A PRESENTATIONON

MARKETING OF TOURIST DESTINATION “TAWANG”

IMPORTANCE OF TOURISM

Tourism has become a popular global leisure activity. The industry of tourism and hospitality is one of the most important of the world economy.

It helps growth in many other sectors.

Tourism has created jobs in a variety of related sectors.

It generates EMPLOYMENT

OBJECTIVES OF TOURISM MARKETING

Aware

Minimize the gap

Highlight the importance

Improve the visitor experience Improve tourism

related community assets/product

Increase more cross culture interaction

Establish more business centers

Create employment as well as education opportunities

Increase tourism visitation, spend and length of stay

Increase industry participation

A GLANCE OF TAWANG

Increase visitation from travelers across the country and the world.

Promote the community as a viable and worthy destination of choice in the

summer season (March through October).

Promote Tawang as a hill station as well as adventure sports destination.

Promote the local culture and history.

AIM OF MARKETING STRATEGY FOR TOURISM IN TAWANG

MARKETING TAWANG

Identify the customerSTEP 1:

Retired PeopleYoung Married Couple

Family

Outdoor Enthusiasts Educational Tours

STEP 2: SWOT ANALYSIS

Strengths

Good institutional set up in the village.

Support of WWF-India program.

Local people good relationship with the army.

Basic tourism infrastructure.

Good climate and natural locations.

Hospitable people

Varied attractive destinations / tourism products in the

vicinity and neighborhood.

Tourism activities already taking place in the town.

Weaknesses

Awareness levels are low.

Access to financial resources is limited.

Skills need to be upgraded.

Network communication is weak.

Power supply in the village is erratic..

Local people no experience of tourism business.

Poor road communication.

Winter Sports facilities.

Campsites, Hiking and Adventure Sports Ground.

Cultural shows for the visitors.

Religious visit.

Hill Station at a less expense.

Building skills and capacity of local human resource.

Army regulations and relationship.

Natural calamities-landslide.

Competition from other destinations.

STEP 3:

1. PRODUCT:The principal products that recreation and tourism businesses provide are recreational experiences and hospitality.

2. PLACE:

Five Elements:

Trip planning and anticipation,

Travel to the site/area,

The experience at the site,

Travel back home and

Recollection.

Strategies with the help of Marketing Mix

3. PRICING:

When setting prices it is important to take into consideration all of the following: Business and target market objectives. The full cost of producing, delivering and promoting the product. The willingness of the target market to pay for the product or service. Prices charged by competitors offering a similar product/service to the same target market(s). The availability and prices of substitute products/services. The economic climate (local and national) The possibility of stimulating high profit products/services (such as boats) by offering related services (such as maintenance) at or below cost.

4. PROMOTION:

Promotion provides target audiences with accurate and timely information to help them decide whether to visit community or business.

It will be necessary to make decisions regarding:

Target audience

Image

Objectives

Timing

Media

Evaluation