a new era of email deliverability: tools of 250ok

Ensuring Your Email Hits the Inbox With Email Deliverability

Carmi López-Jones Senior Deliverability Consultant, Marketo

August 2016

Tim MooreVP Customer Solutions, 250ok

Marketo Proprietary and Confidential | © Marketo, Inc. 05/03/2023

The value of Email Deliverability• Detect, monitor and prevent deliverability issues before

they arise• Evaluate your creative content against spam filters and

optimize your HTML before you hit send• Know if your mail is delivering to the Inbox or Spam

folder• Protect your brand by monitoring DMARC compliance

Email Deliverability Power Pack


Detect, monitor and prevent issues before they arise• Analyze your images, links, and check for SPAM traps before sending• Confirm emails were delivered to inbox, SPAM boxes, or are missing

• Build custom reports that provide a contextual and accurate picture of your email performance

• Utilize design reports for images and link analysis and spam filter checking • Analyze inbox placement by campaign, region, by ISP and by date range• Leverage the benchmarking dashboard to calibrate the average inbox, spam,

and missing delivery rates• Customize your dashboard to provide immediate line of sight

Design Informant


Challenge As new devices and applications are constantly introduced, it’s increasingly difficult to ensure consistent design and user experience across your campaigns.

Solution Stay ahead of the ever-changing email landscape, evaluate your creative content against spam filters and optimize your HTML before you hit send. How? With Design Informant!


How does Design Informant help?

• Rendering Previews

• Spam filter diagnostics

• Image and Link Validation

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• HTML Optimization4


How does Design Informant help?• Rendering view for more than 30

email clients across multiple devices, operating systems and web browsers

• Test on the most popular spam filters in the market • Actionable feedback to identify

broken images/links, large file sizes and HTML coding issues

Inbox Informant


Challenge Delivery rates are positive, but reports of spam delivery or low engagement rates are making troubleshooting challenging

Solution Added line of sight by monitoring your Email program for delivery to the Inbox or Spam folder or if it’s gone missing


How does Inbox Informant help?

• Enhanced Inbox placement visibility

• Tailored to your mail stream

• Diagnostic Guidance to troubleshoot likely drivers

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Enhanced Inbox Visibility• Industry-leading

seed footprint

• Comprehensive spam filter coverage & ISP diagnostics

• Significant B2B coverage


Tailored to Your Mail stream• Upload list segment to

determine true email list composition• Intelligent, weighted

seeding to personalize testing to mail stream• Provides added accuracy

and clarity to deliverability troubleshooting


Diagnostic Guidance

•Likely contributors to delivery failures•SpamAssassin Scoring•Reputational Guidance• Blacklistings• Cloudmark fingerprinting• Broken Links/Images• Authentication failures

•Time Trending by Region and ISP

Reputation Power Pack


Challenge Protecting your brand from phishing and spoofing and managing your reputation seems confusing and complicated.

Solution Gain unprecedented visibility into email-based abuse like phishing and spoofing. Track your performance against a spam trap network of over 35 million domains (and growing) to identify questionable sending behavior that damages your reputation. Get real time notifications when a blacklisting occurs so you can start working to resolve immediately


How does Reputation Informant help?• Comprehensive Reputation reporting in a single interface

• Real Time Blacklist reporting

• Granular DMARC reporting

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3• Microsoft Smart Network Data Services (SNDS) and Signal Spam integration4• Extensive Spam Trap network with granular reporting5• Actionable Results6


Comprehensive Reputation Data• Expansive spam trap footprint• Multiple data fields facilitate action

rather than unnecessary noise• Versatile use cases focused on

actionable results


Comprehensive Reputation Reporting

• Multiple data sources displayed in a single interface

• Monitor your Sender Reputation from multiple angles


Real Time Blacklist Reporting/Alerting

Proactive Alerting when your IP or domain is added to a blacklist


Complimented by Easily Adopted DMARC Data

• DMARC deployment solution • Providing valuable multi-use and

multi-domain data• Unmatched level of reporting

granularity and forensic data• Protects your brands• Positive contribution to the email

ecosystem by driving adoption


Actionable Results• Designed with top-down

approach to present data in an easy to understand manner

• Tune out noise and focus on the results

• Personalize your experience to monitor what matters

• Value lies within the combination of all features

Email Informant


Challenge Tracking email engagement is limited to clicks/opens without additional insight

Solution With real-time analytics, you gain visibility into who your customers are, where they’re located, what devices they’re using, how long they’re reading your messages, and more


How does Email Informant help?

• Opens and engagement by platform, device, and mail client• Time spent reading is captured,

filterable by device and platform• Geo-location analysis provided


Engagement Breakdown• Opens by platform, device and mail client• Geo-location analysis included


Engagement Breakdown

• Track your subscribers time spent reading by email client and by platform


Recipient Centric View

• Real-world application of results• Leverage data

to shape email contact strategy

Questions?

a new era of email deliverability: tools of 250ok

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