a simple story of reinventing drug development: paradigm shifts through human-centered design

Download A Simple Story of Reinventing Drug Development: Paradigm Shifts through Human-Centered Design

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  1. 1. ASimpleStoryofReinven1ngDrug Development:ParadigmShi:sthroughHuman- CenteredDesign SheilaBabnis,FormerHead, StrategicInnova1on,Product Development,Roche/Genentech AyeletBaron,FormerInnovator inResidence TwiIer:@babnisand@ayeletb
  2. 2. 2 @babnis&@ayeletb BeBold,Be Brave,Be Dierent ParadigmShi:s throughHuman CenteredDesign
  3. 3. 3 @babnis&@ayeletb OurStory
  4. 4. 4 @babnis&@ayeletb Our Story
  5. 5. 5 @babnis&@ayeletb Designingforthe company Mindsetof scarcityof resources,$$, molecules Businessas usualisno longerviable Largescalelong- termprojects Whatwastheproblemweneededto address?
  6. 6. 6 @babnis&@ayeletb DriveSharedPurposewithPeopleattheHeart CreateTrustedCommunity Redeneourbusiness:Lookatthewholesystem andtheleverstoadjust 1 Driveexponen1alchangesinhealthcareand technology:Flex,adjustandintegrateviasmaller morerapidprojectsandshi?sinthebusiness 2 Becomea21stcenturytrustedorganiza1on: CreateanimpacAulrelevantcommunityinside andoutside 3
  7. 7. 7 @babnis&@ayeletb To Unlock the Shift, We Need to Redefine Why, What & How We Work
  8. 8. 8 @babnis&@ayeletb
  9. 9. 9 @babnis&@ayeletb Fear Competition
  10. 10. 10 @babnis&@ayeletb Abundance New Science Technology Co-creation
  11. 11. 11 @babnis&@ayeletb
  12. 12. 12 @babnis&@ayeletb ListeningMaIers
  13. 13. 13 @babnis&@ayeletb
  14. 14. 14 @babnis&@ayeletb
  15. 15. 15 @babnis&@ayeletb
  16. 16. 16 @babnis&@ayeletb 16
  17. 17. 17 @babnis&@ayeletb 17
  18. 18. 18 @babnis&@ayeletb
  19. 19. 19 @babnis&@ayeletb
  20. 20. 20 @babnis&@ayeletb
  21. 21. 21 @babnis&@ayeletb
  22. 22. 22 @babnis&@ayeletb
  23. 23. 23 @babnis&@ayeletb Eec1veness&Relevance SPEED FOCUS RESOURCES MINDSET
  24. 24. 24 @babnis&@ayeletb REWARDSSTRATEGY PRACTICES PEOPLE SKILLSPROCESS Wearebuilding ournewbusiness aswedoourold business Sharedgoalsare essenGaltobuild trust,connecGon commitmentto theshi?screated Keepdoingwhat youaredoing; focusonwhats important Smallerquicker experimentsand projects Mindsetis essenGal Noturningback Whatdidwelearnalongtheway? Communityisthe secretsauceto acceleraGngour impact
  25. 25. 25 @babnis&@ayeletb LetsChangetheMedicalTextbooksToday BeBold,BeBrave,BeDierent
  26. 26. 26 @babnis&@ayeletb
  27. 27. 27 @babnis&@ayeletb
  28. 28. 28 @babnis&@ayeletb
  29. 29. 29 @babnis&@ayeletb LetsCo-CreatetheFuture

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