A Compliance Act for Business

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A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

CAN SPAM ACT: A Compliance Act for Business

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Don't use false or misleading header information

1

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Don't use deceptive subject lines (if you're using trickery to try and get your emails opened, it's probably NOT okay)

2

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Chances are, this is the one requirement that is slipping by. Simply a small line of text indicating that your message is an advertisement, how they were added to your list, the email address from which they subscribed, and possibly even the IP from which they subscribed (Several of our clients are doing this very well).

3Identify The Message

As An Ad.

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Tell recipients where you are located. You must have a physical address in your messages (PO Boxes are OK).

4

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Tell recipients where you are located. You must have a physical address in your messages.(PO Boxes are OK)

5Tell recipients how to opt out of

future email.

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Honor opt-out requests promptly.6

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Monitor what others are doing with your brand.

7

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For over a decade Heather Seitz used email marketing to build successful companies and had to solve the biggest barrier to consistent profitability: deliverability. Today she is the Co-Founder and CEO of Email Delivered.For more information on Can-Spam requirements, click here http://www.emaildelivered.com/email-delivered/can-spam-are-you-in-compliance/ . Remember to sign up for the FREE Email Delivered Pulse newsletter for articles, tips, and recommended resources for email marketers.

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