A Content Strategy for Audience Engagement

Transmedia Storyteller

Everyone needs acontent strategy

This is not audience engagement

This is audience engagement

Audience engagement is a recursive process

We need to engage all five senses

Does it SMELL right?

Can I try a TASTE before I commit?

ementWhen I TOUCH it, will it fit like a glove?

Only through experience can one truly SEE

Am I alone? Do I HEAR others?

Create content that engages the senses

Create TEASERS

..and TRAILERS

You can’t fake your content

Avoid unintentional tollgates

Good “pre-content” shall overcome

Create a world worthy ofEXPLORATION

With content that can be shared

..that can be shared easily

Encourage participation

Collaboration requiresrules, tools andsupport

Transmedia Storyteller

Robert Prattentwitter.com/zenfilms

www.transmediastoryteller.com