HEALTHINNOVATIONFRONTIERSUNTAPPED MARKET OPPORTUNITIES FOR THE 50+

Jeff Makowka

Director, Thought Leadership

@jmakowka

#innovation50

UPDATED: AUGUST 2014

SO WHAT’S YOUR 50+ STRATEGY?As boomers age, their proportion of the 50 and older population grows rapidly—

along with their health needs. The medical system’s efforts traditionally are oriented

towards sickness rather than health, and treatment rather than prevention—

thus leaving a ‘healthy living’ gap. Large opportunities exist for new and meaningful

investment aimed at meeting healthy living needs of all ages.

SO WHAT’S YOUR 50+ STRATEGY?

These areas of the healthy living market represent the best

investment opportunities for break-through technologies, innovative

products, and disruptive services. Together, AARP is confident that

they represent the potential adoption of new products and services for

over 100 million people and an opportunity for as high as $30 billion in

revenue by 2019. Want to know more? Let’s go.

#innovation50

Prevent In-Home Accidents

Send Alert When Lost

Detect Falls

Manage Medications

Improve/Aid Hearing

Improve or Aid Memory/Cognition

Improve/Aid Vision

Maintain Muscle Strength

Keep Mobilized

Stay Connected Socially

Manage Healthcare Costs

Plan for End of Life Care

Navigate Healthcare Systems

Evaluate Quality of Care

Receive Divorce/Grief Support

Manage Life Phase Transitions

Reduce Stress

Control Sodium Intake

Boost Daytime Energy

Improve Sleep Quality

Prevent Dehydration

Eat Healthy

Manage Arthritis

Reduce Bad Cholesterol

Keep Glucose in Range

Relieve Back Pain

Maintain Good Dental Hygiene

Detect Skin Problems

Maintain Healthy Weight

Address Calcium Deficiencies

Engage in Age-Appropriate Exercise

Keep Blood Pressure in Range

Navigate Healthcare System

Social Engagement

Behavioral & Emotional Health

Physical Fitness

Aging with Vitality

Diet & Nutrition

Medication Management

Vital Sign Monitoring

Emergency Detection &

Response

32 Needs Areas Related to Healthy Aging

1/9 MEDICATION

MANAGEMENT

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Prevent in-home accidents ·

Manage medications · Improve/aid

memory & cognition

#innovation50

2/9 AGING WITH

VITALITY

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Address calcium deficiencies · Manage arthritis ·

Boost daytime energy · Improve/aid memory &

cognition · Improve/aid hearing · Improve/aid vision ·

Maintain muscle strength

#innovation50

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

3/9 VITAL SIGN

MONITORINGImprove sleep quality · Reduce bad cholesterol ·

Keep glucose in range · Maintain healthy weight

· Keep blood pressure in range · Detect skin

problems · Maintain good dental hygiene

#innovation50

4/9 CARE NAVIGATION

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Manage healthcare costs · Evaluate

quality of care · Navigate healthcare

system · Plan for end of life care

#innovation50

5/9 EMERGENCYDETECTION &

RESPONSE

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Detect falls · Send alert when

lost · Prevent in-home

accidents

#innovation50

6/9 PHYSICAL FITNESS

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Boost daytime energy · Reduce stress, Reduce bad cholesterol ·

Maintain healthy weight · Keep blood pressure in range · Relieve

back pain · Engage in age-appropriate exercise · Maintain muscle

strength · Keep mobilized

#innovation50

7/9 DIET & NUTRITION

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Eat healthy · Control sodium intake · Boost daytime energy · Prevent dehydration · Reduce bad cholesterol

· Keep glucose in range · Maintain healthy weight · Keep blood pressure in range · Address calcium

deficiencies · Maintain good dental hygiene

8/9 SOCIAL ENGAGEMENT

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Reduce stress · Improve or aid memory & cognition ·

Stay connected socially · Keep mobilized

#innovation50

9/9 BEHAVIORAL& EMOTIONAL HEALTH

NINE AREAS OF OPPORTUNITYThese areas of the healthy living market represent the best investment opportunities for break-through technologies,

innovative products, and disruptive services. Together, AARP is confident that they represent the potential adoption of

new products and services for over 100 million people and an opportunity for as high as $30 billion in revenue by

2019. Want to know more? Let’s go.

Receive divorce/grief support · Manage life phase

transitions · Plan for end of life care

#innovation50

THE $100 B MARKET OPPORTUNITYOut-of-pocket consumer health spending by the 50+ over next 5 years

Health innovations-enabled revenues to grow bigger and faster, displacing older

existing market solutions.

(five year cumulative

revenues, 2013-2018) (five year cumulative

revenues, 2013-2018) #innovation50

REVENUE BREAKDOWNTotal cumulative five-year revenue potential for new healthy

living solutions: $30,000,000,000

#innovation50

The investment risk for the nine market areas are measured by revenue opportunity

variance (more attractive opportunities have lower risk levels).

MAX REVENUE, USERS, & RISKS

#innovation50

Learn More at:

www.aarp.org/innovation50plus

Download the report at:

www.aarp.org/50plusInsights

Download this presentation at :

http://www.slideshare.net/jeffmakowka

@aarptech

@thelongevitynet

@jmakowka

#innovation50

Thank You!