A division of IBJ Media

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Why AdEndeavor?AdEndeavor offers a performance guarantee for display marketing by optimizing visibility on all digital platforms to deliver the best possible outcome. AdEndeavor tracks clicks and monitors conversions and view-thrus on all campaigns.

Most publishers leave over 50% of their inventory unsold, which means the other half of their premium inventory is available to purchase. AdEndeavor helps businesses like yours take advantage of this inventory, targeting your campaign based on the best audience for your business.

AdEndeavor offers advanced targeting across the internet. AdEndeavor monitors the sites clients’ ads will run on, filtering them for questionable content and insuring the ads never appear on an unacceptable page.

When we say, “AdEndeavor can reach your exact target market anywhere and everywhere customers are consuming digital content,” we mean it.

Here’s how Ad Endeavor guarantees 0.1% CTR or greater

(almost 2x national average according to Think With Google) Ad delivery on Quantcast Top 5,000 websites that users are visiting

Ad delivery on comScore Top 1,000 websites that users are visiting

Utilize Peer39 Block List —blocked websites that are unwanted by users

The websites that get chosen for each particular campaign are based on demographics and chosen content choices

AdEndeavor is a Google, Bing, and Yahoo! certified partner

Website examples: CNN, People, ESPN, NYTimes, Pinterest, Amazon, Fox, CBS

BenefitsGoogle Premier Partner, only 3% of agencies of Google Partner are Google Premier Partners.

Your campaign consistently being optimized by a dedicated team.

IBJ Media’s superior customer service

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What is Programmatic?The automated algorithmic purchase and sale of digital advertising space in real time.

Programmatic advertising allows marketers to maximize their exposure with markets anywhere and everywhere customers are consuming digital content on any device.

Partnering with the top providers to meet specific needs: analytics, targeting, inventory

Audience Extension: a product designed to boost ANY business seeking to engage in digital advertising.

Reporting/Analytics

Data/Targeting

Inventory/Desktop/Mobile/Web

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Establish Goals & Success Metrics

Branding/AwarenessSomething sparks interest, meets a need or creates one.

Interest/ResearchOnce interested, the consumer begins

looking for more information.

ConsiderationAfter discovering the options, the

consumer starts to consider & compare.

IntentConsumers might call, request more info, or visit your website.

ConversionIn-person or eCommerce

transaction.

Loyalty/Retention

Impressions delivered, Post-Impression conversions, New sessions on Google Analytics

TV, Preroll, Print, Radio, Programmatic Audio, OOH, Events, RON Display, Email

Clicks, Number of pages per session in Google Analytics

Industry-related content targeting, Higher-funnel PPC, Programmatic Email

Time spent on site, Re-visits to the website, Clicks, Visits to inventory pages

Retargeting, SEO, Social Media, DID, Programmatic & PPC

Form Fills, Phone calls, Visits to high-intent URLs (Location, Contact Us)

Behavioral Targeting, Programmatic Email, Target re-opens in email, IP Targeting

In-person purchases, eCommerce transaction

Dynamic PPC, SEO, Retargeting, IP Targeting

Social Media, Direct marketing/email, IP Targeting, Behavioral targeting for specific in-market segments

Re-visits back to the website, Social media and other reviews

Client Goal/ObjectiveMetrics Platform

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Display

RatesMinimum of 40,000 impressions per month required

Basic: $8 CPM

Competitive: $10 CPM

Dominant: $12 CPM

Display ads specifically target the ideal prospect

Control when, where, how and who can see your messages

Quantcast Top 5,000 websites that users are visiting

comScore Top 1,000 websites that users are visiting

Peer39 block list blocked websites that are unwanted by users

Three types of Display Targeting options:

Basic: includes Content and Geographic targeting

Competitive: includes Content, Geographic, Demographic, Behavior, Site Retargeting

Dominant: includes Content, Geographic, Demographic, Behavior, Site Retargeting, Search Retargeting, Cross Device Targeting

Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.

Behavioral Targeting: Target consumers based on their behavior and tracked interest online.

Demographic Targeting: Target a specific age, income and/or gender when trying to reach your consumers.

Geographic Targeting: Target a user based on their location, available at zip, city, state, country or a geographic radius. Custom geo fencing also available.

IP Targeting: Target a user based on their computer location.

Content Targeting: Only interact with a

user interested/viewing content relevant to the

target consumer.

Day Parting: Control when a user is able to see your

sale message.

AUDIENCE TARGETING

*Mobile targeting may have limited scale and/or availability.

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BenefitsGoogle Premier Partner

Rigorous keyword analysis and optimization

Our team will create the ads with the information that is given at no additional charge.

SEM is a form of Paid Per Click (PPC), which promotes your website with an ad. We guarantee position 1, 2, 3.

AdEndeavor’s experienced Google, Bing, Yahoo! certified team conduct competitor analysis and conquest while continually optimizing your campaigns.

AdEndeavor has a team of AdWords certified professionals and our custom approach separates our team from the rest of the providers in the market ensuring your solution is custom to your needs.

Search Engine Marketing (SEM)

RatesMinimum of 3 month campaign

Minimum $500 per month or,

Minimum of $1,000 for each campaign Combine with another programmatic offering to meet minimum, (if needed).

Search Retargeting

Search retargeting pursues user audiences based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing.

This strategy provides a great one-two punch by aligning your Search Engine Marketing (SEM) with display advertising, thus fusing the power of intent with repeated brand exposure.

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Programmatic Native AdvertisingNative Advertising seamlessly integrates a brand’s most engaging images and content into contextually relevant editorial using a single creative that dynamically adapts to match font and format.

Direct Response: Drive increased sales from your native ad campaigns

Engagement: Place your content front and center on the world’s best sites to get higher engagement

Awareness: When using a brand lift study, TripleLift’s ads drive 3X higher brand awareness and purchase intent

Content targeting options include: Art, Auto, Business, Entertainment, Government and Law, Health and Fitness, Men’s Interest, News, Sports, Technology, Travel, Women’s Interest

RatesMinimum of 3 month campaign

Minimum 40,000 impressions per month

CPM $14

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This real-time, hyper-local geo-targeting allows you to serve ads to customers while they are at a specific location on a specific date or date range.

Microproximity Targeting offers the ability to serve real-time ads based on a location of any mobile device. It also it offers the ability to target outside the U.S.

There are two different types of MicroProximity:

Microproximity

BenefitsMost competitors can only get as small as a football field, with AdEndeavor’s technology—we can drop a pin on the exact desired building as small as 1 meter.

With Radius Mapping target events locations, buildings, shopping centers etc.

Selecting a category targeting. For example, target every college, university, coffee shop, in an area

Impressions served on mobile in app

RatesMinimum of 40,000 impressions per month

CPM $15

MicroProximity

Where prospects are located now.

Example: Users on Lilly Campus, Roche Campus, Salesforce Tower, right now.

MicroProximity + LookBack

Where prospects are located now and following them home.

Example: Users who are targeted while they are at a location such as Lucas Oil Stadium or the Convention Center, and the ability to retarget them later.

Targeting Indianapolis hotels and large businesses – example: Salesforce

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Device IDLook back product software that grabs the device ID from a user’s device(s), allows AdEndeavor to target devices seen at a specific location and date as recent as 5 days ago and as far back as one year.

Device ID targeting also is capable of targeting devices that were seen at the time of the look back, plus add in household income and age demographics for more specific targeting.

DID Targeting by Location & Date(s):

This method identifies mobile devices (users) that have been in specific locations during specified timeframes.

AdEndeavor draws a polygon around any building/location(s) to create custom audiences targetable no matter where that user goes after their visit.

By targeting the device ID, AdEndeavor has high quality, real human user data to deliver your marketing/brand message. An Audience Insight Report is provided with this type of targeting displaying HHI, age ranges and other information.

Draw a polygon anywhere and surrounding location(s) Ex) Bankers Life Fieldhouse, Lucas Oil Stadium, Corporate Headquarters, AdEndeavor event locations

BenefitsReach consumers who have visited target locations in the past, regardless of where they are now.

Reach consumers who have visited competitors’ locations.

Link home addresses to device IDs, and vice versa.

Expanded audience segments that include other devices in the household

Audience members with the same demographic and behavioral attributes

RatesMinimum of 50,000 devices must be attainable

Minimum of 40,000 impressions per month

$15 CPM

Device ID Address Match

This method uses home addresses to match back to specific Device IDs

RatesMinimum of 5,000 names

$17 CPM

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IP Targeting focuses on delivering advertising to consumers based on their Internet Protocol (IP address) by matching prospects or previous customer’s physical address.

IP Targeting

BenefitCross device (tablet, desktop, mobile)

RatesMinimum of 5,000 addresses consumers or businesses

Minimum of 100,000 impressions

$28 CPM

Use customer list to IP match: By using a patented data matching process, which protects the privacy of the household while allowing the user-profile tied to a specific IP to be examined, AdEndeavor can match an existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to existing customer base.

Use a list of B2B targets: By providing the business name and address, AdEndeavor can match to IP’s for a specific business target. Then, serve digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the location’s IP address.

ZIP Code IP Targeting: Provide us a list of ZIP Codes and AdEndeavor can reverse append to serve ads to IP addresses within those ZIP Codes.

Pre-Movers/New Movers: Provide ZIP Codes or city names for new movers to reach in a specific area.

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Search Engine Optimization (SEO)

BenefitsSee how the company ranks on Google

Increase targeted traffic

Improve search Engine Rankings

Improve Reach and Relevance within Google Maps Listing

RatesMinimum of 6 month campaign

Prices vary depending on needs

Local SEO: Is about LOCATION being found on Maps and most Mobile Searches

AdEndeavor optimizes CATEGORIES on Google My Business

Organic SEO: Is about the WEBSITE being found on Page One of optimized keywords searches

AdEndeavor optimizes KEYWORDS

Organic search results are still the cornerstone of maximizing business referral traffic from search engines. Over 2/3’s of search-related clicks come from the organic search results on a search engine

AdEndeavor will provide a FREE analysis, then give a report of the current SEO status.

SEO is the process of making websites and pages technically sound and contextually relevant for both the user AND the search engine in order to improve rankings, drive traffic and increase awareness in the search engines.

Local

Organic

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Email Marketing

Device ID Email Match

AdEndeavor’s email database consists of information obtained through opt-in online surveys, e-subscriptions, e-registrations and our extensive network of permission-based websites.

Any data obtained is put through a hygiene process for verification, allowing us to validate the email addresses.

AdEndeavor is diligent with maintaining and updating our unsubscribe lists. AdEndeavor has a quality assurance process in our emailing team that verifies that all broadcasts are can-spam compliant.

The database has more than 140 million consumer and business emails, time-stamped with URLs to verify recipients consent.

Securely deliver your message to specific consumers using hundreds of targeting options.

No Bots Guarantee! AdEndeavor uses two third-party bot detection companies, in addition to our own proprietary methods to identify and filter bots in real time before they reach your website.

With Device ID capabilities, AdEndeavor can take a list of email addresses and convert them into a Device ID pool. The list will be analyzed to find out the number of devices matched to them, and then serve them Display impressions to the devices connected to the email.

This capability is also known as “Account Based Marketing”

RatesMinimum of 25,000 emails

Minimum of $40 CPM

Rates$17 CPM

Minimum 40,000 impressions

Targeting options: Look alike audiences—Buying Activity & Shopping Habits, Families with Children of certain ages, Political Affiliation, Ethnicity & Languages, Health Habits, High Tech, Homeowners, Income & Wealth, Interests, Occupation, Auto Intenders, Owners & More

List from data base

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VideoBy 2019, global consumer internet video traffic will account for 80% of all consumer Internet traffic.

Facebook generates 8 billion videos on average per day. YouTube reports mobile video consumption rises 100% every year. 55% of people watch videos online every day. 90% of users say that seeing a video about a product is helpful in the decision process.

Over-the-Top (OTT) (ConnectedTV, Full Episode Player)ConnectedTV (CTV): Streaming or on-demand content served by a variety of content providers via a CTV device (Roku, Apple TV, ChromeCast, or SmartTV) to a big screen.

64% of people in the U.S. own a CTV device Targeting: Content channels, National, State, DMAMore people now use steaming services than have a cable subscription – 67% of respondents (and 77% of Millennials) watch streaming services. (comScore)

Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device.

Programmatic Pre-RollPre-Roll is an online video commercial that appears prior to online video content. Pre-Roll videos are typically :10, :15 or :30 seconds in length. Once you click on a video link, you will be forced to watch a short Pre-Roll video commercial before the video content you want to view.Pre-Roll Drives Click-Thrus

:30 Pre-Roll Click-Thru Rate (CTR) = 87% Above Industry Average:15 Pre-Roll Click-Thru Rate (CTR) = 371% Above Industry AverageTargeting options: Behavioral, Content, Day Parting, Demographic, Frequency

Video BundlesVideo AdMix = Facebook + Programmatic Pre-Roll + YouTube

Video AdMix is a great starter package to begin establishing your business in the video realm of online marketing. Take advantage of the most popular video platforms on earth, and expand your reach with pre-roll video ads to hit the countless video players being watched on local content pages.

Extended TV = OTT+ Programmatic Pre-Roll + YouTube Extended TV is a powerful addition to any current TV or video campaign. This package requires commercial-grade creative, because the video will appear on OTT channels during commercial breaks (including before and after a show) for streaming and on-demand content viewed on connected devices (Roku, Apple TV, ChromeCast, etc). Take that commercial spot and extend the audience to where they are watching most of their video content, with more geo and data targeting options. This also includes YouTube and Pre-Roll.

Omni Video = Facebook + OTT + Programmatic Pre-Roll + YouTube”Everything video” in one bundle. This package maximizes reach and gets in front of as many eyes as possible. All four platforms are utilized, giving your campaign the best possible opportunity to optimize against a significant data pool.

Contact your Account Executive for rates.

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AudioAdEndeavor works with a network of partners. Programmatic audio runs through a completely different exchange. The main ones we use are Triton and Adswizz. AdEndeavor has the ability to layer in demographics, however, programmatic audio inventory is quite limited so we recommend targeting DMA or higher. The delivery type will be: PC, Mobile, Tablet, and Connected TV

Target audio ads to relevant geographies, time slots, and audiences to hone in on valuable prospects

The reporting dashboard tracks all metrics including GRP, completion rate, clicks, path to conversion and understand how audio works with other channels & strategies

Audio clips either run alone or with a companion banner

Retarget users who have reached the midpoint or end of the audio ad

Leverage data from Audio partners – target specific genres, playlists, demographic traits in conjunction with AdEndeavor targeting

Prices vary depending on targeting options, a forecast will run before a specific dollar amount can be issued.

AdEndeavor has the ability to place your audio commercial on Spotify.

Targeting information needed:

Location(s)

Flight dates

Budget or budget range

Device Type – Mobile (in-app only)

Duration – 15 or 30 seconds

Minimum 40,000 impressions

Contact your Account Executive for rates.

Digital ReportingExample of a campaign report. The report will be analyzed and sent monthly and after the campaign has been completed. Reports will also be available upon request.

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317-634-6200

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