a lean design process for creating awesome ux

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  • A LEAN DESIGN PROCESS FOR CREATING AWESOME UX

  • CHALLENGES FOR UX-DERS IN STARTUP

    Challenges & Situation Fewer resources Creative isolation Multiple directions Fast pace, tight schedule.

    Note: Illustration by Claire Murray. Adapted by Annie Wang.

  • DESIGN CAN CHANGE BUSINESS

    Design Is A Marketing Tool The best marketing tool you can have is a well-designed application.

    h"p://www.linnnk.com/confiden2al-apple-diagram

  • UX DESIGNER AS A FACILITATOR

    The role of UX designer is changing Less about the beautiful pictures, more about facilitation

    and collaboration Manages and plans team interaction in the design process Needs to have broad skills, more than design disciplines.

    Note: Left: Reproduction rights obtainable from www.cartoonstock.com; right: Rosenfeld Media.

  • LEAN UX FOR START UP WHAT IS LEAN UX A proven approach for a Lean Startup. GUIDING PRINCIPLES OF LEAN UX Designer + Product Manager + developer = 1 Product Team Goal-Driven & Outcome-Focused Repeatable and routinized Rapid cycles: think/make/check Generate many options and decide quickly which to pursue Focus on solving the right problem Recognize hypotheses and validate with user feedback Externalize: Make your work and your process visible to the rest of your

    team.

    Research with users is the best source of information & inspiration

    Note: http://luxr.co/lean-ux/9-principles-for-lean-ux/

  • MY LEAN UX PROCESS

    1 2 3 4 5 6 7

  • CASE STUDY: PHOTOBOX!

    1 2 3 4 5 6 7

  • LEAN SKINNY

    MAKE

    CHECK

    THINK

    Reduce Cycle Time Not Build Time

    Note: Left: Lean UX fundamentals, Kellogg Edition, 04/2011; Right: Original artist: Leigh Rubin.

  • USER FEEDBACK IS THE KEY

    What sales promised Pre-release version General release version What the customer actually wanted

    Note: From Design Criticism and the Creative Process by Cassie MacDaniel

  • MY DESIGN PHILOSOPHY

    Simple and clear Less features Less pages Less buttons Less on wow

    LESS IS MORE

    More details More interactions More innovations More on customer

    feedback

  • THANK YOU

    annie@anniestudio.org www.anniestudio.org anniestudio 2012