A/B TestingFacebook Sign-up &

Share-Divakar (aka) Parkavi Vasan

Facebook

1. Is to increase facebook sign-ups and walk through to test and optimize different UI & UX points for maximum conversion.

2.Is to increase facebook shares and promote brand awarness among scoial platforms.

This AB Test:

Hello!I am Divakar (aka) Parkavi Vasan

Connect: www.linkedin.com/in/parkavivasan

1.Sign up

Optimizing FacebookSign-ups

‘’“Aside usual benefits of fb sign-up like- easy

registration, one click connect. Below are further low hanging fruits for Ecommerce site”

Enrich web site personalization -social graph -Segmenting Users -Product Recommendation

Enhanced Profile Data: - Targeted Facebook Ad -Segment audience for Ad

Flow Funnel

User Login /Sign-up Page

# At an overview level, list outline of all the available method of sign-up /login

options

Then AB Test the Position of FB login Button and

highlight it

Login/Sign-up

Or

Or

Login/Sign-up

A- Fb button on TOP

B- Fb button on BottomA/B

test

“A” - FB button on Top

Login / Sign-up

Or

#Visual MerchandisingThe Idea of keeping FB login button at top is to visually insist a User to use it. Since the user sees the Fb button as first element on top,

when the page loads and it already aligns with the optical area and F-pattern flow of how

users interpreting/view the page i.e top to bottom –(top left corner)

Optimize 1.Disconnect and standout the FB login button from other options. This indirectly promote and helps to choose the FB option.

2.Append CTAs like “quick” or “express” login with FB.

“B” - FB button On Bottom

Or

#UX POVThis way of showing Facebook button at the bottom of page is to leverage the Terminal

Area heat of user i.e Z pattern of interpreting the page. As user is already in the funnel of

navigating from one page to other, this evokes to choose “FB button” and move quickly to

next page. As holy grail of UX in mobile/ APP platform this simply takes the zero-effort of

thumb to touch the button (easily reachable).

Login / Sign-up

Optimize1.Disconnect and standout the Fb login button from other options.

2.Use CTA with “quick” or “express” login with FB. Since being at the bottom, to contrast further from other options, use downplay CTA like “ fill the form” etc for Google & formal sign-ups button.

2.FB Share

Optimizing Fb shares & post links

‘’“At end of the day, It promotes and expose your website or business to many people as possible”

Traffic -Massive Exposure -Boost social traffic to your site -Increase Brand Awareness

Audience - Builds Trust -Opportunity for repeat purchase -Builds Social Proof

Flow Funnel Prompt Users: “Share your purchase in Fb to unlock coupon codes”

Successfully unlocked your coupon codeUser

your Order confirmed- Thank

you page

A- CTA: Share your purchase in FB and get 5% off

on phone accessories.B- CTA: Share to Unlock

coupon codes for upcoming electronics sale

A/B test

“A”

- This method works on category (here phone accessories) level. This option can be shown to users who just bought products (phone) from meta category.

- That is to recommend offers that goes well with just purchased items.

-Further it can be breakdowned to multi-variant test of trying differnet combinations of products & category or using discount % combinations.

-This method can also be optimized for products that are “site” exclusive. Which make users special and induce to share.

A&B Optimization

“B”

-This method works on campiagn or offers level. Like your site may have upcoming exclusive electronic sale or valentine's day offers etc.

- This test enables to convey the upcoming sale and increase repeat purchase opportunity.

-This test can be further breakdowned into multivaraiant test of trying different combination of discount % and campaign/sale/offers etc.

-Show unique coupons code to user (personalization), even when all the coupons are directing to same or similar campaign.

Coupon Unlock System

Ways to integrate the coupon unlock system- Build your in-house unlock system product as an in-line function at

thank you page. Refer: https://developers.facebook.com/docs/plugins/share-button A similar functionality exist at Amazon.in as an inline function.

or Through 3rd party service, providing on-site notifications like

webengage, viral mint etc.

Links: http://www.viralmint.com/offer-mint.php

http://www.usersdelight.com/web/coupon/intro

AB TestOptimize and convert wisely