a project report on awareness and attitude of consumer towards hcl infosystems office automation pro

Awareness and attitude of consumer towards HCL Infosystems office automation products and market potential

EXECUTIVE SUMMAYProject Title: “Awareness and attitude of consumer towards HCL Infosystems office

automation products and market potential in Hubli and Dharwad”

1. Statement of the problem.

To identify the new potential customer for LCD Projector, Plasma TV,

Digital copiers & Duplo digital duplicator and to measure their awareness and attitude

towards the above products.

Development of an effective business strategy Demand Information

regarding the Customers, their behavior, the dynamics of the purchase attitude

towards the purchase etc. therefore, the area of study includes,

Understanding the product/ technology,

Identifying and studying the domain of the product.

Analyzing their need for the product

Identifying the various targets segment and opportunity.

2. Need for study:

As the market of HCL office automation products is very potential, to check

out the demand for the product in future, analyze the need for the product , to check

the awareness and attitude of the customers towards office automation products and

to know and understand who are the new target customers

3. Study Objective.

To identify the key purchase drivers

To understand the satisfaction level of the customers.

To identify the new potential customer.

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Selection of data collection method

1. Survey: Personal Interview(work place

Interview)

2. Measurement Technique: Questionnaire

3. Method of analysis: Simple Percentage Method

4. Sample Size: 100 customers

5. Sampling Method: Convenience Sampling

Findings:1. Recall the company or a brand that comes to your mind, when you think of

purchasing.

(a)DLP/LCD projectors

(i) Epson 21% of them have recalled when they think of buying

(ii) Panasonic 20% of them have recalled when they think of buying

(iii) Sharp 18% of them have recalled when they think of buying

(iv) Infocus 06% of them have recalled when they think of buying

(v)Hitachi 07% of them have recalled when they think of buying

:

(b)ToshibaDPC

(i)Xerox 27% of them have recalled when they think of buying

(ii)Modi 16% of them have recalled when they think of buying

(iii)Cannon, Richo 14% of them have recalled when they think of buying

(iv)Toshiba 10% of them have recalled when they think of buying

(c)Duplo DD

(i)Riso 30% of them have recalled when they think of buying

(ii)Duplo 21% of them have recalled when they think of buying

(iii)Hcl 17% of them have recalled when they think of buying



(d)LCD/Plasama TV

(i) Samsung 32% of them have recalled when they think of buying

(ii)Sony 26% of them have recalled when they think of buying

(e)Konica Minolta

(i)Hp 62% of them have recalled when they think of buying

(ii)HCL 14% of them have recalled when they think of buying

(f)EPABX SYS (i)Panasonic 26% of them have recalled when they think of buying

(ii)HCL 16% of them have recalled when they think of buying

(g)Video conferencing

(i) Polygon 15% of them have recalled when they think of buying

(ii)Sony 11% of them have recalled when they think of buying

(h)Polyvision Interacting White Board

96% of the consumers are not aware of this product Polycom 04% of the have recalled when they think of buying

2. Are you aware of HCL office automation products?

Aware 83% of the consumers are aware of HCL Office Automation Products

Not Aware13% of the consumers are not aware of HCL Office Automation

Products

3. Which Product of HCL are you aware.

84% of the consumers are aware of the product DLP/LCD projector. And 16% of

them are not aware.

(a)Toshiba DPC

The above graph shows that only 54% of consumers are aware of Digital Photo

Copier and the rest of the markets are to be educated regarding the product, its

features & it benefits.



(b)Duplo DD

Around 53%of the consumers are aware of Duplo Digital Duplicator, so the presence

of the product in the market should be felt & this is work of the company to bring the

awareness of the product in the target segment through the different channels of

advertising.

4. Are you planning to purchase any of the following 4 products in?

One week Qty one month Qty After one month Qty After two months Qty

-- -- 13 5 13 5 28 11one week qty one month Qty after one month qty after two months qty

0 13 5 13 5 28 11

one week Qty one month Qty after one month qty after two months qty

DLP/LCD

projectors1 1 2 1 3 1

ToshibaDPC 3 1 3 1 10 1

Duplo DD 4 1 2 1 5 2

LCD/PLASMATV 5 2 6 2 10 7

5. Which brand do you consider while purchasing

(a)LCD/PLASMA TV.

Sharp 22% of them have considered while purchasing

Panasonic 17% of them have considered while purchasing

Toshiba 16% of them have considered while purchasing

(b)Toshiba Digital Photo Copier

Xerox 23% of them have considered while purchasing

Cannon, Modi 15% of them have considered while purchasing

Toshiba 10% of them have considered while purchasing



Recommendations: 1.

The company has to build different channels of advertisements which come in close

contact with the customers of targeted segment. Such as ads in business magazines,

journals on interior designs, IT fests, advertising stalls in business conferences &

investors meet direct mails.

2.

After sales services is one parameter which is gaining escalating importance in the

entire industry of office automation, so the company should expand its service to all

the geographical locations ( i.e. increase its service stations from 104 to around 200 in

up coming 3 to 4 years.)

3.

Quality, add on features, over all performance of the product in terms of speed,

productivity & finishing are the un-disputable bottom line for the products that the

company has to improved to get the significant market share.



Conclusion:The collection of the required data with the prime accuracy the analysis of the

required elements of the collected data with the help of SPSS to reach the required

accuracy in interpreting the entire research done in the twin cities.

The phenomenal growth in the Indian economy has made the market very potential

for the office automation products, high productivity great phase in work of all the

segments of the country are the facts which proves the up coming

Need for the perfect deign and fast working machines in offices

Twin cities are becoming very attractive destination for all the corporate to set up

there offices and there are many companies in all the sectors of Indian economy

especially IT sectors are coming to Hubli to start there operations.

The high productivity speed, excellent finishing in work, efficient performance the

overall quality of the product and service after sales are the prime purchase drivers of

the office automation products

The companies which have strong service net work through are having edge when

compare to all the other parameters such has brand name, advertising, promotion etc.



Industry

Profile



While the industrial age was looming high in the western hemisphere, India was still

lagging behind the tall promises it had laid to the greater population of Independent

India. Xerox Modicorp, erstwhile Modi Xerox was the outcome of one man's vision

who ventured to a dream project that would redefine photocopying business in the

Asian subcontinent. In between the year 1960s and 1970s Dr. Bhupendra Kumar

Modi, erstwhile founder Chairman and President, Modi Xerox experienced a first

hand “the power of xerography” and to a delight discovered the simple joy of copying

reference study material at the touch of a button, a firm full of innovation.

Finally Mr Modi tied up with Rank Xerox, a member of the worldwide Xerox family

in United Kingdom. Thus the birth of Dr Modi's Modi Xerox, a joint venture

partnership was formed which brought forward to Indian offices a new level of

productivity and efficiency in business management. The combination of equity was

that Xerox took 68% while Modi retained 22%. Others were given the remaining

10%.

As reiterated, there was a special focus after the liberalization of India & the growth

that followed. The large base of Public, Private sector which had not been fully

utilized yet offered ample opportunities for Modi Xerox to eye upon for business

worthiness. Xerox meanwhile became a $26 billion multinational company-serving

document processing marking in 130 countries.

The evolution of the copiers



"10-22-38 ASTORIA"

This humble legend marks the time and place of an auspicious event. It is the text of

the first xerographic image ever fashioned. It was created in a makeshift laboratory in

Queens, NY. by a patent attorney named Chester Carlson, who believed that the world

was ready for an easier and less costly way to make copies.

These stories chronicle a classic American success story: How men of courage and

vision grew a highly profitable business from little more than the seed of an idea.

The front page of ChesterCarlson's original patent describing his invention of

electrophotography, later called xerography, which would eventually revolutionize

office copying. This historic patent was filed April 4, 1939, several months after

Carlson made the first xerographic image. It was issued Oct. 6, 1942 as number

2,297,691.



The Xeroprinter demonstrated in the late

1940s by John H. Dessauer, Haloid's research head; Chester Carlson; and Haloid

President Joseph C. Wilson. This early xerographic device, which printed on rolled

paper, commanded public attention, but was never marketed as a product.

Carlson's first xerographic apparatus. It never worked well,

but researchers at Battelle Memorial Institute and Haloid Company later applied the

resources needed to turn the basic discovery into functional, and ultimately profitable,

machines.



One of the first versions of the Copier. Introduced in 1949 as the first xerographic

product to be marketed, it was only a modest success, but it paved the way for much

bigger things.

Above, part of a Haloid patent describing the "electrophotographic copying

apparatus" destined to become the famous 914 copier. The inventor was development

engineer Clyde Mayo, a Xerox research executive.

In 1953, the cover of the 1959 Annual Report graphically and boldy predicted the

future of the company's first officer copier, the revolutionary 914



Working of the copier

(1) a photoconductive surface is given a positive electrical charge (+).

(2) The image of a document is exposed on the surface. This causes the charge to

drain away from the surface in all but the image area, which remains unexposed and

charged.

(3) Negatively charged powder is cascaded over the surface. It electro-statically

adheres to the positively charged image area making a visible

image.

(4) A piece of plain paper is placed over the surface and given a positive charge.

(5) The negatively charged powder image on the surface is electro-statically attracted

to the positively charged paper.

(6) The powder image is fused to the paper by heat. After the photoconductive surface

is cleaned, the process can be repeated.



1. The original document is moved automatically from the document handler

2. To the platen (under the document handler), where it is projected by a system of

lamps, mirrors and lenses onto the photoreceptor belt

3. The belt carries a charge of static electricity that is discharged in those areas

receiving light from the projected image. The charge remaining forms a latent,

invisible image. Magnetic rollers

(4, 5, & 6) Brush the belt with dry ink that is, itself, charged with static electricity of

opposite polarity. This charge makes the dry ink cling to the latent image on the

photoreceptor, making the image visible. A sheet of copy paper moves from a paper

tray



7. To the belt. As it approaches the belt, the paper, too, is given a charge of static

electricity. This charge has the same polarity as the charge on the belt, but it is strong

enough to attract the dry ink forming the image away from the belt. The copy then

goes between two rollers

8. That unapplies heat and pressure, fusing the dry-ink image into the paper. The

completed copy emerges at an output station

Buying office equipment was a lot simpler when you only had one or two choices to

pick from. But competition and technological advances have resulted in a

proliferation of brands and models in today's marketplace.

Take copiers, for example. The traditional black-and-white light-lens copier, for so

long the norm, is now just one among a new generation of innovative copiers. These

include net-workable digital copiers, color and multifunctional copiers, and models

that also operate as printers and fax machines.

Times have changed and so has the technology you need to keep pace with the future.

Industry Trends

The office technology solutions industry continues to be impacted by technological

change and the increased participation of large volume sellers. We believe that a

majority of independent dealers and service providers have not developed the product

range or skill set necessary to offer a comprehensive office technology solution, nor

do they have an efficient operating model with the appropriate economies of scale to

cost-effectively sell to (and service) the middle market with a one-stop solution.

Smaller dealers and service providers are increasingly finding it difficult to compete

effectively with better capitalized competitors, including manufacturers, dealers. and

service providers, that sell and service a broad range of products, including mid- and

high-range products, that increasingly require sophisticated support and service.

Larger dealers continue to focus on Fortune 500 customers and national accounts. We

believe that because of their organizational structure, these dealers have not

effectively positioned themselves to address the needs of the middle market.



Technological Change is Driving a Convergence of Office Equipment Solutions

The technology of this industry continues to change rapidly. Digital technology,

which allows images to be captured, transmitted, reproduced and stored using

networks of personal computers, has in recent years been incorporated into copiers

and electronic presentation systems, leading businesses to demand more

comprehensive network solutions. The rapid pace of technological change, including

the resulting expansion of product offerings and increase in product support costs, has

outpaced the technical, managerial and financial resources of many smaller

distributors and service providers, causing these businesses to seek larger partners.

Increased Participation of Large Volume Sellers Offering Minimal Service.

Office superstores and consumer electronics chains have entered the automated office

equipment market, forcing smaller dealers to either reduce prices or exit the middle

market. Office superstores and consumer electronics chains, as well as smaller

dealers, face difficulty competing in the middle market because they are not well

equipped to provide the sophisticated support services required to offer mid- and

high-range office equipment. Similarly, IT direct marketers are offering multi-

branded hardware and software while original equipment manufacturers, or OEMs,

are now directly offering their hardware and software products via phone, fax, and the

internet. In both cases, these direct selling models provide limited service offerings,

which are increasingly critical to most small and medium businesses. We have

successfully served the middle market with our value proposition that bundles local

equipment sales and local support services in a competitive price package.

Today's office has a variety of equipment to choose from:

Integrated, networked and digital document solutions

Color laser printers and networkable black-and-white printers that can put the

impact of color and low-cost productivity right at your desktop.

Color printers and copiers

Monochrome copiers from 14 to over 100 pages per minute

Multifunction fax systems that perform printing, faxing and scanning



What do you want your machine to do?

Before starting your search, take time to assess your needs and how you expect to use

the copier. You'll find the following needs assessment list a helpful tool in narrowing

down your inquiries.

Needs Assessment by asking for few Question

1. What kind of documents does your office produce the most? Collect and list

those most critical to your business.

2. How many copies do you currently make each month?

3. How many copies do you expect to make each month in the next one or two

years?

4. Would you like a more cost-efficient solution to outsourcing certain

documents?

5. How many people will be using the equipment?

6. How much usable space would multifunctional office equipment help you

recover?

7. Will you need finishing features, such as stapling, collating and binding?

8. Have you estimated the savings from being able to print both sides of a

document?

9. How important is speed for the kind of copying, faxing and printing you want

to do?

10. How many color copies do you print or outsource per month?

11. Would you like to be able to print, fax and scan right from your desktop?

12. Are you interested in networking the copier/printer/fax with your office PCs?

13. Will your equipment need to handle different paper sizes and weights?

14. Do you frequently need to include photos, add cover sheets or enlarge text in

certain documents?



Now look for the answer

As you look at various copiers, consider such key factors as copy quality, capacity,

paper handling, reliability, speed, and productivity. Some manufacturers may promote

one or more of these as characteristic of their products. Your best bet, however, is to

invest in a copier that has all of them and more.

Copy quality-- Almost any copier can deliver a good copy to start with, but you want

to know how long that quality will last. Do you copy certain document or ink colors

frequently? Can the copier deliver high quality on the paper stocks you copy onto?

Ask it is copies solid ink areas and line-work well, and if it offers quality adjustments

such as Copy Contrast and Photo Mode.

Capacity-- Every copier is built to meet a specific demand. You can find models built

to make as few as 500-1,000 copies per month, while others are built to make over

one million a month. Get the one made for the amount of copying you'll actually do.

If you find your volume expanding and exceeding the copier's recommended usage

level, trade up to the next level of copier. Better yet, anticipate growth and buy or

lease accordingly to meet your needs for the future.

Paper handling-- Several different types of paper feeders are available, including the

Automatic Document Feeder (ADF) and the Recirculating Document Handler (RDH).

Both save operator time, but the RDH has an edge because you don't need sorter bins

to have collated document sets. RDH can also automatically copy both sides of a

sheet.

Reliability-- In gauging the reliability of a copier, consider its origin. Is the

manufacturer well-established, with a good reputation and among the leaders in its

industry? Other measures of reliability include the type and duration of warranty

offered, and the scope and commitment of the company's service organization.

Speed-- A fast first-copy speed is important if your business normally makes many

single copies of single originals, or if walk-up copying is frequently utilized. But

overall operating speed is more critical if you tend to copy a high volume of multi-



page documents. The copier's rated speed, or number of copies per minute (cpm), is

only one indicator of productivity.

Productivity-- Productivity is a combination of many elements, including all of the

above. Part of the computation includes employees' time saved, document handling

efficiencies gained and newer applications made possible. Another point to remember

about productivity is the advantage of dealing with one company that offers service,

supplies and administrative support, as well as quality products

Following are a number of productivity-enhancing features you'll want to consider for

your copier:

Automatic Document Feeder

Semi-Automatic Document

Feeder

Recirculating Document

Handler

Computer Forms Feeder

First-Copy Speed

Rated Speed

Automatic Duplexing

Cover Sheet Insertion

Image Shift

Automatic R/E

Zoom

Reduction/Enlargement

Automatic Size Sensing

Job Recovery

Job Interrupt

Job Programming

Paper Trays/Cassettes

Automatic Tray Switching

Sorter

Stapler

Offset Catch Tray

Single/Multiple-Sheet

Bypass

"Clamshell" Access

Self-Diagnostics

Control Panel/Message

Display

Replaceable Toner

Cartridges

Replaceable Copier

Cartridges

Electronic Editing

Split-Scan Copying

What kind of office equipment do you want need?



The time you put into assessing your equipment needs was well spent. It will help

shorten the search for the right product for your office.

Digital copiers--An important fact about the digital copier is that it scans an original

image once, records it in memory, then prints as many copies as you need without

having to scan again. When the image comes directly from a PC, every copy is an

original. Contrast this with a light-lens copier, which must "photograph" the original

every time for every copy you want.

This "scan once/print many" technology means that jobs are copied faster and easier.

Fewer moving parts and a short paper path also mean better reliability, less required

maintenance and fewer service calls. Other benefits include:

Copies look better with digitally enhanced laser-sharp text and graphics

Connectivity also lets you print, edit, collate, staple and fax right from your

PC

Multifunctional capabilities save valuable office space

Some models are modular, enabling you to add features and functions as

needed

Digital technology is fast becoming the new standard in office equipment. Not just

simpler, more versatile and dependable, digital provides new dimensions in reliability

and image quality. Look for the new digital copiers to save you time and money,

while also adding productivity.

Color copiers--Research shows that people not only prefer color, they rate

communications 60 percent better when they are in color. Many businesses already

are using color to make reports more powerful, proposals clearer, and to give

documents a better chance of getting real by highlighting important text and

amplifying key messages. More and more businesses are creating even greater

audience interest via full-color copies.

The significantly faster high-end color copiers apply the four basic colors (cyan,

magenta, yellow, and black) in a single application. Low-end copiers take four steps,

rolling the paper around the image drum four times to apply each color.

Along with reproducing four-color originals, most digital color copiers can also be

connected to a color server to become, full-color printers. Whether your interest is in a



high- or low-end color copier, key attributes to look for include accurate, easy-to-

calibrate, consistent colors and high image quality.

Light-lens copiers--From small jobs to big ones, today's light-lens copiers are light

years away from those introduced in years past. Easier to use, far more compact and

more reliable, their user-friendly interfaces put a wide variety of functions and

features right at your fingertips. Many are now environmentally friendly, and some

even provide customer-replaceable copy and toner cartridges.

Look for the one most suitable for your needs from the following Office Copier

categories:

Convenience copiers (12 to 30 cpm and volume to 20,000 copies per month)

On a desk or as a stand-alone unit for walk-up users, convenience copiers

make it easy for individual users to take care of business.

Workgroup copiers (31 to 59 cpm and volume to 75,000 copies per month)

These copiers are designed to accommodate employee groups of a few to

many people. Productivity-enhancing features might include reducing and

enlarging. two-sided copying, automatic stapling, collating, and so on.

Depending on the model, they may also be networked.

Departmental and production copiers (60 + cpm and volume over 75,000

copies per month)

These models are capable of handling a multitude of tasks up to and including

production of booklets with staple-stitching and thermal binding.

An office runs on more than copiers.

The same effort that goes into searching for the right copier applies to other office

equipment as well. Before purchasing or leasing one of the following machines,

assess your needs, know who you are dealing with, and carefully consider the level of

product and service quality you expect to receive.

Printers-- Sooner or later, almost every document created on a computer is printed.

The type preferred for most office applications is the laser printer, which is also the

fastest. Critical specifications to look for are the number of dots per inch (dpi), speed

and memory. A high dpi setting applies more ink dots per square inch, making text



and images clearer. Speed for some printers can range as high as 40 pages per minute

(ppm) in a relatively small package. The more memory your printer has, the faster it

can receive and store data from your computer.

Multifunction machines-- These ultimate convenience machines offer combinations of

functions such as copying, printing, faxing, PC faxing and scanning. Integrating these

functions in seamless, automated work processes can save time, space and overhead.

Fax machines-- If yours is a busy office, you will want a fast plain-paper laser

facsimile machine that can receive faxes at the same time documents are being

scanned or copied. Fast scanning into memory is an important feature when time is a

consideration or you need to transmit many faxes.

Does the company come with its product?

Even the best, most reliable office equipment needs ongoing maintenance and

occasional service. So, regardless of the model or type of product you buy, you have

every right to expect your vendor's involvement to continue long after the sale.

You'll want to look for the fullest, most comprehensive range of service and warranty

plans to ensure that your investment is maximized to your complete satisfaction.

Service-- How much downtime for regular servicing is acceptable to you? How long

are you willing to wait for a technician to visit after you call for service? What about

after-hours service?

One way to ensure service that meets your expectations is to get your office

equipment from a company with its own service organization and widespread

geographic coverage. The company's technicians should be specifically trained to

maintain and repair your model.

To facilitate service, some copiers have diagnostics that can be accessed via phone

lines to a service technician's computer. The benefit is that you don't have to wait for

an on-site visit from the technician. If a problem can't be handled over the phone,

some companies even guarantee the scheduled arrival of the technician.



Warranties-- The best warranty is one that lets you be the one who decides if you're

satisfied or not. Another thing to look for is how long the warranty remains in effect.

How long a manufacturer is willing to provide service at no additional cost is also an

indirect way of gauging the projected reliability of a copier.

Beware of warranties that require you to endure a complex and drawn-out process for

exercising your warranty rights.

How much should your money buy?

As important as the sticker price on a piece of office equipment is, the more important

price is its total cost of ownership. To arrive at this measurement, project the cost of

purchase or lease, plus the cost of service and supplies over the useful life of the

equipment. This enables you to compare true costs among whatever models you are

considering. In the case of copiers, you want to arrive at the ongoing cost-per-copy.

Buy vs. Lease-- When choosing between these two means of acquisition, figure the

total price for each method for the projected life of the copier, including any tax

benefits. Although buying provides the lowest price, you'll want to consider it it's the

best use of your working capital. In general, leasing can be more economical because

you preserve working capital.

Supplies and support-- Copiers, printers and fax machines tend to eat up a lot of

supplies. How easy will it be for you to get the supplies you need, when you need

them? Being able to depend on one source for product, service, supplies and support

will provide you more than just convenience. There's also the peace of mind in

knowing that the supplies you use were manufactured to work within your machine's

exact specifications and tolerances, thereby lowering service and maintenance costs.

What is a Multifunction Printer?

A Multifunction Printer, often referred to as an MFP, is a device that consolidates the



functionality of a printer, copier, scanner and/or fax into one machine. Multifunction

Printers are becoming a common choice for budget-minded businesses that want to

consolidate assets, reduce costs, and improve workflow.

Multifunction Evaluation Considerations

To make an informed decision about what multifunction printer is right for you, you

need to ask the right questions. Here are the ten things you must know before you buy

a multifunction printer.

1. Know your requirement

Understand what you need the multifunction printer to do for you and your end users.

Beyond printing and copying, how do you want to use the MFP to help manage

documents, reduce paper, simplify workflow, manage forms, etc? How many copy,

print, fax, scan, and email jobs will you run each day? How many users will share the

device? Will you need it to be color capable? There are a number of requirements to

consider. Our Multifunction Buyer's Guide can help you further define your

requirements.

2. Know the Total Cost of Ownership (TCO) and Cost/Value benefit

When evaluating a multifunction printer, beware of looking only at the cost of the

initial hardware. There are a number of other factors to consider, including the cost of

supplies. Once ink costs are taken into consideration, inkjet multifunction printers,

initially perceived as being low cost, often turn out to have an equivalent or higher

TCO than the higher performing laser and solid ink multifunction printers. TCO can

also increase significantly for devices that are hard to use and maintain, unreliable, or

lack the features and capability to efficiently and effectively produce the results you

need. Your mutlifunction printer can become a useful asset in managing and

controlling costs for printing and imaging, and can also add new capabilities to your

organization if you choose wisely. Consider how MFPs can address total cost of

ownership for printing and imaging assets, better consolidate and improve

management of resources across the organization, and improve business process

efficiency.

3. Know what third parties have to say



Compare the data on the actual performance and management and support issues

promoted on the vendor's spec sheets with data from independent testing agencies.

What are experienced people in the industry saying about the quality and performance

of the product you are considering?

4. Know how easy it is to connect to an existing network

Consider how easily the system will integrate with your existing network. Is it easy to

deploy? Does it require minimal start-up training? Does it come with software or

wizards to guide you through installation, troubleshooting, and upgrading?

5. Know how easy it is to use

Prevent bottlenecks and costly employee down time by finding a multifunction printer

that's easy to operate. Check for intuitive user interfaces, minimal training

requirements, and easily accessible online help and documentation. If you do need

support, check that the product is backed by manufacturer-provided service and

support coverage.

6. Know its multitasking abilities

Look for an multifunction printer that can truly multifunction. Can users access each

function they need, even if other functions are already in use? Be aware that some

products, such as All-in-Ones (AiOs), offer multiple functions all in one device, but

can't multi-task, so they cannot deliver all the functions of a multifunction printer

concurrently so you may risk downtime due to bottlenecks.

7. Know its bi-directional communication capabilities

To communicate timely and accurate information to users and IT administrators on

the status of jobs, queues, and devices will result in more intervention by you and

your staff to solve, prevent or anticipate problems. Solid bi-directional

communication, both at the device and across the network is essential to keeping a

product running consistently. Look for print job and device status capabilities from

the desktop and the ability to view all job queues at the device and across the network.



8. Know the available device management, remote intelligence, and support

Consider the vendor's commitment to providing robust device and fleet management

tools and utilities. This is something you may want now or in the future. Look for

device relationship management software that optimizes the device's availability and

uptime. Does the vendor provide superior response time and provide consistent

quality of service? You want to trust your multifunction printer will stay up and

running to ensure you have an efficient and productive office.

9. Know whether it provides the level of security and confidentiality you need

does the device offer the appropriate level of security for your business? Is it scaleable

to provide more security if your needs change?

10. Know what software and solutions are available

Understand what compatible software and solutions are available from the vendor, as

well as their solution partners.

Multifunction printers can help you streamline duplicate and cumbersome document

processes and electronically organize, edit and archive your paper documents. With

an MFP and a simple software application you can turn paper documents into

electronic format and send to multiple destinations - email, document repositories,

network folders, even remote printers - with a single scan.

Once you're armed with the knowledge you've gathered by asking these questions,

you'll be prepared to make the right decision for your business.

These are the few models of the digital copiers & the multifuLast printed nctional

duplicators



list of competitors for digital Photo Copier Toner/Digital multi-

functional duplicatores

CANON MITA TOSHIBA SHARP XEROX BPL

RICOH MINOLTA LANIER BROTHE

R

TELEVISION INDUSTRY PROFILE

The Indian Television industry is going through turbulent transformation. Companies

are relooking at their strategies and are desperate for growth. The entrenched position

of the Indian market leaders in CTVs’ like Videocon, BPL and Onida has been

challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony,

Philips and Sharp; some in a perceptible way and others threatening to do so. The

changing environment demands fresh thinking to gain the cutting edge advantage.

This paper attempts to look at the various macro and micro environmental factors

operating in the industry using the model of strategic analysis by George Day, i.e. to

analyse the bargaining power of buyers and suppliers, the threat of new entrants,

threat of substitutes, intensity of rivalry, impact of technological changes, growth and

volatility of the market and the influence of government and regulatory interventions.

These variables affecting the industry have been categorised as favourable or adverse

depending on the influence on the profitability of the industry. Some strategic

initiatives, which can be adopted, to leverage the favourable forces and prevent the

adverse ones have been identified.

In the last five years color television industry (CTV) has witnessed drastic changes in

the intensity of competition. Exchange schemes, free gifts, price offs, prizes, deferred

payment schemes and other incentives as promotional tools have been deployed by

the players, which certainly have made the market, vibrant and pulsating. A major

factor contributing to the growth has been availability of consumer financing

schemes.

Concomitantly, the industry has been witnessing a new scenario with a new market

profile. The entrenched position of the Indian market leaders in CTVs’ like Videocon,


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BPL and Onida has been challenged by MNCs such as LG, Samsung, Sony, Philips,

AIWA, Akai, Panasonic, Sansui and Sharp; some in a perceptible way, others

threatening to do so. The industry is going through turbulent transformation.

Companies are relooking at their strategies and are desperate for growth. This paper

attempts to analyze the various macro and micro environmental factors operating in

the industry to provide a basis for devising strategy

.

INDUSTR Y PERFORMANCE

The performance of the Consumer Electronics industry comprising television, audio

equipment, DVD, VCR has been analyzed from 1998-99 to 2002- 03 (Exhibit 1).

Important performance indices such as Debt-Equity ratio (D/E), Return on Net worth

(RONW) (Post tax), Net Sales/Total Assets and Operating Profit/Net Sales are as

depicted in charts 1-4. Chart 1 depicts the declining trend of D/E till 2001, but rising

trend thereafter, showing that the industry is shouldering an increasing debt burden.

This may be because of the need to pump more funds for aggressive marketing.

RONW (Post tax) as depicted in chart 2, has increased from 7.3 in 1998-99 to 10.2 in

2001 but plummeted to 7.6% in 2001-02 and became –3.3 in 2002-03. Profit margins

of all the players have decreased due to falling prices and increasing marketing and

R&D costs. This indicates that the industry, in general, is in a state of turbulence and

there are fluctuations in financial performance driven by changes in competition and

consumer centric promotions. In chart 3, the ratio of Operating profit/Net Sales

exhibits the

Fluctuating pattern over the years with drop to an all time low of 4.4 in 2002-03. This

indicates increasing pressure on bottom line due to heightened competition. Chart 4

shows a more or less stable Net Sales/ Total Assets hovering between. This indicates

that there is relatively stable utilization of assets. These four indices taken together

show that the consumer electronics industry is passing through a difficult phase from

year 2000 onwards, characterized by increasing debt, erosion of net worth, declining

profits and low asset utilization. The industry is undergoing changes in the levels of

competition and hence there are fluctuations in financial performance. The entry of

MNCs in the market has given rise to aggressive marketing and thus eroding the

profitability of well entrenched Indian players. Given the turbulence in the



environment there is a need for an in-depth analysis to decipher the impact of various

factors.

INDUSTRY ANALYSIS- 5 FORCES MODEL

Michael Porter’s Five Forces Model provides a robust and time-tested framework for

analyzing any industry, reflected in the strength of the five forces (industry

competitors, potential entrants, threat of substitutes, power of buyers and power of

suppliers). The collective strength of the five forces determines the ultimate profit

potential in an industry, where profit is measured in terms of long term returns on

capital invested (Porter, 1980). The elements of each of the above forces and the

extent and /or effect of each element in the context of the television industry have

been analyzed and enumerated below.

Porter’s framework, however, does not address three important variables-

Government and Regulatory Interventions, Technological Changes, and Growth and

Volatility of Market Demand. These variables have been included in the model

proposed by George Day (Day, 1990), which evolved from Porter’s model and have

been analyzed in this study

Degree of Rivalry

Degree of rivalry denotes the intensity of competition within the industry. LG is the

market leader with 26% market share followed by Samsung and Onida (Exhibit 3).

Although LG is the market leader, its average realisation is lower than the industry

average due to competitive pricing. India is one of the biggest global markets for LG,

therefore its strategies are much more aggressive to ensure huge growth. On the other

hand, Samsung is far stronger than LG globally, and while India is a key market, there

is no crushing need to ensure immediate big growth numbers. The company expects

the Indian arm to contribute 10% of the total worldwide turnover by 2010. According

to Crisil, the company has been growing at CAGR of 24% between 2001 and

2004.The Company sells a large portion of its wares on a cash-and-carry basis, and

has a return on capital employed of 43%. Despite being big in size, the company is

operating in a tough market, which explains why it has a net profit margin of only 5%.



Videocon, another major player has managed to hold its own in the midstof the

onslaught from the Korean majors, though profits have suffered. Other large Indian

companies in the top of the list ar Mirc Electronics. While Mirc Electronics is

managing to hold its share by adopting value for money strategy, BPL is facing tough

time, experiencing drastic decline in market share. Sony, Philips, Akai, Sansui, Aiwa,

Toshiba and now Hyundai are the other foreign brands in the market. The industry is

based on numbers game and companies will have to maintain a fine balance between

catering to lifestyle requirements and meeting the needs of average consumer. The

sales value of the top six CTV players has increased more than proportionately to the

corresponding increase in their market shares. Although the top players have

drastically reduced prices, they have gained more volume due to increasing market

size and higher penetration levels, coupled with conscious shift towards flat color

televisions

COMPETITOR ANALYSIS

A detailed analysis of some of the major players is done below:

LG ELECTRONICS

LG Electronics rightly understood the consumer motivations to create magnetic

products, price them strategically, position them sharply and keep making the

magnetism more potent. Having understood the finer differences in consumer

motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the

‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer.

It focuses on low and medium price products.

SAMSUNG

Initially the strategy of Samsung in India was to create premium image by

emphasizing global brand. After facing stiff competition from another Korean major-

LG, Samsung also started playing price game. In 2004 it reverted back to its premium

positioning, although it resulted in some loss of market share. In line with the Global

Digital Initiative of the Parent Company, Samsung India is seeking to acquire digital



leadership in India by introducing its digital ready televisions like the 40" LCD

Projection TV, 43" Projection TV and the Plano series of Flat Color televisions.

ONIDA (MIRC ELECTRONICS)

Its popular devil ad although had engendered a strong emotional pull towards the

brand, technologically it represented no advancement. The company plugged the gap

by touting its digital technology. Like Videocon, it has also been able to hold its

market share. The world-class quality of Onida has enabled the company to make a

breakthrough on the export front. Onida is a leading brand in Gulf market and also

exports its models to Africa, Bangladesh, Sri Lanka and Nepal. It has technical tie-up

with the Japan Victor Company, better known as JVC. So focused is Onida on

positioning itself on the premium, high-tech plank that it is even planning to push its

own envelope on obsolescence, much like Intel has been doing in its own industry.

The strategy is aimed at further broad basing the product offering of the company,

which has largely dominated the top-end of the television market, across multiple

market segments. Besides understanding the strategy adopted by different players,

several other factors- industry growth, concentration and balance, corporate stakes,

fixed cost, and product differences need to be analyzed to determine the extent of

rivalry between the existing players.

VIDEOCON

Videocon has always been a price player and has an image of a low price brand. This

entails providing more features at a given price vis-à-vis competitors. It has taken

over multinational brands to cater to unserved segments, like Sansui- to flank the

flagship brand Videocon in the low to mid priced segment, essentially to fight against

brands like BPL, Philips, Onida and taken over Akai- tail end brand for brands like

Aiwa. Videocon is one of the largest manufacturers of television and its components

in India and thus has advantages of economies of scale and low cost due to

indigenisation. It has the widest distribution network in India with more than 5000

dealers in the major cities. It also has a strong base in the semi-urban and rural

markets. Due to its multi-brand strategy, it has at present multiple brands at the same

price point. Point. This has led to a state of diffused positioning for its brands. It has



also led to a cannibalisation of sales among these brands. The flagship brand

Videocon has lost market share due to the presence of Sansui in the same segment.

Because of reduction in import duties on CPT the cost advantage of Videocon is also

on the decline. Hence it is facing rough weather and also trying to boost exports.

INDUSTRY GROWTH

The industry has been witnessing robust demand; fuelled by revival in economy,

increase in individual disposable income and liberal incentive schemes by banks and

financial institutions. The demand for CTV grew at 15% during 1985-89 but

witnessed a slump from 1990-94. With the entry of MNCs and thereby aggressive

marketing, the period between 1995-96 to 1999-00 saw a surge in growth rate to 29%.

Thereafter the market has been growing but at a decreasing rate due to increasing

penetration and near saturation in urban households (Exhibit 4). This is in spite of the

fact that CTV penetration in India is as low as 23%, more so in rural markets and

hence has potential for growth (Exhibit 5). According to the Francis Kanoi report

“CTV in India in 2010”, the possible demand for CTVs in India in 2010 is likely to be

at least 18.2 mn or 12 mn in the worst scenario. This figure is not very far from that in

Europe with a market size of 30mn sets and China at 24 mn sets as of 1999. It has

been further predicted that if power ceases to be an impediment in the growth of CTV

market, especially in the rural sectors, a GDP growth of 7% could take the CTV

demand in 2010 to 20 million. The report also assumes that economic expansion will

lead to increase in prosperity levels down the income strata and the technological

advances in transmission, reception etc. will compel replacement. The entry of Star

TV, Zee TV, BBC, CNN among a host of other private channels has given choice to

the consumer. Proliferation of niche as well as mass entertainment channels has led to

the purchase of multiple television sets per household. World cup and cricket

tournaments are key drivers in the increase of CTV sales. Host of cricket tournaments

like Series with Australia and Pakistan, Mini World Cup, World Cup are a major

attraction for cricket crazy India and companies are tapping this opportunity by

sponsoring cricket related events and running promotions around them.



Segment Share (%)

North 28

East 17

West 29

South 26

Rural 40

Urban 60

ABOUT THE PLASMA & LCD TV

Do you know?

Liquid Crystal dates back as early as 1888! Austrian botanist Friedrich Reinitzer was

studying plant cholesterol when he discovered the liquid crystal state.

In the 1960s, America officially began researching Liquid Crystal Displays.

In the 1970s, Japan introduced the world’s first calculator with LCD technology

which started the LCD & plasma era!

Of course LCD technology, not to mention the advanced electronics driving the audio

and visual performance of your television, has come a long, long way since then.

Friedrich Reinitzer couldn’t have imagined in his wildest dreams that he was

discovering the key to the richest and most vivid television monitors available on the

market today.

What You Should Know About LCD

Screen Dimension

Active area refers to the part of a screen that displays images. The dimension of the

active area is measured diagonally across the screen. For example, a 32-inch TV

means an active area of 32 inches measured from the top left to the bottom right

corners of its image.



As LCD screens get bigger they become much more difficult to manufacture,

requiring more advanced production facilities. At one time, 20-inch LCD TVs

dominated the LCD TV market, but advancements in manufacturing technology have

allowed bigger screens to come to the home market with the same excellent image

quality and resolution.

Resolution

An LCD TV consists of many sub-pixels. One Red (R) sub-pixel, Green (G) sub-pixel

and Blue (B) sub-pixel make a pixel. For example, a 1920 x 1080 resolution means

that the screen has 1920 pixels horizontally and 1080 pixels vertically. Screens with

higher resolutions are capable of displaying finer images and detecting enhanced

display signals. When the resolution is too low, the images appear grainy.



HIGH Resolution

(Fine Image)

Lower Resolution

(Grainy Image)

Brightness

The brightness of LCD is measured by cd/m2, which represents the candela (an

international unit of luminous intensity) of the screen. The brightness of a screen will

affect the comfort of your eyes while you are viewing. In general, the brightness

setting needs to be set higher when you are viewing in brighter environments or

sitting further from a screen. For normal living room lighting, the brightness setting

needs to be at least 500 cd/m2.Plasma TV claims to have brightness of up to 1000

cd/m2, but this data is derived from testing the plasma panel alone. The Plasma TVs

in the market have an anti-reflection sheet added to the screen surface, lowering the

actual brightness they can achieve to between 400 and 500 cd/m2. This is certainly

acceptable in low and average light conditions but is severely limited in its flexibility.



Higher brightness

Lower brightness

Contrast Ratio

The contrast ratio refers to the difference between the white and black brightness. It

measures the difference between the brightest white that the screen can produce and

the darkest black. The greater the difference between these two extreme points, the

greater the number of shades of color that the screen can represent. The higher the

contrast ratio, the better the color representation and vividness of the colors on the

screen.

If the contrast ratio of your television is not high enough to represent the image it is

trying to reproduce, it will dither or approximate the color. Around the edges of

objects this will show up as a loss of sharpness of the image. For crisp sharp images,

the contrast ratio of your television needs to be able to represent all the colors from

your source signal. To deal with modern multimedia such as DVDs and computer



games, as well as HDTV broadcast signals, the contrast ratio of your television should

be at least 800:1.

High Contrast Ratio

(Vivid, sharper and more dimensional)

Lower Contrast Ratio

Color Saturation

This is a measurement of color purity, measured as a percentage against the NTSC standard of

100. Many CRT, Plasma and LCD televisions have a color saturation of around 72%, which is

an acceptable level for good reproduction of a normal television broadcast. Modern multimedia

and HDTV place much greater demands than standard television broadcasting for the color

saturation you will require achieving the potential richness of the images. Saturation runs from

neutral grey, through pastel, to saturated colors. Your television needs to be able to represent

all these colors to make up the image on your screen, no matter how saturated they are. Higher

color saturation capability by your television screen allows it to reproduce more colors, giving

you brighter, more beautiful images.



High color saturation

Low color saturation

Response Time

If you were watching a still image on your screen, the response time would not be

important to you. But the faster your image moves, the faster each pixel must react by

changing colors. If your television can’t keep up, then you will see a ghosting or

streaking effect. How quickly a pixel can change colors is measured in milliseconds

(ms). Some televisions are not fast enough to meet the needs of modern DVD,

computer game or digitized HDTV signals. Current and future sources require at least

16ms response time. If you are a demanding user, for example you play real-time

computer games, you should look for an ultra-fast LCD TV, which can react in as

little as 8ms.



Quick response time (clear image)

Slow response time (Blurred image)

Viewing Angle

A major limitation of older flat screen televisions was a limited viewing angle. To

view the images clearly, you needed to be directly in front of the screen. As you

moved further to any side, the contrast, color and brightness of the image became

progressively worse. There are four specific visual angles - up, down, left and right.

The standard requirement for each angle is at least 80 degrees. Some models will

deliver even better angles. When buying an LCD TV, don’t make a decision based

solely on viewing the image from the front or based on a factory label that states

“wide viewing angle”. View the television from different directions to ensure it meets

your needs for viewing angles.



Wide Viewing Angle (Side Viewing dose not destroyers the image)

Narrow Viewing Angle (Side Viewing destroyers the image

Lifetime

Regardless of whether you purchase a CRT, LCD or Plasma television, it will

consume fluorescent powder and the brightness of your screen will decrease over

time. The LCD industry defines “lifetime” as the time taken for the brightness to drop

to half of the default value. When an LCD TV owner thinks the brightness of the

picture has reduced noticeably, a new backlight can be installed to replace the old

backlight and extend the lifetime of the television. This is not possible with Plasma

TV because it is self-illuminated.

As an LCD TV’s lifetime guarantees to last more than 60,000 hours, it’s unlikely that

you’ll ever need to replace the backlight. At 8 hours per day, that’s more than 20

years!



As your TV becomes older it losses its brightness



COMPANY

PROFILE



HCL INFOSYSTEMS LTD HCL INFOSYSTEMS LTD

E-4, 5 & 6, Sector 11, Behind Star Petrol Pump

NOIDA 201 301, UP OPP. P.C.JABINS College

India Vidya Nagar - HUBLI

Tel: 2526518/19, 2520977

Fax: 2550923

STD Code: 0120, ISD Code: 120

HCL Infosystems is India’s premier information enabling company.

Leveraging its 3 decades of expertise in total technology solutions, HCL Infosystems

offers value-added services in key areas such as system integration, networking

consultancy and a wide range of support service.

HCL Infosystems is among the leading players in all the segments comprising

the domestic IT products, solutions and related services, which include PCs, Servers,

Imaging, Voice & video solutions, Networking Products, TV and FM Broadcasting

solutions, Communication solutions, System Integration, ICT education & training,

Digital lifestyle Solutions and Peripherals

. HCL has a direct sales, channel sales and retail sales network pan India.

Continuously meeting the ever increasing customer expectations and applications, its

focus on integrated enterprise solutions has strengthened the HCL Infosystems’

capabilities in supporting installation types ranging from single to large, multi-

location, multi-vendor & multi-platform spread across India. HCL Infosystems, today

has a direct support force of over 3000+ members, is operational at 360+ locations

across the country and is the largest such human resource of its kind in the IT business

in India. HCL Infosystems has pan India presence across metros and non-metros.

HCL Infosystems' manufacturing facilities are ISO 9001 & ISO 14001

certified and adhere to stringent quality standards and global processes. With the



largest installed PC base in the country, four indigenously developed and

manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and ‘Ezeebee’ - and its

robust manufacturing facilities, HCL Infosystems aims to further leverage its

dominance in the PC market. It has been consistently rated as Top player in PC

industry by IDC

.

The 'Infiniti' line of business computing products is incorporated with leading edge

products from world leaders such as Intel. Constant innovation to meet the

customized requirements of its customers has enabled HCL to create the trusted ICT

infrastructure platforms, powerful value adds like HCL Embedded Control &

Continuity (HCL EC2) technology and the future generation of digital lifestyle

enablers.

The Imaging, Voice & video solutions segment has strategic alliances with

industry leaders to provide services in various domains which include Audio Video

system integration solutions, broadcasting solutions, imaging products and solutions.

The company has strategic alliances with world leaders for voice and video

conferencing solutions, TV and FM Broadcasting solutions and for Imaging products

and solutions to provide documentation products like copiers, MFDs, Duprinters,

laser printers and large format printers.

The Channel Business of HCL Infosystems has an extensive network of over

3000+ resellers across 900 locations. It has actively promoted the penetration of PCs

in the home and the small office/home office (SOHO) segments

. HCL Infinet Ltd, 100% owned subsidiary of HCL Infosystems Ltd. is a class

A ISP focusing on providing the corporate networking services like Virtual Private

Network, Broadband Internet Access, Internet Telephony Hosting & Co-location

services, designing & deploying Disaster Recovery Solutions & Business Continuity

solution, Application Services, Managed Security Services & NOC Services over its

state-of-the-art IP / MPLS network and end-to-end contact center solutions.



VISION STATEMENT

"Together we create the enterprises of tomorrow"

MISSION STATEMENT

"To provide world-class information technology solutions and services to enable our

customers to serve their customers better"

QUALITY POLICY

"We shall deliver defect-free products, services and solutions to meet the

requirements of our external and internal customers, the first time, every time"

OUR OBJECTIVES

To fuel initiative and foster activity by allowing individuals freedom of action and

innovation in attaining defined objectives.

OUR PEOPLE OBJECTIVES

To help people in HCL Infosystems Ltd. share in the company's successes, which they

make possible; to provide job security based on their performance; to recognize their

individual achievements; and help them gain a sense of satisfaction and

accomplishment from their work.

CORE VALUES

We shall uphold the dignity of the individual

We shall honour all commitments

We shall be committed to Quality, Innovation and Growth in every endeavour



We shall be responsible corporate citizens

CHAIRMAN & CEO'S PROFILE

Ajai Chowdhry

Founder - HCL

Chairman & CEO - HCL Infosystems

An engineer by training, Ajai Chowdhry is one of the six founder members of HCL,

India’s leading Technology and IT Enterprise. HCL, India’s original IT garage start-

up founded in 1976, is today a US$ 4.7 billion Global Enterprise.

Ajai took over the reins of HCL Infosystems, the flagship company of the group, as

President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in

November 1999. Under Ajai’s stewardship, the company’s turnover has grown to

US$ 3.1 billion for the last 12 months from US$ 89 Million in 1994. Employing

~5700 people, it has emerged as the country’s information-enabling powerhouse.

Ajai has been a key force in driving the growth of HCL Infosystems. The credit of

setting up HCL's overseas operations, starting with Singapore in 1980 goes to him.

During this tenure he extensively covered South Asian Markets including Malaysia,

Thailand, Hong Kong, Indonesia, and the People's Republic of China, expanding

business operations, which paved the way towards enhancing HCL's core

competencies in bringing the best international technologies to the domestic market.

Driving the thrust on IT, Telecom and Imaging, Ajai perceives the role of his

company as that of enabling information. Credited with providing momentum to key

IT phenomena - within the company as well as in the industry - he has constantly

added newer and cutting edge technology skills to the company's portfolio. Under his

leadership, several new projects have been undertaken in the company that have had a

lasting impact including – pioneering HCL into digital lifestyle by getting into IT



retail, building technology capability for convergence at the time when convergence

of IT was merely a slogan, spearheading the company wide Quality movement and

driving a vision of “IT for the masses” are some examples. A great believer in

manufacturing potential of India, Ajai has relentlessly advocated the cause of

manufacturing in India to many non-Indian MNCs, Industry bodies and Government.

An absolute stickler for customer focus, he himself spends significant time personally

listening to customers.

Ajai sensed an emerging opportunity early in the telecom and imaging domain and

today HCL Infosystems is poised to exploit this opportunity to offer a richer bouquet

of technology products to its customers

.

It is recognition of stature and his visionary ability that Ajai was invited to be part of

the IT Hardware Task Force set up by the Prime Minister of India, to give shape to the

Country’s IT strategy. Ajai has tirelessly championed the cause of improving PC

penetration in the country. He has worked closely with many Government bodies to

take the ‘IT for the masses’ agenda forward and is on several government committees

to take forward the course of IT and Hardware in India. Ajai has recently been invited

to Chair the Confederation of Indian Industry’s National Committee for IT, ITES &



E-Commerce, where he is striving to up the deployment of IT in Indian SMEs to

increase their productivity and to make them globally competitive

.

In cognizance of his contribution in championing the cause of the domestic Indian IT

market, Ajai has recently been conferred the DATAQUEST ‘IT Man of the Year

2007’ Award. Ajai has earlier been awarded the 'IT Man of the Year' title by The

Skoch Consultancy and 'Best IT Man of the Year' by The Foundation of Indian

Industry and Economists. He has also received ‘Corporate Ratna - IT Industry of the

Millennium’ Award by Wisitek Foundation and ‘Electronics Man of the Year - 2006’

Award by EFY for his pivotal role in HCL’s breakthrough innovations

.

Ajai has a bachelor's degree in electronics and communication engineering, and

attended the Executive Program at the School of Business Administration at the

University of Michigan, US

.

His pride and passion for his country very well reflects in the creation of HCL

MindiaTM, a forum to salute the prowess of Indian Mind. His affection for music is

well known and has lead to the birth of HCL Concert Series. Ajai is an avid reader

and is fond of Jazz and the fine arts. He and his wife Kunkun live in New Delhi.



History of HCLHCL Infosystems Ltd is one of the pioneers in the Indian IT

market, with its origins in 1976. For over quarter of a century, we have developed

and implemented solutions for multiple market segments, across a range of

technologies in India. We have been in the forefront in introducing new technologies

and solutions. The highlights of the HCL saga are summarized below:

Year Highlights

1976

- Foundation of the Company laid

- Introduces microcomputer-based programmable calculators with wide acceptance

in the scientific / education community

1977

- Launch of the first microcomputer-based commercial computer with a ROM -based

Basic interpreter

- Unavailability of programming skills with customers results in HCL developing

bespoke applications for their customers

1978

- Initiation of application development in diverse segments such as textiles,

sugar, paper, cement , transport

1980

- Formation of Far East Computers Ltd., a pioneer in the Singapore IT

market, for SI (System Integration) solutions

1981

- Software Export Division formed at Chennai to support the bespoke

application development needs of Singapore

1983



- HCL launches an aggressive advertisement campaign with the theme '

even a typist can operate' to make the usage of computers popular in the SME (Small

& Medium Enterprises) segment. This proposition involved menu-based applications

for the first time, to increase ease of operations. The response to the advertisement

was phenomenal.

- HCL develops special program generators to speed up the development of

applications

1985

- Bank trade unions allow computerization in banks. However, a computer

can only run one application such as Savings Bank, Current account, Loans etc.

- HCL sets up core team to develop the required software - ALPM (Advanced

Ledger Posting Machines). The team uses reusable code to reduce development

efforts and produce more reliable code. ALPM becomes the largest selling software

product in Indian banks

- HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

1986

- Zonal offices of banks and general insurance companies adopt

computerization

- Purchase specifications demand the availability of RDBMS products on the

supplied solution (Unify, Oracle). HCL arranges for such products to be ported to its

platform.

- HCL assists customers to migrate from flat-file based systems to RDBMS

1991

- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, IT consulting,

packaged support services (basic line, team line )



- HCL establishes a Response Centre for HP products, which is connected to the HP

Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing and Financial

Services

1994

- HCL acquires and executes the first offshore project from IBM Thailand

- HCL sets up core group to define software development methodologies

1995

- Starts execution of Information System Planning projects

- Execution projects for Germany and Australia

- Begins Help desk services

1996 - Sets up the STP ( Software Technology Park ) at Chennai to execute

software projects for international customers

- Becomes national integration partner for SAP

1997

- Kolkata and Noida STPs set up

- HCL buys back HP stake in HCL Hewlett Packard

1998

- Chennai and Coimbatore development facilities get ISO 9001 certification

1999

- Acquires and sets up fully owned subsidiaries in USA and UK

- Sets up fully owned subsidiary in Australia

- HCL ties up with Broadvision as an integration partner

2000



- Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4 certification

- Bags Award for Top PC Vendor In India

- Becomes the 1st IT Company to be recommended for latest version of ISO 9001 :

2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

2001

-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001

2002

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise Distribution

Agreement

- Realigns businesses, increasing focus on domestic IT, Communications & Imaging

products, solutions & related services

2003

- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999



- HCL Infosystems' Info Structure Services Division received ISO 9001:2000

certification

- Launches Infiniti Mobile Desktps on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

2004

- 1st to announce PC price cut in India, post duty reduction, offers Ezeebee

at Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in

Desktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security &

VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

- Becomes the 1st company to cross 1 lac unit milestone in the Indian Desktop

PC market

- Partners with Union Bank to make PCs more affordable, introduces lowest

ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PC company for

year

2004

- Crosses the landmark of $ 1 billion in revenue in just nine months



2005

- Launch of HCL PC for India, a fully functional PC priced at Rs.9,990/-

- Rated as the No.1 Desktop PC company by IDC India -Dataquest

- 'Best Employer 2005' with five star ratings by IDC India -Dataquest.

- 'The Most Customer Responsive Company 2005'

-IT Hardware Category by The Economic Times -Avaya Global Connect.

-Top 50 fastest growing Technology Companies in India' & 'Top 500 fastest

Growing Technology Companies in Asia Pacific' by 'Deloitte & Touche'. by

'Deloitte & Touche'

-'7th IETE -Corporate Award 2005' for performance excellence in the field of

Computers & Telecommunication Systems by IETE.

-'Best Bhoomi Brand 2005' by 360 magazine

-in the PC category

-in the LCD Monitor category.

-India 's 'No.1 vendor' for sales of A3 size Toshiba Multi Functional Devices

for the year '04 -'05 by IDC.

-Toshiba'Super Award 2005 towards business excellence in distribution of

Toshiba Multifunctional products,

-Strategic Partners in Excellence' Award by Infocus Corporation for

projectors.



-'Most valued Business Partner' Award for projectors by Infocus Corporation

in 2005

2006

- 75, 000+ machines produced in a single month

-

- HCL Infosystems in partnership with Toshiba expands its retail presence in

India by unveiling 'shopToshiba'

- HCL Infosystems & Nokia announce a long term distribution strategy

- HCL the leader in Desktops PCs unveils India's first segment specific range of

notebooks brand - 'HCL Leaptops'

- IDBI selects HCL as SI partner for 100 branches ICT infrastructure rollout

- HCL Infosystems showcases Computer Solutions for the Rural Markets in India

- HCL Support wins the DQ Channels-2006 GOLD Award for Best After Sales

Service on a nationwide customer satisfaction survey conducted by IDC

- HCL Infosystems First in India to Launch the New Generation of High

Performance Server Platforms Powered by Intel Dual - Core Xeon 5000

Processor

- HCL Forms a Strategic Partnership with APPLE to provide Sales & Service

Support for iPods in India

Corporate Governance

The company firmly believes that good corporate governance practices should be

enshrined in all activities of the Companies to ensure efficient conduct of the affairs



of the Company while upholding the core values of transparency, integrity, honesty,

and accountability. This would also help the Company in its goal to maximize value

for all its stakeholders.

The Company’s activities are carried out in accordance with good corporate

governance practices and company is constantly striving to improve them and adopt

the best practices.

The Company is in compliance with the requirement of the revised guidelines on

corporate governance stipulated in Clause 49 of the Listing Agreement with the Stock

Exchanges.

Alliances & Partnerships

To provide world-class solutions and services to all our customers, we have formed

Alliances and Partnerships with leading IT companies worldwide

.

HCL Infosystems has alliances with global technology leaders like Intel, AMD,

Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP,

Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat,

Infocus, Duplo, Samsung and Novell.

These alliances on one hand give us access to best technology & products as well

enhancing our understanding of the latest in technology. On the other hand they

enhance our product portfolio, and enable us to be one stop shop for our customers.

Recent Alliances & Partnerships

HCL is a certified partner of Oracle for Technology and Application products.

HCL is also one of five ATS Renewal Partners of Oracle

. Please visit www.oracle.com for more information.


http://www.hclinfosystems.com/www.oracle.com


HCL & Nokia decide on longer term strategy to further penetrate Indian market

Gist of Q&A with callers/ investors/ shareholders on the announcement relating

to the long term Agreement with Nokia

Toshiba in partnership with HCL Infosystems expands its retail presence in

India by unveiling 'shopToshiba'

HCL forms a strategic alliance with Bull to launch a new range of Scalable

Enterprise Class Servers on Open Architecture

AMD & IT Ministry unveil affordable computer to promote 50x15 vision in India

HCL Infosystems draws it's strength from 30 years of experience in handling the ever

changing IT scenario , strong customer relationships , ability to provide the cutting

edge technology at best-value-for-money and on top of it , an excellent service &

support infrastructure.

Today HCL is country's premier information enabling company . It offers one-stop-

shop convenience to its diverse customers having an

equally diverse set of requirements. Be it a large multi-location enterprise, or a

small/medium enterprise, or a small office or a home, HCLI has a product range, sales

& support capability to service the needs of the customer.

Last 30 years apart from knowledge & experience have also given us continuity in

relationship with the customers, thereby increasing the customer confidence in us.

Our strengths can be summarized as:

- Ability to understand customer's business and offer right technology

- Long standing relationship with customers

- Pan India support & service infrastructure

- Best-vale-for-money offerings

Technology Leadership

HCL Infosystems is known to be the harbinger of technology in the country. Right

from our inception we have attempted to pioneer the technology introductions in the

country either through our R&D or through partnerships with the world technology


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leaders.

Using our own R&D we have

- Created our own UNIX & RDBMS capability (in 80s)

- developed firewalls for enterprise & personal system security

- launched our own range of enterprise storage products

- launched our own range of networking products

We strive to understand the technology from the view of supporting it post installation

as well. This is one of the key ingredients that go into our strategic advantage.

HCL Infosystems has to its claim several technology pioneering initiatives. Some of

them are:

- Country's first DeskTop PC - BusyBee in 1985

- Country's first branded home PC - Beanstalk in 1995

- Country's first Pentium 4 based PC at sub 40k price point

- Country's first Media Center PC

Philosophy of Quality

"We shall deliver defect-free products, services and solutions to meet the

requirements of our external and internal customers, the first time, every time."

To exist as a market leader in a globally competitive marketplace, organizations need

to adopt and implement a continuous improvement-based quality policy.

One of the key elements to HCL's success is its never-ending pursuit of superior

quality in all its endeavors.

HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a

means for continuous improvement, total employee participation in quality

improvement and customer satisfaction. Its concept of quality addresses people,

processes and products.



Over the last 30 years, we have adapted to newer and better Quality standards that

helped us effectively tie Quality with Business Goals, leading to customer and

employee satisfaction.

QUALITY AT HCL INFOSYSTEMS LTD

The history of structured quality implementation in HCL Infosystems began in the

late 1980s with the focus on improving quality of its products by using basis QC tools

and Failure Reporting and Corrective Active Systems (FRACAS). We also employed

concurrent engineering practices including design reviews, and rigorous reliability

tests to uncover latent design defects.

In the early 90s, the focus was not merely on the quality of products but also the

process quality systems. Our manufacturing unit at NOIDA was certified initially to

ISO 9002:1994 by Bureau Veritas Certification in 1994 and later on to ISO

9001:1994 in 1997. As of now, all our manufacturing units are certified by Bureau

Veritas Certification as per ISO 9001:2000 and ISO 14001: 2004

In early 1995, a major quality initiative was launched across the company based on

Philip B. Crosby's methodology of QIPM (Quality Improvement Process

Management). This model was selected to because it considered the need and

commitment by an organization to improve but more importantly, the individual's

need towards better quality in his personal life.

Under our Quality Education System program, we train our employees on the basic

concepts and tools of quality. A number of improvement projects have been

undertaken by our employees, whereby process deficiencies and bottlenecks are

identified, and Corrective Action Projects (CAPs) are undertaken. This reduces defect

rates and improves cycle times in various processes, including personal quality.

We have received MAIT's 'Level II recognition for Business Excellence' for our

initiatives in the Information Technology Industry, adding another commendation to

our fold. MAIT's Level II recognition is based on the 'European Foundation for


http://www.hclinfosystems.com/mait.htm

http://www.hclinfosystems.com/iso14001_a.pdf



Quality Management' (EFQM), for gaining quality leadership and business

competitiveness.

Our certifications / awards in 2003 include ISO 9001-2000 by Bureau Veritas

Certification for our InfoStructure Services and award of First Prize by ELCINA

(Electronic Component Industries Association) for Quality, 2002-03. The ELCINA

award criteria considers two aspects. (1) Enablers (Leadership & Management

commitment, Resource Management, Product Realization, Measurement Analysis &

Improvement) and Results (Product Quality, Customer / Stake holder satisfaction ,

Business results).

The tryst for continuous quality improvement is never-ending in HCL Infosystems.

We always strive to maintain high quality standards, which help us fulfill our mission

to provide world-class information technology solutions and services, to enable our

customers to serve their customers better.

PRODUCTS & SERVICES SOLUTIONS PROVIDED BY THE

COMPANYHCL recommends Windows Vista Business

HCL Infosystems' portfolio of products covers the entire spectrum of the information

technology needs of its customers.

By virtue of the immense diversity of markets and customers that it addresses, HCL

Infosystems' products offerings include everything from high end enterprise level servers for

mission critical applications to multimedia home computers.

You may be a large multi-location company exploring solutions to e-enable your

organization or you may be a new born rising star looking for someone for IT Planning or

setting up your IT Infrastructure, HCL Infosystems has a solution tailor-made for you.

PRODUCTS & SOLUTIONS


http://www.hclinfosystems.com/trophy.htm




DESKTOPS & NOTEBOOKS

Business PCs

Home PCs

Business Notebooks

Home Notebooks

WORKSTATIONS

Infiniti Challenger Workstations

SERVERS

Intel Servers

Infiniti Xcel Line Servers

HP Risc Servers & Workstations

TECHNOLOGY PRODUCTS

WINBee Thin Clients

Terminals

POET


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http://www.hclstore.in/

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DISPLAY PRODUCTS

NETWORKING PRODUCT

SECURITY PRODUCT

STORAGE SOLUTIONS

HCL Storage Solutions

Quantum Storage Solutions

Library

Autoloader

Standalone Drivers

Qlogic Storage Solutions(HBA Cards)

Ingrasys NAS Storage Solutions

Brocade Switches

EMC Storage Solutions


http://www.hclinfosystems.com/pst_emc.htm


TOSHIBA NOTEBOOKS

Product Line-up

SOLUTIONS

Infostructure Services

Networking Services

Security Services

Facilities Management Services

Domestic Hardware Services

NEED

In the emerging net economy, IT infrastructure Plays the role of a Powerful business

enabler to improve your business processes, to help you focus on your goals and

strategies and more importantly, to help you serve your customers better. IT

Infrastructure demands constant change latest technology,reliable operations and high

availability. Leaders like you, in the process of selecting the best of breed in

technology, require integrating different solutions from various vendors. Thus a

situation where you need a strong reliable and trusted partner committed to deliver

beyond just services.

ADVANTAGE

Staying competitive in today’s dynamic business environment means finding new

ways to reduce costs while maximizing the value of your technology and personal

resources. More than ever, your ability to "do more with less" determines how

successful your organization will be. That’s way HCL Insys helps you achieve. By

channeling our in-depth expertise gained from over 28 years of IT Domain experience.

We provide a full bandwidth of services specifically designed to meet your complete IT


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needs. And as a single window for completing business solutions wherever you are

located.......



We make IT possible to save money......WE TELL YOU WHERE

as well as time ......WE SHOW YOU HOW

6 S Offerings for Business Empowerment

SOLUTIONS:

The one stop shop solution center for all your IT needs, customized to meet and scale

with your unique Business Needs.

SERVICES:

A range of value added services in IT infrastructure operations and management.

SUPPORT:

Pan-India footprint of support and logistics locations. Over 260 Direct service support

locations. Technically sound workforce of over 1700 certified professionals.

STANDARDS:

World Class Quality standards maintained for PPP (People, Processes & Performance).

Alliance with global technology leaders.

SAVINGS:

We help you find new ways to reduce costs & "do more with less" by maximizing the

value of your technology and personal resources, thereby reducing your total cost of

ownership(TCO).

SATISFACTION:

Complete Satisfaction for the customers through the HCL 6S offering that enables one

to maximize system uptime through rapid response and resolution services, thereby

optimizing your IT investments.



SERVICES

Networks are multiplying day by day in every

organization. Systems are becoming more & more

dependent on the availability of data resources of

various departments / divisions / locations of an

organization and thereby increasing the load and

requirements of Networks. The well known networked

applications such as Email, Internet / Intranet,

GroupWare solution, Relational Databases render the users completely in-effective

services, in the event of network shutdowns.

Network Management involves Network Monitoring of Bandwidth Utilization,

Network Errors / Collisions, Network Troubleshooting, Day-to-day Network

Operations, Network performance monitoring, Tuning Network Operating System and

advise action plan.

SERVICE OFFERINGS

Liaison with networking hardware support provider for all hardware related

problems.

Use the NMS (Network Management Software) tool available with the

customer (if not, then to be made available) to monitor the functioning of

Network.

Use the special device/software tool for monitoring the port/network traffic

and take appropriate action or recommend preventive actions. (Device /

Software tool to be made available by the customer.)

Co-ordinate with cabling warranty providers for repair of faulty points / cables

and other related issues.

Setup Network File System - NFS - Configuration of files and folders for

sharing across the network.

Setup Network Information Service - NIS

Setup Domain Name Service - DNS

Setup Heterogeneous Networking

Setup Dynamic Host Configuration Protocol - DHCP

Provide detail documentation for all the above-mentioned activities.



Facilities Management

Today IT assets have become widely distributed and less visible. Many organizations

are spending a very high portion of their technology budget on "soft costs" like

purchasing, installing, managing, administration, troubleshooting, training, recruitment,

etc for supporting the IT Hardware and Software. So if your systems are critical to the

operation of your business, downtime can have a disastrous impact on production,

customer satisfaction and revenues.

We are in the business of helping customers to use their equipment better. Our Facilities

Management Services are a comprehensive set of services that helps customers to fully

utilize their IT investments by improving availability, reliability and performance. We

achieve this by offering a complete portfolio of customized services and expertise, from

planning and design to procurement, installation, integration, migration assistance to

system management, telephone support and on-site hardware and software fixes.

Through our Total Facilities Management Solution, we offer a range of service options,

customized to the specific requirements of yours. These include:

- 365x24x7 Support for mission critical sites

- Value added Support Services

- System Administration

- Helpdesk Services

- Network Consulting

- Network Implementation and Management

- Asset Management etc.

All this helps customer in deriving maximum value from the investment in IT hardware

and software.

Our longstanding association with Global leaders like Intel, Microsoft, Hewlett-

Packard, Cisco, Lucent, Novell, Oracle, SAP etc. has helped us gain immense technical

knowledge allowing us to offer direct support to large installation across diverse

platforms, through its committed professionals, even in the remotest of locations.



AWARDS AND ACCOLADES

HCL won The Most Innovative Franchisee Award by Franchise Plus in Feb

08.

HCL won The Most Supportive Franchisor Award by Franchise Plus in Feb 08

Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems Limited, honored

with 'CEO of the year 2008 ' award by IT People Awards for excellence in IT.

Mr. Ajai Chowdhry, Chairman & CEO of HCL Infosystems Limited, was

declared ‘IT Person of the Year 2007’ by Dataquest.

HCL won The Best Retailer Award in Consumer Durables category by Asia

Retail Congress in Dec 07

HCL won awards in ‘Environment Management’ and ‘Quality’ categories at

the Elcina-Dun & Bradstreet Awards for Excellence in Electronics, 2006-07.

India’s Most Preferred Personal Computer Brand by CNBC AWAAZ

Consumer Award 2007.

HCL received three Channels Choice 2007 awards for Relationship

Management, After Sales Support & Commercial Terms from DQ Channels,

based on an IDC channel satisfaction survey.

HCL Infosystems won Brand-of-Excellence Award at VARIndia Forum 2007.

HCL bagged IMM 'Top Organization Award 2007' for Excellence at 34th

World Marketing Congress.

HCL was awarded ‘Amity Corporate Excellence Award 2007’ for its distinct

vision, innovation, competitiveness and sustenance.

HCL won ‘Toshiba Color Copier Champion Award 2007’ for improving

overall customer approach and better technical capability.

HCL won the ‘Best Indian Branded PC’ & ‘Best IT Retail Company’ award at

the 6th VARIndia Star Nite Awards 2007.

HCL has been recognized by Nokia, consecutively for last two years with the

‘Nokia Excellence Award’ for Sales & Distribution, Asia Pacific 2007.

HCL Digilife retail chain won the 'Most Admired Retailer of the Year' award

in Consumer Durables and Electronics category at the 2007 IMAGES Retail

Awards.



HCL received “Best In Category Award” for HCL Digilife Stores and Special

Award for “Innovation and Technology” for its’ ePOS division at the

Franchise and Star Retailer Awards 2007

HCL Infosystems was presented with the ‘Top Organization-2006’ award by

Institute of Marketing Management (IMM) in recognition of its innovation in

marketing management.

HCL Infosystems has been voted as the ‘No. 1 PC Vendor’ consecutively for

last six years by IDC – Dataquest.

HCL bagged the Dun & Bradstreet Awards 2006 for ‘Top Performance in the

Computer Hardware & Peripherals Sector’.

HCL won the 'Amity Corporate Excellence Award 2006' in the Computer

hardware category.

HCL among the Top 3 IT companies for the last 3 years, DQ & IDC, Best

Employer Survey, ‘Best employer 2005’ with Five Star Ratings.

‘Top 3 IT Hardware Companies’ ranked in India’s 100 Most Valuable Brands

by Planman Consulting & ICMR Research.

HCL was ranked among the top Fast 500 Asia Pacific 2006 program by

Deloitte Technology, Media & Telecommunications.

Business Standard ranked HCL at no. 21 in BS 1000 ranking in 2006.

ET ranked HCL amongst, ‘Top 50 in ET Top 500 Companies’ Listings for

2006.

HCL has been ranked amongst the ‘Top 5 Groups’ in the DQ Top 20 and ‘Top

3 Most Preferred Brands’ in CNBC Awaaz Survey, 2006.

HCL ranked amongst the Top Three Major Players on VPN Service Provider

by Avaya GlobalConnect.

India’s ‘No. 1 Vendor’ for sales of A3 size Toshiba Multi Functional Devices

for the year 2005-06 by IDC Dataquest.

‘The Most Responsive Company 2005’ – IT Hardware Category by The

Economic Times – Avaya GlobalConnect.

Strategic Partners in Excellence Award by InFocus Corporation for projectors.

‘Most Valued Business Partner’ Award for Projectors in 2005.



Toshiba ‘Super Award 2005’ & ‘Platinum’ Award 2004 towards business

excellence in distribution of Toshiba Multifunctional products consecutively

for 3 years in a row.

India’s 'No. 1 vendor' for sales of A3 size Toshiba Multi Functional Devices

for the year 2004-05 by IDC Dataquest.

‘7th IETE – Corporate Award 2005’ for performance excellence in the field of

Computer & Telecommunications Systems.

'No. 1 Vendor’ of Infocus MM Projectors by Pacific Media Associates Survey

2005.

‘Best Bhoomi Brand 2005’ by 360 magazine in the PC Category and in the

LCD Monitor Category.



Study Objective.

To identify the key purchase drivers

To understand the satisfaction level of the customers.

To identify the new potential customer.

Selection of data collection methodSurvey: Personal Interview(Home

Interview)

Measurement Technique: Questionnaire

Method of analysis: Simple Percentage Method

Sample Size: 100 customers

Sampling Method: Convenience Sampling

Research design:

The main thing in the research report is the proper identification of the area and then

setting up of the research objectives. As we have clearly mentioned in the objectives

that we need to find out the market potentiality of the office automation products

provided by HCL Infosystems Ltd, to find out these things we need to go in for the

collection of the relevant data that determines the required results about the market of

the office automation products. So with the help of the data elements we were able to

find out the reasons for the potentiality of the office automation products.

After finding out the data needs the next task is to go in for identifying the data

sources. These are the sources, which are capable of providing us with the relevant

data, depending on the nature of the information desired.



Initial 20% of the research was of exploratory in nature, during which there was

interaction with the dealers and the retailers asking different questions regarding the

office automation products. By that we had the opportunity to access to the partial

information regarding growing market of the office automation products as well as the

shortcomings. Along with this we also came to know that many of the consumers are

switching over to multi-functional digital devices from their older office equipments’

mainly because they want the phase in the office work, Thus exploratory research

gave the direction for further study.

The next part of the research is of Conclusive in nature. In that part of research the

decision was made on the data collection methods. For the primary data we went in

for questionnaires, which basically helped us to find out the consumer awareness level

through the answers provided by the dealers & the retailers and their view towards

office automation products and also the major factors influencing the consumers to

purchase office automation products. Thus through this research we could verify the

insights and to make decision for selecting the course of action. So we can say that no

doubt started as an exploratory research but ended as a conclusive research because it

has given the marketer the area in which a specific course of action could be taken

THE DATA COLLECTION PHASE OF MARKETING RESEARCH:

In marketing research what all data should be collected depends on the purpose of the

research project, i.e. mainly the objective and sub-objectives, as our objective is to

find the “Awareness and attitude of consumer towards HCL Infosystems office

automation products and market potential in Hubli and Dharwad” and sub-

objectives are To identify the key purchase drivers, understand the satisfaction level

of the of the retailers with the service provided by the organization company officials

& To identify the new potential customer

After looking at our objective and sub-objectives of our MR is more of conclusive in

nature so we stressed more on collecting primary data to get more appropriate



answers. In our research nearly 80% of information is gathered through primary data

and only 20% is from secondary data.

PRIMARY DATA:

Following are the sources of primary data, which we used in our marketing

research, are:

1. Questionnaire to dealers & retailers

2. Personal interaction with retailers, dealers & company officials

3. Through observational study: In that we specifically used Natural

Observation in which we observed customer reactions and behavior as they

occur naturally in real life situation.

4. Along with this we also used questioning approach, in this respondents play

major role because of their interaction or communication with the researcher

that helped in giving clear picture about our research, because not all

questions are possible to add in questionnaire.

SECONDARY DATA:

We used this source form the many market research firms & the all India

research done by the HCL Infosystems only especially to know the industry growth

UNDERSTANDING FROM THE SURVEY A survey was conducted using a structured open ended and closed ended

questionnaire.

The sample size was 100 customers.

This survey was conducted at all the educational institutes, government offices

and private companies in and around the twin cities through phone interview

and personnel interview.

The purpose of the survey was to understand the

Awareness of the customers.

Attitude of the customers while purchasing

Identifying new target customers.



Brief results of this survey and the significant understanding is covered in this section

through data analysis.

ANALYSIS

&

INTERPRETATION



Q1. Recall the company or a brand that comes to your mind, when you think of

purchasing.

DLP/LCD projectors

DLP/LCD projectors

12 12.0 12.0 12.010 10.0 10.0 22.018 18.0 18.0 40.020 20.0 20.0 60.06 6.0 6.0 66.0

21 21.0 21.0 87.06 6.0 6.0 93.07 7.0 7.0 100.0

100 100.0 100.0

ToshibaSonySharpPanasonicCanonEpsonInfocusHitachiTotal

ValidFrequency Percent Valid Percent

CumulativePercent

DLP/LCD projectors

DLP/LCD projectors

Hitachi

Infocus

Epson

Canon

Panasonic

Sharp

Sony

Toshiba

Fre

quen

cy

30

20

10

0

Findings: Epson 21%

Panasonic 20%

Sharp 18%

Infocus 06%

Hitachi 07%

Interpolation: Out of the total samples the consumers have recalled Epson and

Panasonic LCD projector when compared to all other brands. As these two companies

are the market leaders in LCD Project. Infocous and Hitachi should advertise the

products to gain the awareness and market share



ToshibaDPC

Statistics

ToshibaDPC100

0ValidMissing

N

ToshibaDPC

27 27.0 27.0 27.014 14.0 14.0 41.011 11.0 11.0 52.014 14.0 14.0 66.08 8.0 8.0 74.0

10 10.0 10.0 84.016 16.0 16.0 100.0

100 100.0 100.0

XeroxCanonSonyRichoSharpToshibaModiTotal


CumulativePercent

ToshibaDPC

ToshibaDPC

ModiToshibaSharpRichoSonyCanonXerox

Fre

quen

cy

30

20

10

0

Findings: Xerox 27%

Modi 16%

Cannon, Richo 14%

Toshiba 10%

Interpretation: while purchasing Digital Copier the consumers have recalled name

Xerox , modi, the brand name Xerox is the unbeatable brand name in the copier

market because the very few of them have recalled the other brands like Toshiba,

canon, richo only because these are the recent players in the segment



Duplo DD

Statistics

Duplo DD8515

ValidMissing

N

Duplo DD

21 21.0 24.7 24.730 30.0 35.3 60.017 17.0 20.0 80.017 17.0 20.0 100.085 85.0 100.015 15.0

100 100.0

DuploRisoSonyHCLTotal

Valid

SystemMissingTotal

Frequency Percent Valid PercentCumulative

Percent

Duplo DD

Duplo DD

HCLSonyRisoDuplo

Fre

quen

cy

40

30

20

10

0

Findings: Riso 30%

Duplo 21%

Hcl 17%

Interpretation: Riso is the market leader when compared to Duplo, HCL and others

players in the market .15% of the consumers don’t know about office automation

product category provided by the customers.



LCD/Plasama TV

Statistics

LCD/Plasama TV973

ValidMissing

N

LCD/Plasama TV

26 26.0 26.8 26.832 32.0 33.0 59.813 13.0 13.4 73.213 13.0 13.4 86.613 13.0 13.4 100.097 97.0 100.03 3.0

100 100.0

SonySamsungLGVideoconPanasonicTotal

Valid

SystemMissingTotal


Percent

LCD/Plasama TV

LCD/Plasama TV

PanasonicVideoconLGSamsungSony

Fre

quen

cy

40

30

20

10

0

Findings: Samsung 32%

Sony 26%

Interpretation: As there is neck to neck competition between the players who provide

LCD/ Plasma TV, many of the consumer say samsung is the best brand compare to

sony and LG. Videocon and Panasonic have neck to neck competition, HCL has no

awareness in the market



Konica Minolta

Konica Minolta

62 62.0 62.0 62.015 15.0 15.0 77.09 9.0 9.0 86.0

14 14.0 14.0 100.0100 100.0 100.0

HpCanonSonyHCLTotal


CumulativePercent

Konica Minolta

Konica Minolta

HCLSonyCanonHp

Fre

quen

cy

70

60

50

40

30

20

10

0

Findings: Hp 62%

HCL 14%

Interpretation: Consumers have recalled HP brand, as its mind set of the consumers

when buying printers.



EPABX SYS

EPABX SYS

19 19.0 21.6 21.626 26.0 29.5 51.18 8.0 9.1 60.2

12 12.0 13.6 73.916 16.0 18.2 92.07 7.0 8.0 100.0

88 88.0 100.012 12.0

100 100.0

EricsonPanasonicBPLSiemansHCLSyntaxTotal

Valid

SystemMissingTotal


Percent

EPABX SYS

EPABX SYS

SyntaxHCLSiemansBPLPanasonicEricson

Fre

quen

cy

30

20

10

0

Findings: Panasonic 26%

HCL 16%

Interpolation: Many of the consumers are not aware of EPABX System around 12%,

there is no much difference between Panasonic and HCL it should improvise and

create awareness in the market.



Video conferencing

Video conferencing

15 15.0 57.7 57.711 11.0 42.3 100.026 26.0 100.074 74.0

100 100.0

PolygonSonyTotal

Valid

SystemMissingTotal


Percent

Video conferencing

Video conferencing

SonyPolygon

Fre

quen

cy

16

14

12

10

8

6

4

2

0

Findings: Polygon 15%

Sony 11%

Interpretation: Around 74% of the consumer not aware of this product. HCL has no

market share at all, wherein it should create the awareness of the product and

penetrate in market. As they are very much essential for organizations to gain the

significant market share.



Polyvision Interacting White Board

polyvision IWB

4 4.0 100.0 100.096 96.0

100 100.0

1ValidSystemMissing

Total


Percent

polyvision IWB

polyvision IWB

1

Fre

quen

cy

5

4

3

2

1

0

Interpolation: 96% of the people are not aware of polyvision interactive white board.

Even consumer are not aware of HCL product also awareness camps, demonstrations

should be conducted to the consumers to educate the about the product, usage & the

related benefits.



Question No 2: Are you aware of HCL office automation products?

aWARENESS

16 16.0 16.2 16.283 83.0 83.8 100.099 99.0 100.01 1.0

100 100.0

Not AwareAwareTotal

Valid

SystemMissingTotal


Percent

aWARENESS

aWARENESS

AwareNot Aware

Fre

quen

cy

100

80

60

40

20

0

Findings: Aware 83%

Not Aware 13%

Interpretation: most of the consumers are aware of HCL office automation products,

the remaining consumers should also be made aware by advertising and by

conducting demonstrations of the products to promote the products and gain the major

market share.



Question No 3: Which Product of HCL are you aware.

DLP/LCD projectors

DLP/LCD projectors

16 16.0 16.0 16.084 84.0 84.0 100.0

100 100.0 100.0

0AwareTotal


CumulativePercent

DLP/LCD projectors

DLP/LCD projectors

Aware0

Fre

quen

cy

100

80

60

40

20

0

Findings: Aware 84%

Not Aware 16%

Interpitation: 84% of the consumers are aware of the product DLP/LCD projector.

And 16% of them are not aware.



Toshiba DPC

ToshibaDPC

45 45.0 45.5 45.554 54.0 54.5 100.099 99.0 100.01 1.0

100 100.0

0AwareTotal

Valid

SystemMissingTotal


Percent

ToshibaDPC

ToshibaDPC

Aware0

Fre

quen

cy

60

50

40

30

20

10

0

Findings: Aware 55%

Not Aware 44%

Interpretation: The above graph shows that only 54% of consumers are aware of

Digital Photo Copier and the rest of the market are to be educated regarding the

product, its features & it benefits.



Duplo DD

Duplo DD

47 47.0 47.0 47.053 53.0 53.0 100.0

100 100.0 100.0

0AwareTotal


CumulativePercent

Duplo DD

Duplo DD

Aware0

Fre

quen

cy

60

50

40

30

20

10

0

Findings: Aware 53%

Not Aware 47%

Interpretation: Around 53%of the consumers are aware of Duplo Digital Duplicator,

so the presence of the product in the market should be felt & this is work of the

company to bring the awareness of the product in the target segment through the

different channels of advertising.



LCD/Plasma TV

LCD/Plasama TV

41 41.0 41.4 41.458 58.0 58.6 100.099 99.0 100.01 1.0

100 100.0

0AwareTotal

Valid

SystemMissingTotal


Percent

LCD/Plasama TV

LCD/Plasama TV

Aware0

Fre

quen

cy

60

50

40

30

20

10

0

Findings: Aware 58%

Not Aware 41%

Interpretation: As HCL’s LCD/Plasma TV the consumers around 58% are aware and

the others are unaware of this product.



Konica Minolta

Konica Minolta

56 56.0 56.0 56.044 44.0 44.0 100.0

100 100.0 100.0

0AwareTotal


CumulativePercent

Konica Minolta

Konica Minolta

Aware0

Fre

quen

cy

60

50

40

30

20

10

0

Findings: Aware 44%

Not Aware 56%

Interpretation: very few people are aware of Color and B/W laser printers, consumer

around 44% are aware.



EPABX SYS

EPABX SYS

85 85.0 85.0 85.015 15.0 15.0 100.0

100 100.0 100.0

0AwareTotal


CumulativePercent

EPABX SYS

EPABX SYS

Aware0

Fre

quen

cy

100

80

60

40

20

0

Findings: Aware 15%

Not Aware 85%

Interpretation: Only 15% of the consumers are aware of the product.



Video conferencing

Video conferencing

64 64.0 65.3 65.334 34.0 34.7 100.098 98.0 100.02 2.0

100 100.0

0AwareTotal

Valid

SystemMissingTotal


Percent

Video conferencing

Video conferencing

Aware0

Fre

quen

cy

70

60

50

40

30

20

10

0

Findings: Aware 34%

Not Aware 66%

Interpretation: only 34% of the consumers are aware and 66% of them are not aware

of the product video conferencing.



Polyvision Interacting White Board

polyvision IWB

82 82.0 82.0 82.018 18.0 18.0 100.0

100 100.0 100.0

0AwareTotal


CumulativePercent

polyvision IWB

polyvision IWB

Aware0

Fre

quen

cy

100

80

60

40

20

0

Findings: Aware 18%

Not Aware 82%

Interpretation: Only 18% of the consumers are aware and 82% of them are not aware

of the product polyvision IWB.



Question No 8:Are you planning to purchase any of the following 4 product in?one week qty one month Qty after one month qty after two months qty

0 13 5 13 5 28 11

one week Qty one month Qty after one month qty after two months qty

DLP/LCD

projectors1 1 2 1 3 1

ToshibaDPC 3 1 3 1 10 1

Duplo DD 4 1 2 1 5 2

5 2 6 2 10 7

Findings:

One week Qty one month Qty After one month Qty After two months Qty

-- -- 13 5 13 5 28 11

Interpretation: In one week no samples have responded to buy all the products, in one

month 13 samples have decided to buy 5 quantity of the above four products, in after

one month 13 samples have decided to buy 5 quantity of the above four products,



after two months 28 samples have decided to buy 11 quantity of the above four

products out of 100 samples 46 samples are not interested to buy all the above

products. These figures will show us the exact short period potentiality of the product

in the market.

Q9 which brand do you consider while purchasing

LCD/DLP projectors

DLP/LCD projectors

16 16.0 16.0 16.010 10.0 10.0 26.022 22.0 22.0 48.017 17.0 17.0 65.010 10.0 10.0 75.016 16.0 16.0 91.05 5.0 5.0 96.04 4.0 4.0 100.0

100 100.0 100.0

ToshibaSonySharpPanasonicCanonEpsonInfocusHitachiTotal


CumulativePercent

DLP/LCD projectors

DLP/LCD projectors

Hitachi

Infocus

Epson

Canon

Panasonic

Sharp

Sony

Toshiba

Fre

quen

cy

30

20

10

0

Findings: Sharp 22%

Panasonic 17%

Toshiba 16%



Interpretation: As per the findings sharp has the major market share, wherein

Panasonic and Toshiba has a greater competition in between them {infocous hitachi

and toshiba}are the products of HCL they should promote infocous and hitachi to

yield market share.

Toshiba Digital Photo Copier

ToshibaDPC

23 23.0 23.0 23.015 15.0 15.0 38.013 13.0 13.0 51.013 13.0 13.0 64.011 11.0 11.0 75.010 10.0 10.0 85.015 15.0 15.0 100.0

100 100.0 100.0

XeroxCanonSonyRichoSharpToshibaModiTotal


CumulativePercent

ToshibaDPC

ToshibaDPC

ModiToshibaSharpRichoSonyCanonXerox

Fre

quen

cy

30

20

10

0

Findings: Xerox 23%

Cannon,Modi 15%

Toshiba 10%

Interpretation: Xerox is having major market share when compared to others, Toshiba

needs to improvise and advertise to come to in market.



Duplo Digital Duplicator

Duplo DD

18 18.0 21.2 21.233 33.0 38.8 60.018 18.0 21.2 81.216 16.0 18.8 100.085 85.0 100.015 15.0

100 100.0

DuploRisoSonyHCLTotal

Valid

SystemMissingTotal


Percent

Duplo DD

Duplo DD

HCLSonyRisoDuplo

Fre

quen

cy

40

30

20

10

0

Findings: Riso 33%

HCL 16%

Interpretation: Around 15% of the samples don’t want to buy this product, major

market share Riso is gaining, there is huge competition among the sony, HCL &

duplo to grab the market



LCD/Plasama TV

LCD/Plasama TV

26 26.0 26.8 26.830 30.0 30.9 57.722 22.0 22.7 80.48 8.0 8.2 88.7

11 11.0 11.3 100.097 97.0 100.03 3.0

100 100.0

SonySamsungLGVideoconPanasonicTotal

Valid

SystemMissingTotal


Percent

LCD/Plasama TV

LCD/Plasama TV

PanasonicVideoconLGSamsungSony

Fre

quen

cy

40

30

20

10

0

Findings: Samsung 30%

Sony 26%

LG 22%

Interpretation: 30% of the samples have considered samsung, 26% of them have

considered sony, and 22% of them for LG to purchase LCD/PLASMA TV. 3% of the



samples do feel requirement of the product to their organization so they not the

prospective customer to purchase the product.

Q10. What are the reason to consider the above brands(The most imp on

Graph

What are the reason to consider the above brands(The most imp one)

QualityServiceCostBrand

Cou

nt

40

30

20

10

Findings: Brand 33%

Quality 26%

Cost 25%


33 33.0 33.0 33.025 25.0 25.0 58.016 16.0 16.0 74.026 26.0 26.0 100.0

100 100.0 100.0

BrandCostServiceQualityTotal


CumulativePercent


Interpretation: Here 33% of the respondents say that they buy products on the bases of

Brand and 26% of the respondent’s say that they buy on the bases of quality of the

product.

Summery of findings

1. Epson 21%

Panasonic 20%

Sharp 18%

Infocus 06%

Hitachi 07%

Out of the total samples the consumers have recalled Epson and Panasonic LCD

projector when compared to all other brands. As these two companies are the market

leaders in LCD Project. Infocous and Hitachi should advertise the products to gain the

awareness and market share

2. Xerox 27%

Modi 16%

Cannon, Richo 14%

Toshiba 10%

while purchasing Digital Copier the consumers have recalled name Xerox , modi, the

brand name Xerox is the unbeatable brand name in the copier market because the

very few of them have recalled the other brands like Toshiba, canon, richo only

because these are the recent players in the segment



3.

Riso is the market leader when compared to Duplo, HCL and others players in the

market .15% of the consumers don’t know about office automation product category

provided by the customers

4.

As there is neck to neck competition between the players who provide LCD/ Plasma

TV, 32% of the consumer say samsung is the best brand compare to sony and LG.

Videocon and Panasonic have neck to neck competition, HCL has no awareness in the

market

5.

Consumers have recalled HP brand, as its mind set of the consumers when buying

printers

6.

62% of the consumers are not aware of EPABX System around 12%, there is no much

difference between Panasonic and HCL it should improvise and create awareness in

the market.

7.

Around 74% of the consumer not aware of this product. HCL has no market share at

all, wherein it should create the awareness of the product and penetrate in market. As

they are very much essential for organizations to gain the significant market share.

8.

96% of the people are not aware of polyvision interactive white board. Even

consumer are not aware of HCL product also awareness camps, demonstrations

should be conducted to the consumers to educate the about the product, usage & the

related benefits.

9.

83% of the consumers are aware of HCL office automation products, the remaining

consumers should also be made aware by advertising and by conducting

demonstrations of the products to promote the products and gain the major market

share.



10.

84% of the consumers are aware of the product DLP/LCD projector. And 16% of

them are not aware.

11.

The above graph shows that only 54% of consumers are aware of Digital Photo

Copier and the rest of the market are to be educated regarding the product, its features

& it benefits

12.

Around 53%of the consumers are aware of Duplo Digital Duplicator, so the presence

of the product in the market should be felt & this is work of the company to bring the

awareness of the product in the target segment through the different channels of

advertising

13.

As HCL’s LCD/Plasma TV the consumers around 58% are aware and the others are

unaware of this product.

14.

very few people are aware of Color and B/W laser printers, consumer around 44% are

aware.

15.

Only 15% of the consumers are aware of the product.

16.

only 34% of the consumers are aware and 66% of them are not aware of the product

video conferencing.

17.

Only 18% of the consumers are aware and 82% of them are not aware of the product

polyvision IWB.

18.

In one week no samples have responded to buy all the products, in one month 13

samples have decided to buy 5 quantity of the above four products, in after one month

13 samples have decided to buy 5 quantity of the above four products, after two

months 28 samples have decided to buy 11 quantity of the above four products out of



100 samples 46 samples are not interested to buy all the above products. These figures

will show us the exact short period potentiality of the product in the market.

19.

As per the findings sharp has the major market share, wherein Panasonic and Toshiba

has a greater competition in between them {infocous hitachi and toshiba}are the

products of HCL they should promote infocous and hitachi to yield market share.



20.

Xerox is having major market share when compared to others, Toshiba needs to

improvise and advertise to come to in market

21.

Around 15% of the samples don’t want to buy this product, major market share Riso

is gaining, there is huge competition among the sony, HCL & duplo to grab the

market

22.

30% of the samples have considered samsung, 26% of them have considered sony,

and 22% of them for LG to purchase LCD/PLASMA TV. 3% of the samples do feel

requirement of the product to their organization so they not the prospective customer

to purchase the product.

23.

Here 33% of the respondents say that they buy products on the bases of Brand and

26% of the respondent’s say that they buy on the bases of quality of the product.



Recommendations 1.

The company has to build different channels of advertisements which come in close

contact with the customers of targeted segment. Such as ads in business magazines,

journals on interior designs, IT fests, advertising stalls in business conferences &

investors meet direct mails.

2.

After sales services is one parameter which is gaining escalating importance in the

entire industry of office automation, so the company should expand its service to all

the geographical locations ( i.e. increase its service stations from 104 to around 200 in

up coming 3 to 4 years.)

3.

Quality, add on features, over all performance of the product in turns of speed,

productivity & finishing are the un-disputable bottom line for the products that the

company has to improved to get the significant market share.



ConclusionThe collection of the required data with the prime accuracy the analysis of the

required elements of the collected data with the help of SPSS to reach the required

accuracy in interpreting the entire research done in the twin cities.

The phenomenal growth in the Indian economy has made the market very potential

for the office automation products, high productivity great phase in work of all the

segments of the country are the facts which proves the up coming

Need for the perfect deign and fast working machines in offices

Twin cities are becoming very attractive destination for all the corporate to set up

there offices and there are many companies in all the sectors of Indian economy

especially IT sectors are coming to Hubli to start there operations.

The high productivity speed, excellent finishing in work, efficient performance the

overall quality of the product and service after sales are the prime purchase drivers of

the office automation products

The companies which have strong service net work through are having edge when

compare to all the other parameters such has brand name, advertising, promotion etc.



Coding sheet

Q1

Q2

Q3

Q4 DLP/LC

D project

or

Q4 Toshiba

DPC

Q4 Duplo DD

Q4 LCD/Plasama TV

Q7

Q8

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 60

20

15

5 60

20

15

5 60

20

15

5 60

20

15

0 0 0 0 0 0 0 1

1 2 2 2 1 2 1 0 0 0 1 1 0 0 0 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 0 0 0 1 1 0 0 0

2 7 1 1 1 1 0 0 0 0 0 0 0 40

40

20

40

40

20

40

40

20

40

40

20

0 0 0 0 0 0 1 0

1 6 2 2 0 0 0 0 1 0 0 0 20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

0 0 0 0 0 0 1 1

3 4 2 1 1 0 1 0 1 0 0 0 0 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 0 0 0 1 1 0 0 0

3 1 1 4 1 1 0 0 1 0 0 0 0 10

20

30

40

10

20

30

40

10

20

30

40

10

20

30

40

0 0 1 0 0 0 0 1

2 3 3 1 3 2 1 1 0 0 0 0 0 0 0 10

10

15

60

5 10

10

15

60

5 10

10

15

60

5 10

10

15

60

5 0 0 0 0 1 0 1 0

6 5 1 4 1 1 0 0 0 0 0 0 0 20

10

10

50

10

20

10

10

50

10

20

10

10

50

10

20

10

10

50

10

0 0 0 1 1 1 1 1

6 1 2 2 1 2 1 1 1 0 1 1 0 0 1 60

5 20

15

60

5 20

15

60

5 20

15

60

5 20

15

0 0 0 0 1 0 1 0

4 1 2 1 1 1 1 1 1 1 0 0 0 0 0 0 10

20

30

30

10

10

20

30

30

10

10

20

30

30

10

10

20

30

30

10

0 1 0 0 0 0 0 1

1 1 2 1 1 2 1 1 1 1 1 1 1 0 1 1 5 60

20

15

5 60

20

15

5 60

20

15

5 60

20

15

0 0 0 0 0 0 0 1

1 2 2 2 1 2 1 0 0 0 1 1 0 0 0 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 0 0 0 1 1 0 0 0

2 7 1 1 1 1 0 0 0 0 0 0 0 40

40

20

40

40

20

40

40

20

40

40

20

0 0 0 0 0 0 1 0

1 2 2 2 0 0 1 1 0 0 0 0 0 20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

0 0 0 0 0 0 1 1

3 4 2 1 1 0 1 0 1 0 0 0 0 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 0 0 0 1 1 0 0 0

3 1 1 3 1 1 0 0 1 0 0 0 0 10

20

30

40

10

20

30

40

10

20

30

40

10

20

30

40

0 0 1 0 0 0 0 1

2 3 3 1 3 2 1 1 0 0 0 0 0 0 0 10

10

15

60

5 10

10

15

60

5 10

10

15

60

5 10

10

15

60

5 0 0 0 0 1 0 1 0

6 5 1 4 1 1 0 0 0 0 0 0 0 20

10

10

50

10

20

10

10

50

10

20

10

10

50

10

20

10

10

50

10

0 0 0 1 1 1 1 1

6 1 2 2 1 2 1 1 1 0 1 1 0 0 1 60

5 20

15

60

5 20

15

60

5 20

15

60

5 20

15

0 0 0 0 1 0 1 0

4 1 2 1 1 2 1 1 1 1 0 0 0 0 0 0 10

20

30

30

10

10

20

30

30

10

10

20

30

30

10

10

20

30

30

10

0 1 0 0 0 0 0 1

4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 60

20

15

5 60

20

15

5 60

20

15

5 60

20

15

0 0 0 0 0 0 0 1

1 2 2 2 1 2 1 0 0 0 1 1 0 0 0 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 10

30

50

15

5 0 0 0 1 1 0 0 0

2 7 1 1 1 1 0 0 0 0 0 0 0 40

40

20

40

40

20

40

40

20

40

40

20

0 0 0 0 0 0 1 0

1 6 3 2 0 1 0 0 0 1 0 0 0 20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

20

20

30

20

10

0 0 0 0 0 0 1 1

3 4 2 1 1 0 1 0 1 0 0 0 0 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 60

5 15

15

5 0 0 0 1 1 0 0 0



QUESTIONNAIRE

Respected Sir/ Madam,

1. Recall of the company or a Brand that comes to your mind, when you think of

Purchasing

DLP / LCD projectors ( Infocus, Toshiba,

Hitahi )

Toshiba Digital PhotoCopiers

Duplo Digital Duplicators

LCD / Plasma TV ( Toshiba, Hitachi

Konica Minolta Colour n B/w Laser

Printers

EPABX Systems

Video Conferencing / AVSI Solns

) Polyvison Interactive White Boards

2. Are you aware about HCL Office Automation Products?

a) Yes [ ] b) No [ ]

3. Which products of HCL you are aware about

a) DLP / LCD projectors ( Infocus, Toshiba, Hitahi ) b) Toshiba Digital

PhotoCopiers

c) Duplo Digital Duplicators d) LCD / Plasma

TV ( Toshiba, Hitachi )

e) Konica Minolta Colour n B/w Laser Printers f) EPABX

Systems



g) Video Conferencing / AVSI Solns h) Polyvison

Interactive White Boards

4. According to you which of the following parameter are important while

purchasing

a) DLP/LCD projectors( Infocus, Toshiba, Hitahi) b) Toshiba

Digital PhotoCopiers

c) Duplo Digital Duplicators d) LCD/ plasma TV

( Toshiba, Hitachi)

Parameters Percentage

1)Brand

2)Cost

3)Services

4)Quality

5)Spl

Features

Total 100%

5. Decision maker in your institute or organization?

Name :

Designation:

Contact no:

E-mail ID:

6. Give the grading to the following Brands

1. LCD projectors:

Samsung Grades Parameters Grades HCL



Brand

Cost

Services

Quality

Spl features

3- Good 2- Moderate 1- Low

2. Toshiba Digital Copiers:

Sony Grades Parameters Grades HCL

Brand

Cost

Services

Quality

Spl features


3. Duplo Digital Duplicators:

Riso Grades Parameters Grades HCL

Brand

Cost

Services

Quality

Spl features


4. (Toshiba, Hitachi ) LCD / Plasma TV:



Xerox Grades Parameters Grades HCL

Brand

Cost

Services

Quality

Spl features


8. Are you planning to purchase any of the following 4 products in?

a) A week [ ] b) A month [ ]

c) After a month [ ] d) After two months [ ]

Product Yes /

No

Quantity

1) DLP / LCD projectors ( Infocus, Toshiba,

Hitahi )

2) Toshiba Digital PhotoCopiers

3) Duplo Digital Duplicators

4) LCD/ Plasma TV

9. Which Brand do you consider while purchasing

Products Brand

1) LCD / DLP Projector

2) Toshiba Digital

PhotoCopiers

3)Duplo Digital Duplicator

4) LCD / Plasma TV

10. What are the reasons to consider the above brands (the most important one)?

a) Brand [ ] b) Cost [ ]



c) Services [ ] d) quality [ ]

11. Suggestion if any

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Thank you for sparing your Valuable time.


a project report on awareness and attitude of consumer towards hcl infosystems office automation pro

Documents

market potential awareness

attitude of consumer

purchase attitude

new potential customer

product technology

product polycom

sampling method

new target customers