a study on customer attitude towards smartphones

IOSR Journal of Business and Management (IOSR-JBM)

e-ISSN : 2278-487X, p-ISSN : 2319-7668, PP 33-36

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National Conference on Innovative Business Practices in Technological Era 33 | Page

Erode Sengunthar Engineering College, Thudupathi, Erode

A Study On Customer Attitude Towards Smartphones With Special

References To Chithode, Erode District.

Dr.T.N.R.KAVITHA Faculty Department of Management Studies, Erode Sengunthar Engineering College, Erode638057, Tamil Nadu,

India

K.YOGESWARI Department of management studies, Erode Sengunthar Engineering College, Thudupathi, Erode. 638057, Tamil

Nadu, India

ABSTRACT: Recent developments in mobile technologies have produced a new kind of device, a programmable

mobile phone, the smart phone. Generally, smart phone users can program any application which is

customized for needs. Furthermore, they can share these applications in online market. Therefore, smart phone

and its application are now most popular keywords in mobile technology. Todays smart phone application markets host an ever increasing number of applications. The sheer number of applications makes their review a

daunting task.. Apps Playground integrates multiple components comprising different detection and an

automatic exploration technique for this purpose.Our evaluation shows that Apps Playground is quite effective at

automatically detecting privacy leaks and malicious functionality in applications. The purpose of this paper is to

present the result of a survey on the attitude and behavior of consumers toward the various types of smart phone

usages such as application software, e-mail, Internet browsing, ringtones, and other mobile contents The data were

collected through survey questionnaires filled by 50 individual users across the city in Erode.

Keywords: Smart phone, Consumer behaviors, Consumer usage survey, Exploratory Study.

INTRODUCTION:

Most of the mobile phones nowadays are addressed as smart phone, as they offer more advanced computing power and connectivity than a contemporary mobile phone. Literately, a smart phone is a handheld

computer, as it is powerful enough to deliver various functionalities comparable to a computer. The releases of

dual-core processors smart phone recently have further reaffirmed this assertion. Along with the smart phone

fundamental capabilities to make voice call, video call, SMS, and MMS, smart phones have been repositioned as a

new information medium. In other words, smart phones have extended list of information processing functionalities such as managing personal time schedule, accessing Internet contents, editing documents, utilizing

location- awareness function, and many other exciting applications. All these functionalities are delivered through

the software installed on the smart phone. It is stressing that the ever increasing importance of mobile software and

other mobile contents are solicited by the prevalent of smart phone.

OBJECTIVES: To identify the customer attitude towards smart phone. To analyze the usage of features, software, and applications of Smart phone. To know the customer satisfaction of the smart phones.

SCOPE OF THE STUDY:

The study helps us to know about the students attitude towards smart phones. The study will find customers opinion about smart phone.

A Study On Customer Attitude Towards Smartphones With Special References To Chithode, Erode District



LIMITATION OF STUDY: The study is limited to Erode.

Its only study about the customers attitude towards smart phone. The data collected from the samples may not be completely appropriate.

MEANING: RESEARCH MRTHODOLOGY

Research is composed of two syllables, a prefix re and a verb search. Re means again, a new, over again. Search

means to examine closely and carefully, to test and try, to probe. The two words form a noun to describe a careful

and systematic study in some field of knowledge, undertaken to establish facts or principles. Research is an

organized and systematic way of finding answers to questions. Basic Research and Applied Research Basic

research is geared toward advancing our knowledge about human behavior with little concern for any

immediate practical benefits that might result. Applied research is designed with a practical outcome in mind

and with the assumption that some.

RESEARCH DESIGN: A detailed outline of how an investigation will take place. A research design will typically include how

data is to be collected, what instruments will be employed, how the instruments will be used and the intended

means for analyzing data collected. The main features of the study design and methods you select follow the

question that has been posed. For example, you may be using a survey by questionnaire or interview.

SAMPLE SIZE: The study was conducted consumer attitude towards SMART PHONE. The size of the population is 50

and the survey was conducted in Erode city.

RESEARCH TOOLS FOR THE STUDY: The statistical tools used for the analysis are

Simple percentage Analysis Chi square analysis

REVIEW OF LITERATURE: Review of the Smartphone, we know that Smartphone has become more mobility and useful than ever

before. It developed into a multi-purpose phone and also assists in the working environment. Smartphone works

together with the application software of social networking tools like Face book. As a result, it has created a

demand for Smartphone and the growing interest of population using Smartphone. Hence, organization should

associate together with the climate whereby everyone will be depending on new technology into their lifestyle.

Tethering is the process of connecting secondary devices (e.g., laptops, tablets, e-readers) to the Internet via a

shared connection that is established by a smart phone, either by setting up a personal Wi-Fi hotspot or by using a

USB cable to connect (or tether) the devices. Tethering has been a complex and pressing issue for many operators

globally due to an inherent lack of understanding of its impact on usage behavior and, ultimately, the undetermined

potential impact on the profitability of carefully nurtured large-screen Internet access revenue streams. Indeed, such

has been the fear of cannibalization of these revenue lines that operators have introduced a number of defensive

policies designed to shape customer behavior around tethering. These policies have also been influenced by the

threat of abuse by users on unlimited data plans. Clearly, the ability to connect multiple devices to a single cellular

plan could significantly raise the ceiling of the potential usage demand of any given customer.

DATA ANALYSIS AND INTERPRETATION

CHI SQUARE TEST




Hypothesis:

Ho: There is no relationship between the Gender and Factors motivated. H1: There is relationship between the

Gender and Factors motivated.

GENDER OF RESPONTENT * SATISFICATION LEVEL OF RESPONTENT CROSSTABULATION

COUNT

satisfaction level of respondent

Total

strongly disagree

disagree

neutral

agree

strongly agree

gender of respondent female

male

3 4 7 4 3 21

5 5 6 5 8 29

Total 8 9 13 9 11 50

Chi-Square Tests

Value

df

Asymp. Sig. (2- sided)

Pearson Chi-Square 1.839

a

4 .765

Likelihood Ratio 1.878 4 .758

Linear-by-Linear Association .274 1 .601

N of Valid Cases 50

a. 5 cells (50.0%) have expected count less than 5. The minimum expected count is 3.36.

INTERPRETATION: Since 1.883 < 9.488 we accept the Ho (Null Hypothesis). There is no relationship between the

Gender and Factors motivated.

SATISFICATION LEVEL OF RESPONTENT

PARTICULARS FREQUENCY PERCENTAGE

STRONGLY AGREE 24 48

AGREE 32 64




NEUTRAL 36 72

DISAGREE 18 36

STRONLY DISAGREE 14 28

TOTAL 100 200

AVERAGE 50 100

Source: Primary Data

Interpretation: The above table shows that, from the respondents of 100 that 48% of the Respondents are preferred

Strongly Agree, 64% of the Respondents are preferred agree,72% of the Respondents are preferred neutral,

36% of the Respondents are preferred disagree, and 28% of the Respondents are preferred strongly disagree.

SUGGESTIONS From the result inferred by the data collected and little secondary information the following suggestions are

given to improve consumer buying behavior.

To explore the market, mobile industry have to concentrate more on youth segment by giving more advanced features.

Compared to urban and suburban the mobile phone usage in rural is low so the mobile companies have to go for campaigns to create awareness among the rural people.

FINDING: Majority of the respondents (29%) are male Majority of the respondents (25%) are having satisfaction (neutral)

CONCLUSION The consumer buying a variety of smart phones which satisfy his wants and they are always influenced by

his purchasing activities by some considerations which lead him to select a particular brand or a particular

operating systems in preferred to others. Consumers mostly preferred Samsung smart phones. From this study I

have gained lot of practical exposure about consumer buying behavior towards smart phones.

REFERENCES BOOKS: Howard Rheingold smart mobs the next social revolution. Himanshu Dwivedi Mobile Application Security Edition 1,2010 C.R Kothari (1990), Research Methodology, Second revised edition, New Age international (P) Limited,

Publishers, New Delhi

a study on customer attitude towards smartphones

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