Etsy.

Corinne Shanahan • Fall 2016

Overview

The What: Etsy Background

The Who: Store Demographics

The How + Why: Selling on Etsy

The What.

The What: Etsy Background

History/Stats:● Started in 2005 as an online store platform (C2C)● Initially allowed only handmade goods

○ Started to allow manufactured goods in 2013● 54 million members in 2015

○ 27.1 million active buyers● Created an optimized mobile platform in 2014● The name “Etsy”? Nobody knows.

The Who.

“Nearly half (45%) [of Etsy sellers] had never sold their goods until they sold them on Etsy.”-Building an Etsy Economy:The New Face of Creative Entrepreneurship

The Who: Store Demographics

Who is selling on Etsy: ● Sellers are…

○ 86% women○ 56% college grads or more○ Middle class (median household income of $56,180)○ Median age of 39 years old

The Who: Store Demographics

Top selling Etsy store products: ● Jewelry supplies● Handmade soaps/bath and beauty products● Art (prints, paintings, etc.)● Craft supplies● Customized clothing● Vintage goods

The Who: Store Demographics

Product categories on Etsy homepage: ● Clothing & Accessories ● Jewelry● Craft Supplies & Tools● Weddings● Entertainment● Home & Living● Kids & Baby● Vintage

The Who: Store Demographics

Etsy loves customization.

The Who: Store Demographics

Etsy loves weird. ● Flavored Toothpicks● Ramshackle Rascals (in case you ever wanted to decorate

with old baby doll heads)● Terrible Origami● Nicholas Cage in a Cheeseburger● Fan of funerals? This one is for you.

The How + Why.

Why sell on Etsy? 3 Reasons.

1. It’s already there (and so are the buyers).2. It’s pretty cheap.3. Etsy helps you.

a. Provides analytics, directs buyers to you

Selling on Etsy: Let’s talk $.

Three main types of fees for sellers:1. Listing/renewing an item = $0.202. Selling an item = 3.5% of selling price3. Payment processing fees

Shops can also pay for advertising on Etsy, but this is optional.

Selling on Etsy: Steps I-III

I. Make an Etsy account.II. “Sell on Etsy.”

III. Fill out some basic shop info.

Selling on Etsy: Step IV

IV. Choose a shop name.● Shop names based on availability

○ Basic names will already be taken○ Be crafty!

vs.

Selling on Etsy: Steps V-VII

V. Stock your products.VI. Choose billing method.VII. Customize your shop page.

Selling on Etsy: Step VIII

VIII. Sell!

Some pages to view:

Product Listing ExampleFavorites Page ExampleActivity Feed Page

Summary

● Etsy was made for quirky shops with quirky goods.● Etsy wants to help you sell (that’s what makes them

money).● Anybody can be an Etsy seller.● Starting an Etsy shop is simple, but takes work once you

start it.

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