a study on the development of pilgrimage tourism and visitors satisfaction of pilgrimage tourism...

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8/7/2019 A Study on the development of Pilgrimage Tourism and Visitors Satisfaction of Pilgrimage Tourism with reference to… http://slidepdf.com/reader/full/a-study-on-the-development-of-pilgrimage-tourism-and-visitors-satisfaction 1/60 1.1 INTRODUCTION: Tourism is to know places and understand people; taste cuisines and share feelings; enjoy waves and appreciate arts; listen to music and preserve our culture. Tourists with an open mind return with pleasant memories. Their hearts will become vast like ocean, high as sky and jump in joy. Tourism promotes magnanimity and fosters individuality. Vellore has a very enriching history. The city has been under the rule of various dynasties right from Pallavas and Cholas to Bijapur Sultanate. All of them have left their imprints on the culture and tradition of this city. These dynasties were known for their patronage of art and architecture and that is why Vellore has quite a few monuments worth visiting and appreciating. Government museum of Vellore is actually a museum cum archive. The Government of Tamilnadu maintains this museum that treasures ancient and present day curios relating to Anthropology, Geology and Numismatics. Historical monuments of the erstwhile Arcot district have been depicted through some beautiful frescos. Jalagandeeswarar Temple is situated inside the Vellore Fort only. The temple is renowned for its sculptures and speaks volumes of the exquisite craftsmanship of that period. Many consider the sculpture, in the porch on the left of the entrance, a masterpiece. The temple encloses a big wedding hall that is adorned with elegant relief and monolithic sculptures. The temple was earlier used as an arsenal. Muthu Mandapam is nothing but a rock memorial. This has been constructed around the tombstone of Vikramraja Singh who was the last Tamil ruler of Kandy, in the present Sri Lanka. The memorial is just a kilometer off the town near the banks of river Palar. Vellore Fort was built in the 13th century. The fort is a major attraction to the tourists. The fort was the most formidable one during the Carnatic war of 17th century and it was said that it was infallible. This historically famous fort retains the past glory and is still enact along with its ramparts, basements, turrets, posts, and gates. The outer wall of this fort is built of granite blocks where as it is fortified with another wall as well. The fort was the site for the Sepoy mutiny of 1806 that is seen by some as the prelude to the Pan-Indian one that broke out in the year 1857. 1

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Page 1: A Study on the development of Pilgrimage Tourism and Visitors Satisfaction of Pilgrimage Tourism with reference to Golden Temple, Sripuram - Vellore

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1.1 INTRODUCTION:

Tourism is to know places and understand people; taste cuisines and share

feelings; enjoy waves and appreciate arts; listen to music and preserve our culture.

Tourists with an open mind return with pleasant memories. Their hearts will become vast

like ocean, high as sky and jump in joy. Tourism promotes magnanimity and fosters

individuality.

Vellore has a very enriching history. The city has been under the rule of various

dynasties right from Pallavas and Cholas to Bijapur Sultanate. All of them have left their 

imprints on the culture and tradition of this city. These dynasties were known for their 

patronage of art and architecture and that is why Vellore has quite a few monuments

worth visiting and appreciating.Government museum of Vellore is actually a museum cum archive. The

Government of Tamilnadu maintains this museum that treasures ancient and present day

curios relating to Anthropology, Geology and Numismatics. Historical monuments of the

erstwhile Arcot district have been depicted through some beautiful frescos.

Jalagandeeswarar Temple is situated inside the Vellore Fort only. The temple is

renowned for its sculptures and speaks volumes of the exquisite craftsmanship of that

period. Many consider the sculpture, in the porch on the left of the entrance, a

masterpiece. The temple encloses a big wedding hall that is adorned with elegant relief 

and monolithic sculptures. The temple was earlier used as an arsenal.

Muthu Mandapam is nothing but a rock memorial. This has been constructed

around the tombstone of Vikramraja Singh who was the last Tamil ruler of Kandy, in the

present Sri Lanka. The memorial is just a kilometer off the town near the banks of river 

Palar.

Vellore Fort was built in the 13th century. The fort is a major attraction to the

tourists. The fort was the most formidable one during the Carnatic war of 17th century

and it was said that it was infallible. This historically famous fort retains the past glory

and is still enact along with its ramparts, basements, turrets, posts, and gates. The outer 

wall of this fort is built of granite blocks where as it is fortified with another wall as well.

The fort was the site for the Sepoy mutiny of 1806 that is seen by some as the prelude to

the Pan-Indian one that broke out in the year 1857.

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1.2 OBJECTIVES:

To find out the number of Pilgrimage tourist visiting Sripuram, Vellore everyday.

To find out the tourist opinion regarding the main purpose of the visiting

Sripuram Golden temple, Vellore.

To find out the Pilgrimage tourist opinion regarding the facilities available at

Sripuram temple at Vellore.

To suggest guidelines to the concerned authority of Sripuram temple in order to

promote the Pilgrimage tourism and serve the Pilgrimage tourist Sripuram better.

 

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1.3 SCOPE: 

Pilgrimage tourists visiting Sripuram were included for this study.

Survey was conducted from March 2010 to April 2010.

This study useful for the concerned authority of Sripuram temple in order to

promote the Pilgrimage tourism and serve the Pilgrimage tourist Sripuram better.

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1.4 IMPORTANCE OF THE STUDY:

 

Tourism is one of the very important industry for the growth and development of 

any country. Understanding the customer mind is important for the existence and the

growth for any industry. This study will be useful for the concerned authority of 

Sripuram temple in order to promote the Pilgrimage tourism and serve the Pilgrimage

tourist Sripuram better.

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1.5 STATEMENT OF THE PROBLEM:

Though tourism offers esthetic and therapeutic value to the individuals, families

their needs regarding travel, safety, food, information must be properly taken care of by

institutional arrangements. Further the local cultural and events related their to, need to

be informed to the tourists and activities must be properly organized to benefit them

fully.

Hence, this study has undertaken with the twin objective of;

The various aspects of Pilgrimage tourism of Sripuram and places of 

importance from the tourists point of view.

Institutional arrangements and services by organizations like Sripuram golden

temple centre in particular and related institutions like Tamil Nadu tourism

and government of Indian tourism.

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1.6 RESEARCH DESIGN:

Research design is a plan for selecting the sources and types of information used

to answer research questions.. The research Design is always based on the research

question. The nature of the study is “Descriptive study”. It focuses mainly on defining

the problem. A descriptive study aims at portraying accurately characterize particular 

group or a situation

DATA COLLETION:

The method of data collection used for the study was primary and secondary data.

PRIMARY DATA:It was collected by means of structured questionnaire. This data is mainly used

for analysis and interpretation.

SECONDARY DATA:

It is used to collect information regarding the visitors’ satisfaction pattern

which are available covering diverse field the previous research material, and the related

books that are readily available in libraries. Also referred to other projects done by

others.

SAMPLING DESIGN:

A sample design is definite plan for obtaining a sample from a given population.

It refers to the technique or procedure the researcher would adopt in selecting items for 

the sample. Sampling tells the number of item to be included in the sample.

 SAMPLING METHOD:

The researcher had chosen 100 visitors and the study covers the sample on

visitors to the respective golden temple.

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TOOLS FOR DATA ANALYSIS:

Researcher analyzed the data using the S.P.S.S program and statistical tools like

Percentage analysis

Pictorial diagram

Bar chart

Pie chart were used.

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1.7 LIMITATIONS:

Tourists opinion about Sripuram golden temple Vellore may not be applicable to

other temples.

Opinion expressed by tourist at a particular point of time may not be applicable

always.

Two months period of time may not be sufficient for the researcher to conduct

detailed study.

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2.1 PROFILE OF GOLDEN TEMPLE SRIPURAM:

 

When we think about the golden temple immediately we think about the Amritsar 

and they highest body of the Sikh’s pride golden temple. But now it has got a good

competition!

The One More Wonders In India ,Built Recent, Costs Crores of Cents is, The Sri

Lakshmi Narayani Temple located in Sripuram (spiritual town) in Thirumalaikkodi,near 

Vellore, about seven km from here, was consecrated by Sri Sakthi Amma, head of the Sri

Narayani Peedam, Thirumalaikkodi, Vellore. A large number of devotees gathered for 

the occasion.

It is a unique temple whose Vimanam and Ardha Mandapam have been coated

with gold both in the interior and exterior. Twelve layers of gold foils have been pasted

on copper sheets embossed with the designs of Gods and fixed on the walls.

One-and-a-half tonnes of gold has gone into the design of the Sri Lakshmi

Narayani Temple, which has been built at a cost of Rs.600 crore, 100-acre site

According to Sri Sakthi Amma, the decision to have the temple coated with gold

is only to attract visitors and enable them to get wisdom through the messages of the

Vedas, which they will have to read before reaching the temple located on sprawling a

100 acre-site. The temple has been designed in such a way that visitors can reach the

golden temple only after going through a star-shaped pathway, which has the messages

from the Vedas on both sides. Tamil Nadu can boast of its own Golden Temple now

The Golden Temple is about 140 km from Chennai at Tirumalaikodi in Vellore

district. Sri Narayani Peedam, a private religious charitable organization, built the

temple. And the glittering monument also boasts of some glittering Figureures."The

actual estimate is about 300 crores. The amount of gold that went into it's making is

1,500 kilos," says head, Sri Narayani Peedam, Sri Sakthi Amma.

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A breathtaking wonder of intricate designs, the temple dedicated to Goddess

Narayani is in the midst of lush greenery spread over 100 acres. Except the pathways,

even the roofs and the pillars of the temple are made of gold as about 1.5 tonnes of the

metal went into its making.

Now even Tamil Nadu can boast of a wonder of its own- the Golden Temple

created with about 1.5 tonnes of gold and which is already on its way to making history.

The Inner praharam of the temple resembles the circular structure of the Parliament of 

India.

ABOUT VELLORE:

Area 11.65 Sq.Kms

Altitude 204 MSL above sea level

Climate Tropical

Season Through out the year 

Languages Spoken Tamil, English & Telugu

S.T.D Code 0416

People

The Population of the Vellore City is 1,75,061 according to 991

census, There are peoples of all faith, Creed & color living inharmony. Vellore is a mixture of societies who speak different

languages and dialects.

GovernanceVellore City comprises 12 legislative and 3 parliamentary

constituencies and 3 financial circles.

REVIEW OF THE LITERATURE 

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1. Mathieson & Wall, 1982; Um & Crompton, 1990; Woodside & Dubelaar,

2002; Woodside & Lysonski, 1989) and the field of services (Anderson & Sullivan,

1993; Boulding et al ., 1993; Cronin & Taylor, 1992; Hallowell, 1996; Rust & Oliver,

1994; Taylor & Baker, 1994; Zeithaml, Berry & Parasuraman, 1996) have led to a sound

theoretical body (Sirakaya & Woodside, 2005) aimed at explaining the complex process

encompassing the tourist before, during and after his travels (Woodside & Dubelaar,

2002). The fundamental premise behind such ideas is that the thoughts, decisions, and

behaviour patterns for one activity bear upon the thoughts, decisions, and behaviour 

patterns for a host of activities (Wesley et al., 2006). The literature concludes that

tourists’ decisions and behaviour patterns depend on a wide range of relationships

between different variables, which appear in three distinct stages. The first stageconsiders those variables that characterise the decision before the journey and which will

influence the tourist's behaviour at his chosen destination, such as, for example, the

distance to the destination or the reason to make this trip. The second phase – the

tourist's experience at the destination – looks at the relevant variables during the

consumption of the service. In the third phase, variables regarding the tourist's

experience and its future intended behaviour are looked at. The interrelations between

the different variables that comprise each of the phases described above lead, in the

words of Woodside & Dubelaar (2002), to a “dynamic model of tourist behaviour”,

which stands as a significant groundbase for our research. In a highly competitive

market, being able to offer an attractive tourist destination implies having a deep

understanding of the motives that lead tourists to make their choice among the different

alternatives available, as well as of the degree of satisfaction obtained with the services

provided (Jang & Feng, 2007). A review of the tourism literature reveals that very few

studies have analysed the causal relationship between these two variables – tourist

motivation and level of satisfaction – with the aim of guiding tourist resort management.

As mentioned above, these variables form a part of the process that shapes the dynamic

model of tourist behaviour.

2. Kozak, Bigné & Andreu, 2003

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Unquestionably, satisfaction is one of the most relevant variables when analysing

tourist behaviour, as it influences the choice of destination, the consumption of products

and services, and the decision to return (Jang & Feng, 2007; Kozak & Rimmington,

2000). For this reason, tourist’s satisfaction has been a priority subject of research in

recent years (Kozak, Bigné & Andreu, 2003; Tsiotsou & Vasioti, 2006). Different

perspectives or theories have analysed this variable in the literature about tourism.

Prominent amongst them is the disconfirmation paradigm (Oliver, 1980; Oliver &

Desarbo, 1988), which states that tourists have previous expectations before receiving

the service which they compare with the perceived outcome of the service. In this sense,

we could quote the works of Barsky & Labagh (1992), Bigné & Andreu (2004), Chon

(1989), Chon & Olsen (1991) or Pizam & Milman (1993), among others. Other approachis the equity theory, which reveals that tourist satisfaction can be analysed as a

relationship between the sacrifices and rewards he expects in terms of time, cost or effort

and value received (Oliver & Swan, 1989). In addition, the normative theory establishes

the need for a “norm” to be set as a reference point against which one’s opinion can be

measured (Latour & Peat, 1979

3. Chang-Hung, Eagles & Smith, 2004; Pearce, 1988.

However, a recent study conducted in the field of ‘nature’ tourism reveals that

motivation and the activities performed by tourists at their destination should be analysed

independently. Furthermore, much of early research has taken the independence between

tourist motivation and the characteristics or attributes of the destination for granted. Our 

research intends to demonstrate that the level of tourist satisfaction depends both on the

activities available at the holiday destination and on the motives behind the tourist's trip.

Separating these antecedents will facilitate to understand why tourists recommend

certain destinations and are keen to return, in the context of a dynamic model.

4. Yoon & Uysal, 2005 

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One of the most relevant research issues for the tourist sector is to analyse why

people travel and what they expect from their destination, i.e. what are the motives

behind their choice of trip. Consumer behaviour literature states that need and motivation

are interrelated. Generally, motivation implies a dynamic process of internal

psychological factors, in which terms such as choice, effort, novelty, or persistence over 

time are involved. Motivation leads to a behaviour oriented towards a specific objective

which, depending on the circumstances, may reveal different degrees and intensities.

5. Pizam, Neuman & Reichel, 1979.

Tourism literature defines motivation as a series of needs that predispose a person

to participating in a tourist activity. Several research papers have look at this variable intheir effort to concrete the motives behind tourists taking holidays. Some such studies

recognize the heterogeneous nature of tourist motivation by considering the relationship

between individual personality and tourist activities. Other authors, such as Pearce

(1993), propose that tourists possess limited motivations which change over time,

motivation and satisfaction are positively related, bearing in mind that the former occur 

before the tourist experience takes place and the latter after.

6. Clemons & Woodruff, 1992.

This research is based on the consumer's behaviour pattern which postulates that

the level of tourist satisfaction will depend both on his expectations regarding the

attributes expected from the holiday, and from the perception of the outcome of those

attributes. The variety and type of activities available throughout the stay at the

destination are of the utmost importance for specific reason is they facilitate social

interaction.

7. Gallarza & Gil, 2006; 

The literature dealing with the choice of holiday destination considers

that the distance to that destination may play a dual role: it can represent a dissuasive

element for certain holiday options, while others conclude that it represents a factor of 

attraction.

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CONCEPTUAL REVIEW

Visitors Satisfaction

In the last 42 years, Adams’ theory has been revised and adopted to study customer 

satisfaction and service recovery by Goodwin and Ross (1992), Oliver and Swan (1989),

and Tax, Brown, and Chandrashekaran (1998). Equity theory addresses essential issues

about equity in the discipline of management and marketing, and is useful in explaining

and predicting the relationship between equity perception and satisfaction. This theory

strikes a fine balance between simplicity and complexity, contributing to its usefulness.

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Figure.4.1

INTERPRETATION :

 

As per the table 4.1, it is clear that 61% of the tourists

visited Sripuram golden temple were male and 39% of them were female.

Table: 4.2 Age

15

Table: 4.1 Gender of the Tourists

Number of Respondents Percentage

Male 61 61%

Female 39 39%

Total 100 100%

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Number of Respondents Percentage

20-30 14 14%

30-40 28 28%

40-50 30 30%

50-60 28 28%

Total 100 100%

Figure 4.2

 

INTERPRETATION :

As per the table 4.2, it is clear that 30% of the tourists are in the age

group of 40 years to 50 years, 28% in 50 years to 60 years and 28% are in the age

group of 30 years to 40 years.

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Table: 4.3 Place of Origin

Number of Respondents Percentage

Vellore 11 11%other district 25 25%

other state 36 36%

other country 28 28%

Total 100 100%

Figure.4.3

INTERPRETATION :

As per the table 4.3, it is clear that 36% of the tourists are from other 

state, 28% are from other country and 25% are from other district.

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Table: 4.4 Mode of Travel

Number of Respondents Percentage

By car 36 36%By train 29 29%

By bus 25 25%

On foot 10 10%

Total 100 100%

Figure.4.4

INTERPRETATION:

As per the table 4.4, it is clear that 36% of the tourists visited

Sripuram golden temple by car, 29% by train and 25% by bus.

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Table: 4.5 Nature of Tour – Package Tour

Number of Respondents Percentage

Yes 63 63%No 37 37%

Total 100 100%

Figure.4.5

INTERPRETATION :

As per the table 4.5, it is clear that 63% of the tourists visited

Sripuram golden temple by package tour and 37% by other means.

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Table: 4.6 Duration of stay at Sripuram golden temple

Number of Respondents Percentage

One night 35 35%1 to 2 night 30 30%

3 to 7 night 25 25%

Longer 10 10%

Total 100 100%

Figure.4.6

INTERPRETATION :

As per the table 4.6, it is clear that 35% of the tourists planned to stay

one night, 30% of the tourists planned to stay for 1 to 2 nights, and 25% of tourists

planned to stay for 3 to 7 nights at Sripuram golden temple.

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Table: 4.7 Awareness About Sripuram Golden Temple

Number of Respondents Percentage

Through other tourists information center 19 19%

Through travel agents 15 15%

Through media 19 19%

Through internet 26 26%

Through information from service personnel 5 5%

Through information from friends and relatives 16 16%

Total 100 100%

Figure.4.7

 

INTERPRETATION :

As per the table 4.7, it is clear that 26% of the tourists came to

know about Sripuram golden temple through internet, 19% through media, and 19%

through other tourists.

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Table: 4.8 Previous Visit To Sripuram Golden Temple

Number of Respondents Percentage

No this is my first visit 43 43%

Yes I have been here 1 to 3 times 32 32%

Yes I have been many times 25 25%

Total 100 100%

Figure.4.8

 

INTERPRETATION :

As per the table 4.8, it is clear that 43% of tourists visited Sripuram golden temple

for the first time, 43%of tourists visited 1 to 3 times, and 25% of tourists visited

Sripuram golden temple many times.

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Table: 4.9 Place of stay

Number of Respondents Percentage

Hotel 38 38%

Dormitory 24 24%

Camping ground 6 6%

Friend and relative house 11 11%

Own cottage 9 9%

Holiday house 12 12%

Total 100 100%

Figure.4.9

INTERPRETATION :

As per the table 4.9, it is clear that 38% of the tourists visited Sripuram golden temple

stayed at hotel, 24% of the stayed at dormitory and 11% stayed at friends and relative’s

house.

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Table: 4.10 Main reasons for visiting to Sripuram golden temple

Number of Respondents Percentage

Sight seeing 17 17%

Pilgrimage and Religious 25 25%

Relaxation 19 19%

Business 22 22%

Friends and relatives 2 2%

Transit 1 1%

Entertainment 14 14%

Total 100 100%

Figure.4.10

INTERPRETATION :

As per the table 4.10, it has been found out that 25% of the tourists

opined that they visited Sripuram temple because of the reason ‘pilgrimage and

religious’, 32% during their business visit, and 19% for relaxation.

Table: 4.11 Attractive activities at Sripuram Temple

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Number of Respondents Percentage

Sight seeing 11 11%

Religious tourist 22 22%

Cultural events 38 38%

Social life and entertainment 29 29%

Total 100 100%

Figure.4.11

INTERPRETATION :

As per the table 4.11 it is clear that 38% of the tourists expressed that

cultural events attracted them to visit Sripuram golden temple, 29% for social life

and entertainment, and 22% for religious activities.

 

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Table: 4.12 Visit to Sripuram Temple Again

Number of Respondents Percentage

Yes Short time 43 43%

Yes later 35 35%

Not really 15 15%

Cannot say 7 7%

Total 100 100%

Figure.4.12

 

INTERPRETATION :

As per the table 4.12, it is clear that 43% of tourists expressed that

they would visit Sripuram golden temple again within ‘short time’, 35% expressed

‘yes later’, and 15% expressed not really.

 

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Table:4.13 Media to give advertisement for place like Sripuram golden

temple

Number of Respondents PercentageMagazines 37 37%

Television 28 28%

News paper 27 27%

Radio 8 8%

Total 100 100%

Figure.4.13

INTERPRETATION :

As per the table 4.13 it is clear that 37% of the tourists

recommended magazines, 28% television, and 27% newspapers to give

advertisement for place like Sripuram golden temple

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Table: 4.14 Overall evaluation of the following services provided at Sripuram

Golden temple

Table 4.14 (a)Accommodation

Number of 

Respondents Percentage

very

good56 56%

Good 26 26%

Poor 11 11%

verypoor 

7 7%

Total 100 100%

Figure.4.14 (a)

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TABLE 4.14 (b)

Food & Beverage

Number of Respondents Percentage

Very good 61 61%

Good 28 28%

Poor 6 6%

Very poor 5 5%

Total 100 100%

Figure.4.14 (b)

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Table 4.14 (c)

Travel services

Number of Respondents Percentagevery good 56 56%

Good 26 26%

Poor 11 11%

very poor 7 7%

Total 100 100%

Figure.4.14 (c)

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Table 4.14 (d)

Cleanliness

Number of Respondents Percentage

very good 49 49%

Good 37 37%

Poor 6 6%

very poor 8 8%

Total 100 100%

Figure.4.14 (d)

INTERPRETATION :

As per the table 4.14 a,b,c and d, it is clear that 56% of tourists expressed

that ‘accommodation’ was very good at Sripuram golden temple, 61% of tourists

expressed that ‘food and beverage’ was very good, and 56% of the tourists expressed that

‘travel services was very good, and 49% of the tourists expressed that cleanliness was

very good

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Table 4.15.Opinion regarding entrance fees charged at Sripuram golden temple

Frequency Percent

Very high 44 44High 33 33

Normal 12 12

very low 11 11

Total 100 100

Figure.4.15

INTREPERTATION:

As per the table 4.15 it is clear that 44% of tourists expressed that fees

collected at Sripuram golden temple was very high,33% was high, and 12% expressed

that entrance fees was normal.

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Table 4.16 Infrastructure and Facilities at Sripuram Golden Temple

Table 4.16 (a)

Accommodation

  Number of Respondents Percentage

Very good 49 49%

Good 33 33%

Poor 9 9%

Very poor 9 9%

Total 100 100%

Figure.4.16 (a)

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Table 4.16 (b)

Food & beverage

Number of Respondents Percentage

Very good 55 55%Good 31 31%

Poor 7 7%

Very poor 7 7%

Total 100 100%

Figure.4.16 (b)

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Table 4.16 (c)Transport infrastructure

Number of Respondents Percentage

Very good 56 56%

Good 29 29%

Poor 10 10%

Very poor 5 5%

Total 100 100%

Figure.4.16 (c)

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Table 4.16 (d)

Public transport facilities

Number of Respondents Percentage

very good 42 42%Good 37 37%

Poor 14 14%

very poor 7 7%

Total 100 100%

Figure.4.16(d)

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Table 4.16 (e)

Shopping opportunities

Number of Respondents Percentage

very good 57 57%Good 28 28%

Poor 8 8%

very poor 7 7%

Total 100 100%

Figure.4.16 (e)

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Table 4.16 (f)

Opportunities for entertainment

Number of Respondents Percentage

very good 59 59%Good 25 25%

Poor 5 5%

very poor 11 11%

Total 100 100%

Figure.4.16(f)

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Table 4.16 (g)

Opportunities for social activities

Number of Respondents Percentage

Very good 57 57%Good 29 29%

Poor 8 8%

Very poor  6 6%

Total 100 100%

Figure.4.16 (g)

INTERPRETATION

As per the table 4.16 a,b,c,d,e,f and g it is clear that 49% of the tourists

opined that infrastructure and facilities at Sripuram golden temple with regards to

accommodation was very good, 55% opined that food beverage was very good, 56%

opined that transport infrastructure was very good, 42% opined that public transport

facilities was very good, 57% opined that shopping opportunities was very good, 59%

opined that entertainment opportunities was very good, and 57% opined that social

activities was very good.

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Table 4.17 Promotion of Sripuram Golden temple

Table 4.17 (a) Providing information

 

Number of Respondents Percentage

very good 54 54%

Good 31 31%

Poor 11 11%

very poor 4 4%

Total 100 100%

Figure.4.17 (a)

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Table 4.17(b)

Information signs (boards, direction signs)

Number of Respondents Percentage

very good 59 59%

Good 33 33%

Poor 6 6%

very poor 2 2%

Total 100 100%

Figure.4.17 (b)

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Table 4.17 (c)

Care of golden monuments inside the temple

Frequency PercentVery good 57 57%

Good 34 34%

Poor 6 6%

Very poor 3 3%

Total 100 100%

Figure.4.17 (c)

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Table 4.17(d)

To Care of the environment

Number of Respondents Percentage

Very good 58 58%Good 27 27%

Poor 8 8%

Very poor 7 7%

Total 100 100%

Figure.4.17(d)

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Table 4.17(e)

Care of visitors safety

Number of Respondents Percentage

Very good 67 67%Good 29 29%

Poor 3 3%

Very poor 1 1%

Total 100 100%

Figure.4.17(e)

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Table 4.17 (f)

Range of leisure programs

 Number of Respondents Percent

very good 53 53%

Good 29 29%

Poor 12 12%

very poor 6 6%

Total 100 100%

Figure.4.17(f)

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Table 4.17 (g)

Small retail shops

  Number of Respondents Percentage

very good 43 43%Good 32 32%

Poor 16 16%

very poor 9 9%

Total 100 100%

Figure.4.17(g)

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Table 4.17 (h)

Friendliness of the temple workers to visitors

Number of Respondents Percentage

very good 62 62%Good 29 29%

Poor 7 7%

very poor 2 2%

Total 100 100%

Figure.4.17 (h)

INTERPRETATION

As per the table 4.17 a,b,c,d,e,f,g and h it is clear that 54% of tourists

expressed that information provided was very good, 59% of tourists expressed that

information sign boards was good,57% of tourists expressed that care of golden

monuments was very good, 58% of tourists expressed that to care of environment was

very good, 67% of tourists expressed that to care of visitor safety was very good, 53% of 

tourists expressed that leisure programs are very good, 43% of tourists expressed that

small retail shops was very good, and 62% of tourists expressed that friendliness of the

temple workers was very good.

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Table 4.18. Acceptance of “Sripuram golden temple” as tourism destination

Number of Respondents Percentage

Yes 65 65%

No 35 35%

Total 100 100%

Figure.4.18

INTERPRETATION:

As per the table 4.18 it is clear that 65% of tourists accepted Sripuram

golden temple as tourism destination, and 35% did not accept Sripuram golden

temple as a tourism destination.

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Table 4.19. Level of satisfaction about facilities available at

Sripuram Golden temple

Number of Respondents PercentageHighly satisfied 42 42%

Satisfied 25 25%

Neutrally 18 18%

Dissatisfied 10 10%

Highly dissatisfied 5 5%

Total 100 100%

Figure.4.19

INTERPRETATION

As per the table 4.19 it is clear that 42% of the tourists were highly satisfied,

25% were satisfied, and 18% were neither satisfied nor dissatisfied with regard to overall

facilities available at Sripuram golden temple.

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FINDINGS:

It has been found out that 61% of tourists visited Sripuram golden temple,

Vellore was male.

It has been found out that 30% of tourists were in the age group of 40 to 50.

It has been found out that 36% of tourists visited Sripuram golden temple was

from other state.

It has been found out that 36% of tourists visited Sripuram golden temple by car.

It has been found out that 63% of tourists visited Sripuram golden temple by

package tour.

It has been found out that 35% of the tourists were planned to stay at one night.

It has been found out that 26% of tourists came to know about Sripuram golden

temple through internet.

It has been found out that 43% of tourists visited Sripuram golden temple for the

first time.

It has been found out that 38% of the tourists visited Sripuram golden temples

stayed at hotel.

It has been found out that 25% of the tourists opined that they visited Sripuram

golden temple because of the reason ‘pilgrimage and religious’.

It has been found out that 38% of the tourists expressed that cultural event.

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It has been found out that 43% of tourists expressed that they would visit

Sripuram golden temple again within short time.

It has been found out that 37% of the tourists recommended magazines to give

advertisement for Sripuram Golden Temple.

It has been found out that 56% of the tourists expressed that accommodation was

very good at Sripuram golden temple.

It has been found out that 44% of the tourists expressed that entrance fee

collected at Sripuram Golden Temple was very high at Sripuram golden temple.

It has been found out that 56% of tourists expressed that ‘accommodation’ was

very good at Sripuram golden temple, 61% of tourists expressed that ‘food and

beverage’ was very good, and 56% of the tourists expressed that ‘travel services

was very good, and 49% of the tourists expressed that cleanliness was very good

It has been found out 49% of the tourists opined about infrastructure and facilities

at Sripuram golden temple with regards to accommodation was very good, 55%

for food and beverage was very good, 56% for transport infrastructure was very

good, 42% for public transport facilities was very good, 57% for shopping

opportunities was very good, 59% for entertainment opportunities was very good,

and 57% for social activities was very good.

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It has been found out that 54% of tourists expressed that information provided

was very good, 59% of tourists expressed that information sign boards was good,

57% of tourists expressed that care of golden monuments was very good, 58% of 

tourists expressed that to care of environment was very good, 67% of tourists

expressed that to care of visitor safety was very good, 53% of tourists expressed

that leisure programs was very good, 43% of tourists expressed that small retail

shops was very good, and 62% of tourists expressed that friendliness of the

temple workers was very good.

It has been found out that 54% of the tourists expressed that ‘information

provided’ was very good.

It has been found out that 42% of tourists highly satisfied with regard to over all

facilities available at Sripuram golden temple.

It has been found out that 65% of tourists accepted Sripuram golden temple as

tourism destination.

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Suggestion:

It is suggested to the concerned authorities of Sripuram Temple/Vellore to reduce

the entrance fee.

It is suggested to enhance the facilities for accommodation at Sripuram

Temple/Vellore.

It is suggested to create awareness further about Sripuram Temple/Vellore

Government should focus on development of good highway facilities and rail

facilities. Provision should be made for airport to facilitate inbound and domestic

tourists.

The public transport facilities should be increased to develop the domestic

tourism.

The hotels at Vellore should raise their standards.

Tourist package offered by the various tourist organizations must attract more

tourists by providing discount offers for those who visit very often.

The website for Sripuram golden temple should contain all necessary

information for the tourists (Location, hotels, transport facilities, guides, toll free

no)

Government should initiate activities to promote tourism in and around Sripuram

golden temple by focusing on following areas.

-To create shopping opportunities for the tourist, focusing on entertainment

facilities, Cleanliness in the city and safety measures.

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CONCLUSION:

Tourism is one of the very important industry for the growth and development of 

any country. Understanding the customer mind is important for the existence and the

growth for any industry. This study will be useful for the concerned authority of 

Sripuram temple to promote the Pilgrimage tourism and serve the Pilgrimage tourist

Sripuram better. Authorities of Sripuram golden temple have to reduce the entrance fee.

They have to enhance the facilities for accommodation. In order to create awareness and

improve the inbound tourists and domestic tourists arrival, the authorities of Sripuram

golden temple Vellore have to give advertisement in media like magazine, television and

internet.

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BIBLIOGRAPHY:

1. Para Nath Seth, ‘Successful Tourism Management’, Sterling publishers,

Vol I, Vol II, 2006.

2. Sudhir Andrews, ‘Introduction to Tourism & Hospitality Industry’, Tata

McGraw-Hill, 2007.

3. Ninemeier, ‘Discovering Hospitality and Tourism: The World’s Greatest

Industry’, 2/e, Pearson education, 2009.

4. www.sripuram.org

5. www.trsiyengar.com

6. www.osun.org

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QUESTIONNAIRE

“A Study on the development of Pilgrimage Tourism and Visitors Satisfaction of 

Pilgrimage Tourism with reference to Golden Temple, Sripuram - Vellore”

I am V.Vijayasarathi pursuing my PGDMM at Loyola Institute of Vocational Education

[LIVE] - Chennai. As a part of my curriculum, I have to conduct a survey. Please give

your opinion to the following questions. I assure you that opinion expressed by you will

be kept confidential and will be used only for academic purpose.

1) Gender : □ Male □ Female

2) Age : □ 20-30 Years □ 30-40 Years

□ 40-50 Years □ 50-60 Years

3) Where do you come from

□ Vellore

□ Other district

□ Other state

□ Other country

4) Please specify mode of travel

□ By car □ By train □ By bus □ On foot

5) Did you come on package tour 

□ Yes □ No

6) How long do you plan to stay here

□ One day

□ 1 to 2 nights

□ 3 to 7 nights

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□ Longer 

7) How did you come to know about Sripuram golden temple?

□ Through Tourist information centers

□ Through Travel agents

□ Through Media

□ Through Internet

□ Through Information from service personnel

□ Through Information from friends or relatives

8) Have you visited this place before?

□ No, This is my first visit

□ Yes, I have been here 1 to 3 times

□ Yes, I have been here many times

9) Where are you staying?

□ Hotel

□ Dormitory

□ Camping ground

□ Friend / Relatives house

□ Own cottage

□ Holiday house

10) The main reason for your visit to this place:

□ Sight seeing □ Pilgrimage/ Religious □ Relaxation

□ Business □ Visiting friends and relatives

□ Transit (only passing through)

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□ Entertainment (social activities with friends, games, good food, etc.)

11) Which activities in this place do you find the most attractive

□ Sight seeing

□ Religious tourism

□ Cultural events

□ Social life and entertainment

Others please specify ____________ 

12) Do you visit this place again

□ Yes (within a short time)

□ Yes (later)

□ Not really

□ I don’t know, cannot say

13) Which media is suitable to give advertisement for place like Sripuram golden temple

□ Magazines □ Television

□ News paper □ Radio

□ Ad hoarding’s

Any other please mention ___________ 

14) What is your overall evaluation of the following services provided at Sripuram

golden temple

Very good Good Poor Very poor

Accommodation

Food& Beverages

Travel services

Cleanliness

Prices of services

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15) Opinion regarding the entrance fee charged at Sripuram, Golden temple, Vellore?

□ Very high

□ High

□ Normal

□ Very low

16) How would you evaluate the infrastructure and facilities at Sripuram, Golden temple

  Very good Good Poor Very poor

Accommodation

Food& Beverages

Transport infrastructure

Public transport facilities

Shopping opportunities

Opportunities for entertainment

Opportunities for social activities

17) How would you evaluate the effort to promote Sripuram golden temple as tourism

place in the following areas

Very good Good Poor Very poor

Providing information on the region

Information signs (boards, direction signs)

Care of golden monuments inside the temple

To Care of the environment

Care of visitors safety

Range of leisure programsSmall retail shops

Friendliness of the temple workers to visitors

18) Do you really accept Vellore as a tourist destination

□ Yes

□ No

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19) Facilities in Vellore for tourism and visitors overall level of satisfaction.

HighlySatisfied

Satisfied Neutrally Dissatisfied HighlyDissatisfied

Overall level of satisfaction

about Sripuram, Golden

Temple, Vellore

 

20) What do you miss the most in this region, what bothers you?

_________________________________________________________________ 

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