a lean design process for creating awesome ux
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A LEAN DESIGN PROCESS FOR CREATING AWESOME UX
CHALLENGES FOR UX-DERS IN STARTUP
Challenges & Situation Fewer resources Creative isolation Multiple directions Fast pace, tight schedule.
Note: Illustration by Claire Murray. Adapted by Annie Wang.
DESIGN CAN CHANGE BUSINESS
Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.
UX DESIGNER AS A FACILITATOR
The role of UX designer is changing Less about the beautiful pictures, more about facilitation
and collaboration Manages and plans team interaction in the design process Needs to have broad skills, more than design disciplines.
Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media.
LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX Designer + Product Manager + developer = 1 Product Team Goal-Driven & Outcome-Focused Repeatable and routinized Rapid cycles: think/make/check Generate many options and decide quickly which to pursue Focus on solving the right problem Recognize hypotheses and validate with user feedback Externalize: Make your work and your process visible to the rest of your
Research with users is the best source of information & inspiration
MY LEAN UX PROCESS
1 2 3 4 5 6 7
CASE STUDY: PHOTOBOX!
1 2 3 4 5 6 7
Reduce Cycle Time Not Build Time
Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.
USER FEEDBACK IS THE KEY
What sales promised Pre-release version General release version What the customer actually wanted
Note: From Design Criticism and the Creative Process by Cassie MacDaniel
MY DESIGN PHILOSOPHY
Simple and clear Less features Less pages Less buttons Less on wow
LESS IS MORE
More details More interactions More innovations More on customer
email@example.com www.anniestudio.org anniestudio 2012