business partners to reduce environmental burden and pursue

its environmental vision.

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Additionally Canon separated the three stages - Produce, Use, Recycle - into

five phases and establishing an action plan to denote the scope of activities in

each phase.

We also have Canon Environmental Vision details, such as Action Plan, on

Canon Sustainability Report.

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Environmentally Conscious Management |

Management System

Environmentally Conscious Management System

Based on our Environmental Vision, Canon is promoting environmentally

conscious management in a bid to achieve the Canon Group Environmental

Charter goal of maximizing resource efficiency. Accordingly, we have

constructed an environmentally conscious management system to bolster the

levels and efficiency of all our environmental assurance activities.

Our system links the activities of each division (products operations and

operational sites of Group companies) to the Plan-Do-Check-Act (PDCA)

cycle. In this cycle, we conduct environmental assurance activities (Do) based

on our environmental goals (Plan), which are reflected in our business targets.

We also implement the environmental evaluation system (Check) to assess our

performance and then work to improve our environmental assurance activities

(Act).

In addition, we continually make improvements to the environmental-

assurance activities of each division by implementing the PDCA cycle for

them as well.

Through the two-layer PDCA cycle, we can accelerate the environmental

assurance activities of the Group.

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Canon's Environmentally Conscious Management System

Integration of ISO 14001 Certification

Canon has been creating environmental management systems (EMSs) and

acquiring ISO 14001 certification at operational sites both inside and outside

Japan since 1995. After initially establishing and implementing EMSs at

individual operational sites, since 2004 we have striven to gain consolidated

ISO 14001 certification to ensure appropriate decision making from an optimal

group-wide perspective, utilizing environmental data compiled from all

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operational sites. This objective was achieved for manufacturing and

marketing subsidiaries in Japan and overseas in 2007.

As of the end of 2011, Canon Inc. and 138 Group companies (total of 139

companies) in 39 countries and regions worldwide were covered by

consolidated certification.

We will continue to check and improve our environmental management

systems by conducting internal and external audits as well as inspections by

top management.

Global Environmental Promotion System

Canon's Environment & Quality Headquarters promotes

environmentally conscious management among the Group. The Environment

Planning Center and Environment Promotion Center were established within it

with the goal of improving the effectiveness and efficiency of environmental

assurance efforts while maintaining a concerted approach. The Environment &

Quality Headquarters creates systems for promoting environmental assurance

efforts for Canon products and for implementation at all operational sites, and

it controls all these activities throughout the Group.

The Environment Planning Center is charged with gathering legal and

regulatory data pertaining to the environment; establishing environmental

policies, goals, and rules for the Group; and creating and managing evaluation

methods for environmental assurance activities. The Environment Promotion

Center is tasked with planning and promoting the activities necessary to

achieve environmental policies and goals.

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Canon also created the Global Environment Strategic Expert Committee

under the auspices of the Management Strategy Committee. This new

committee formulates strategic planning for the Group.

There are also divisions and personnel responsible for supervising the

promotion of environmental assurance activities for product manufacturing at

operational sites and major subsidiaries. Their duties include checking the

status of progress toward the environmental goals set by the Environment &

Quality Headquarters, evaluating compliance with various internal

environmental assurance rules, and ensuring that environmental management is

being thoroughly executed. These divisions and personnel provide information

from each Group company to the Environment & Quality Headquarters,

enabling it to conduct prompt and appropriate decision making.

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Global Environmental Promotion System

Environmental Evaluation System

Canon conducts a Consolidated Performance Evaluation to assess the

management status of Group operations. Since 2001, we have incorporated an

environmental evaluation into operational activities under this system to ensure

even more aggressive and autonomous promotion of environmental assurance

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activities across headquarter divisions as well as manufacturing and marketing

subsidiaries.

For the environmental evaluation, the Environment & Quality

Headquarters evaluates and scores the degree to which goals and other major

objectives have been achieved by each company. This evaluation accounts for

about 10% of the total points in the Consolidated Performance Evaluation. The

results are announced biannually within the Group.

We will continue to revise and improve the system to raise the level of

our environmentally conscious management.

Environmental Evaluation Process

Environmental Audit

Canon's environmental audits assess compliance with laws and

regulations as well as with the Canon Group Environmental Standards.* They

also evaluate implementation of the Group's internal EMS and Product

Chemical Substance Assurance System, with the objective of achieving

continuous improvements.

The head of Environment & Quality Headquarters functions as the EMS

management representative and issues the Canon Group audit policies. In

keeping with these policies, Environment & Quality Headquarters conducts

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environmental audits of operational sites, while the audit divisions at those

sites conduct both operational site environmental audits and product

environmental audits of divisions under their administration.

Audit results are reported to the Group Audit Management Division of

the Environment & Quality Headquarters, which compiles the consolidated

results for the Group to be reviewed by the EMS management representative.

In 2011, auditor training was carried out 10 times by the Environment &

Quality Headquarters in response to requests from operational sites. Also,

support was given for audits conducted internally at four sites, while support

for joint audits among operational sites was provided at five sites.

In the future, we shall continue to boost auditing levels through the

implementation of such measures.

Canon Group Environmental Standards

These standards stipulate reference values and other criteria. Our

standards are stricter than existing legal and regulatory requirements for 16

environmental categories, such as water, soil and groundwater quality. Our

goal in setting these standards is to ensure thorough compliance with all laws

and local ordinances.

Environmental Audit Systems

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Compliance with Environmental Regulations / Risk Communications

Environmental Regulation Compliance Management

Canon promotes various actions to ensure it complies with environmental laws

and regulations.

For example, when selecting potential locations for new operational sites for

business expansion, Canon carries out surveys of the environmental

infrastructure and the surrounding environment, and conducts soil and

groundwater assessments that take into consideration the history of land usage.

To respond to legislative changes worldwide, Canon utilizes its network

of regional headquarters to constantly monitor how its products are affected by

current laws and legislative processes. This information is gathered by the

Environment & Quality Headquarters, which, after analysis, determines the

action to take. These actions serve to ensure thorough understanding by design

and development divisions of products operations.

Recruitment Process 

The quality of resources ensures the quality of the product. At Canon,

recruitment is an extensive process to explore and hire the right talent by

exploring diverse methods. For each position within Canon, there is a job

description listing the competencies required for that role. Various methods of

assessment are used to ascertain the level of competence relevant to the role

that an individual is applying for. 

Interview Process 

There are multiple rounds of interactions to assess talent. These are

based on Competency and Behavior Event Interview techniques. Psychometric

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Assessment To measure knowledge, abilities and behaviors we use various

Psychometric Assessment tools. These tools provide additional relevant

information on personality, values, and interests relevant to the job.

Assessment Center is also used as a methodology to evaluate talent for

certain positions.

Equal Opportunity Employer 

Canon is committed to providing equal employment opportunities to all

regardless of race, gender, marital status, color, religion, national origin, age or

disability. 

For each position within Canon, there is a job description listing the

competencies required for that role. Various methods of assessment are used to

ascertain the level of competence relevant to the role that an individual is

applying for

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PRODUCT PROFILE

Canon Printer

In Canonprinter are classified 3 types based on their function, futures. The 3

types are

Compact Photo printers

Single Function printer

Multifunction printer

Compact Photo Printers

CP 800 printer

The Canon Selphy CP800 Compact

Photo Printer ($99 direct) stands out

for being tiny. The latest in a long

line of Lilliputian Canon small-

format photo printers built on

thermal dye technology, it's even

smaller than its predecessor,

the Selphy CP780($99.99 direct, 4

stars). It's extremely portable and

easy to use, it can print from a variety of sources, and it produces prints that

should satisfy most consumers.

The CP800 is a small black box with rounded corners (there's also a white

version available). It measures just 2.3 by 4.7 by 6.7 inches and weighs 2

pounds. The Selphy has a 2.5-inch tilt-up LCD screen. The interface and menu

are intuitive—it practically prints by itself.

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Setup is easy: just plug it in, insert paper and ink cartridge, install software on

your computer, and connect via USB cable. The Selphy doesn't even need a

computer, as you can print from a memory card, a PictBridge camera, or

(unlike its predecessor) a USB key. The only tricky part of setup is making

sure the film on the ink cartridge is taut when inserted; that's done by

tightening a roller.

Options for the CP800 include a Bluetooth adapter ($49.99 direct) and a

battery pack ($79.99 direct). The printer comes with a one-year, parts-and-

labor warranty.

Speed

On our standard test suite, the CP800 averaged 56 seconds per 4-by-6 photo,

matching the average time of the CP780; individual print times ranged from 53

seconds to 1 minute 4 seconds. Its speed is reasonably fast, though 15 seconds

slower than the Editors' ChoiceEpson PictureMate Charm's ($149.99 direct, 4.5

stars) 41-second average.

Quality

The CP800's photo quality was about you'd expect from drugstore prints. Color

was accurate, and resolution was good. One shortcoming worth mention was

poor dynamic range—some loss of detail in both brighter and darker areas on

prints, but it was mild enough that it might go unnoticed . Also, a couple of

photos—each printed right after a cartridge change—showed small, spurious

flecks of color.

When we reviewed the CP780, it had a respectable cost per page of 27.8 cents

per 4-by-6 glossy print, based on a (direct) price of $29.99 for a 108-print

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cartridge and ink combo pack. The new model uses the same combo pack, but

Canon's price for it has risen to $34.99, raising the cost per page to 30.9 cents.

This makes the CP800 less competitive than its predecessor against other

small-format printers like the Epson PictureMate Charm—which has cost per

print of 25.3 cents—as well as drugstores and chain stores that offer photo-

printing services.

The Canon Selphy CP800 can't match the PictureMate Charm in photo quality

or cost per page. Still, the CP800 is insanely portable, easy to use, and

produces very decent prints. If you're looking for a printer you can pop into a

bag, bring with you to events, and print out photos on the spot, it should be on

your short list.

Single Function printer

Ink Jet Printers

Affordable quality

Canon's PIXMA range of inkjet printers offers affordable quality you can

enjoy. From photos to presentations and more, the PIXMA's high print speeds

and grain-free images create great-looking printouts, photos and documents in

colour as well as greyscale, while remaining extremely cost-efficient for home

or office use.

Printing possibilities

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PIXMA printers allow you to print on more than just photos. With the bundled

CD-Label print software, you can design your own CD or DVD label and have

your own personalised disc within minutes.

Chromalife100+: prints that last

Canon's dye-based inks, FINE™ technology print heads and photo papers have

been developed together to produce brilliant, fade-resistant prints that can last

up to 300 years

PIXMA PRO-1

Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 2mins. 5secs.

PIXMA PRO-10

Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 1mins. 45secs

PIXMA PRO-100

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Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 34secs

PIXMA Pro9500 Mark II

The fine art of photo printing – black & white, colour

Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 1 min. 5secs.

PIXMA iX6560

The complete office solution

Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 36secs.

PIXMA iX7000

Laser quality documents & images on plain paper & brilliant

photos up to A3+ size

Colour inkjet printer

Media: A3+, A3, A4 and more

Prints a 4 x 6" borderless photo in 44secs.

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PIXMA iP100

Business printing & photo perfection on the go that empowers

the truly mobile professional

Media: A4, Letter and more

Portable colour inkjet printer

Prints a 4 x 6" borderless photo in 50secs.

PIXMA iP2770

Easy, affordable lab-quality photo printing at home

Colour inkjet printer

Media: A4, Letter and more

Prints a 4 x 6" borderless photo in 55secs.

PIXMA iP4970

Colour inkjet printer

ISO standard print speed (A4): up to 9.3ipm (Colour)

Media: A4, Letter and more

Product finder : Laser Printer

Canon's laser printers give you high quality and strong performance you can

count on time after time. The LASER SHOT range contains colour printers as

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well as black & white printers, for printing from A4 to A3-size documents. The

LASER SHOT is a reliable print companion for demanding users at home or in

the office.

Canon paper

Canon's range of papers and transparencies have been specially developed and

tested at the Canon Media Laboratory in Europe to maximise the potential of

each paper used in our laser printers. Each type of paper or transparency is

available in multiple sizes to meet different needs.

Cartridge recycling

Canon cartridges will give you the best quality prints and keep your printer in

top condition. And by participating in Canon's Cartridge Recycling

programme, you can also make a difference for the environment. Drop off

individual cartridges at one of our locations, or call us to pick them up if you

have collected 10 cartridges or more

LASER SHOT LBP2900B

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Canon Consumer Preference towards Canon Printer

Smaller, lighter & better than ever

Black & white laser printer

Media: A4, Letter and more

Print speed (A4): up to 12ppm

LASER SHOT LBP3300

The most valuable print companion

Black & white laser printer

Media: A4, Letter and more

Print speed (A4): up to 21ppm

LASER SHOT LBP3460

The ideal & reliable network print solutions

Black & white laser printer

Media: A4, Letter and more

Print speed (A4): up to 33ppm

LASER SHOT LBP5050

High quality colour printing

Colour laser printer

Media: A4, Letter and more

Print speed (A4): up to 12ppm

LASER SHOT LBP5050N

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Canon Consumer Preference towards Canon Printer

High quality colour printing

Colour laser printer

Media: A4, Letter and more

Print speed (A4): up to 12ppm

LASER SHOT LBP6018B

Big performance in a small package

Black & white laser printer

Print speed (A4): up to 18ppm

Media: A4, Letter and more

LASER SHOT LBP6300dn

Quick & reliable monochrome printing solutions

Black & white laser printer

Media: A4, Letter and more

Print speed (A4): up to 30ppm

LASER SHOT LBP6650dn

Best printing solution for your growing business

Black & white laser printer

Media: A4, Letter and more

Print speed (A4): up to 33ppm

LASER SHOT LBP6750dn

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The ideal and reliable network print solution

10Base-T/100 Base-TX network

Black & white laser printer

Print speed (A4): up to 40ppm

LASER SHOT LBP7200Cd

Fast. Professional. Impactful.

Colour laser printer

Media: A4, Letter and more

Print speed (A4): up to 20ppm

LASER SHOT LBP7200Cdn

Fast. Professional. Impactful.

Colour laser printer

Media: A4, Letter and more

Print speed (A4): up to 20ppm

LASER SHOT LBP7750Cdn

High speed colour. Fully networkable.

Colour laser printer

Media: A4, Letter and more

Print speed (A4): up to 30ppm

imageCLASS LBP7018C

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Canon Consumer Preference towards Canon Printer

Entry-level colour laser printer that is cost-effective and energy efficient

Colour laser printer

Media: A4, Letter and more

Print speed: up to 16/17ppm (A4/Letter, monochrome), 4ppm

(A4/Letter, colour)

imageCLASS LBP7680Cx

The total printing solution with secure printing functionality

FPOT (A4): 7.8secs.

Gigabit Ethernet support

Print speed (A4: Mono / Colour): up to to 20 / 20ppm

LASER SHOT LBP3500

The professional A3 desktop print companion

Black & white laser printer

Media: A3, A4, Letter and more

Print speed (A4): up to 25ppm

LASER SHOT LBP5970

Commanding printing solutions

Colour laser printer

Media: A3, A4, Letter and more

Print speed (A4): up to 32ppm

LASER SHOT LBP9100Cdn

The high-performance A3-colour laser printer

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Canon Consumer Preference towards Canon Printer

Colour laser printer

Media: A3, A4, Letter and more

Print speed (A4): up to 20ppm

MULTIFUNCTION PRINTER

A PIXMA multifunction-printer offers you everything you need for a home or

small office and beyond. Replace the need for multiple individual devices with

one compact unit that can print, copy, scan and fax amazing photos and

documents – saving both space and cost.

Stay connected anywhere

A multitude of ways is available to connect to your PIXMA. PictBridge, USB

2.0 Hi-Speed and Memory card connectivity let you save or activate a print or

scan with just one button. Wireless LAN, Bluetooth and IrDA IR are available

for certain models to create truly convenient connections.

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PIXMA E500

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 8.6ipm mono /

5.0ipm colour

Prints a 4 x 6" borderless photo in 44secs.

PIXMA E510

Colour inkjet printer

ISO standard print speed (A4): up to 8.6ipm mono /

5.0ipm colour

Prints a 4 x 6" borderless photo in 44secs.

PIXMA E600

Great saving with every print

ISO standard print speed (A4): up to 8.9ipm mono /

5.2ipm colour

Print, scan, copy, fax

Prints a 4 x 6" borderless photo in 46secs.

PIXMA MG2270

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 8.4ipm mono /

4.8ipm colour

Prints a 4 x 6" borderless photo in 44secs.

INR 3,865.00 

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PIXMA MG3170

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 9.2ipm mono /

5.0ipm colour

Prints a 4 x 6" borderless photo in 44secs.

PIXMA MG4270

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 9.9ipm mono /

5.7ipm colour

Prints a 4 x 6" borderless photo in 44secs.

PIXMA MG5370

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 9.3ipm (Colour)

Prints a 4 x 6" borderless photo in 20secs.

PIXMA MG6370

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): 15.0ipm (b/w) / 10.0ipm

(color)

Prints a 4 x 6" borderless photo in 21secs.

PIXMA MP287

Colour inkjet printer, copier and scanner

ISO standard print speed (A4): up to 8.4ipm (Mono)

Media: A4, Letter, photo stickers and more

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Page 61: About Canon India

Canon Consumer Preference towards Canon Printer

PIXMA MX397

Affordable office all-in-one

ISO standard print speed (A4): up to 8.7ipm mono /

5.0ipm colour

Prints a 4 x 6" borderless photo in 46secs.

Print, scan, copy, fax

PIXMA MX437

The multifunction printer solution you can afford to bring

home

Print, scan, copy, Wi-Fi

Prints a 4 x 6" borderless photo in 46secs.

ISO standard print speed (A4): up to 9.7ipm mono / 5.5ipm colour

PIXMA MX457

The all-in-one solution you can afford to bring home

ISO standard print speed (A4): up to 9.7ipm mono /

5.5ipm colour

Prints a 4 x 6" borderless photo in 46secs.

Print, scan, copy, fax, Wi-Fi

PIXMA MX527

Affordable business efficiency, convenient wireless connectivity

ISO standard print speed (A4): up to 9.7ipm mono /

5.5ipm colour

Prints a 4 x 6" borderless photo in 46secs.

Print, scan, copy, fax, networkable and Wi-Fi

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Page 62: About Canon India

Canon Consumer Preference towards Canon Printer

DATA ANALYSIS

Table 1: Representing how many customer using Printer

Particulars No of response Percentage

Yes 60 60%

No 40 40%

Interpretation

Most of the Client Use printer only for the business purpose. In today age

everyone wants to earn the profit through any business that’s the reason most

of the client use printer.

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Page 63: About Canon India

Canon Consumer Preference towards Canon Printer

Table 2: Respondents the purpose of using the Printer

Particulars No of Responses Percentage

Business 70 70%

Home 30 30%

Interpretation

Most of client using printer for the business purpose because of they want to

earn money from their customer. And some of them are using Printer for their

office purpose also because now most of the company needs printer for their

office purpose. And some of them using printer for the home purpose.

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Page 64: About Canon India

Canon Consumer Preference towards Canon Printer

Table 3: Respondents represent which type of printer customer prefer

No Particulars No of Response Percentage

1 Inkjet 60 60%

2 laser 40 40%

Interpretation

Most of Customer prefer Inkjet Printer because the price of Inkjet Printer is

less than Laser Printer , customer can buy a Inkjet colour multifunction Printer

in Rs. 3,000 only and If customer go for Laser colour multifunction

Printer ,he has to pay 40,000. That’s the reason most of client prefer only

Inkjet Printer.

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Page 65: About Canon India

Canon Consumer Preference towards Canon Printer

Table 4: Respondent range of price of multifunction inkjet printer which

customer prefer

No Particulars No of response Percentage

1 Below 3000 50 50%

2 3000-5000 25 25%

3 5000-8000 15 15%

4 Above 8000 10 10%

Interpretation

Most of the Customer wants to purchase the Printer in cheapest price. Because

they want to earn more profit from their customer. They don’t much bother

about the price quality of the printer they want it only the cheapest price, but

some client also want good quality and they ready to pay the good price for the

printer

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Page 66: About Canon India

Canon Consumer Preference towards Canon Printer

Table 5: Respondent price range of laser mono printer which customer prefer before purchasing

the product

No Particulars No of response Percentage

1 Below 6000 55 55%

2 6000-12000 25 25%

3 Above 12000 20 20%

Interpretation

In Laser Printer only for printing purpose most of the client prefers less price

for the Printer .Canon has a LBP2900, which has a good market demand in the

market. Some client if they want print, copy and Scan also they prefers the

price of that one is approximately 12000-13000.

Table 6: Respondent price range of laser colour printer which customer

prefer before purchasing the product.

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Page 67: About Canon India

Canon Consumer Preference towards Canon Printer

No Particulars No of response Percentage

1 Below 20000 50 50%

2 20000-40000 30 30%

3 40000-80000 15 15%

4 Above 80,000 5 5%

Interpretation

In laser colour printer Price is start from 19,000, so most of the client want to

purchase the printer less than 20000. Client always wants to earn the profit and

he always want to purchase the product in cheapest price.

Table 7: Respondent which feature customer prefer before purchasing the

Printer.

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Page 68: About Canon India

Canon Consumer Preference towards Canon Printer

No Particulars No of response Percentage

1 Price 55 55%

2 Quality 25 25%

3 Service 15 15%

4 Durability 5 5%

Interpretation

In this competitive age everyone wants to purchase the product in the cheapest

price because client know every company has competition in the market and

for survive in the market company has to sell the product in cheapest price. So

client want to gain the profit of completion and he always think about price not

for quality, service and durability.

Table 8: Respondents opinion about Cartridge of the Printer

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Page 69: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

Refilling 45 45%

Compatible 25 25%

Original 20 20%

Interpretation

In one cartridge client can refill it 4 to 5 times. That’s why more of the client

wants refilling the cartridge in the comparison of purchasing the cartridge.

Table 09: Representing the awareness about Canon Printer

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Page 70: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

Yes 45 45%

No 55 55%

Interpretation

Hp has a good brand name in the market and most of the customer only knows

Hp printer. That’s the reason the awareness of the Canon Printer is less than

Hp , but in camera and copiers Canon also has a good image on the market ,

but most of the customer only knows canon camera and copiers , they don’t

much aware about the canon printer .

Table10: Representing the uses of Canon Printer

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Page 71: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

Yes 30 30%

No 70 70%

Interpretation

Some client use canon Printer because of the canon has a good brand name in

the market for the Camera and Copiers. Most of the client prefers Canon

Printer because they know about Canon Camera and copiers also

Table 12: Representing the feature like the customer in Canon Printer

1.

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Page 72: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

Price 60 60%

Quality 20 20%

Service 20 20%

Interpretation

Most of the customer prefer canon printer because the price of the Canon

printer is less than HP printer and the quality of canon printer is also good .

But the bigger problem for canon printer is that canon has less brand image in

the client mind.

Table 13: Representing the Reason Why Customer is not preferring

Canon Printer

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Page 73: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

Lack of awareness 70 70%

Price 20 20%

quality 10 10

Interpretation

Most of the customer doesn’t prefer Canon Printer because of the lack of

awareness of the canon printer. Because hp has a good market shares in the

market.

Table 14: Representing which Brand customer prefer more

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Page 74: About Canon India

Canon Consumer Preference towards Canon Printer

Particulars No of response Percentage

HP 65 65%

CANON 25 25%

EPSON 5 5%

SAMSUNG 3 3%

OTHERS 2 2%

Interpretation

Most of the client prefers only Hp Printer because of the good brand image in

the market. After that Canon also has a good image in the market but in less

than Hp. so we can say that only Hp and Canon has a competition in the

market’s

FINDINGS

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Page 75: About Canon India

Canon Consumer Preference towards Canon Printer

Based on the data gathered by administrating schedules to customers the

following observations are made.

1. From the data it was found out that the majority of customers don’t buy

Printers from exhibitions. They just visit the exhibitions to see the co.

latest model

2. There was heavy rushing on weekends so the live demo calls help in

selling.

3. In survey we found that many customer‘s was moving from Hp to canon

4. In survey we found these 45 days the sales of canon printer increased and

Hp printer sales decreased.

5. Most of the customer’s was not satisfying the service of canon.

6. Most of the customer wants to purchase printer in low cost and good

quality.

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Page 76: About Canon India

Canon Consumer Preference towards Canon Printer

CONCLUSION

According to the findings we can say that this survey is really very much

helpful to know the customers perception about the canon printer, according to

my survey most of customer are moving now hp to canon but they are facing

some problem in Inkjet printer like refilling problem. So company should

concentrate the product quality. Company should concentrate the service also

because most of the customer are facing service problem.

Canon has good brand image in Camera and Copiers field, but in Printer

lots of customer are not aware. So for awareness of the product Canon should

do some think?

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Page 77: About Canon India

Canon Consumer Preference towards Canon Printer

RECOMMENDATIONS AND SUGGESTION

Exhibition do not help to generate so much sells but it help in

generating awareness regarding the product in customers which ultimately

helps in sales.

Also it is helps in advertising for the new products. Like ip-2700, mp-

568, mp-648

Company should always try to improve service as well as quality.

Company should concentrate more on its major driver cartridge like 303

because most of the customers are using 12A in place of 303 cartridges.

Company should concentrate on more advertising, because most of the

customers are not aware about canon printer, they know only hp printers.

We can do advertise in much way like banner advertising, web

advertising, outdoor housing advertising etc.

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Page 78: About Canon India

Canon Consumer Preference towards Canon Printer

QUESTIONNAIRE

1. Do you use a printer?

a.) Yes

b.) No

2. For which purpose do you use /willing to buy a printer?

a.) For home

b.) For office

c.) For business

d.) Other’s

3. Which type of the printer you use?

a.) Inkjet

b.) Laser

c.) Multifunction

4. What range of price, would you go for buying a printer?

a.) Below 5,000

b.) 5,000 -10,000

c.) 10,000-15,000

d.) Above of 15,000

5. Which feature you prefer more in selecting a printer?

a.) Price

b.) Service

c.) Quality

d.) Durability

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Page 79: About Canon India

Canon Consumer Preference towards Canon Printer

6. Talking about cartridge of the printer, what do you prefer the most?

a.) Original

b.) Compatible

c.) Refilling

7. If any one of the above you prefer, then specify why?

Answer

…………………………………………………………………………………

…………..

……………………………………………………………………

……………………………

8. Are you aware about canon printer and cartridge?

a.) Yes

b.) No

9. Are you using canon Printer?

a.) Yes

b.) No

10. If yes, what is the feature you like, please specify?

Answer

…………………………………………………………………………………

…………..

……………………………………………………………………

………………………

11. If no what is the reason for not using canon?

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Page 80: About Canon India

Canon Consumer Preference towards Canon Printer

Answer …………………………………………………………………..

…………………………………………………………………..

12. What are the other brands you prefer in market other than canon?

Answer …………………………….

BIBLOGRAPHY:

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Page 81: About Canon India

Canon Consumer Preference towards Canon Printer

WWW.CANON.CO.IN

www.google.com

www.wikipedia.com

Business world

Business today

Economics times News paper

Times of India

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