a lala lajpat r ai college, b.m.s. initiative since 2000

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WHAT IS TSUNAMI?. A Lala Lajpat R ai College, B.M.S. initiative since 2000. Fo otfall of over 8000 management students from various colleges. Tsunami brings together academic excellence with excitement and thrills . WHY ASSOCIATE WITH US?. Public and Brand outreach like no other. - PowerPoint PPT Presentation

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Page 1: A Lala Lajpat  R ai College, B.M.S. initiative since 2000
Page 2: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

A Lala Lajpat Rai College, B.M.S. initiative since 2000.

Footfall of over 8000 management students from various colleges.

Tsunami brings together academic excellence with excitement and thrills.

WHAT IS TSUNAMI?

Page 3: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

2009 2010 2011 2012 2013 Projected0

1000

2000

3000

4000

5000

6000

7000

8000

9000

NUMBER OF ATTENDEES

Page 4: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Public and Brand outreach like no other.Participation from colleges like H.R, Xaviers, Jai

HindExcellent and innovative publicity.Extensive press and media coverage.Exclusive promotion through specifically

formulated events for your company.Diversity in audience.

WHY ASSOCIATE WITH US?

Page 5: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Pre - Event (SOCIAL CAUSE)Contingent Leader(CL) MeetDAY 1: Carnival DayDAY 2: Youth Parliament (Round 1)DAY 3: Treasure HuntDAY 4: Youth Parliament (Final Round) & Night

EventDAY 5: Sports DayDAY 6: Mega Management 1 & 2DAY 7: Buffer DayDAY 8: Cultural Day

2014 CALENDAR

Page 6: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

• THE CURTAIN RAISER

• Participation: 1500+

• Venue: Grant Medical College Grounds .

CARNIVAL DAY

Page 7: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

PREPARING THE LEADERS OF TOMORROW.

Participation: 400+

Venue: College Auditorium

YOUTH PARLIAMENT

Page 8: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

BRAIN TEASER FOR EVEN THE WITTIEST.

Venue: ESSEL WORLD or IMAGICA

Participation:1800 +

TREASURE HUNT

Page 9: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

NIGHT EVENT A night to remember.

Particpation : 300 +

Venue : Lala Lajpat Rai College.

Page 10: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

SURVIVAL OF THE FITTEST.

Participation: 800+

Venue: Priyadarshani park (P.D.P)

SPORTS DAY

Page 11: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

MEGA MANAGEMENT TEST FOR THE REAL WORLD.

Participation : 300 +

Venue : Lala Lajpat Rai College.

Page 12: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

THE GRAND FINALE!

Participation:1800+

Venue: Lala Lajpatrai College Auditorium

CULTURAL DAY

Page 13: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

MEDIA PLAN

Page 14: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Medium Company Other Details

Outdoor Hoardings Bright Outdoor,Global Outdoor, DSN & BEST

•5 across south Mumbai (Haji Ali, Marine Drive, Pedder Road,Mahalaxmi,Chowpaty & Kemps Coner) • 2 across Mahim borivali & Andheri St.

• 500 CCD across Marine Drive,Ban Cafe college St.• 2160 BEST Busses (Ac/Non-Ac)

Radio Radio FM 6 radio spots a day/week

Cinema Roxy, Sterling & Inox • Roxy- 1 Month, 4-5 Flashes a Day• Sterling- 9 Flashes a Day for Week• Inox- 6-7 Flashes a Day for a Week

Magazine Yuva & Youth Inc. 2 Articles

Newspaper Education Times, Hindustan Times & Prahar

• Education Times- Pre & Post Fest• Hindustan Times- 1 For Social Cause• Prahar- Pre, Post & During the Fest

OVERVIEW

Page 15: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

OUR MEDIA PARTNERS

Page 16: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

BANNER VISIBILITY FROM LALA LAJPATRAI COLLEGE

Visibility:

Haji Ali

NSCI

BIRDS EYE-VIEW

Page 17: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

BANNER VISIBILITY FROM LALA LAJPATRAI COLLEGE

Visibility:

Haji Ali

NSCI

BIRDS EYE-VIEW

Page 18: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Locations:

Worli Bandra

Worli Naka – 30x20 - ET

OUTDOOR MEDIA PROMOTION

Page 19: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Locations:

Worli Bandra

Worli Dunlop – 30x20 - HT

OUTDOOR MEDIA PROMOTION

Page 20: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Locations:

Worli Bandra

OUTDOOR MEDIA PROMOTION

Page 21: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

THE HUMAN CHAIN ‘Anti rape-human chain’.

Event covered by various Media channels.

Tie-up with The NGO MARD .

Page 22: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

SOME OTHER IDEAS…Wishing wall Neon Light Flash Mob  

Page 23: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

CELEBRITY ASSOCIATES

Page 24: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

CELEBRITY ASSOCIATES Youth Parliament

Judge: Aditya Thackeray

Carnival Day Judge: Vivaan Shah Karthika Nair

Cultural Day: Boman Irani Jacky Bhagnani Sanjay Gadvi Omar Qureshi Anita Dongre Raza Khan Dia Mirza Kunal Kapoor Rajkumar Hirani Sanjay Dutt

Page 25: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Youth Parliament Judge: Aditya Thackeray

Carnival Day: Naved Khan Nikhil Chinapa

Cultural Day: Boman Irani Jacky Bhagnani Sanjay Gadvi Omar Qureshi Anita Dongre Raza Khan Dia Mirza Kunal Kapoor Rajkumar Hirani Sanjay Dutt

CELEBRITY ASSOCIATES

Page 26: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Youth Parliament Judge: Aditya Thackeray

Carnival Day Judge: Vivaan Shah Karthika Nair

Cultural Day: Jacky Bhagnani Imam Siddique Omar Qureshi Anita Dongre Raza Khan Ranbir Kapoor Kunal Kapoor Ileana D’Cruz Sanjay Dutt

CELEBRITY ASSOCIATES

Page 27: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

SPONSORSHIP SCHEME

Page 28: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Two 28ft (length) by 12ft (width) banner. One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College. 3 Banners by our outdoor partner.

Twenty-Five 3ft (length) by 5ft (width) banners and 15 standees .

Your logo and company name proudly displayed as the major sponsor on all merchandise, hoardings and banners and on the backdrop for the final and most important day-The Cultural day

Radio, newspapers, magazines & outdoor hoardings will have the largest logo and Presented By “Your Company”.

Promotion through Facebook, Twitter, Tsunami website and blog.

1.TITLE SPONSOR - Rs 7,00,000

Page 29: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

1.TITLE SPONSOR-RS 7,00,000

Over 10,000 people will be connected via the internet. Company video to be played in between events and in

waiting rooms. Your company logo on all T-shirts (400 t-shirts). Highest promotion given to your company in our outdoor

hoardings and outdoor advertisements. Highest publicity to your company through flash mobs

and other entertainment events held by tsunami 2014. A tailor made event for you as per your requirement. A stall could be provided for you if required. We would have fillers and other unique ways to market

your brand on important days of our festival like carnival and cultural day where we have the maximum footfall.

Page 30: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

One 28ft (length) by 12ft (width) banners facing Haji Ali-Worli and One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College.

With an approximate of a million cars passing by Haji Ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days.

Twenty 3ft (length) by 5ft (width) banners and 10 standees to be put in and around our events venue.

3 Banners by our outdoor partner the size and the location of the same will be confirmed by 15th August for 10 days.

The second largest logo on all hoarding and banners especially on the cultural & the carnival day backdrop.

2. POWERED BY- Rs. 6, 00,000

Page 31: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

2. POWERED BY- RS. 6, 00,000

Radio, newspapers, magazines & outdoor hoardings will have the second largest logo and Associated By “Your Company”.

Promotion through Facebook, Twitter, Tsunami website and blog.

Over 10,000 people will be connected via the internet. Company video to be played on the cultural and the

carnival day. Tsunami committee members and volunteers will wear

a uniform T-shirt with Associate sponsors logo on it (400 t-shirts).

Second preference in promotion (after the title sponsor) given to your company in our outdoor hoardings and outdoor advertisements.

Page 32: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

One 28ft (length) by 12ft (width) banner. One 20ft (length) by 10ft (width) banner facing Mahalaxmi Race Course for 15 days at Lala Lajpat Rai College.

With an approximate of a million cars passing by Haji ali each day, your brand establishes maximum visibility, since the banners will be showcased for a period of 15days.

2 Banners by our outdoor partner the size and the location of the same will be confirmed by 15th August for 10 days.

Tsunami 2014 Co-Sponsored by “Your Company” in all media.

3.ASSOCIATE SPONSOR– Rs. 4,50,000

Page 33: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Third largest logo on all billboards by outdoor media partner.

20 banners (3ft by 5ft) and 15 standess to be put on every event venue.

A stall will be provided in the college campus by this the company product can be sold or advertised.

3.ASSOCIATE SPONSOR– Rs. 4,50,000

Page 34: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

Our latest and most innovative offer is that: if as a sponsor, you do not feel associated with the events in specific, our events team is willing to design an event that caters to your needs. Every product or service you offer can be worked into this.

15 banners (3ft by 5ft) and 5 standees to be put in and around our events venue.

A stall will we provided if required

Has the option of sponsoring one particular day, could be any of the three most visited days (Cultural, Sports or Carnival day). Only the Co-sponsor and the Title sponsor would sponsor the day.

4. CO-SPONSOR - Rs. 3,00,000

Page 35: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

4. CO-SPONSOR- RS. 3,00,000

Tailor made event only for your brand (includes You Sponsor, We Create)

Tsunami 2014 Co-Sponsored by “Your Company” in all media.

Second largest logo on all billboards by outdoor media partner.

Page 36: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

5 banners and 8 standees will be out around the events taking place.

Time to time announcements about the company will be made.

Company logo mentioned in cultural day backdrop, on the website and Customized deliverables.

A seminar.

A stall will be provided in the college campus.

5.GENERAL SPONSOR-Rs. 1,00,000

Page 37: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

SOCIAL MEDIA Marketing through various social media

sites spreading the word about the companies associated with tsunami.

Website : www.tsunamifestbythebay.comFacebook :

https://www.facebook.com/TsunamiFestByTheBay

Instagram : tsunami_festbythebayTwitter : @FestByTheBay

Page 38: A Lala Lajpat  R ai College, B.M.S. initiative since 2000

CONTACT USPresidentRohil Shah – 9167615225Haseeb Nathani – 9665334455

Marketing ChairpersonJay Parikh – 9930761238Akanksha Saigal – 9769757653

For further information:

E-mail - [email protected] Website - www.tsunamifestbythebay.com