a brief intro to logo design

1912

1923(Kodak)

1927

How Many Logos per day?

Hidden Messages in Logos

https://www.youtube.com/watch?v=R0uJ8dJ_8dg

5five types of logos

brand mark

simple yet boldideas and concept mask deeper meaningeasier to remember

word mark

stylized type spells namefavoured by tech companies

letter mark

exclusively typographicoften initialized (too long)

combo mark

symbol and wordmarkhelps visualize

emblem

encases the nameiconic

great logos

designed in under 48 hours

negative space

Carolyn Davidson

hiddenmeaning

just for fun

Design