a deck, deck
TRANSCRIPT
1. Team 2. Market 3. Demo 4. Traction
This is the best order to build your deck and retain good flow:
5. Distribution Strategy 6. Business Model 7. Competition 8. Fund Raising Status
[email protected] Preface:
• Who you are & what makes you extraordinary • What makes you the right person to execute this idea
• 3 key points on each key team member e.g.
2006 -‐ Computer Science, Cambridge 2007 -‐ Founded/Sold clickpass.com 2008 -‐Founded Heyzap.com
[email protected] The Start:
• Total size of market – more than $1bn is ideal • Major market trends • How the market is relevant to your idea • Put the investor in a multi-‐billion dollar market mindset
• Do a live demo • Keep it simple, interesting and engaging • Showcase your products strength and differentiation.
• Graphs are the best way to convey traction numbers.
• Pick the most relevant metrics to show growth. • Exponential or “hockey-‐stick” growth = investors dream
e.g. Hockey-‐stick growth from twitter
[email protected] The Middle:
• What are your current user acquisi;on channels • How do those channels scale • New distribu;on channels to explore • Distribu;on is an exact science, you must have credible data to support
each channel’s success
• How will your business make money? • Should have some revenue forecasts backing it especially if you are not seed stage
• Preferably have parts of the business model tested with data.
• Can help demonstrate the size of the market • Reinforce your differentiating aspects • Ideally within the startups in your market you should be a market leader/top 3
• Spend 10 minutes + talking about fund raising • How much you are raising and at what valuation • Who were your previous investors • Who has committed in the new round • Go for a close if investor is interested
[email protected] The End:
You have now shown you: • Have a Great Team & have a great product • Have ability to executing in a large market • Are receiving amazing traction • Have a sustainable distribution strategy • Are going to make a lot of revenue • Are Superior than your competitors • Are Getting a lot of momentum in your fundraising
[email protected] Epilogue:
