A Pioneering Technology Platform Revolutionising the Care Industry

We are building a technology platform that will revolutionise the globalcare industry. Vida is CQC approved and provides a holistic and integratedcircle of care; the focus is on empowering and uplifting the entireindustry by positively impacting all stakeholders.

VISION

From just an idea to industry disruptor in under 12 months

12 months ago, Vida was born. Vida is an end-to-end, personalised and scalable care technology platform, going to the last mile in client service.

We have moved at great speed, proving our model, with a clear vision and clarity on how to solve the structural challenges in the care industry.

Proven model and strong consumer

brand

2017 Revenue:£1.2m

2018: £5m

25-strong team. 11 in Technology

Technology platform built

and patent pending

CQC regulated

£25bn market opportunity

Over 300 carers on

board

Partnership with 6 local authorities

Full coverage of London,

East & West Sussex

Technology can scale

internationally

KPIs are trending well, with strong demand expected over the next 6 months

Our clients are pleased with the service, and we have established trust in the market. An outcome of this is that existing clients tend to acquire more hours of care with greater confidence once the rota is set and the carers are allocated.

Once the technology is fully deployed, efficiency will improve resulting in an enhancement in service and greater focus on continuity of care. While existing clients are satisfied, there is still scope for more improvement and hence, greater upside to come.

5,000Hours / week

4,000Hours /

week

Last week of September Target

+12.5%above target

4,500Hours / week

Last week of September Actual

First week of October Estimate

+25%above target

Vida recognised as a disruptive brand delivering a high quality care experience

Marketing Week

Naushard JabirCo-Founder, CEO

Co-Founder of Laundrapp, previously an investment banker at Deutsche Bank

and BNP Paribas

Devika WoodCo-Founder, CMO

Clinical Governance Officer at Babylon, Strategic Partnership Officer at

Medefer, Breast Cancer Research, Imperial College

London

Mohammed GbadamosiCare Manager

London Care Manager of the Year 2014; Over 11 years of

actual care experience previously at Octavia Care

And a team of young and energetic individuals ready to revolutionise the care industry in the UK:

Experienced management team with startup and healthcare experience

Hunt CollingsOperations ManagerGraduate from Imperial

College London. Operational experience in healthcare

businesses.

Care Team - 12Technology Team - 9Business Development - 3

Claudio De PaceCTO

Technical Architect at Monitise Create, Head of

Mobile Development at VeInteractive, Software

Engineer at Hyves

Vida has achieved significant milestones in less than a year…

Vida is born

£400k seed round

Commenced trading officially

First tech platform to be CQC approved

Delivered 1,000 hours of care a week

£1m second seed raised

Monthly revenue of £100k, 2,500 hours of care a week

Launch of Brighton office, also CQC approved

June July January March April MayNovemberSeptember2016 2017

… and will deploy groundbreaking technology in 2017/18

July January April JuneOctoberSeptember

Launch of Vida Office and Vida

Carer App

Launch of Vida Next-of-kin app for £132bn

informal care market

Launch of client subscription model

Launch of Vida Client Portal

Monthly revenue of >£150k, 4,000 hours of care

a week

Commencement of licensing trials with

partners

2017 2018

Highly fragmented market beset with structural issues

There are at least 11,500 at-home care agencies, all operating on legacy business models and poor operations systems that are human resource intensive and costly.

Vida’s solutions target both the ‘human’ related issues and the poor use of technology that is dragging the industry down.

‘Human’ related issues

Low carerpay

Poor training and lack of

career progression

Declining quality of care

and poor service

High overheads and

resource intensive

Patient outcomes not

monitored

Lack of technology

Paper based systems

No logistics expertise

Poor operational

software

Lack of data

No real-time monitoring

Vida’s End-to-End Tech Platform will redefine the global care industry

We are building an end-to-end, personalised and scalable care technology platform. The platform will address the following key areas:

High Quality Care

Logistics

Monitoring

Transparency

Vida Eco-System

Health Outcomes

Absolute focus is on delivering high quality care at an affordable rate. Vida is CQC approved and we empower and invest in our carers, clients and next-of-kin

The right carers are matched to the right client, ensuring efficiency in the delivery of high quality care, whilst at the same time providing continuity of care and reliability of service

Vida enables real-time monitoring and proactive management of the health of our clients. This improves patient outcomes and results in cost savings to the NHS

“Connected Care” facilitates and improves communications, providing real-time transparency to all stakeholders involved in the care process

A number of client outcomes are tracked on a regular basis, to quantify the positive impact that Vida has on their lives and the resulting cost savings to the NHS

The platform provides a foundation upon which numerous other health services can be delivered; from disease-specific IoT devices to medication management

PIONEERING TECHNOLOGY

We have built sophisticated apps to address various break points

The technology we have built is unique and addresses the many pain points we have experienced in being a CQC approved care provider and delivering high quality care

Our Phase 1 Technology components solves the logistics and monitoring issues in delivering care, improving efficiency, transparency and communications significantly. The end result is a superior care experience to the client

Manage all elements of the care planand keep stakeholders in the client’s care unit up-to-date

Manage network of carers and clients

Focus on operations so that the business operates efficiently and seamlessly

Manage visits, timesheets and task lists Paperless – Reduce time spent on

tracking and recording daily activities

VIDA OFFICE CLIENT APP CARER APP

Vida Back Office delivers efficiency, seamless care and reduced overheads

Provides an overview of all care delivered and upcoming appointments

Focus on operational efficiency so that the care delivered is seamless

Helps to scale the business by managing larger volumes effectively

Tracking of important trading, service and health KPIs Info on all carers and clients in just one dashboard

Invoicing

The algorithm matches the best carers for each client based on a number of factors

Focus on continuity of care and efficient service delivery

Payments to carers and clients will be automated and seamless, enabling the Vida Care team to manage and oversee all payments in one place

In the future, Vida will look to launch a monthly subscription service

Dashboard Matching

The Vida Carer App will enable carers to accept jobs in real time…

Carers will see all of the upcoming and competed appointments

This enables them to manage their daily schedules in real-time and in the palm of their hands, while on the go

Calendar

Carers are notified when new appointments are available and can review and accept or decline

Available Appointments

… and help carers to manage the daily appointments and tasks easily

Carers will have a full breakdown of all the tasks they need to complete for the clients

Important tasks can be set as alerts in order to ensure that

Client's Task

Carers will have all the information they need including: any medical conditions, contacts or patient’s allergies

The detailed care plan will be automatically ‘unlocked’ once the carer arrives at the client’s home in order to ensure the client’s privacy

Appointment Details

Vida Client App enables the client to manage both care and health

Clients can see all of the upcoming appointments and the profile of the carers

Calendar and Appointment Details Monitoring

Provides transparency to family members in the management and delivery of care appointments

Enables important tasks to be added or to share vital information about the client

Next-of-kin Access

The client app will also enable Vida to monitor vital health data and manage the digital care plan

This enables Vida to prove positive patient outcomes over time

Vida Next-of-kin App will address £132bn informal care market

£132bnmarket size

Carers UK disclosed that there are 7m people who provide unpaid care for their loved ones, with an annual estimated value of £132bn

Vida’s Next-of-kin App is similar to the Vida Carer App and will enable the informal carer to manage and care for the patient

The Vida Next-of-kin App will be made available for £10 a month subscription

7minformal

carers

Significant Market Opportunity Subscription Model

SERVICE DELIVERY

Our carers are highly qualified and trained to understand complex conditions and provide compassionate, holistic and quality care

Fully managed, highly personalised service overseen by a dedicated care manager

Our carers support your loved ones to stay in their homes and communities, avoiding costly institutional care

Vida works closely with each individual client, family members and primary care providers to design and implement care plans

Our carers are supported by technology to facilitate “real time” information that is directly connected to the care process. This allows Vida to adopt a proactive approach to care

Circle of Care – Holistic, integrated & seamless care solution

BACKGROUND CHECKSWe run comprehensive national and country level background checks on all carers.

CERTIFICATIONSEvery carer will have the mandatory Certified Care Certificate, amongst other qualifications.

IN-PERSON INTERVIEWEvery carer is given a personality assessment at an in-person interview by a Vida staff member.

CLIENT REFERENCESWe contact past clients to collect work references and validate work history.

EDUCATION AND TRAININGVida will develop in-house training to upskill our carers, in line with current guidelines training standards.

ONLINE EXAMVida has their own online exam for the recruitment process. Carers must pass with at least 70% to qualify as our carer.

Rigorous recruitment process that ensures high quality carers

Outcomes and data

Vida has devised a means of benchmarking and monitoring client well-being; our easy-to-use app allows carers to continually monitor and feedback information to the office – enabling us to be proactive, rather than reactive, with the client’s health.

Our end-to-end platform also allows collection of never-used-before data in the community; valuable patient data that traditionally resides only in the client’s home. The scale, diversity and numerous applications of this data make monetizing this an incredibly attractive proposition.

Type of Data

General Health Outcomes

Agency/CarerQuality

Modeling future care

needs

Treatments adherence & compliance

Disease-specific

monitoring

Applications of data

In-house Quality

AssuranceCQC Auditing NHS Local

AuthoritiesBig Pharma

Developing Outcomes For Care

Vida is capturing never-seen-before data in the care industry – measuring outcomes for care based on a baseline captured at the initial assessment, and on an ongoing basis: General well-being: mood, appetite, bowel habits and changes in weight Daily BP and glucose Basic and Instrumental ADLs (Activities of daily living)

Psychological, Social and Physical Needs Physical functionality

Neurocognitive Function Sensory Function Musculosketal Function Mobility

These are scored on a scale of 0-4 – from complete impairment to no impairment. This quality and value of this data will also benefit from the integration of IoT medical devices onto the Vida platform – helping us capture disease progression and disease-specific outcomes.

Care Providers: Superior

Monitoring

Social Services/CQC

Value to NHS; contextual

health

Medical Researchers in pharma or life

sciences

Stakeholders that benefit:

B2B Partnerships: Local Authorities

Existing Partnerships:

Future Partnerships:

REVENUE MODEL

Care Provision - Simple pricing making care affordable

Standard Pricing Average Weekly Price(20 hours of care)

Live–in Care(each week)

£16/hour £280

£85022%

100%

Client Carer Vida

£16/hour £12.50/hour

£3.50/hour

78%

Vida’s Unit Economics

Our initial focus for the first year is the private market. Initial trading data indicates that clients are price inelastic to a degree; they aremore concerned with the quality of care and continuity of care. Vida is priced well below market for a premium and responsive service.

Our nearest competitors are charging over £20/hour for the same quality of care; hence, we are highly confident that demand is priceinelastic between £16 to £20 an hour. Should we need to increase margin, there is 15.6% upside that can be extracted.

We have kept pricing affordable at £16/hour as it enables us to work easily with local authority authorities who refer clients for free