Internet Marketing Workshop

May 13, 2009

www.InboundMarketingWorkshop.com

Twitter Hash Tag: #IMW051309

Agenda

• Introductions

• Your Inbound Marketing Goals?

• Marketing has Changed

• How to Adapt

• Agenda for Today

• Working Together Today

Introductions

• Speakers

• Peter Caputa, HubSpot

• Jennifer Snyder, HubSpot

• Catie Foertsch, Yes Media Works• Catie Foertsch, Yes Media Works

• Kyle James, HubSpot

• Brian Thorne, HubSpotSOOOO BIG!!!!!!!!!!!!!!!!!!

Use Your Guides Today

• Guides

• Linda Sevier www.pagetender.com

• Jennifer Norris www.ggiagency.com

• Jeetu Mahtani www.wakefly.com• Jeetu Mahtani www.wakefly.com

• Susan LaPlante-Dubewww.precisionmarketinggroup.com

• Stephen Turcottewww.backbonemedia.com

SOOOO BIG!!!!!!!!!!!!!!!!!!

60 Seconds or Less

• You

• Company Name

• I help…. (One sentence)

• My IM Expertise: #? out of 10• My IM Expertise: #? out of 10

• Today, I want to learn ___________

• I am motivated to learn because…SOOOO BIG!!!!!!!!!!!!!!!!!!

Why Should You Do Online Marketing?

• Make More Sales

• Make More $

• Save Time

• Work Less

• Go on Vacation More• Go on Vacation More

• Send Kids to College

• Retire Early

_______________________

More Profitable Revenue (Ultimately, it's about more profitable revenue.)

The opportunity is…SOOOO BIG!!!!!!!!!!!!!!!!!!

What Do You Do Before You Buy Something?

• Telemarketing/Cold Calls?

• Flyer in the Mail?

• TV/Radio/Newspaper Ad?

• Search at Google

• Ask an Unbiased Expert?

• Ask a Trusted Colleague?

SOOOO BIG!!!!!!!!!!!!!!!!!!

3 Reasons to Do Internet Marketing

• Leads

• Sales Ready Leads

• Highly Qualified Sales Ready Leads Who Are Ready to BuyLeads Who Are Ready to Buy

SOOOO BIG!!!!!!!!!!!!!!!!!!

Outbound vs. Inbound Marketing

OUTBOUND

• Telemarketing

• Trade Shows

• Direct Mail

• Email Blasts

INBOUND

• SEO/SEM

• Blogging

• Social Media

• RSShttp://blog.hubspot.com/blog/tabid/6307/bid/4365/Seth-Godin-Presents-His-New-Book-• Email Blasts

• Print Ads

• TV/Radio Ads

• RSS

• Free tools/Trials

• PR

65/Seth-Godin-Presents-His-New-Book-Tribes.aspx

What Does Your Website Do For You Now?

• You have to point people there

• A few people found you and called you

• You get a few leads every month.

Your website = billboard in a desert?

3 Goals for Today

• Realize How Much You’re Missing the Boat

• Inspire You To Take Some Action

• Provide a Roadmap & the Vehicle to Get Started

What You Need to Do Internet Marketing

• $10,000/mo

• 2 new internal resources ($100k+ each)

• Manager: Back to school 6 mo 12 hours/week.

JUST KIDDING

What You Need to Do Internet Marketing

• $10,000/mo Some $ ($250/$500 month)

• 2 new internal resources Time (2-4 hours/week)

• Back to school 6 month program 12 hours/week. Willingness to Learn New Skills (self paced training)

Attracting Visitors to Your Website

• SEO

• Blogging/Content Creation

• Email

• Online Paid Advertising

• Social Media Marketing• Social Media Marketing

Converting Visitors into Leads

1. Educate/Engage Prospects

2. Prominent Calls to Action

3. Great Offers !

4. Landing Pages

Measure, Analyze, Repeat

• Where Are Visitors, Leads, Customers Coming From?