A2 Media Introduction

Understand the G324 coursework portfolio and section 1 of the G325 exam

Create blogsExplore the create potential for blogs

Explore previous students’ work

Coursework BriefYou need to create:• A research and planning portfolio (20 Marks)• A music video (40 marks)• An album/EP digipak (10 marks)• A magazine advert for the album/EP (10 marks)• A multi-media evaluation (4 questions = 20 marks)• An interesting and creative blog, with continuous updates of

your progress and strong use of ICT skills (contributes to R&P and Evaluation marks)

Exam Brief – Question 1aQuestion 1a will ask you to describe your AS to A2 progress in one of the following areas:• Research and planning• Creativity• Use of real media conventions• Post-production• Use of digital technology – in your constructions and in the blog

itselfIt is important to consider these question options as you create your blog over the course of the year.

Exam Brief – Question 1aQuestion 1a will ask you to describe your AS to A2 progress in one of the following areas:• Research and planning• Creativity• Use of real media conventions• Post-production• Use of digital technology – in your constructions and in the blog

itselfIt is important to consider these question options as you create your blog over the course of the year.

Exam Brief – Question 1bQuestion 1b will ask you to analyse one of your own products (AS or A2) using one of the following key concepts:• Audience• Narrative• Genre• Representation•Media Language (the encoding of narrative and representation) It is important to consider these question options as you create your constructions – paying close attention now will make better exam answers and higher marks.

Exam Brief – Question 1bQuestion 1b will ask you to analyse one of your own products (AS or A2) using one of the following key concepts:• Audience• Narrative• Representation•Media Language (the encoding of narrative and representation) It is important to consider these question options as you create your constructions – paying close attention now will make better exam answers and higher marks.

Blog MaintenanceSpend some time now creating your Y13 blogs, using your existing Blogger log-in.You need to set it to public and provide me with the name.Think of it less as a series of taxing essays and more of a creative exercise in diarising your production, from initial research to post.Spend some time playing around with the settings to create a design that suits the music you like and the kind of artist you will target.Look at last year’s Y13s – particularly CRASKE, DURBAN and DEWING, also from the year before: WESTON, WARNE and SANTOS-ALLAN.

HomeworkThe research into an aspect of the music industry – 400 words (approx.)

Read the instructions on page 8 and ask me any questions.On blogs by Friday 24th June please!This is the starting point in your journey towards selecting an artist.

Muse – Dead Inside: what do you notice about. . .• Camera shots• Editing• Set design and other mise en scene

Make your own theory

Work in pairs to devise a theory for narrative and genre in music videos, covering:• Camera shots• Editing • Narrative/concept• Representation (usually that of

the artist)Here’s another video to help.

Contextual differences

Muse:A British rock band signed to a major labelThe Hives (at the time):A Swedish post-punk band on an independent, hardly known in the UKHow has this impacted on the two videos?How could you recreate either video?

The actual theory – p.4

Styles of music videosWorking in two groups, find an example and develop a definition:Performance

Narrative

Concept

Hybrid