1. 1. Music videos demonstrate g.. c There is a relationship between l and v There is a relationship between m and v c u of the a. and m. which recur across their work L v treatment of the female body. i. r Goodwins music video analysis Andrew Goodwin writing in Dancing in the Distraction Factory (Routledge 1992) AIM: Understand and begin to conceptualise how a music video might be constructed
2. 2. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band). There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting). There is a relationship between music and visuals (either illustrative, amplifying, contradicting). The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body. There is often intertextual reference (to films, tv programmes, other music videos etc). Goodwins music video analysis Andrew Goodwin writing in Dancing in the Distraction Factory (Routledge 1992)
3. 3. One criterion from coursework marking scheme. shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene.
4. 4. 1st Textual Analysis to be completed by _________ Complete a textual analysis of an iconic music video from before you were born (the next couple of lessons will be useful for this) Analyse it using Goodwins conventions. Remember to comment on: - Camera shots, angles and movements - How the sound works with the images - Mise en scene - Editing Can you find evidence of these? Is there anything that goes against these conventions? Complete as a blog post with screen grabs from your chosen music video to illustrate your points
5. 5. What happensthe traditional route! Record company / artist approach a video production company. The director listens to the music and comes up with an idea a treatment. S/he pitches it to the company / artist. If they like it, they buy in. If not, they go elsewhere. Some directors specialise, but will take on a variety of genres. Many directors go onto work in feature films (David Fincher, Spike Jonze) David Fincher Made music videos for -Madonna - Nine inch Nails -Aerosmith -Michael Jackson AND directed The Social Network, The Curious Case of Benjamin Button The Girl with the Dragon Tattoo
6. 6. The impact of new media on music videos How do you think digital technology is changing music videos? The Good: YouTube, Vimeo, cheaper and better quality technology means more people can make good quality music videos: good for up and coming directors and independent bands Fan vids or unofficial music videos can sometimes become more popular than the original one. The Bad: A lot of working for free before you get any paid work!
7. 7. Media 2.0: David Gauntlett looked at the way Web 2.0 is changing media production and consumption
8. 8. You are the director. Ideas Basic concept. Editing? Narrative? Performance? Opening 3 clips
9. 9. Clue: its a cheesy 80s ballad I'd say love was a magical thing I'd say love would keep us from pain Had I been there, had I been there
10. 10. "A Different Corner" I'd say love was a magical thing I'd say love would keep us from pain Had I been there, had I been there I would promise you all of my life But to lose you would cut like a knife So I don't dare, no I don't dare 'Cause I've never come close in all of these years You are the only one to stop my tears And I'm so scared, I'm so scared Take me back in time maybe I can forget Turn a different corner and we never would have met Would you care I don't understand it, for you it's a breeze Little by little you've brought me to my knees Don't you care No I've never come close in all of these years You are the only one to stop my tears I'm so scared of this love And if all that there is is this fear of being used I should go back to being lonely and confused If I could, I would, I swear
11. 11. George Michael Different Corner (1986) http://www.youtube.com/watch?v=IPWHkK- _a_A
12. 12. TASK: You are going to get a storyboard for an iconic video for Red Hot Chilli Peppers Californication. One feature of music video editing is cutting to the beat or bar. The bars are planned out for you. Your task is to storyboard what will go into each frame and cut to the bar. We will watch it 3 times and you need to finish it off at home.
13. 13. Red Hot Chilli Peppers Californication (1999) http://www.youtube.com/watch?v=YlUKcNN mywk