a clubdoc seminar the 50 top reasons and how to avoid them
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A ClubdocSeminar
The 50 Top ReasonsAnd How to Avoid Them
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In Cooperation with ICOAThe Official Association Of
The Independent Club Operator
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THANKS
TO OUR GREAT
SPONSORSYOU ARE AWESOME
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“You won’t be scared If you’re prepared !!!”
To Cara
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Today’s Process
Identify Failure Cause
Find the Antidote
Create Application Plan
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What Is
FailureFailure ?
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“My Greatest Ally isMy Enemy’s
Greatest Enemy” Sun Tsu
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THE THREE HEADED MONSTER
PROCESS
CAPITALIZATION LOCATION
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6 Key IndicatorsOf A Club
FailingFailing
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6 Failure Indicators
Decrease in Key Sales Figures
Increase in Resignations
High Staff Turnover
Constant Member Complaints
Low Reinvestment in Facilities
Increase in advertising expense While Sales Decrease or Stay the Same.
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7 Marketing Mistakes
FatalFatal
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7 Marketing Mistakes
Scorch and Burn
Flawed Positioning
Homegrown Havoc
Improper Sequencing
Insufficient Marketing Budget
Weak Marketing Management
Off Target Messaging
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8 of a Club Owner
SinsSins
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8 Owner Sins
Micro Management
Hiring Wrong Manager
Not Treating the Club Like a Business
Copycat Decisions
The Hat Juggler
Poor Communications
Success Apathy
Family Blindness
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6 System that Cause Failure
FlawsFlaws
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6 System Flaws
Accountability
Inadequate Planning
Inadequate Supervision
Inadequate Training
Open Loops
No Fun
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5 Sales StoppersStoppers
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5 Sales Stoppers
Relaxing After a Successful Sales Call
Owner/Manager Not Engaged in Process
Poor Accountability
Poor Pay Structure
Ambiguous Expectations
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6 Pre-Opening Sales BustersBusters
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6 Pre-Opening Busters
Under Pricing
Build it & They Will Come !
Ignoring Inertia
Improper Step Phasing
Insufficient Pre-Opening Budget
Weak Marketing Management
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5 Service and Satisfaction SlayersSlayers
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5 Satisfaction Slayers
Lack of Vision
Lack of Team
Poor Launching Process
Allowing and Accepting Mediocrity
Mis-Defining Service
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4 Profit PinchersPinchersWasters &Wasters &CrunchersCrunchers
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4 Profit Pinchers
Under-Pricing
Duplication
Slippage
Poor Controls
The Money MashersBroken Budget
Overhead CreepRunaway Ratios
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3 Money Mashers
Broken BudgetOverhead CreepRunaway Ratios
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SCOREBOARD46-50 - Checker Flag Stay on course - You’re winning
40-45 - In The RaceTime to accelerate - Check direction 35-39 - Yellow FlagCaution-danger-road slippery
> 35 - CPR RequiredYou are stalled out in the mid-race
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SUCCESS is my only -- optionFAILURE is not !!”
Eminem
To Cody
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A ClubdocSeminar
THE END