a business case for enterprise it becoming a cloud services brokerage
TRANSCRIPT
Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054
Cloud Services Brokerages (CSB)
The Business Case for Enterprise IT
Stephen Crawford
Vice President
Introducing Jamcracker
• Founded in 1999 (by Founder/CEO of Exodus Communications - IPO 1998)
• CSB Enablement Solution:
– Proven Cloud Aggregation/Delivery Platform
– Pre-integrated Ecosystem of 3rd party Cloud Providers
– Established technologies & processes for cloud services on-boarding
– Business Enablement Services – GTM consulting, support, managed services for hosting (optional), operations, business development & ISV management
• Privately held with ~300 employees
– Headquartered in Silicon Valley
– Development & Operations in India
– Global Sales & Distribution Offices
• ‘Cool Vendor in Cloud Services Brokerages’ (Gartner, 2011)
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Cloud Services Brokerage Enabler
Cloud
Services
Brokerages
IaaS
PaaS
SaaS
CSB Operators
CSB Solution
3
• Service Providers
• IT Providers
• IT Distributors
• Enterprise IT Internal Users
Customers
Services Management Services Delivery
Channels
External Providers
On-Premise Assets
Outline
• What’s Driving the Need for Enterprise CSBs?
• What’s Required to become a CSB?
• CSB Enablement Solution Example
• Enterprise CSB Case Study
• Takeaways
• Q&A
5
Today’s IT Landscape
• Businesses of all types are increasingly differentiating themselves with services
– Moving from product to services focus
• Cloud makes it easy for organizational innovators to test / adopt new capabilities
– Social, viral marketing drives internal usage
– Innovation cycles are compressing
• Leading to IT ‘consumerization’
– Adoption being driven ‘bottoms up’ vs. ‘tops down’
7
Enterprise Challenges – Cloud Sprawl
Public Clouds
IT Admin
Line-of-Business
Departments / Functional
Roles
Individual Employees
In the Enterprise
As Clouds are
adopted in an
ad-hoc
fashion… …Enterprise
IT risks losing
control.
PaaS
SaaS
Fir
ew
all IaaS
8
Top Concerns – CIO Perspectives
9
Top Concerns for Public Clouds Top Concerns for Private Clouds
Source: Forbes Insight - Survey of 235 IT Executives
Transformation Challenges for IT
• Managing hybrid and rapidly changing environments
– How to unify internal and external services delivery
• Controlling ‘cloud sprawl’
• Supporting bottoms-up innovation while maintaining/extending KPI accountability:
– Quality of service – consistent user experience
– Financial reporting – usage accounting, license management
– Regulatory compliance – managing change, auditability
– Security – preventing data compromise and loss
• How can IT reduce Total Cost of Innovation?
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Cloud Services Brokerage Defined
“The future of cloud
computing will be permeated
with the notion of brokers
negotiating relationships
between providers of cloud
services and the service
customers.”
“By 2015, CSBs will represent the single-largest category of growth in cloud computing, … a composite market counted in the hundreds of billions of dollars”
Source: Daryl Plummer, Chief Analyst
11
CSB: The Perfect Storm
Key Issues for Enterprise IT:
• Maximizing reward
• Minimizing risk
• Rapid time-to-market
• Flexible CSB solution
CSB Enablement Challenges
CSB – Core Elements for Enablement
• Platform – Order-to-Settlement workflow
automation
– Self-service catalog
– User/service provisioning
– Authentication, authorization and access control
– Chargeback reporting
– User/service administration
• Services integration – Cloud services providers
– Core services
– User repositories
– Helpdesk ticketing/support
• Ecosystem – 3rd party cloud providers
– SLA agreements
• Catalog(s) – Single or multiple geographies or
market segments
– Internal and external users
– Entitlements
• Operations – L1/L2 support
– 3rd party cloud provider settlement
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Infrastructure Business Processes
CSB Platform – Automate “Order-to-Cash” Workflow
Cloud Delivery / Management Workflow
• Self-service catalog
• User and service management
• Cloud provisioning via service adapters
• Authentication, authorization, access control
– Policy enforcement
• User support
• Consolidated billing & reporting 15
Catalogue Management Self-Service
Service and User
Provisioning
Authentication, Authorization & Access Control
User and Service
Administration
Reporting and Auditing
Helpdesk Ticketing &
Support
Billing, Metering & Chargeback
Marketplace Architecture
Regional Marketplace (Sub-Tier Catalog)
Master Marketplace (Master Catalog)
…
App Store 1
App Store 2
App Store n
….
User Portal 1
User Portal 2
User Portal n
….
Cloud Brokerage Platform
Regional Marketplace (Sub-Tier Catalog)
App Store 1
App Store 2
App Store n
….
User Portal 1
User Portal 2
User Portal n
….
Platform / Super Admin
End-Users
Admin Roles
Marketplace Admin
App Store Admin
Dept Admin
App Stores
Sub-Tier Marketplaces
Master Marketplace
Customers
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CSB Services Integration
PaaS
SaaS
IaaS
External Cloud Providers
User Repositories
Internal Operations
Private Clouds
Customer Support
Core Services
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Future State: Industrialization for higher flexibility
• Decisions on service delivery sources are based on sourcing the best solution, internally or externally
• Time to Market for new Services deployment
• QoS is centrally managed, with uniform support experience for all users and services
• Compliance can be handled with minimum effort
• Management of the user communities is delegated to the business and security is enforced by the CSB
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Positive Outcomes • Lower Risk:
– IAM is consolidated for all Services
– Policies are centralized to drive all Service Provisioning in compliance to regulation
– All consumptions are metered and ready for charged back
• Lower Cost: – Delivery Resources are optimized ( internal / external)
– Request to provision cost is lower
– Trouble to resolve is faster
– Cost transparency drives smart(er) consumption
• Increase Revenue: – Faster Services on-boarding to support the business
– Easier on-boarding of user communities
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Why Jamcracker for your CSB?
• Dedicated to services aggregation and delivery since 1999 – Cloud Services Brokerage Enablement is our sole business focus
• Experienced cloud services ecosystem enablement – Abstracting complex technology & business issues
– Complete “out of the box” solution including platform, cloud integrations and managed services “wrap-around”
• Proven platform, technology and business enablement – Delivering hundreds of services through dozens of Service Providers
• Technology and application agnostic – No vendor lock-in
– Flexibility to adapt to emerging market needs
• Complete CSB enablement solution = Quick time-to-market 23
- Darryl Plummer, Chief Analyst, Gartner*
Why Jamcracker for your CSB?
“Jamcracker has long been a player as an application service provider and SaaS enabler, but now provides a deeper, richer opportunity for cloud brokerage. It delivers a service network that enables providers, partners and enterprises to interact and deliver robust cloud services.” “Enterprises, service providers and cloud providers can all find something of value in Jamcracker's offerings. Customers can simplify a complex situation with a single-service network approach from Jamcracker.”
*”Cool Vendors in Cloud Services Brokerage,” Gartner, May 2011. 24
Jamcracker, Inc. 4677 Old Ironsides Drive Santa Clara CA, USA 95054
Cloud Services Brokerages (CSB)
The Business Case for Enterprise IT
Contact Us: [email protected]
Stephen Crawford
Vice President