a business case for enterprise it becoming a cloud services brokerage

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Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054 Cloud Services Brokerages (CSB) The Business Case for Enterprise IT Stephen Crawford Vice President

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Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054

Cloud Services Brokerages (CSB)

The Business Case for Enterprise IT

Stephen Crawford

Vice President

Introducing Jamcracker

• Founded in 1999 (by Founder/CEO of Exodus Communications - IPO 1998)

• CSB Enablement Solution:

– Proven Cloud Aggregation/Delivery Platform

– Pre-integrated Ecosystem of 3rd party Cloud Providers

– Established technologies & processes for cloud services on-boarding

– Business Enablement Services – GTM consulting, support, managed services for hosting (optional), operations, business development & ISV management

• Privately held with ~300 employees

– Headquartered in Silicon Valley

– Development & Operations in India

– Global Sales & Distribution Offices

• ‘Cool Vendor in Cloud Services Brokerages’ (Gartner, 2011)

2

Cloud Services Brokerage Enabler

Cloud

Services

Brokerages

IaaS

PaaS

SaaS

CSB Operators

CSB Solution

3

• Service Providers

• IT Providers

• IT Distributors

• Enterprise IT Internal Users

Customers

Services Management Services Delivery

Channels

External Providers

On-Premise Assets

Jamcracker Services Delivery Network

4

Outline

• What’s Driving the Need for Enterprise CSBs?

• What’s Required to become a CSB?

• CSB Enablement Solution Example

• Enterprise CSB Case Study

• Takeaways

• Q&A

5

Enterprise CSB Business Case

Today’s IT Landscape

• Businesses of all types are increasingly differentiating themselves with services

– Moving from product to services focus

• Cloud makes it easy for organizational innovators to test / adopt new capabilities

– Social, viral marketing drives internal usage

– Innovation cycles are compressing

• Leading to IT ‘consumerization’

– Adoption being driven ‘bottoms up’ vs. ‘tops down’

7

Enterprise Challenges – Cloud Sprawl

Public Clouds

IT Admin

Line-of-Business

Departments / Functional

Roles

Individual Employees

In the Enterprise

As Clouds are

adopted in an

ad-hoc

fashion… …Enterprise

IT risks losing

control.

PaaS

SaaS

Fir

ew

all IaaS

8

Top Concerns – CIO Perspectives

9

Top Concerns for Public Clouds Top Concerns for Private Clouds

Source: Forbes Insight - Survey of 235 IT Executives

Transformation Challenges for IT

• Managing hybrid and rapidly changing environments

– How to unify internal and external services delivery

• Controlling ‘cloud sprawl’

• Supporting bottoms-up innovation while maintaining/extending KPI accountability:

– Quality of service – consistent user experience

– Financial reporting – usage accounting, license management

– Regulatory compliance – managing change, auditability

– Security – preventing data compromise and loss

• How can IT reduce Total Cost of Innovation?

10

Cloud Services Brokerage Defined

“The future of cloud

computing will be permeated

with the notion of brokers

negotiating relationships

between providers of cloud

services and the service

customers.”

“By 2015, CSBs will represent the single-largest category of growth in cloud computing, … a composite market counted in the hundreds of billions of dollars”

Source: Daryl Plummer, Chief Analyst

11

CSB: The Perfect Storm

Key Issues for Enterprise IT:

• Maximizing reward

• Minimizing risk

• Rapid time-to-market

• Flexible CSB solution

CSB Enablement Challenges

Cloud Services Brokerage Enablement

CSB – Core Elements for Enablement

• Platform – Order-to-Settlement workflow

automation

– Self-service catalog

– User/service provisioning

– Authentication, authorization and access control

– Chargeback reporting

– User/service administration

• Services integration – Cloud services providers

– Core services

– User repositories

– Helpdesk ticketing/support

• Ecosystem – 3rd party cloud providers

– SLA agreements

• Catalog(s) – Single or multiple geographies or

market segments

– Internal and external users

– Entitlements

• Operations – L1/L2 support

– 3rd party cloud provider settlement

14

Infrastructure Business Processes

CSB Platform – Automate “Order-to-Cash” Workflow

Cloud Delivery / Management Workflow

• Self-service catalog

• User and service management

• Cloud provisioning via service adapters

• Authentication, authorization, access control

– Policy enforcement

• User support

• Consolidated billing & reporting 15

Catalogue Management Self-Service

Service and User

Provisioning

Authentication, Authorization & Access Control

User and Service

Administration

Reporting and Auditing

Helpdesk Ticketing &

Support

Billing, Metering & Chargeback

Marketplace Architecture

Regional Marketplace (Sub-Tier Catalog)

Master Marketplace (Master Catalog)

App Store 1

App Store 2

App Store n

….

User Portal 1

User Portal 2

User Portal n

….

Cloud Brokerage Platform

Regional Marketplace (Sub-Tier Catalog)

App Store 1

App Store 2

App Store n

….

User Portal 1

User Portal 2

User Portal n

….

Platform / Super Admin

End-Users

Admin Roles

Marketplace Admin

App Store Admin

Dept Admin

App Stores

Sub-Tier Marketplaces

Master Marketplace

Customers

16

CSB Services Integration

PaaS

SaaS

IaaS

External Cloud Providers

User Repositories

Internal Operations

Private Clouds

Customer Support

Core Services

17

Enterprise CSB Solution

18

Enterprise CSB Case Study

Enterprise CSB Case Study

20

IT Services Brokerage

Directory

User & Policy Mgmt

IT Admin

Future State: Industrialization for higher flexibility

• Decisions on service delivery sources are based on sourcing the best solution, internally or externally

• Time to Market for new Services deployment

• QoS is centrally managed, with uniform support experience for all users and services

• Compliance can be handled with minimum effort

• Management of the user communities is delegated to the business and security is enforced by the CSB

21

Positive Outcomes • Lower Risk:

– IAM is consolidated for all Services

– Policies are centralized to drive all Service Provisioning in compliance to regulation

– All consumptions are metered and ready for charged back

• Lower Cost: – Delivery Resources are optimized ( internal / external)

– Request to provision cost is lower

– Trouble to resolve is faster

– Cost transparency drives smart(er) consumption

• Increase Revenue: – Faster Services on-boarding to support the business

– Easier on-boarding of user communities

22

Why Jamcracker for your CSB?

• Dedicated to services aggregation and delivery since 1999 – Cloud Services Brokerage Enablement is our sole business focus

• Experienced cloud services ecosystem enablement – Abstracting complex technology & business issues

– Complete “out of the box” solution including platform, cloud integrations and managed services “wrap-around”

• Proven platform, technology and business enablement – Delivering hundreds of services through dozens of Service Providers

• Technology and application agnostic – No vendor lock-in

– Flexibility to adapt to emerging market needs

• Complete CSB enablement solution = Quick time-to-market 23

- Darryl Plummer, Chief Analyst, Gartner*

Why Jamcracker for your CSB?

“Jamcracker has long been a player as an application service provider and SaaS enabler, but now provides a deeper, richer opportunity for cloud brokerage. It delivers a service network that enables providers, partners and enterprises to interact and deliver robust cloud services.” “Enterprises, service providers and cloud providers can all find something of value in Jamcracker's offerings. Customers can simplify a complex situation with a single-service network approach from Jamcracker.”

*”Cool Vendors in Cloud Services Brokerage,” Gartner, May 2011. 24

Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054

Cloud Services Brokerages (CSB)

The Business Case for Enterprise IT

Contact Us: [email protected]

Stephen Crawford

Vice President