Frans de RooijStrategic Product Manager – Service Enablement

A Case for IdentitiesFueling the Networked Society

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 2

PACE OF CHANGE

1 billion connected places

50 billion connected things

PLACES

PEOPLE

THINGS

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 3

Connected lifestylesan Ericson consumerlab study

Source: Ericsson ConsumerLab 2013

In the morning CommutingAt work

Out and aboutIn the evening

Commuting

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 4

Consumers developing place-agnostic internet habits

Liberation from location

Ericsson Consumer Lab Study: Liberation from location; October 2014

25%INDULGE IN SOCIAL

MEDIA AT THE OFFICE

12%SHOP ONLINE AT

WORK

23%PERFORM WORK-RELATED TAKS IN

THE EVENING

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 5

Globally, consumers use the internet in similar ways, although they often use different devices› More than 60 percent of smartphone users access social networks and browse the

internet on their phone several times a week

Consumers increasingly perform tasks across multiple locations› 12 percent of the working population who use the internet shop online at work

several times a week and 23 percent perform work-related tasks in the evening

As the number of locations where tasks are being performed increases, so does the number of screens that consumers use› 21 percent of consumers who use social networking in one location switch screens› This number rises to 44 percent for those who use social networking in at least 3

locations

Liberation from location

Ericsson Consumer Lab Study: Liberation from location; October 2014

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 6

Personal informationEconomy

Ericsson Consumer Lab Study: Personal Information Economy; Feb 2013

CONSUMER UNDERSTANDING

OF PI EXCHANGE

Perceived benefit:Personalized services

Commercial application:Advertisements and offers

Personal information(obscure when, what and why)

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 7

› There are several more or less new business areas in the relation to consumers when it comes to handling the consumer’s personal information

Information gateway

Digital identification

Protection and insurance

Personal cloud

Emerging business opportunities

Source: Ericsson ConsumerLab, Personal Information Economy study 2013

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 8

Digital Identification

• Safety is important and a growing demand on the internet• Many consumers expressed their fear of identity theft

• The need of digital identification can be of importance in several situations• For governmental service• For payment services• For personal services like email, social networks etc.

• The identification method can be built on e.g. device or biometric identification.• It is of great importance that the digital identity is safeguarded from hacking, compromising and other intrusions. If when

compromised the consumer would need a physical way of identify and verify your self.

• A provider needs to be trustworthy from both a consumer perspective and a societal perspective (given that the digital identity is to be used for governmental services etc.).

• To some, only banks and operators are considered potential providers, having an existing relationship and interface with a majority of consumers already,

• Since banks and operators have a physical presence they are ideally positioned to offer identifications in the physical world as well as online.

• Some banks and operators on certain markets are already today offering identification both online and IRL.• Some other digital identification providers today: Thawte, GlobalSign and VeriSign

Source: Ericsson ConsumerLab, Personal Information Economy study 2013

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 9

Mobile identity

Open ID Connect

authentication

authorization

Privacy / Consent User attributesSubscriber

attributes

entitlement

gba

USSD

SMS

MSSP

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 10

Exposing mno id

Network ID

National ID

Global Mobile ID

Ericsson - A Case for Identities | Commercial in confidence | © Ericsson AB 2014 | 2014-10-23 | Page 11

Mobile connect accelerator

opco opco opco opco opco opco opco opco

Mobile Connect Accelerator