The UX Army of OneHow to get more done with less

Jonathan Rubin@jonathan_rubinNOVA UX - Feb. 12, 2014

My views are my own :)

Speaking as a private citizen and UX enthusiast

Instead….

1. Cheap, Effective Resources

2. Quick Wins3. Sellable Concept4. Sharing Success5. Build a Team

5 ways for +20% UX mirth

1. Cheap, Effective Resources● Templates at usability.gov (scripts, personas,

Heuristic Evals, position descriptions) - ● Free tool trials (not an endorsement)

○ Testing - Loop11, Utest, Usertesting.com, Skype, FiveSecondTest

○ IA - OptimalSort, XMind, FreeMind○ Prototyping - Axure, Balsamiq, Solidify, POP○ Ideation - UserVoice, IdeaScale, Protonotes

2. How to Get Quick Wins?

How to Get Quick Wins?

Quick Wins

3. Sellable Concept

Pick the best lingoCustomer Experience?User Experience?User Research?User Centered Design?Human Centered Design?Customer Service?

Precedent, ROI, Case Studies● Dig! Build from old reports, emails, presos● Interview PMs, devs, content people● Remember: good AND bad UX stories● Google “ROI usability”

Before and Afters

Quick Wins

1 Tester, 1 Hour, 4 Sites

4. Share Success

Show results quickly (day of!)

Don’t email results - present

Reaction videos

5. Build a team

Hands-on training

Entitle yourself● User Experience Evangelist● UX Specialist● UX Team Lead● User Researcher● Usability Representative● Customer Experience Advocate

Start with fractions

Hands-on training

Hands-on training

Hands-on training

Hands-on training

1. Cheap, Effective Resources

2. Quick Wins3. Sellable Concept4. Sharing Success5. Build a Team

Summary

Thanks!

@jonathan_rubin