Advanced Googologya presentation by

Patrick Douglas CrispenNetSquirrel.com

Learn how Google really works. Discover some Google secrets no one ever

tells you. Play around with some of Google’s

advanced search operators.

Our Goals

Google rule #1

Be specific ... because if you aren’t specific, you’ll end up

with a bunch of garbage!

Google rule #2

Use quotes to search for phrases.

“bill gates”

Google rule #2a

Use dashes between words to also search for phrases.

bill-gates

Source: http://tinyurl.com/cpcdg

Google rule #3

Use the + sign torequire an exact match.

[Well, not really.]

“bill gates” +foundation

Google rule #4

Use the - sign toexclude.

“bill gates” -microsoft

Google rule #5

Combine symbols as often as possible (see rule #1).

“bill gates” –microsoft +foundation

If you can’t remember any of the other rules, use the “advanced search” option and it will help you limit your search.

Google rule #6

1. Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!

2. Use quotes [or dashes] to search for phrases.

3. Use the + sign to require. [Well, not really.]

4. Use the - sign to exclude.5. Combine symbols as often as possible

(see rule #1).6. Use the “advanced search” option.

In Summary

More Stuff No One Tells You

Google’s shocking secrets revealed!

If you search for more than one keyword at a time, Google will automatically search for pages that contain ALL of your keywords.

A search for utah jazz fans is the same as searching for utah AND jazz AND fans

But, if you try to use AND on your own, Google yells at you.

Boolean Default is AND

Source: http://www.google.com/help/basics.html

Capitalization Does NOT Matter

The old AltaVista trick of typing your keywords in lower case is no longer

necessary.

Google is not case sensitive. So, the following searches all yield exactly

the same results: utah education networkUtah Education NetworkUTAH EDUCATION NETWORKUtAh EdUcAtIoN NeTwOrK

Capitalization Does NOT Matter

Source: http://www.google.com/help/basics.html

Until recently, Google wouldn’t accept more than 10 keywords at a time.◦ Any keyword past 10 was simply ignored.

Google now accepts up to 32 keywords.◦ Stick with 10.

Google’s 10 Word Limit

Source: Google Hacks, p. 19

The Order of Your Keywords Matters

A me life for pirate’s?

How Google Works

When you conduct a search at Google, it searches for◦ Phrases, then◦ Adjacency, then◦ Weights.

Because Google searches for phrases first, the order of your keywords matters.Image source: Google

Source: Google Hacks, p. 20-22

For Example

A search for disney fantasyland pirates yields the same number of hits as a search for fantasyland disney pirates, but the order of those hits – especially the first 10 – is noticeably different.

Google’s Boolean default is AND. Capitalization does not matter. Google has a hard limit of 32 keywords. The order of your keywords matters.

In Summary

Advanced Search Operators

Beyond plusses, minuses, ANDs, ORs, quotes, and *s

Query modifiers• filetype:• intitle:• inurl:• site:• synonyms

Alternative query types• cache:• link:• related:• info:

Other information needs• phonebook:• stocks:• define:• Google Calculator• weather• movie:

Advanced Operators

Query ModifiersStuff you can add to your regular searches

filetype: filetype: restricts

your results to files ending in ".doc" (or .xls, .ppt. etc.), and shows you only files created with the corresponding program.

There can be no space between filetype: and the file extension

The “dot” in the file extension – .doc – is optional.

Source: http://www.google.com/help/faq_filetypes.html

Adobe Portable Document Format (pdf)

Adobe PostScript (ps) Lotus 1-2-3 (wk1, wk2,

wk3, wk4, wk5, wki, wks, wku)

Lotus WordPro (lwp) MacWrite (mw)

Microsoft Excel (xls) Microsoft PowerPoint

(ppt) Microsoft Word (doc) Microsoft Works (wks,

wps, wdb) Microsoft Write (wri) Rich Text Format (rtf) Shockwave Flash (swf) Text (ans, txt)

Google’s Official Filetypes

Source: http://www.google.com/help/faq_filetypes.html

filetype:extension

uen filetype:pdfuen -filetype:pdf

link:

Using link: restricts the results to those web pages that have links to the specified URL.

There can be no space between link: and the URL.

Source: http://www.google.com/help/operators.html

link:URL

link:uen.org

Other Information Needs

Did you know that Google can look up phone numbers, stock quotes,

dictionary definitions, and even the answer to math problems?

phonebook: There are two ways to

use Google’s phonebook:◦ Just do a regular search.◦ Use one of Google’s

phonebook commands. Phonebook commands

[in lowercase]:◦ rphonebook: searches

residential listings only.◦ bphonebook: searches

business listings only.

Source: http://www.google.com/help/operators.html

first name (or first initial), last name, city (state is optional)

first name (or first initial), last name, state first name (or first initial), last name, area

code first name (or first initial), last name, zip

code phone number, including area code last name, city, state last name, zip code

How to Use the Residential Phonebook

bphonebook:Data

bphonebook:disneyland cabphonebook:(714) 956-6425

stocks:

If you begin a query with stocks: Google will treat the rest of the query terms as stock ticker symbols, and will link to a Yahoo finance page showing stock information for those symbols.

Go crazy with the spaces – Google ignores them!

Source: http://www.google.com/help/operators.html

stocks:Symbol1 Symbol2 …

stocks: msftstocks: aapl intc msft macr

define:

If you begin a query with define: Google will display definitions for the word or phrase that follows, if definitions are available.

You don’t need quotes around your phrases.

Source: http://www.google.com/help/features.html#definitions

define:term

define:ominicientdefine:bicoastal

Google Calculator

Simply key in what you'd like Google to compute (like 2+2) and then hit enter.

Google’s Calculator can solve math problems involving basic arithmetic, more complicated math, units of measure and conversions, and physical constants.

Source: http://www.google.com/help/features.html#calculator

3+4456*78

1.21 GW / 88 mph100 miles in kilometers

sine(30 degrees) G*(6e24 kg)/(4000 miles)^2

0x7d3 in roman numerals

For instructions on how to use the Google Calculator, see http://www.google.com/help/calculator.html

weather

Using weather presents the three to four day weather forecast for a particular US city.

You don’t need a colon in weather.

Source: http://www.google.com/help/operators.html

weather cityweather city stateweather zip code

weather salt lake cityweather provo,ut

weather 84120

movie:

Using movie: presents either movie show times in a particular city or information [like reviews] about a particular.

There can be a space between movie: and the keywords.

Source: http://www.google.com/help/operators.html

movie:city and state [or zip]movie:keyword[s]

movie: 84112movie: pirates

Query modifiers• filetype:• intitle:• inurl:• site:• synonyms

Alternative query types• cache:• link:• related:• info:

Other information needs• phonebook:• stocks:• define:• Google Calculator• weather• movies:

Advanced Operators

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