abc kids expo supplement, september 2014
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DESCRIPTIONToys & Family Entertainment is a monthly magazine showcasing the hottest trends in the toy and family entertainment business.
A New Look for Fisher-Price
ABC Kids Expo 2014
Mom Bloggers Drive Sales
TOYS LICENSING BRANDS TRENDS & MORE
Supplement, September 2014
TFEsupplement_TFE template 8/13/14 2:33 PM Page 1
12 Who Is Todays Mom?Stats Reveal the Answer by Nancy Lombardi
14 Fisher-Price Elevates Look, Functionalityfor Todays Millennial Moms by Jennifer Lynch
16 Mom Bloggers Drive Salesby Maria Colaco
18 Baby Trends Seek to Meetthe Needs of Millennial Moms by Jennifer Lynch
24 ABC Kids Expo: Product Presentationby Nancy Lombardi
6 Observations & Opinions8 Whats Trending in the Baby Market10 Industry Forum: ABC Kids Expo
From the left:Habas Lassig GreenLabel Neckline Bag;Mamas & PapasArmadillo Flip;Chiccos Bravo TrioSystem; Fisher-Prices ComfortCurve Bouncer;Oopsy Daisy FineArt featuring TheWorld of Eric Carle
on the coverdepartments
on this page
September 2014ABC KIDS EXPO SUPPLEMENT
onBoard 35 Air+Infant Car Seat bySafety 1st
cover designedby Jennifer Lynch
aNb Media Entersthe Baby Market
6 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2014
September 2014 ABC Kids Expo Supplement
PUBLISHER BOB GLASERBOB@TTPM.COM
ASSOCIATE PUBLISHER ANDY KRINNERANDY@TTPM.COM
ADVERTISING DIRECTOR DONNA MOOREDONNA@TTPM.COM
CONTROLLER MARY GROGANMARY@TTPM.COM
EDITOR IN CHIEF JIM SILVERJIM@TTPM.COM
EDITORIAL DIRECTOR NANCY LOMBARDINANCY@TTPM.COM
EDITOR AT LARGE CHRISTOPHER BYRNECHRISB@TTPM.COM
SENIOR EDITOR LAURIE LEAHEYLAURIE@TTPM.COM
ASSISTANT EDITOR JENNIFER LYNCHJENNIFER@TTPM.COM
WEB MASTER ERIK KIECKHAFERERIK@TTPM.COM
WEB CONTENT MANAGER BRENDAN SANABRIABRENDAN@TTPM.COM
PUBLIC RELATIONS REPRESENTATIVE JOSSLYNNE WELCHLITZKY PUBLIC RELATIONS, 320 SINATRA DRIVE, HOBOKEN, N.J. 07030
(201) 2229118 EXT. 13 JWELCH@LITZKYPR.COM
INTERESTED IN A SUBSCRIPTION?CONTACT SUBSCRIPTIONS@ANBMEDIA.COM
ANB MEDIA, INC.229 WEST 28TH STREET, SUITE 401, NEW YORK, N.Y. 10001
PHONE: (646) 7638710 FAX: (646) 7638727
TOYS & FAMILY ENTERTAINMENT is published four times per year plus a supplementfor ABC Kids Expo by aNb Media. Copyright 2014 aNb Media. All rights reserved.No part of this publication may be reproduced or transmitted in any form, or by anymeans, electronic or mechanical, including photocopy, recording, or any informa-tion storage and retrieval system, without written permission from the publisher.Printed in the U.S.A. TOYS & FAMILY ENTERTAINMENT and SPECIALTY EMPORIUM areregistered trademarks of aNb Media. Opinions and comments expressed in thispublication by editors, contributing writers, or solicited or unsolicited documentsare not necessarily those of management.
T he team at aNb Media has collectively spent eonsin the toy industry and we are now branching into the baby marketin two ways. The first way is through this trade magazine supple-ment dedicated to the ABC Kids Expo and the second way is withour consumer review website, TTPM. On August 1, we launchedTTPM Baby covering car seats, strollers, diaper bags, feeding, and anything elsethat is necessary for life with an infant.
This is a segment of the business where we see continued growth. The pastfew years have been tough in the toy industry but that doesnt seem to be the casefor the baby market. There seems to be a number of reasons for this. While birthrates are declining around most of the world, when a baby is on the way, fami-lies tend to go a bit overboard with the purchases. The fewer babies there are ina family, the more the family tends to spend.
The Centers for Disease Control and Prevention reports that the age of first-timemoms in the U.S. is about 26. Anecdotally, for those of us in the New York Cityarea, age 36 seems more accurate. These older city moms have a lot of disposableincome as evidenced by the volume of $1,000 Bugaboo strollers on the streets ofManhattan. These women want the best of everything and are seemingly obliviousto cost, which bodes very well for the industry. Yet we know that the microcosmthat is Manhattan is in no way representative of the majority of the U.S.
Across the U.S., these 26-year-old moms may seem young by todays standardsbut they are certainly older than in generations past. These women fall into the mil-lennial generation, which is the current hot demographic group. Most of this ABCKids Expo supplement is dedicated to exploring their habits. This generation ofwomen is used to top-notch design choices, customization, and technology inte-grated into every aspect of their lives. Manufacturers have been forced to sit up andtake notice. These women are spending generously on the must-haves and that iswhat is making the baby category so popular for growth. Car seats, strollers, cribs,and other such items are necessities. These necessities have more features, highersafety standards, and sleeker designs making them big-ticket items.
In this supplement, we profile todays mom, look at trends across various cate-gories, explore the impact of mom bloggers, and offer a first look at the transforma-tion of the baby gear line at Fisher-Price. Of course, there is an extensive productpresentation showcasing what will be on display at this years ABC Kids Expo. Welook forward to seeing you at the show. Safe travels.
BY BOB GLASER
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8 TOYS & FAMILY ENTERTAINMENT SEPTEMBER 2014
Trending: What Consumers Are Searching For
BATMAN DELUXE COMBINATIONTODDLER/BOOSTER CAR SEAT
LAUGH & LEARN SMART STAGES CHAIRFisher-Price
BRILLIANT BASICS CORN POPPERFisher-Price
ARMADILLO STROLLERMamas & Papas
PLAYSKOOL SESAME STREETTAKE-ALONG BAND SET
SIT-ME-UP FLOOR SEATFisher-Price
MY LITTLE SNUGABUNNYCRADLE N SWING
PUSH N CHASE TURTLETOMY
PLAYSKOOL POPPIN PARK RUMBLIN ANIMALSHasbro
PLAYSKOOL STACK N SPIN MONKEY GEARSHasbro
READY STEADY MUSICAL GIRAFFETOMY
This trending list is taken from aNb Medias consumer website, TTPM. On August 1, TTPM launched a new section ofthe site called TTPM Baby. This Trending Review is a list of the most popular items on TTPM Baby, as determined byconsumers. Its generated by the number of page views for that item in the previous 30 days, updated every 24 hours.Here is the list, in trending order, on August 12, 2014.
Sit-Me-Up Floor Seat
Laugh & Learn SmartStages Chair
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The board of directors and staff of All Baby &Child, Corp., the producers of the All Baby &Child Spring Educational Conference and TradeShow and the ABC Kids Expo, have announcedthe newest feature tolaunch at this years ABC KidsExpo. The Made in the U.S.A.Showcase premiering at the 2014ABC Kids Expo in Las VegasSeptember 710, 2014, will belocated in the pre-function space ofthe lower level exhibit hall.
Consumer requests for productsmade here in the United States coupledwith a renewed sense of AmericanPride across the country solidified theconcept behind the showcase and stepswere taken to develop the criteria forproduct submission. The concept forthis new showcase has been in devel-opment for several years. Strategicdecisions were made to launch theNorth American Pavilions at bothNursery Fair in the UK and ChildrensBaby Maternity Expo in China, whileplans were in the works for this new showcase.
There is a growing demand for U.S. made products andstandards internationally as demonstrated by the success ofour North American Pavilions launched abroad in 2013,says Larry Schur, president of All Baby & Child Corp.Domestic demand for home grown products has beenincreasing as well. This showcase will make it easy for bothU.S. retailers and international buyers to find the best andnewest products made here in the United States.
Much like the New Product Showcase, all media atten-
dees and independent specialty retailers are invited to a spe-cial reception that will be held in the Made in the U.S.A.Showcase in conjunction with the ABC InventionConnection. It will be held Sunday, September 7, the opening
day of the trade show from 89:30A.M.Thats right, the reception will be on
the opening morning of the 2014 ABCKids Expo. Attendees will want to reg-ister and obtain their show credentialsbefore the morning of Sunday,September 7, 2014, to ensure they have
time to enjoy coffee and pastries whilebrowsing the displays located in both show-cases as well as meeting the inventors in theABC Invention Connection. The Made in theU.S.A. Showcase will also be open to atten-dees during regular show hours. Products willbe featured in a full spectrum of displaysfrom large to small and all sizes in between.
For participating businesses this will bean opportunity to obtain special press andpublicity for your Made in the U.S.A. prod-ucts in a highly visible and secure show-room location adjacent to the trade showfloor. The ABC Kids Expo offers a variety
of display options available in the showcase including plat-forms/risers, peg displays, mannequins, or in lighted displaycases. Every product will be featured in the Made in theU.S.A. Presentation Booklet available at the showcase.
To find out more about the pavilion, the criteria for havingproducts included in the showcase, and to see a list of partic-ipating manufacturers visit theabcshow.com/usa.asp or con-tact Amanda at (210) 6