a quick start guide to ux design

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Post on 17-Aug-2014

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UX Designers need to understand the basics of dimensionalizing and observing behavior of end-users in the context of their engagement, as well as translating those insights into an Experience Design that captures their hearts and minds. - See more at: http://visual.ly/quick-start-guide-ux-design#sthash.FkHEqpdZ.dpuf

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Page 1: A Quick Start Guide to UX Design

EXPERIENCE

Make it easy to complete tasks

Motivate and engage

Capture the heart & mind of the end-user

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Understand the elements of Behavior that influence Experience Design

CONTEXT

MOTIVATION

TASKS

QUICK START GUIDE

UX DESIGNto

Conduct research to understand the elements of end-user behavior for the Experience, in the context of likely engagement

At Home At Work On-the-Go In Store

• MOTIVATION• TASKS

Document differentiating behavioral trends in the form of behavioral personae

• MOTIVATION • TASKS

SUMMARY

• NEEDS

Define mental models for each persona, byaggregating key persona tasks & content needs

“PERSONA A”

TASK CATEGORY + TASKS

CONTENT NEEDS

“PERSONA B” “PERSONA C”

TASK CATEGORY + TASKS

CONTENT NEEDS

TASK CATEGORY + TASKS

CONTENT NEEDS

Dimensionalize the engagement cycle of thebusiness, in terms of user needs @ each phase

DIS

COVE

RY

ENGAGEMENT/CO

NVERSIO

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SUPPORT/LOYALTY

• MOTIVATION

• TASKS

• TOUCHPOINTS

tabletDesktop phone

• MOTIVATION

• TASKS

• TOUCHPOINTS

tabletDesktop phone

• MOTIVATION

• TASKS

• TOUCHPOINTStabletDesktop phone

Collaborate with Visual Design, Content Strategy, and Front-End Dev to prototype HTML5 or Native experiences across breakpoints or devices

Validate Experience Design decisions by havingusers complete key tasks on prototype

GOAL

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JONATHAN LUPO @userexperience